In this episode, we sit down with Laurens, a digital entrepreneur who has collaborated with 7 and 8-figure entrepreneurs, celebrities, and industry leaders. Laurens highlights the significance of establishing social trust and authority through media and PR. We discuss why showcasing your successes and strengths can create more opportunities and how PR can pre-sell your potential clients. Laurens shares actionable steps for building a strong personal brand, even if you're starting from scratch, and emphasizes the importance of authentic connections, community engagement, and maintaining a consistent online presence. We also explore personal branding pitfalls, PR strategies, and ways to differentiate yourself in a crowded digital space. By the end of this episode, you'll learn how to position yourself as the go-to authority in your industry and why selling less can actually lead to closing more deals.(00:00) Introduction to Selling Less for More(00:07) Meet Laurens: Digital Entrepreneur Extraordinaire(01:03) The Power of Personal Branding(02:13) Building Credibility and Authority Online(07:12) Common Mistakes in Personal Branding(08:53) Effective Personal Branding Tactics(16:52) Dealing with Imposter Syndrome(24:02) Final Thoughts and Resources

More about Laurens:Linkedin: https://www.linkedin.com/in/laurenstijssen/Website: https://laurenstijssen.com/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

Feeling stuck in your business growth? Join seasoned entrepreneur and growth coach Herb on Tech for Founder Podcast as he reveals the keys to breaking through the plateau. With over 35 years of experience, Herb has helped companies double cash flow, triple profitability, and massively increase their valuations. In this insightful video, he shares the four crucial decisions every business must master: People, Strategy, Execution, and Cash. Learn how minor adjustments, like a 1% price increase, can yield significant profitability. Discover how to build a culture of accountability, pivot based on data-driven decisions, and leverage digital tools and AI for seamless scaling. Whether you own a tech startup or a traditional business, Herb's proven strategies will guide you to sustainable growth and success.

(00:00) Introduction: Breaking Through Business Plateaus(00:11) Meet Herb: The Scaling Expert(00:56) Herb's Proven Strategies for Profit and Growth(01:08) The Four Key Decisions for Scaling(02:11) Deep Dive: People and Strategy(03:08) Deep Dive: Execution and Cash(08:30) The Power of One: Financial Metrics for Growth(13:35) Leveraging Digital Tools and Automation(22:33) Building a Culture of Accountability(29:09) Balancing Growth and Work-Life Harmony(30:53) Herb's Personal Drive and Conclusion

More about Herb:Linkedin: https://www.linkedin.com/in/hcogliano/Website: https://www.aspiregrowthadvisors.com/

More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

In this episode, Panida dives deep with Denny Burda, Chief Commercial Officer, and James Lawson, Founder and CEO of River Consultancy Group, to unveil why many SaaS startups fail. They discuss the flaws of the 'growth at all costs' mentality and propose a customer-focused strategy for sustainable success. Denny and James emphasize optimizing onboarding, effectively using AI, understanding the importance of customer retention, and reshaping organizational culture to prioritize both customers and internal teams. Learn how to reimagine your SaaS strategies, leverage customer feedback, and prepare for the future of SaaS go-to-market strategies.(00:00) Introduction: The Real Reason SaaS Startups Fail(00:12) Meet the Experts: Denny Burda and James Lawson(01:14) The Importance of Customer Retention(01:32) Common Mistakes in Go-to-Market Strategies(04:08) Optimizing Onboarding for Success(10:43) Building a Customer Account Team (CAT)(19:13) The Role of Executive Advisory Services(28:55) Leveraging AI for Smarter Strategies(35:15) Empowering Founders: The Importance of Specialization(35:46) Key Metrics for SaaS Founders: Insights from Investors(40:24) Navigating Organizational and Digital Transformations(43:38) Building a Positive Company Culture(49:26) Leveraging Customer Feedback for Go-to-Market Strategies(58:41) Scaling Processes for SaaS Success(01:03:45) Future Trends in SaaS Go-to-Market Strategies(01:08:45) Closing Thoughts and Final Insights

More about Denny and James:Linkedin: https://www.linkedin.com/in/dennyburda/

Linkedin: https://www.linkedin.com/in/jlaw-ceoadvisory/Website: https://www.riverconsultancygroup.co.uk/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

In this episode of Tech for Founder Podcast, we explore the potential of AI in transforming civic engagement with Vienna Mott, CEO of Poliquicks. Vienna shares how Poliquicks leverages AI to provide factual, unbiased political information, making it accessible to all. From her background in biomedical and mechanical engineering to founding a political education platform, Vienna discusses the challenges and successes in using AI to simplify politics, tackle misinformation, and empower voters. Discover how Poliquicks is bridging the gap between elected officials and constituents and learn about the impact of mentorship, perseverance, and mission-driven entrepreneurship.

