Team Flower
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Team Flower episodes

  • How to Create Consistency in Your Brand Voice
    What does security have to do with your floral business? Jesse is back with another incredibly helpful business tip! Our guest today is a very special one. It’s Amanda Johnson, our Team Flower copywriter and editor! You’ll also hear from Team Flower Member Carol-Anne Barnes. Carol-Anne has done her fair share of pop-ups, and she’s here to share a few tips on how to determine whether a pop-up is right for your business.
    36 min
  • Tips for Your Home Studio and How to Stay Inspired
    We’ve talked about sustainability in the floral industry before, but how could that expand to the greater wedding industry? Meagan has experienced this firsthand with Southern Provisions Company and their unique linen line, and she’s telling us all about it in our flower discoveries.
    Janine is revealing what a mandap is, how and when it’s used, and where it originates. Have you ever decorated a mandap before? Click the red chat button and send us a photo!
    And do you know what the name of this rose is? Amanda saw it at the Columbus Park of Roses, didn’t catch its name, and has been in love with it since! If you know it, shoot her a message using the red chat button so she can grow it in her garden.
    43 min
  • Website Refresh: Branding Your Blooms and Blogging
    The Team Flower Podcast is a place where you can feel like family while still learning fun new things each week! Jesse, husband to Kelly and co-founder of Team Flower, is here to share what he’s learned about setting and achieving goals in business and how to keep in mind where you are, where you’ve been, and where you’d like to be.
    Becky Devlin, Team Flower member and owner of Foxglove and Fig, is also here to chat about how to get started on a blog for your website as well as what to write about. Not only is she sharing why you should have a blog, but she’s giving some tips on what to include and how to stay organized!
    32 min
  • Practicing Adaptability and Peace in Your Work with Flowers
    Our very own Meagan Cooley is the special guest on this episode! Meagan is not only the Marketing and Conference Coordinator for Team Flower, she also has her own floral design business on the side. She’s sharing about the shift she made from small town Kentucky to NYC. You’ll hear which soft skills necessary to being a florist—things like adaptability, quick decision-making, and the ability to separate your design from your work. Meagan is giving a few practical ways to practice adaptability as well as tips for packing flowers and transporting them in a big city. She’s also talking about how she hopes to see more peace in the floral industry, as well as in her own life, in the future. Tune in to hear Meagan’s suggestion on how we can become more connected with our local floral communities.
    41 min
  • Championing Others with Botanical Brouhaha
    In this episode of the Team Flower podcast, we’ve gathered as a team to share a few of our recent flower discoveries! You’ll also hear from Amy McGhee at Botanical Brouhaha. She’s talking about the importance of being a champion for others in the floral industry and how you can do so as well. Lastly, Team Flower Member Jalisca Thomason is sharing about how to practice sustainable floral designs for destination weddings.
    39 min
  • Live from Pasadena: Our 100th Podcast
    Listen in to hear our reflections on the 2020 Conference. We’re talking about the things we heard and saw, as well as some of our favorite moments of the weekend. From cheeseballs and whipped cream to heartfelt sentiment and everything in between, if you were there, you’ll relive it, and if you weren’t, you’ll feel as though you were!
    34 min
  • Increasing Your Bottom Line with Proven Sales Strategies
    Katie is the founder and owner of Kate Ryan Design, a luxury floral design company based in Phoenix, Arizona. She isn’t just an expert in flowers, though — she’s also a sales and marketing coach who works with small businesses throughout North America on developing their sales prospecting, growth strategy, and client experience. With a background in interior design, she launched her floral design company in the throes of the 2008 recession and built her business to sales of over a quarter million dollars a year. In 2012, she was awarded “Marketer of the Year” by the Society of American Florists.
    47 min
  • Alaska Peonies and Peterkort Roses
    American growers, Alaska Peony Cooperative and Peterkort Roses join us on this episode of the podcast. We’re talking about what it takes to get a successful flower co-op started, tips for growing peonies, running a family business, pest control and sourcing garden roses.
    38 min
  • How to Establish Your Unique Brand with Carrie of Type A Society
    Carrie Moe from Type A Society joins Kelly on this episode of the podcast! Carrie and Kelly are discussing the measure of “success” and how to take steps to make sure that you’re successful in every facet of life. They’re also chatting about what makes a good brand a good brand. Carrie is sharing tips on how to make your brand stand out as well as how to manage your time efficiently.
    36 min
  • Sustainable Flower Farming with Blue Ridge Blooms
    Kelly and Mandy are discussing a popular topic: sustainability—what it is and how to put it into practice. They’re talking through things like crop rotation and cover crops, and you’ll hear how you can incorporate these practices on your own farm. Whether you’re a designer or a farmer (or maybe you’re both!) you’ll enjoy learning from Mandy on this episode of the Team Flower Podcast!
    32 min

About Team Flower

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Listen as we talk with influential florists, growers and flower industry professionals. Be notified when new podcast episodes are released and receive fun video tutorials when you sign up for our Pen…