Greetings, happy midweek.

First, would love to know how we’re feeling about these podcast. Are they useful. Would you like them to be more specific? Give more advice? Please share.

Second, this podcast is revealing something I already knew but now is literally staring me in the face: I can’t help but make faces when I talk. Do people go to podcast school for this? Tips and tricks are welcomed and needed.

Ok, now let’s dive in to a few topics that really stop out from the latest letter.

* 2:11 - How Jellycat is getting it right.

* 4:24 - How the right retail experience has legs on social.

* 5:50 - Retailers need to think about the various personas and what the experience can offer each.

* 7:33 - How retail has lost it’s way with engagement.

“Make your retail experience an experience”

* 10:41 - Where Burberry has gone wrong and the first question they need to ask themselves.

* 12:08 - “Even if we're not personally interested, we should be able to identify” who your brand is for.

* 12:43 - Collabs are signals.

* 13:52 - The Vera Bradley rebrand.

* 15:26 - How so many rebrands are derailed by internal teams fearing that they’ll ‘lose their current audience. And why this is a mistake.

* 15:57 - The Vera campaign we’d have loved to see.

* 16:26 - The Lily Pulitzer rebrand comparison.

* 18:11 - A rebrand is more than a logo and a mark.

(a brief period of barking by the very cute and adorable Poppy)

* 24:42 - 1/8 of every suitcase is filled with supplements. What brands can do with this little nugget of insight.

That’s all, folx!

-Chris

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