Tech Salescraft

Joining James on this episode of Tech Salescraft is Steve Midgley, Chairman of UpCloud. 

We gain exclusive insights into Steve's impressive global work, building world-class teams at both large corporations and start-ups. Both present their unique challenges but both hold innate abilities to be disruptive and intensive learning environments. 

Steve offers us a fascinating look at the Asia-Pacific market, with a particular focus on Japan. Showcasing exceptional technology growth at the moment, there is great potential for firms in the region, and for those looking to export their product.

How different is this to the current situation in America? Are markets shifting?

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on today’s episode of Tech Salescraft is Barrett King, Senior Manager- GTM Leader of the Partner Ecosystem at HubSpot. 

In this episode, Barrett shares insights on getting hiring right. He discovered a passion for working with people while in the restaurant industry, which led him to build brands and eventually join HubSpot.

Reflecting on his journey, he emphasises team culture and offers advice for inexperienced managers, stressing the "figure it out factor" and a love for learning. 

Tune in for valuable insights on building effective teams and optimising the hiring process.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on today’s episode of Tech Salescraft is Muli Motola, Co-Founder and CEO at Acsense.

 The pair delve into the world of identity management — where Muli leveraged his skills and technology acquired at EMC to establish a company focused on identity recovery and resilience. He reflects on his transition from EMC to starting his own consultancy business, highlighting the value of having a supportive partner.

 We gain an exclusive look at his growth-orientated mission and how he is providing businesses with resilient cloud-based IT infrastructure.

 Muli discusses his hiring strategies, emphasising the importance of commitment, passion, and coachability, as well as skills and experience.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on today’s episode of Tech Salescraft is Roy Weinstock, Co-Founder and CEO of barista AI.

In this episode, Roy shares his path from volunteering in Uganda, to working at Monitor Deloitte, to building a cutting-edge revenue data automation platform. 

The pair explore the challenges and triumphs of growing a startup, the importance of strategic execution, and the invaluable role of a trusted co-founder. Discover how to unlock sales enablement success and harness revenue data for business growth.

Thank you Roy for your insights and we can't wait to see what's next for barista AI.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on this episode of Tech Salescraft is Andy Patton, CCO at Enfuce. 

Andy recounts his distinctive journey into leadership, transitioning from a Marketer to a Chief Commercial Officer, applying a growth mindset throughout.

Andy's diverse range of experiences across various industries and sectors serves as a reminder that transitioning from a large corporate company to a start-up can present its own set of challenges. However, it can also provide a valuable opportunity to develop and apply the skills acquired.

This is especially true when it comes to Andy's hiring strategies for identifying ideal candidates, which emphasise the need to consider not just the job requirements, but also the cultural fit within the organization.

Thank you Andy for joining us Techs Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on this episode of Tech Salescraft is Omer Brookstein, CEO and Co-Founder of Xyte.

There's no sugar coating it: the Founder Lifestyle is outside the comfort zone of many, associated with risk and instability. But for Omer, the challenge was an attractive one and led him to founding the incredibly successful Xyte.

Lying behind the success of the company is an awareness that challenges are infinite. When you launch a product, the challenge doesn't just disappear; challenges evolve and arise daily; your solution needs to evolve and innovate with this, ensuring you are constantly addressing marketplace demand.

Omer has curated an exceptional team to ensure they are addressing the latter day-in, day-out. 

Omer's vision for hiring has orientated around building a strong core team, onboarding individuals that compliment the company mission. And crucially, Omer seeks diversity of thought. Innovation won't come from a team that all think and act as you do.

Thank you Omer for joining us on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on the final episode of our VC Series is Daniel Frankenstein, Co-Founder and Partner at Joule Ventures.

In Co-Founding Joule Ventures 12 years ago, Daniel has gained a wealth of experience in supporting Israeli entrepreneurs with raising vital seed and pre-seed investments.

The pair pay particularly close attention to Daniel's portfolio from the past 18 months; looking at exciting US growth despite growing economic uncertainty across the globe.

And to all aspiring entrepreneurs out there: Daniel shares what it takes to fill a marketplace gap, highlighting the importance of knowing your customer and their challenges.

Thank you Daniel for joining us and sharing on this episode of Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

In this episode of Tech Salescraft, host James Hounslow speaks with Boaz Albaranes, a VC with over a decade of experience in the tech industry. Boaz shares his insights on how to excel in tech sales, including the importance of building relationships with customers, understanding their needs and pain points, and effectively communicating the value of your product or service.

Throughout the conversation, James and Boaz discuss various strategies and tactics for driving sales success in the tech industry, such as leveraging social media and networking events to build your brand and network, developing a strong sales pitch that resonates with your target audience, and continuously learning and adapting to the rapidly evolving tech landscape.

Boaz also shares some of his personal experiences and challenges in the tech sales world, including the importance of persistence and resilience when facing rejection or difficult customers. Overall, this episode offers valuable insights and practical advice for anyone looking to improve their tech sales skills and achieve success in this fast-paced and competitive industry.

Tune in to Tech Salescraft to learn from the best and stay ahead of the curve in tech sales.

www.thenorthstarr.com

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

We're delighted to bring you the first VC Special Episode, available exclusively on Tech Salescraft! 
Joining James is Mark Beeston, Founder and Managing Partner of Illuminate Financial Management.

With a trading background, Mark has developed a more risk-orientated approach to business. And with this comes a revealing understanding of the VC world.

The pair discuss what founders should look for when seeking VC. For Mark, they must have a strong industry network, be value-centric and a proven commitment to driving long-term success.

On the flip side, what should investors be asking of founders?

Join James and Mark on Tech Salescraft and explore evolving attitudes towards investment in 2023.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

On today’s episode of Tech Salescraft, joining James all the way from Boston, is Roy Solomon, Co-Founder and CEO of Salesroom.

Born and raised in Israel, Roy discusses his reasonings for seeking US-based VCs so early on in the company’s journey, and how he navigated the cultural differences for success.

The pair also discuss what to look for when hiring sales talent. Roy is a believer that character ultimately outweighs experience, especially in a start-up where you might not fully know your target market yet. He says that a good salesperson is someone with “immense drive, strong work ethic and is willing to be open to talk to any potential buyer, no matter the challenge.”

Thank you Roy for joining us and sharing your valuable insights!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.