Tech Salescraft

Tech Salescraft

By North StarrBusinessEntrepreneurship
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Tech Salescraft episodes

  • Unpacking Cyber Challenges | Tech Salescraft with David Primor, Founder & CEO at Cynomi

    Join James in this episode of Tech Salescraft as we delve into the world of cybersecurity with our guest, David Primor, Founder & CEO of Cynomi. 

    In this engaging conversation, David shares his extensive experience in cyber intelligence, including his time in the Military, and his journey in establishing Cynomi. 

    Discover the challenges of hiring talent in the cyber industry, the importance of finding the right fit for your organization, and the unique journey of selling cybersecurity solutions. 

    Whether you're a seasoned professional or new to the field, this episode offers valuable insights into the ever-evolving world of cybersecurity. 

    Don't miss this opportunity to learn from one of the industry's leading figures!

    For more episodes, please visit: www.thenorthstarr.com

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    46 min
  • Cybersecurity Boom: Scaling Sales Across Borders and Time Zones | Tech Salescraft with Eli Kugel, International Sales Representative at Eureka Security

    Joining James on today’s episode of Tech Salescraft is Eli Kugel, International Sales Representative at Eureka Security.


    Eli shares his journey from Brooklyn to Tel Aviv and discusses the challenges and cultural differences of working in cybersecurity between North America and Israel.


    The conversation delves into Eureka's strategy for entering the North American market, underlining the crucial role of establishing a robust infrastructure for success. 


    Eli then provides a glimpse into his daily routine and delves into the challenges of recruiting salespeople in North America. Offering valuable advice for founders grappling with the hiring process, he lays out key insights. 

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    38 min
  • Cultural Agility in Global Sales Hiring | Tech Salescraft with Ofir Zan, Global Head of Sales at AI21 Labs

    "When looking at global sales hiring, you must make sure that you've got the culture right in different locations."

    Today on Tech Salescraft, James is joined by Ofir Zan, Global Head of Sales at AI21 Labs.

    Ofir discusses his journey from engineering to leading global sales teams, highlighting challenges in hiring and managing diverse global teams.

    The pair then delve into the intricacies of hiring and managing a global sales team, as Ofir emphasises the importance of cultural adaptability and accountability in the hiring process. Ofir shares insights into identifying genuine candidates through strategic questions, focusing on their approach to losses rather than solely on wins.

    The conversation spans diverse topics, from managing teams across different countries to the significance of seniority and experience in leadership roles. As they shift gears, Ofir sheds light on AI21 Labs, a leading provider of large language models, and his role in scaling its revenue operations globally. With anecdotes and valuable advice, this podcast is a must-listen for anyone in sales or leadership roles.

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    34 min
  • A Founder's Odyssey from IDF to VC and Beyond | Tech Salescraft with Lior Yaari, CEO and Co-Founder at Grip Security

    Joining James on today’s episode of Tech Salescraft is Lior Yaari, CEO and Co-Founder at Grip Security.


    Lior highlights Grip Security’s success in the SaaS identity risk management space, showcasing the company's excellence in addressing digital identity risks.


    Lior’s journey, from early work in cybersecurity to founding Drip Security, involves a focus on building a robust sales organization and relocating to the U.S. to strengthen the company's presence. 


    Delving into hiring processes, Lior proposes that the impact of recruitment decisions extends beyond immediate staffing needs, contributing significantly to the overall trajectory and competitiveness of the organisation in the long run.

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    36 min
  • Journey of a Founder: From Israeli Military to Tech Entrepreneur | Tech Salescraft with Benny Lakunishok, Co-founder and CEO at Zero Networks

    On the latest episode of Tech Salescraft, James is joined by Benny Lakunishok, Co-founder and CEO at Zero Networks. 

    James explores Benny's extraordinary career path, from his early days as a programmer in the Israeli army's intelligence unit to working at Microsoft and then venturing into the dynamic world of cybersecurity startups.

    Benny shares his thoughts on hiring the right people, building the perfect team and achieving a balance between innovation and corporate growth. 

