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Your summer staff are trained on your mission and are bought in to the why of camp. Who better than your staff to help you market camp than those who really know it inside and out? Tune in to today's podcast to learn how to teach your staff some basic sales strategies that will impact your bottom line. Best Practice For Leadership Training: Track which of your cabin staff from the previous summer have the most campers returning this summer. Give public praise to these staff members (whether they are returning or not) during staff orientation this summer and challenge your summer staff to be one of those counselors that managed to provide such an incredible experience for their campers, that they all HAD to come back to camp. Additionally, tell your staff the retention rate from the previous summer and challenge them to go above and beyond that number.