(00:00) Introduction to AI in Politics

(00:04) Meet Vienna Mott, CEO of Poliquicks

(00:27) The Role of AI in Simplifying Politics

(00:57) Encouraging Civic Engagement Through Technology

(02:39) Ensuring Ethical and Transparent AI

(05:06) Bridging the Gap Between Officials and Constituents

(06:31) Empowering Voters with Information

(09:19) Challenges and Opportunities in Civic Tech

(11:42) Women in STEM and Civic Tech

(14:54) The Importance of Mentorship

(19:01) Fighting Misinformation with AI

(23:59) Balancing Education and Action

(29:39) Navigating the Complexities of AI Adoption

(35:21) Mission-Driven Entrepreneurship

(39:20) Conclusion and Future Vision

More about Vienna Mott:

Linkedin: https://www.linkedin.com/in/vienna-mott-502592100/

Website: https://www.poliquicks.com/

More information on Panida Wayrojpitak and Tech for Founder Podcast:

Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitak

Follow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitak

Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

Discover the incredible journey of Eddie and Andrew, founders of Gunner Roofing, who transformed a $5,000 startup into a $100 million industry leader in just six years. Learn their secrets to revolutionizing the home improvement sector with technology and customer-focused strategies, overcoming challenges as non-technical founders, and making impactful decisions to scale rapidly. This episode is packed with valuable insights on disrupting traditional industries, the importance of understanding customer needs, and maintaining resilience and long-term vision. Perfect for first-time founders and seasoned entrepreneurs looking for inspiration and actionable advice.(00:00) From $5,000 to $100 Million: The Gunner Roofing Story(01:45) The Birth of Gunner Roofing(02:52) Understanding the Industry Before Applying Technology(04:18) Challenges and Opportunities in Tech Integration(07:20) Scaling Rapidly with Technology and Brand(11:44) Building a Customer-Centric Platform(17:51) Community Involvement and Social Impact(20:26) Personal Hardships and Entrepreneurial Lessons(24:16) Resilience and the Importance of Startups(26:12) Staying True to Mission and Values(28:44) Closing Thoughts and Final InsightsMore about Eddie Prchal and Andrew Prchal:Linkedin Eddie Prchal: https://www.linkedin.com/in/eddie-prchal-0151ab57/Linkedin Andrew Prchal: https://www.linkedin.com/in/aprchal/Website: http://gunnerroofing.com/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

Join Shaun Gold on Tech for Founder Podcast, a serial entrepreneur, author, and investor, as he delves into the intricacies of startup funding from pre-seed to Series A. Discover why the majority of startups fail at the seed stage and learn the critical role of storytelling in securing funding and building momentum. Shaun, a partner at Improv Ventures, shares his wealth of experience and offers invaluable insights on resilience, resourcefulness, and the importance of having the right team. This episode is a must-watch for aspiring founders looking to scale their startups the right way.(00:00) Introduction to Startup Challenges(00:11) Meet Shaun Gold: The Expert in Startup Funding(01:02) Stages of Startup Funding Explained(01:35) Navigating Pre-Seed and Seed Funding(05:27) Importance of Traction and Team(18:56) The Power of Storytelling in Fundraising(24:03) Creative Ways to Demonstrate Traction(30:06) Unrealistic Startup Expectations(30:38) The Importance of Core Competencies(31:24) Learning from Successful Founders(33:14) The Reality of Startup Hardships(34:15) The Value of Resilience(36:04) Setting Realistic Goals(37:25) The Entrepreneurial Mindset(39:36) Overcoming Personal Obstacles(42:23) The Power of Belief and Persistence(45:10) Final Thoughts on EntrepreneurshipMore about Shaun Gold:Linkedin: https://www.linkedin.com/in/shaungold/Website: https://www.shaungold.com/Website: https://impro.ventures/More information on Panida and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

In this inspiring episode, a single mom shares her journey from being in deep debt at 54 to generating over $4 million in revenue using simple, organic marketing strategies. She emphasizes the importance of human communication, staying true to oneself, and leveraging social media platforms without relying on complicated tech or ads. Discover how she crafted a million-dollar business in just 17 months and helped over 500 people do the same. Learn about her 'organic triangle' strategy, the power of mindset, overcoming personal obstacles, and the importance of continuous testing and mentorship for sustained success.00:00 From Deep Debt to Millionaire: My Journey Begins00:36 The Organic Triangle: Scaling to Millions01:28 Keeping It Simple: Avoiding Tech Overwhelm03:14 The Power of Human Communication05:39 Platform Strategies for Coaches and Consultants08:28 Crafting an Irresistible Offer15:34 Building Trust and Authority24:32 Overcoming Negativity: A Mindset Shift25:44 Embracing a Positive Mindset26:37 The Power of Creative Visualization28:43 Gratitude Practice and Overcoming Negativity29:09 Mindset and Business Success31:19 Building a Supportive Team34:33 Beyond Mindset: Discovering Your True Self40:58 The Importance of Persistence and Resilience48:01 Overcoming Personal Obstacles in BusinessMore about Jeanne Omlor: Linkedin: https://www.linkedin.com/in/jeanneomlor/Website: https://www.jeanneomlor.com/reviews/More information on Panida and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