    Whether you're an aspiring founder or simply interested in the tech industry, you won't want to miss this episode!

    For more episodes, please visit www.thenorthstarr.com

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    33 min
  • VP Strategies for Market Dominance | Tech Salescraft with Chris Neenan, VP of Sales at Civitas Learning

    Joining James on today’s episode of Tech Salescraft is Chris Neenan, VP of Sales at Civitas Learning.


    In this episode, we follow Chris on his career journey, which led him from the US to the UK. He talks about the challenges and successes he encountered while adapting to new places and jobs, highlighting how being adaptable and curious helped him succeed.


    We also dive into topics like hiring and leadership in sales and consulting. Chris gives advice to first-time founders, stressing the importance of being clear about what they expect when hiring a VP of Sales. He also shares his experiences of growing teams and exceeding sales goals.


    Additionally, we explore the importance of choosing the right VP of Sales and aligning leadership with a company's culture. These lessons apply across different professions and underscore the value of smart decision-making.

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    45 min
  • A New Era of Remote Sales | Tech Salescraft with David Trotter, Senior Vice President at Wysdom.AI

    On today's episode of Tech Salescraft, James is joined by David Trotter, Senior Vice President at Wysdom.AI.

    In this conversation, the pair dissect the art of hiring good salespeople, uncovering CV "red flags" and mastering remote hiring. 

    Wysdom.AI is a remote-first workplace. Explore David's insights into the evolving landscape of remote sales and how he identifies a good salesperson he's never met. 


    Gone are the days of the 9-to-5; David encourages us to embrace the digital nomad side of the world to "open up a whole different category of candidates" who are hungry to succeed in their own corner of the globe. 

    With candid anecdotes and expert advice, this must-listen episode offers insights for both sales professionals and remote workers seeking success in today's fast-paced, connected world.

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    34 min
  • Nurturing Culture, Hiring Ninjas, and Hyperfocused Growth | Tech Salescraft with Yoav Nathaniel, CEO and Co-Founder of Silk Security

    Joining James on today’s episode of Tech Salescraft is Yoav Nathaniel, CEO and Co-Founder of Silk Security.


    In this episode, we delve into Yoav's transformation from a technical background to assuming the role of CEO.


    Yoav emphasises that preserving a company culture and hiring with passion and firsthand experience are essential foundations for building a strong and cohesive team that can drive long-term success and innovation.


    Tune in to discover how to effectively allocate resources for the growth of a tech startup while unwaveringly prioritising the company's core objectives and goals.

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    47 min
  • Cracking the Cyber Code | Tech Salescraft with Yochai Corem, CEO of Cyberint

    "Persistence, value, and belief are the key ingredients in the recipe for hiring success."

    In this episode of Tech Salescraft, host James Hounslow sits down with Yochai Corem, the CEO of Cyberint, to delve into the fascinating journey of a tech leader with an impressive career. 

    Yochai shares insights on shaping the cybersecurity landscape, building winning sales teams, and the art of hiring for global success. 

    Tune in for valuable lessons on steering through challenges and leading with purpose in the ever-evolving world of tech sales. 

    For more episodes please visit: www.thenorthstarr.com 


    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    46 min
  • Identifying the Must-Have Characteristics for Hiring | Tech Salescraft with Eliza Foltz, CRO of Pretaa

    Joining James on today’s episode of Tech Salescraft is Eliza Foltz, CRO at Pretaa.


    Eliza provides a profound glimpse into her life and past experiences that have shaped her journey to Pretaa, a tech start-up dedicated to leveraging technology for the betterment of human well-being, particularly in substance use disorder treatment.


    The conversation delves into Pretaa's impactful work and their integration of technology into addiction treatment, as well as their mission, values, and unique challenges.


    Eliza emphasizes the importance of hiring individuals with certain key characteristics, including emotional intelligence, adaptability, resilience, and mission orientation. She highlights the significance of diversity of thought, intelligence, and emotional intelligence in building relationships and understanding customers' needs.

    Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

    54 min

About Tech Salescraft

From the publisher's feed

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from…