Tech Talks Daily

Digital tools have transformed the car buying experience for drivers over the last twenty years. Most will routinely do their own research online before visiting their local dealer, but could the Metaverse further transform the process of browsing and purchasing your next vehicle?

Sitecore's 2022 Perceptions of the Metaverse Report recently revealed that consumers are ready (and expect) to engage brands in new virtual environments. The company is also working with Honda to streamline the purchasing experience using a Metaverse that does not require strapping a clunky headset to your face.

The concept promises to help make car configuration easier and more interactive. Drivers will be able to get all the information they need in a virtual world before completing the purchase. Ultimatley, technology is beginning to reimagine the traditional car dealership as an experience centre.

I sit down with Aswin Mannepalli, Global Director, Industry Strategy and Marketing for (Automotive and Manufacturing) at Sitecore Symposium 2022 to explore how digital and metaverse experience tools can streamline the car buying process to ease the path to conversion.

Wolters Kluwer is a 189-year-old company and global leader in professional information, software, and services for health, tax and accounting, governance, risk and compliance, and legal and regulatory sectors. However, in the digital age, the company had a fractured user experience, unmanageable marketing operations systems, siloed data, and a disconnected brand presentation across hundreds of marketing and product websites.

This is a story that many listeners will be all too familiar with, but Wolters Kluwer embarked on a digital transformation journey and selected one CMS to present a single global website leveraging analytics and reporting better aligned to the company's strategy.

The theme at this year's Sitecore Symposium event is Meet Every Moment. With this in mind, I invited Amy Kolzow and Mike Shaw from Walters Kluwer to share their inspiring digital transformation journey with me.

About Amy Kolzow:

Amy is a marketing technology leader with over two decades of experience driving digital transformation. As Vice President of Global Digital Marketing at Wolters Kluwer, Amy designed and led a program that brought 280 websites together into one global website to deliver a unified customer experience. Reaching more than two million visitors a month, www.wolterskluwer.com is a game changer in Wolters Kluwer's 189-year history. Amy applies her analytics-first mindset to her passion for escaping marketing mediocrity and achieving tangible, repeatable results.

About Mike Shaw:

Mike is the Associate Director of Marketing Technology and Operations at Wolters Kluwer. Among his responsibilities, Mike manages the transformation of the marketing technology stack as the company rapidly evolves. With over ten years of Sitecore experience, Mike leverages Sitecore's technologies to meet the needs of a continuously expanding organization.

The last two years have seen tremendous change. People all over the world have been doing business online more than ever before, and with that, their digital expectations are now sky-high. The brands that will thrive in a post-pandemic world are the ones that can connect intelligently and meet their customers with authentic experiences at every touchpoint along their journey.

At this year's in-person Sitecore Symposium, I set out to learn how some of the world's biggest brands are empowered to deliver standout CX through innovative solutions that drive results and build customer loyalty.

When the American Dental Association (ADA) began its journey to refresh its member digital hub, the solution was not just about modernizing the technology. Instead, modernizing how the team worked and interacted with the hub and each other had to change, placing the member experience at the center of every decision.

Jen Sutherland and Ken Zenger from the American Dental Association share key insights that ADA learned along the way to build an evergreen hub model that would continue to deliver relevant and easily navigated content to new and established members into the future. We also discuss the dangers of having out-of-date information outranking new content.

In the space of three days, Solana lost about $4.5 million worth of tokens to hackers while the Nomad protocol was drained of $200 million. Zooming out, ChainAnalysis estimates that $2 billion in cryptocurrency has been stolen from cross-chain bridges across 13 separate hacks so far this year.

Dominic Williams, the founder of DFINITY Foundation shares his take on the prevalence of blockchain hacks and the fundamental infrastructure flaws behind their regular recurrence. It's Dominic's assertion that these hacks will continue so long as trusted intermediaries reign supreme in the blockchain world. Until the industry steps away from centralized MetaMask-style wallets, hacks of this nature will continue.

The DFINITY Foundation is building the Internet Computer Protocol (ICP). This set of protocols allows independent data centers worldwide to band together and offer a decentralized alternative to current centralized internet cloud providers.

Dominic highlights why hacks keep happening in blockchain and how the industry can best approach the problem. Dominic also shares his opinions on the bear market and what we can expect from the DFINITY Foundation.

Bitwarden's CEO, Michael Crandell joins me on Tech Talks Daily to share Bitwarden's origin story from side hustle to business used by millions and discuss the role of the password in today's digital sphere. We also explore why many believe the recent growth in biometric-based security and MFA methods will be the final nail in the coffin for the password. Still, much like the paperless office, a truly passwordless world has yet to appear.

