Jenn Sanchez is joining us on this episode of the Team Flower Podcast! Born and raised in Southern California, Jenn Sanchez is a floral designer with an affinity for strong emotive representation in design. She grew up with a paintbrush or pen always in hand, and she hoped to pursue a career in the arts yet fell into florals in 2010 shortly after high school. As an unexpected medium of expression, flowers have given a sought-out tangibility to her work. Using dramatic gestures and a compelling use of color, she seeks the balance of the familiar and the unexpected with each new client.

On this episode of the Team Flower Podcast, we’re talking with Rachael of Siren Floral Co. She’s chatting about collaboration and how important it is to work with other creatives.

Rachael’s also walking through her personal step-by-step process for making a bouquet and giving tips on how to incorporate the balance of both color and shape in bouquet design. Tune in to hear about her favorite dried products and the process she uses to sun-bleach greens in her front yard! Kelly and Rachel are even playing a little game, and it’s all about roses!

In this episode, you’ll hear:

Details about Françoise's years in the floral industry

Where her woodland inspiration was born and how it has evolved over the years

How a greeting card inspired Francoise’s floral shoes

Tips on which flowers to use for botanical couture

Why you should stay away from large flowers for botanical couture

This is the second of two episodes with Katie of Ponderosa & Thyme! In this episode, Katie and I pick up where we left off in Part 1 talking about teamwork and accountability in the studio. We’re discussing how to be an introvert in the floral industry while also being brave in reaching out and doing life with other flower professionals. We are also talking about creativity and how to nurture a greater sense of creativity in your life and your work. You can see Katie in person, speak at the 2019 Team Flower Conference. When you’re seeking to cultivate creativity, look for your comfort zone and create in a space (both figurative and literal) where there’s room for you to process, discover, and take your time.

Katie is an international floral artist based in the heart of the Willamette Valley in Salem, Oregon. Best known for her textural floral designs inspired by nature, Katie uses the most luxurious and beautiful flowers available while incorporating locally foraged, unique and sensory plants into each arrangement for a visually breathtaking experience. Besides periodically creating florals for weddings, Katie and her team host incredible workshops worldwide for florists and other creatives to explore the art of floral design and creative process. You can follow her on Instagram @ponderosa_and_thyme.

Deanna is a speaker at the 2020 Team Flower Conference. Deanna owns and operates Twig & Vine, a small-scale cut flower farm in Conway, Washington. The farm grows unique varieties of flowers and foliages for local pop-ups, restaurants, and designers. Deanna has a heart for connecting people to the beauty and joy of flowers, combining her farming and design experience with her background in education to teach classes and workshops on gardening and floral design. Soon after starting their farm, Deanna and her family discovered the joy of gifting flowers in their community. As they shared flowers, they realized they were in a unique position to help others do the same—thus the Growing Kindness Project was born, with the mission to support others in growing and gifting flowers in communities all across the nation.

Frank and Margaret Hofland, the founders of Accent Decor, join us on this episode of the Team Flower Podcast. Tune in to hear all about the story behind Accent Decor.

You’ll hear how Frank’s father started the business and in what ways the Hofland family continues to serve the floral industry. The couple is sharing the core values that drive the business as well as giving us a behind-the-scenes look into their sourcing and production of items.

We’re talking about what it looks like to “do the right thing” as we serve our communities and how this impacts the industry in a positive way.

In this podcast you'll learn:

- The importance of knowing how to appeal to your ideal client

- How to implement and conceptualize your creative ideas

- How to choose and approach vendors in your preferred aesthetic

- Tips for communicating your creative concepts to the chosen vendors

- Conducting day-of logistics

- Matching the aesthetic of your styled shoot to specific publications

On this episode of the Team Flower Podcast, you’ll hear from Tanya Shaw of Oh Flora in Sydney, Australia. Tanya is a world-traveler with her floral business, so she is sharing a few tips on how to choose travel destinations. You’ll hear how she went from designing small local weddings to hosting and teaching workshops all over the world.

We’re talking about finding inspiration in art forms other than flowers as well as the beauty of finding flower friends and being connected in the floral industry in various countries worldwide. Tanya has an exciting new venture she’s pursuing, and she’s giving us a sneak peak into what she’s been working on!

Kalin lives in Northern Michigan where Sweetwater North was born out of a love of gifting flowers to people. Kalin is passionate about designing flowers that feel whimsical, natural, organic, and garden-inspired. When she isn’t at a wedding — she and her husband are hosting parties at their lavender farm, swimming in the lake, or pouring champagne.

Be sure to follow their journey on Instagram @sweetwaterfloral and @sweetwaterlavenderfarm.