Tech Salescraft

On today's episode of Tech Salescraft, James is joined by Tim Baird, VP of Sales at Emperia. 

Tim joins us to talk about his impressive experience as a sales leader and building sales teams internationally while navigating cultural differences. Currently, he is based in Essex, but has previously had the privilege of working in North America, South Africa and more recently Dubai. 

A desire to experience culture and to travel is partly why he’s found himself in such an adventurous role. Tim shares how his exposure to different cultures has shaped him to be the open-minded leader that he is today. 

To be a good sales leader, you must be a good sales coach. Tim elaborates on his strategy for hiring A-players and how to identify someone's true potential. 

Tim also offers his advice for any first-time founders and leaders who are looking to make their first international hire.

Thank you, Tim, for joining us!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James on this episode of Tech Salescraft is Idan Cataife, Sales and Business Development Expert.

Idan doesn't come to the show with the biography of a typical salesperson. His background takes him through the military, a commission-only role in New York City, and a degree in Philosophy.  So how did Idan come to climb the sales ladder, and reach a point of indisputable success?

His learns from his time in America are particularly fascinating. Idan adopted a renewed appreciation and respect for sales here, understanding its professional weight, and the nuance to crafting a truly exceptional sales strategy.

Increasing interconnectivity means  no customer-base is out of reach. But to effectively sell to an external region, you need to understand its, and the people's, personal context. Idan walks us through the approach we should take to establishing strong global relationships, and build an international sales network.

Thank you Idan for joining us on Tech Salescraft- this is a masterclass in sales excellence!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

On the latest episode of Tech Salescraft, James welcomes Shani Shoham, Growth CRO, Advisor and Investor, to the show.

With a wealth of experience behind him, Shani shares his journey through the start-up world, exploring his fascinating transition from engineering to business leadership, and the international move that came with that.

Such a journey has afforded Shani a unique perspective on the hiring process, and an attuned understanding of what the right person looks like when you're scaling your business. Shani shares how to frame the interview process so that you are prepared to ask the right questions, and avoid working to simply tick a box.

And James asks Shani what he'd do differently if he went back to day one of his professional journey. From the role of marketing, to addressing the sales bottleneck, Shani imparts revealing advice that equips start-up founders with the tools to succeed in the first 12 months.

Thank you Shani for joining us!

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Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

In today's episode of Tech Salecraft, James is joined by successful serial entrepreneur, Amir Konisberg, all the way from Israel.

Having grown up in the UK, studied in the US, lived in Germany– and now living in Israel for the last 30 years– Amir has been exposed to a unique, enriching career. 

Amir's tech career started at Google in 2005 as he set up their Israeli operations. Since then, he has worked with other large multi-national companies and founded 5 of his own. 

His fascination with technology– combined with the inspiring methodologies of strong leaders– has propelled Amir into an exciting tech world as a successful founder and entrepreneur. 

He is here today to share his lessons in building start-ups, hiring "A-Players" and the idea of 'Founder-Market Fit'.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

We look at embedding value into the heart of our business operations on this episode of Tech Salescraft, as James is joined by Snir Ben Shimol, CSO at Cider Security.

We begin by exploring what exactly a Chief Strategy Officer does, and the influence they hold over creating an effective sales process and strong pipeline. For Snir, being CSO means ensuring the company vision, mission and goals align, and that this is reflective of the customer needs. Snir's role is far from siloed, and what follows is a fascinating exploration of the multi-faceted demands of sales.

Most critically, James and Snir discuss how salespeople can ensure they are selling value, not just a product. Making this distinction, and then acting upon it, can make a marked difference in return and revenue.

And how do you find the salespeople that can execute the latter effectively, irrespective of your global location? Snir guides us through his approach to interviews and what it takes to identify those who will be coachable, dynamic and value-centric.

Thank you Snir for joining us on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

On this episode of Tech Salescraft, James is pleased to welcome Ariel Hitron, Co-Founder and CEO of Second Nature, to the show.

Ariel is here today to share what drew him to a life in software. We gain an exclusive understanding of his impressive journey to date, his responsibility of leading a number of salespeople, the biggest challenge when taking on those responsibilities and advice for those starting out.

We also explore how Second Nature was created and what drove Ariel to build a solution that solves a problem for many like him. This episode is packed with start-up and founder advice, as Ariel provides us with insights into a hub driving huge growth. 

Thank you Ariel for joining us on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Welcome back to another episode of Tech Salescraft. Today, James is joined by Lori Brigg, CRO of Zesty, all the way from sunny California. 

Lori has a proven pedigree in sales teams in scale-up organisations– which is no easy task– and is here today to share her learns along the way. She has been in various customer success roles for the vast majority of her career, where "the value-based selling was always there in one aspect or another".

Over the last 2 years, Lori has been establishing the business development side of Zesty and recently made the move from Israel to California to "open-up shop" and improve communication with their US customers; who are responsible for generating 70% of their revenue. 

In their discussion, Lori shares the incredible growth of Zesty, from her first day as the 7th employee to now being a company of 113 and having an array of "very strong VCs" behind them.

Lori also details her strategy for hiring top talent both in Israel and North America, and describes top tips for navigating the two cultures. 

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James from Israel on this episode of Tech Salescraft is Avi Wiesenberg, Founder of Scaling Revenues Consulting.

This episode is a fascinating exploration of the often elusive start-up culture. Having worked with multiple start-up firms throughout his fascinating professional past, Avi is well versed on what it takes to achieve stable success in an often volatile environment.

Avi shares how we can identify the factors and mindsets that will minimise the risk of failure. From heightening your awareness of cultural and geographical sensitivities, to deploying the benefit of experience when making your next crucial hire, Avi arms us with the ability to make success inevitable.

We take a closer look at the growing prominence of Israel in the start-up world; it is a fascinating discussion in which Avi provides us with exclusive insights into a hub driving global growth.

Thank you Avi for joining us on Tech Salescraft!

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Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Joining James from Israel for this episode of Tech Salescraft is Noam Segev, Vice President of Sales at Shield- IoT.

We explore the fascinating start-up economy in Israel, and the indisputable impact Noam has had on this ever-growing space. After joining Shield IoT, Noam is seizing boundless opportunities the marketplace has to offer, and driving unprecedented scaling programmes both internally and externally.

James and Noam explore scaling teams amidst a start-up environment, identifying the right time to hire and what skillsets are necessary in such unique circumstances. Throughout recent episodes of Tech Salescraft, James and industry leaders have discussed the best way to identify traits that marry with your vision and values; Noam furthers this conversation and reveals how to get the transparent and reflective answers you need.

And looking at the macro positioning of a firm, Noam reminds us of a companies primary responsibility: to serve the customer. Understanding the customer persona, the challenges, and how to overcome them, are crucial.

Thank you Noam for joining us on Tech Salescraft!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

Welcome to another episode of Tech Salescraft! This week, James is joined by Richard Blundell, Founder of Vencha. 

Richard is an incredibly driven sales expert whose inspiring career– from being a salesman in the 90s to CEO of leading Saas firms in the 2010s– has led him to help many others in their start-up journeys and beyond. 

In this episode, Richard shares critical insights into what makes a truly ‘good’ founder and how he identifies them. Richard is a true salesperson at heart and his passion for selling good products and services, along with brilliant teams, is evident throughout their entire conversation. 

He shares, “salespeople are legends the way they put their heart and soul on the line every day to get told “no” over and over again; their resilience is incredible.”

This episode is full of inspiring food for thought for any founders, wherever they are in their start-up journey. 

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.