Together we discuss the future of the password and the role of biometrics and MFA methods. We also discuss the impacts of remote work, increased reliance on cloud services, and what that means for businesses as social engineering hacks continue to grow.

We also discuss passwords in the increasing number of IoT and smart devices and the problems password management can solve.

AND Digital is on a mission to close the world's digital skills gap. They believe in empowering people with the knowledge they need to unlock the full potential of technology. So I invited Mairead O'Connor on the Tech Talks Daily podcast to discuss creating a culture of creativity to drive innovation. We discuss how many are approaching digital transformation wrongly by focusing too much on technology and not enough on the people. But how a ''culture of creativity'' where people are at the centre of all innovation could make a massive difference to businesses.

We also talk about how the key to upskilling is making technology easier. Most enterprises don't want people with obscure technology skills and if we focus on making the tech infrastructure in an organisation simpler for the people, the tech integration will come easier as well. I also learn more about AND Digital worked with an airline to build a culture of creativity and keep re-evaluating what their people want.

Mostafa ElSayed, CEO of lab automation start up Automata joins me on the Tech Talks Daily Podcast. Spending the first half of his career working for top architecture firms, Mostafa is not your typical biotech CEO. With the initial intent to make building structures easier with robots and automation, Automata was born from an observation that automation was not taking off in a range of markets. We've seen the world of automotive manufacturing get transformed through automation, but others like pharmaceuticals and life sciences were staying behind. This is what sparked Mostafa to launch Automata, which now provides software and hardware lab-automation solutions to enable efficiencies and scale in labs, working with customers including the NHS, Novartis and Imperial College London. A recent partnership with the University Hospital Southampton NHS Foundation Trust aims to develop a strategy and plan to bring the benefits of automation to a number of disease areas, including prostate and cervical cancer screening. Mostafa shares with me how his background in architecture brought him to where he is today, the challenges facing CEOs in the UK biotech industry in 2022 and his views on how the lab automation market is changing and growing.

SolarWinds is number one in network management software beating out IBM, Cisco and others, and serves over 300,000 customers including 498 of the Fortune 500. Its products have become ubiquitous because they are easier to use, more powerful and scalable and more affordable than other providers, including its recently launched Hybrid Cloud Observability Platform. This is the first platform that the company has built from the ground up since the SUNBURST supply chain incident that targeted SolarWinds and other technology companies last year. The platform provides customers with an integrated, full-stack solution that's able to detect productivity and security anomalies, identify issues and take automated remediation actions to maximize productivity, prevent security issues and reduce costs.

The company's Head Geeks, Chrystal Taylor and Sascha Giese join me on Tech Talks Daily to talk about what observability can do for network administrators and learn more about SolarWinds' new Hybrid Cloud Observability Platform.

It's been nearly a decade since the famed story of a Verizon employee who leveraged a VPN to outsource his job to privately hire workers in China. In 2013, remote employees accessing company networks was a less frequent occurrence than it is now. But today, studies are projecting that by 2025, 36M American employees will work remotely.

HR professionals and business leaders are welcoming a newer, more flexible age of working arrangements to accommodate digital nomads, work-from-home offices, and in some cases, a partial return to the office or hybrid work.

Meanwhile, cybersecurity professionals tasked with managing now ever-expanding digital boundaries of the organization face exponentially increasing threats. All while managing users accessing companies' systems and sensitive data during the once-in-a-career jump to WFH catalyzed by the pandemic has become a new standard working protocol that adds layers of complexity to access control and authentication measures.

In this new cybersecurity best practices discussion, Jonathan Tomek provides background knowledge on the importance of applying threat intelligence protocols to track, identify and analyze IP address data to ensure safe work environments, regardless of how they are accessed.

Wang Qi (Joey) is responsible for Huawei's 5.5G marketing. He has more than 17 years of experience in the mobile communications industry. He has a deep understanding of industry developments and solutions related to 5G, LTE, indoor coverage, and vertical industry applications.

I recently sat down with him to discuss 5G-Advanced, the key capabilities of this technology, and real-world use cases of how businesses can unlock new opportunites. We also take a look under the hood at 5.5G's key characteristics which include 10 Gbps downlink, 1 Gbps uplink, 100 billion connections, and native intelligence.

Driven by new toC and toB services, 5.5G will enhance eMBB, URLLC, and mMTC, it provides new capabilities of sensing, passive IoT, positioning, and native intelligence. We also discuss how Huawei are on a mission to build intelligent 5.5G that support 10 Gbps downlink, 1 Gbps uplink, and 100 billion connections, embarking on a new journey of 5G.