In this episode, Julissa shares her inspiring 25-year journey in the tech industry. Starting as the first salesperson at a tech startup in Newark, New Jersey, she eventually built a partnership with Microsoft, leading to a 14-year tenure at Microsoft. There, she held various newly created roles, progressing from local to national and global leadership, implementing education technology initiatives. Julissa discusses the importance of go-to-market strategies for startups, the growth and challenges faced by Latina business owners, and her personal experiences in navigating large tech organizations such as Microsoft and Salesforce. She emphasizes the significance of balancing work and personal interests, sharing her love for gardening. Julissa also covers her mentorship and advisory work, especially supporting Latina women and underrepresented groups in tech, and provides valuable advice for non-technical founders looking to leverage technology for their businesses. Lastly, she talks about her new book, 'Latina Madrina,' which focuses on the hard truths and lessons from her career in tech.00:00 Introduction and Early Career in Tech00:11 Building a Career at Microsoft02:59 Transition to Salesforce and Career Break03:33 Starting a Consulting Business04:57 Go-to-Market Strategy Insights07:37 Salesforce Culture and ERGs10:02 Mentorship and Advisory Services19:19 Challenges and Opportunities at Salesforce22:55 Embracing Uncertainty: Methodical Problem Solving23:36 Building Alliances: The Power of Partnerships24:25 Balancing Career and Personal Interests: The Role of Gardening26:51 Overcoming Career Hurdles: Lessons from Tech30:54 Navigating Corporate Spaces: Social Capital and Influence31:52 Latina in Tech: Writing and Motivations38:43 Promoting Diversity in Tech: Changes and Challenges42:17 Advice for Non-Technical Founders: Leveraging Technology44:28 Closing Thoughts and Final AdviceMore about Julissa Germosen:Linkedin: https://www.linkedin.com/in/julissagermosen/Book: https://www.amazon.com/Latina-Madrina-Stories-Lessons-Truths/dp/B0DGQCWXQQMore information on Panida and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

Join us in this compelling episode as Mitch Carson shares his transformative journey from personal tragedy to becoming a successful media mogul. Mitch opens up about how he overcame the deaths of his parents, nearly losing everything, and how a chance opportunity in public speaking changed his life forever. He discusses the power of selling one-to-many, leveraging media for success, and the importance of facing fears and embracing discomfort for personal and professional growth. Mitch also provides valuable tips on using AI tools like ChatGPT, the significance of having a mentor, and turning media exposure into a constant lead flow. Whether you're dealing with imposter syndrome, looking to position yourself as an expert, or seeking to overcome personal and professional challenges, this episode promises to reshape how you think about success.(00:00) From Rock Bottom to Media Mogul: Mitch Carson's Journey(01:08) Discovering the Power of Public Speaking(02:46) The Leap to Professional Speaking and Media(07:06) Overcoming Challenges in Media Training(18:20) Embracing AI and Digital Tools for Success(23:29) The Power of Media Opportunities(24:34) Success Stories from Dubai(27:18) Perception and Personal Branding(31:26) Overcoming Fear and Taking Action(39:27) Digital Marketing and Media Repurposing(42:30) The Impact of Publicity and Newsjacking(46:15) Conclusion and Final ThoughtsMore about Mitch Carson:Instagram: https://www.instagram.com/mitchcarsonofficialLinkedin: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/X:https://www.twitter.com/MCarsonOfficialMore information on Panida and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

In this enlightening episode, we sit down with Evan, an experienced executive coach who has worked on three continents, to discuss the common pitfalls and solutions for tech integration in startups. Evan shares his journey into coaching, the essential mindset shifts non-technical founders need for 2025, and the rookie mistakes to avoid. We delve into the importance of aligning tech with business needs, effective communication with technical teams, and fostering a strong company culture. Evan also shares practical advice on using low-cost tech tools and maintaining a problem-solving mindset. Don't miss this insightful conversation packed with actionable advice for startup founders!(00:00) The Trap of Chasing Shiny Objects(00:35) Introducing Evan: An Executive Coach's Journey(02:29) Common Mistakes Non-Tech Founders Make(04:26) Effective Communication Between Founders and Tech Teams(06:45) Staying Grounded Amid Rapid Tech Evolution(12:03) The Importance of Company Culture(15:52) Low-Cost Tech Tools for Founders(17:12) Adopting a Problem-Solving Mindset(18:53) Reflections on Leadership and Happiness(23:23) Conclusion and Final ThoughtsFor more information about Evangelos Tzivanakis:Linkedin: https://www.linkedin.com/in/evantzivanakis-leadershipdevelopment-executivecoaching/Website: https://www.ivyexec.com/career-advice/author/evant/Website: https://www.executivecoachasia.com/More information on Panida and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.