What a shame that the power of relationship building isn't taught in business school. It's a learn-as-you-go type of thing that keeps many entrepreneurs up a night trying to figure out the million-dollar question, "How do I get more clients and more sales."
Laura Meyer has been in the business world for over 20 years, and she's seen it all. From franchising her portrait studio concept to owning dozens of studios in her area, her marketing expertise expands far beyond the reach of a textbook. She has lived and breathed marketing for more than two decades.
So what is the secret to Laura's success? If you guessed relationship marketing, then you are correct.
"I have experienced so much struggle in my entrepreneurship experience, the highest highs and lowest of lows. If I can make [another entrepreneur's] path easier or flatten the learning curve, I find that very rewarding" -Laura Meyer
Laura is now a business coach and consultant, and she's on a mission to help others build the relationships they need to succeed in business. Laura also certifies sales and marketing professionals and provides them with the tools they need to turn their expertise into a high-ticket consulting offer.
Laura opens up her vault of business knowledge to Dori Stewart in this episode of the Teacher Turned Entrepreneur Podcast and discusses how building relationships is the key to success in business. Some of the treasures you will take away from this discussion are how Laura pivoted her entrepreneurship journey into thriving coaching and consulting firm, the importance of relationship marketing, and how you can apply what Laura has learned in your own business.
Here are key takeaways from the conversation:
● Professionals with sales and marketing backgrounds, such as teachers, can pivot their knowledge into a high-ticket consulting offer.
● Entrepreneurs set sail into their ventures, thinking the trip would be smooth sailing. Unfortunately, this is not the case; Laura explains how her methodology takes the entrepreneurship journey and breaks it down into a step-by-step process to success.
● Have you ever considered a career as a consultant? Laura provides an overview of her methodology and certification program for sales and marketing professionals.
● Are you tossing and turning at night, wondering how to get more clients or how to turn a conversation into a sale? Laura Meyer has the answer for you, relationship marketing.
● The heart and soul of your marketing strategy shouldn't focus on increasing your bottom line but on providing value.
● Do you think relationship-building can't be done successfully online? Tune in as Laura dispels this myth with a real-world example that you could implement into your business today.
Here's a quick look into the episode:
● Through 20 years of entrepreneurship, Laura Meyer turned her expertise in sales and marketing into a high-ticket consulting business. Now she teaches others how to do the same.
● An explanation of the four types of marketing available to entrepreneurs and small business owners and the pros and cons of each.
● How Relationship Marketing is different from other types of marketing and the importance of social capital in your business.
● Entrepreneurship is anything but linear. How do you manage the ups and downs? Laura Meyer has some advice she wants to share with you.
● What makes Laura's social media marketing strategy so irresistible that potential clients reach out to her! Laura gives us an inside look at how she can get in front of her ideal clients using relationship marketing.
● Have you underestimated the power of Relationship Marketing? Tune in to discover why so many entrepreneurs don't realize the importance of this lost art.
● What is the difference between paid media and earned media?
1. Paid media is advertising through various platforms, such as TV, radio, or print. Earned media is when you get free publicity for your business from outlets such as news stories, blog posts, social media, and referrals through relationships.
2. Paid media is a great way to get in front of your target audience, but it can be expensive. Earned media is a more cost-effective way to reach your target audience, but it can be more difficult to obtain.
● Are you interested in becoming a natural relationship builder? Pre-order Laura's new book Win-Win. In Win-Win, you'll learn how to use relationships to enhance your business. This book is ideal for you if you're an entrepreneur just starting out or more experienced in the field. Win-Win will take you through the process of:
1. Establishing credibility in your industry
2. Strategies for increasing your visibility in the marketplace and then finally
3. Developing a community of collaborators, audience members, and clients who become part of your ecosystem
Are you ready to find your true calling and walk away from your teaching job once and for all?
It is your time to get a solid grasp on the potential opportunities available to you so you can get started on your entrepreneurial journey and change your life!
Download your copy of this free, valuable PDF resource and access 20 different descriptive business ideas that are perfect for a teacher turning entrepreneur.
The Teacher’s Guide to Finding Your Perfect Business Idea (without going back to college)