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By North Starr
The podcast currently has 148 episodes available.
"If I can make my customers successful, then I will be successful."
Coming soon on the next episode of Tech Salescraft James had the pleasure of speaking with (Jim) James Wilson, a seasoned sales leader with an impressive track record across large enterprises and high-growth startups.
Jim shared his journey, from his roots in Silicon Valley, to leading sales teams in cutting-edge AI companies. We dove into his leadership philosophy, the importance of empathy in sales, and how building trust with customers is key to long-term success.
Episode out this Tuesday! Make sure to subscribe to our YouTube channel, Spotify, or Apple Podcasts to stay updated.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
In this episode of Tech Salescraft, Roy Fridman, CEO & CRO of C2A Security, shares his unique journey from engineer to CEO.
Roy reflects on how his technical background in engineering has profoundly shaped his success in sales and leadership, offering valuable insights into the critical role of understanding both technology and customer needs.
He delves into the challenges and rewards of transitioning into sales, emphasising the importance of building trust, managing complex enterprise accounts, and delivering solutions that truly meet customer demands.
Join is as Roy discusses the pivotal role of teamwork in large-scale sales, his approach to balancing hands-on leadership with broader company responsibilities, and the importance of treating employees with the same respect and care as customers.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
What's the secret to making the cybersecurity leap?
In this episode, James sits down with Idan Cohen, Co-Founder and CEO of Reflectiz, to explore his impressive journey from cybersecurity roles in the Israeli military to leading his own startup in the cyber sector.
Idan shares insights into his transition from technical roles to executive leadership, and how his passion for problem-solving drives innovation in securing third-party code for businesses. He delves into the unique cultural challenges of building a global team and how his leadership philosophy has evolved over the years.
Tune in to hear how Idan balances leadership, product vision, and a fast-growing global company while navigating the unique challenges of scaling in both the US and European markets.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
In this episode, host James Hounslow welcomes Melanie Abt, VP of Sales EMEA at Aquant, to discuss her career transition from large organisations to the fast-paced environment of AI startups.
Melanie talks about her background in engineering, how it shaped her approach to sales, and why she ultimately found her place in the startup world. She highlights the differences between working in large organisations versus startups and shares her strategies for building and scaling sales teams across the EMEA region.
Tune in to learn from Melanie’s experiences, her insights on leadership, and how she’s applying her expertise to drive growth in a rapidly evolving tech landscape.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Join us next Tuesday as James Hounslow sits down with Samuel Solberg, Co-Founder & CEO at hoggo and delves into his fascinating journey from corporate law to privacy consultancy, leading to the founding of hoggo.
Sam discusses the critical lessons learned from his consultancy work, which influenced his approach to building hoggo. He emphasises the importance of technological innovation in privacy management and shares insights into the challenges and rewards of being a founder and CEO.
Tune in next week to gain valuable insights from Sam's experience in integrating legal expertise with technological solutions, and his vision for establishing a new standard in B2B trust and privacy management.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Joining James on today’s episode of Tech Salescraft is Daniel Shechter, Co-Founder & CEO of Miggo Security.
In this episode, Daniel explores his journey from elite military intelligence to founding Miggo Security. He shares his experiences transitioning from the Israeli Defense Forces to McKinsey, where he developed essential problem-solving and leadership skills crucial for his entrepreneurial path.
The conversation delves into Daniel’s innovative approach to cyber security, addressing the evolving challenges in the application layer. He emphasises the importance of trust, customer-centricity, and adaptability in building a successful startup.
Join us as Daniel provides valuable insights into the strategic planning and team-building efforts that drive Miggo Security forward, offering a candid look into the dynamic world of cybersecurity entrepreneurship.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Joining James on today’s episode of Tech Salescraft is Peter Fishman, Co-Founder & CEO of Mozart Data.
In this episode, Peter shares his journey from a failed academic to a data-centric role in tech companies. He elaborates on the process of identifying a critical need in other businesses and how this insight led to the founding of Mozart Data.
Peter explains the importance of understanding customer problems and delivering value quickly. He also touches on the challenges and strategies of early-stage sales, including hiring their first Account Executive earlier than usual and the benefits of founder-led sales.
Join us as Peter provides a behind-the-scenes glimpse into his entrepreneurial journey, including the pivotal moments and strategic decisions that shaped Mozart Data's growth and success.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Joining James on today’s episode of Tech Salescraft is Miriam Shtilman Lavsovski, Partner at Tal Ventures.
In this episode, Miriam recounts the highs and lows of scaling her company, emphasising the importance of customer understanding and resilience in entrepreneurship. She offers candid insights into her transition to venture capital, discussing the value of her extensive experience in advising early-stage startups.
The pair delve into Miriam's strategies for team building, the significance of cultural fit in recruitment, and how to maintain innovation and motivation within a company over decades.
Join us as Miriam provides valuable advice for new founders seeking funding in a competitive market, highlighting the need for strong presentation skills and the benefit of having experienced team members.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Joining James on today’s episode of Tech Salescraft is Gary West, a seasoned sales leader with a remarkable 40-year career in building successful sales teams and navigating challenging markets.
In this episode, Gary reveals his steadfast focus on profitability and margin-driven strategies, sharing how these principles have shaped his approach to sales leadership.
He provides valuable insights into the challenges and opportunities of selling technology in today's market, emphasising the importance of delivering consistent value to customers.
We learn about the significance of strategic partnerships in driving growth and the importance of maintaining a focus on repeatable, high-margin sales processes.
Tune in to discover Gary's philosophies on leadership, highlighting the difference between managing and leading a sales team, and offering practical advice for startups on hiring and coaching top sales talent.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
Joining James on today’s episode of Tech Salescraft is Lior Arbel, CEO of Elemendar.
In this episode, Lior shares his extensive journey in the cybersecurity industry, highlighting his transition from working with major tech companies like IBM and WebSense to leading a promising startup.
Lior discusses the cultural differences he navigated while building and scaling tech companies in different regions, emphasising the importance of empathy, direct communication, and maintaining a cohesive global culture within diverse teams.
Join us as Lior provides a behind-the-scenes look at his current venture, Elemendar, where he focuses on making cybersecurity solutions more accessible and effective for SMEs. He offers a glimpse into the innovative tools Elemendar is developing and its plans for future growth, including a focus on raising funds and expanding its market presence.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
The podcast currently has 148 episodes available.