Tech Salescraft

Joining James on this episode of Tech Salescraft is the founding team of Reeco: Henrik Shimony, CEO, and Omri Shalev, CTO.

Henrik and Omri share with us the founding journey of Reeco. Matching their experience in the hospitality industry with their love of coding, they came together to fill a distinct marketplace gap; addressing challenges with powerful technology.

They discuss their decision to launch in America and exciting plans to expand in this region. And we gain an exclusive look at how they're utilising their technology to impact further industries.

Thank you for joining us Henrik and Omri on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James from San Fransisco for this episode of Tech Salescraft is Michael Blumenthal, CRO at Hyro.

Building a sales team, a sales function, that is devised of complimentary facets, is central to creating an efficient, successful pipeline. 

Is your leadership style able to further enhance this?

Michael offers us a step-by-step approach to a product-orientated leadership approach, exploring how this influences hiring and performance.

When it comes to hiring, Michael builds a clear picture of what it takes to identify the best people for your business:

• Partnerships
• Assignments in the hiring process
• Testing improvisation
• Customisation of questions 

And we understand how your product-led leadership style can truly influence positive performance- particularly in the start-up phase.

Thank you Michael for joining us on Tech Salescraft!

Keen to learn more about Tech Salescraft and get involved? Reach out to James for further details:

[email protected]

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on this episode of Tech Salescraft is Eran Baron, Co-Founder & CEO of Deeto.ai.

Eran shares with us his journey through GM and CFO roles, and embarking on the entrepreneurial path which ultimately led to him co-founding, Deeto.ai.

The pair explore how his time as CFO and passion for operations- along with fascinating experience within start-ups- informed how he approached his role as founder. Understanding business nuances and an ability to unite professional silos gave Eran and the team a truly elevated starting point.

Eran's biggest challenge was understanding how to effectively translate satisfied customers into sales team expansion. We explore the steps Eran took to ensure every customer was engaged, was acknowledged, and became a trusted part of the sales pipeline- even during start-up turbulence.

Thank you for joining us Eran on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on this episode of Tech Salescraft is Ifty Kerzner, Co-Founder of Kissterra.

Ifty shares his unique insights into the growth of Kissterra. Sitting behind this growth is enthusiasm, hard work and an innovative mindset- and a non-traditional sales function.

Trust and ‘non-standard’ are synonymous with the work of Kissterra. Ifty has embraced the conventional selling routes (going to conferences and meeting people face-to-face), but has also propelled his business to success through selling wine and fragrances, alongside technology.

And the pair explore international expansion. Having made their first hire in North America last year, Ifty shares their exciting 2023 plans to broaden their US footprint, as well as global expansion.

Thank you for joining us Ifty on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

James is delighted to be joined by Moty Jacob, Co-Founder of SURF SECURITY, on this episode of Tech Salescraft.

A renowned CISO, Moty offers us a fascinating exploration of the security world, sharing his impact on an ever-evolving marketplace. Critically, he shares how he ensured there was no trade-off between security and agility; firms should be afforded the chance to implement both into their operations.

It is that ability to create something unique, innovative and frictionless that has propelled Moty to incredible professional heights. We're given an exclusive look at the thought processes and team building that sits behind this; with a particularly eye-opening look at the centrality of diversity in teams.

We also explore company growth and international expansion. From Europe to North America, Moty shares his excitement for the opportunities that each unique marketplace presents- particularly for start-up companies.

To everyone in the security realm: this is a must-watch! Thank you Moty for joining us on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

On today’s episode of Tech Salescraft, James is joined by Mark Mayerfeld, CRO at GK8.

This episode is a fantastic exploration of hiring across all stages of growth- and how to translate this into global expansion. Mark shares his approach to hiring at the start-up stage, stressing the key factors that inform company creation in this new working era.

The Pandemic undoubtedly changed the way we work, and Mark stresses the benefits this welcomed in. Firms have now greater flexibility when it comes to hiring; they're no longer limited to a single geography.

But of course global growth is never easy, irrespective of company size. Mark shares the challenges he faced when hiring for remote sales roles across North America; the need to adapt leadership style and create a universal culture were some immediate considerations. Yet the importance of recognising that the most talented individuals aren't always on your doorstep trumps any worries- worries that are often addressable.

Thank you Mark for joining us on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

On this episode of Tech Salescraft, James is joined by Chris Duddridge, VP of Sales EMEA at Soroco.

Chris' progression through the industry highlights the value in every stage of a sales career; from a call centre to a leadership role, Chris reveals the power of curiosity in allowing you to seize the opportunities each step of the journey inherently presents you with.

Delving into some of his learns further, Chris hones in on how firms can establish processes that allow them to get hiring right. Skills may be transferable, but cultural fit at one firm with similar values does not mean they will easily transfer to another. Understand what you do differently, and acknowledge how you can invite individuality into these wider goals and that workplace environment.

And when giving advice to sales leaders, it's all about making success infectious. Identify the people that thrive amidst challenge, and return results synonymous with excellence; no matter what stage of growth you're at, successful, adoptable processes should underpin your operations.

Chris simplifies success in this episode of Tech Salescraft- making sales brilliance accessible to us all.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

On today’s episode of Tech Salescraft, James is joined by Alex Zeltcer, Founder and CEO of nSure.ai

Alex shares his journey and insights on scaling operations, hiring the right people, and navigating the challenges of the startup world. With an engineering background and a career in the high-tech industry, Alex has always had the itch to embark on a startup journey.

In this podcast, Alex shares the origins of his previous company and how his time living in Chicago helped him navigate the North American culture and make better hiring decisions in global expansion.

He shares lessons learned from past failed hires and how he approaches hiring differently; putting culture above experience.

According to Alex, in startups, there are only two types of people: engines or weights, and it's important to identify the engines to boost the business.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on this episode of Tech Salescraft is Jeff Glickman, EVP Global Sales at Referral-AI.

We gain exposure to the thoughts and processes of one of sales most prominent leaders and experts. Jeff offers a fantastic exploration of his hiring strategies, personal development process, and revenue-generating mindsets.

The pair dispute the notion that all the best A-Players possess a generic skillset. Jeff reminds us of the importance of seeking diverse skills, and bringing to the fore your commitment to create an environment in which all abilities can thrive.

Jeff also guides us through his approach to the interview process, imparting his advice to those currently seeking their next role. You're reminded to be open and honest, not letting politeness distract you from addressing any potential worries you have.

And what do all successful salespeople do? They take ownership of their domain. They become mentors, become obsessed with excellence, and guide a team to inevitable success.

Thank you Jeff for joining us on Tech Salescraft for this honest conversation on sales brilliance.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

On today's episode of Tech Salescraft, James is delighted to welcome Alex Lyhovez, Co-Founder & VP at SPS-APP.

Alex joins us to unpack his start-up expertise, derived from an exciting journey across major health organisations, renowned advisory boards, and an impressive array of entrepreneurial ventures. With a keen focus on sales for over ten years, Alex translates this experience into tangible advice, imparting what it takes to grow, succeed, advise, and be a positively disruptive leader.

The pair also explore the challenges of talent acquisition in sales. As a founder, deciding when to bring your first salesperson into the business can be difficult- not to mention how to find them and deciding what the interview process looks like. Alex shares his tangible advice to address this, revealing what more you can be doing to be distinctively ahead of competitors.

Follow us on LinkedIn: North Starr
www.thenorthstarr.com

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.