Tech Salescraft

Get ready for an inspiring conversation as James Hounslow sits down with Kobi Bendelak, CEO at InsurTech Israel, to uncover how one of the world’s most dynamic InsurTech ecosystems was built from the ground up.

From early-stage investment and global expansion, to building a culture driven by energy, belief and purpose—this episode is packed with insights for founders, tech sales leaders, and anyone scaling a startup.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Building a Brand Through the Power of Narrative

Storytelling isn't just an art—it's a sales superpower. In this episode, Nir Zavaro, Chief Reality Officer at Zavaroness, joins James to explore how businesses can harness the power of storytelling to drive sales, craft compelling pitches, and build unforgettable brands.

- Why do most businesses get branding wrong?
- How can storytelling impact buying decisions?
- The secrets to crafting a pitch that actually converts.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

What Does It Take to Spot and Back the Next Big Tech Startup? 

The latest episode of Tech Salescraft is now live! Host James Hounslow is joined by Ignacio De Diego, Associate at Cardumen Capital, for an in-depth conversation on venture capital, pre-seed investments, and what it takes to back game-changing startups.

From spotting high-potential founders to navigating the evolving tech landscape, Ignacio shares expert insights on making smart investment decisions in a competitive market. This is a must-listen for founders, investors, and anyone passionate about the future of deep tech and venture capital.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

What Does It Really Take to Turn a Startup Into a Success Story? 

On the latest episode of Tech Salescraft, James Hounslow sits down with Anna Leizerovici, Principal, Head of Business Development and Value Creation at Mobilion Ventures, to dive deep into the real meaning of value creation in the VC world. 

From helping early-stage startups land their first clients to building powerful networks that fuel growth, Anna shares her journey, challenges, and expert advice for founders looking to scale successfully. 

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

In this episode of Tech Salescraft, host James Hounslow sits down with Roi Cohen, CEO & Co-Founder at Vicarius, to explore the unconventional path from technical founder to sales leader and, ultimately, CEO.

Roi shares how he transitioned from hacking code to hacking growth, the challenges of leading sales without prior experience, and the lessons learned in building a startup from scratch.

Key Takeaways:
• Mastering sales as a technical founder
• The importance of early-stage hustle and resilience
• Building the right team and finding product-market fit

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Is Your Cybersecurity Strategy Ready for the Next Big Threat? 

In this episode of Tech Salescraft, host James Hounslow is joined by Paz Shwartz, CEO and Co-Founder of Persist Security, to uncover the realities of building a cybersecurity powerhouse.

- How do you think like an attacker to strengthen defenses?
- What does it take to scale a security startup in a compeitive market?
- Why is elite talent the key to success in cybersecurity?

Paz shares his journey from physical security to leading a cutting-edge cybersecurity firm, the lessons learned, and what businesses must do to stay ahead of evolving threats.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

What does it take to turn setbacks into sales success?

In this latest episode of Tech Salescraft, host James Hounslow sits down with Ardon Wesly, Director of Sales at The Journey Platform, to uncover the fascinating twists and turns of his career.

From launching a startup in the heart of "Startup Nation" to mastering outbound sales and thriving in leadership roles, Ardon shares:

- The hard lessons learned from founding a business
- How resilience and therapy helped him bounce back stronger
- Strategies for connecting with CEOs in challenging sales environments
- The art of leading by example in a fast-paced industry

- The hard lessons learned from founding a business
- How resilience and therapy helped him bounce back stronger
- Strategies for connecting with CEOs in challenging sales environments
- The art of leading by example in a fast-paced industry

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

From Vision to Victory: How Meiran Galis Built Scytale AI

Join James as he sits down with Meiran Galis, Founder of Scytale AI, to uncover the journey from cybersecurity audits to building a global compliance powerhouse. 

In this episode, Meiran shares how resilience, adaptability, and innovative thinking helped him scale Scytale AI while blending cutting-edge technology with human expertise. From the challenges of talent recruitment to the lessons of global expansion, this conversation is packed with insights for anyone in technology sales, recruitment, or entrepreneurship.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Can racing instincts drive cybersecurity innovation?

In this episode, James sits down with Luigi Lenguito, Founder and CEO at BforeAI, to explore his incredible journey from the racetrack to the forefront of cybersecurity innovation.

Learn how Luigi built a globally distributed team, secured Series B funding, and developed cutting-edge pre-crime technology that predicts cyber threats before they happen. 

Tune in for insights on leadership, scaling a startup, and the power of embracing a distributed workforce. This is one conversation you don't want to miss!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Can Startup Success Be Engineered or Is It Pure Grit?

In this week’s episode of Tech Salescraft, hosted by James, we’re joined by Colin Blou, a sales leader who’s taken six startups from the ground up to acquisition. Colin’s journey is nothing short of extraordinary — transitioning from teaching history to becoming a driving force in cybersecurity and tech sales.

Colin shares his approach to leading from the front, building high-impact sales strategies, and navigating the unique challenges of the startup ecosystem. 

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.