Beyond Paper: Transforming Distribution with Document Management SolutionsWelcome back to Tech Talks: Evolving Distribution! In this episode, Corey Hayes and Bill Rosado explore the crucial topic of digital transformation in the distribution industry. We're joined by special guest Jerome from Enlighten.Net, a document management expert, who shares invaluable insights on how distributors can leverage e-commerce platforms, CRM tools, and other digital solutions to thrive.Jerome discusses the common challenges of digital adoption, including resistance to change and a lack of understanding of existing processes. He also highlights the key elements of successful digital transformation, emphasizing the importance of strong leadership and clear communication. Discover practical tips for streamlining operations, eliminating paperwork, and ultimately growing your online business.Learn about Enlighten.Net's journey in helping distributors overcome document management hurdles and how a centralized digital approach can unlock efficiency across the entire organization. Plus, hear Jerome's top tip for making your digital transformation journey a success: do your homework on your own company!Stay tuned for actionable advice and real-world examples to help your distribution business navigate the ever-evolving digital landscape.EnlightenNet: https://www.enlighten.net/Aldrich Web Solutions (Podcast Sponsor): www.aldrichsolutions.comDon't forget to subscribe for more episodes on the future of distribution!#distribution #digitaltransformation #ecommerce #crm #technology #podcast #techtalks #enlightennet #documentmanagement #businessgrowth #industryinsights

This week, join us as we have a conversation about the ever changing digital landscape for modern distributors with good friend, Tyler Hull from Wensco Sign Supply.

Wensco Sign Supply is a wholesale sign supply distributor with seven locations throughout the Midwest. They focus on providing friendly, personal service, and offering quality products with next day delivery to many of their customers.

Tyler is the Director of Marketing at Wensco Sign Supply. He is an experienced marketing professional specializing in strategic social media campaigns, compelling content creation, targeted email marketing, and engaging live events. With over 5 years of expertise in the sign supply industry, Tyler excels at understanding customers and crafting impactful marketing strategies that resonate with them. He leverages platforms like HubSpot, Google Analytics, Google Ads, Meta Ads, and Adobe Creative Suite to deliver data-driven insights and create compelling visuals. Tyler is also the host of the Slightly Serious Sign Podcast.

In this insightful video, Eric Hamlett, an expert from EpaCube, shares valuable strategies for pricing products effectively within distribution networks. Learn how to create pricing structures that drive profitability and strengthen relationships with your clients. Whether you're new to distribution or looking to refine your approach, Eric provides actionable digital transformation tips to help you succeed in a competitive market.

Madison Armstrong is a dynamic marketing professional in the distribution industry, dedicated to driving engagement, optimizing e-commerce strategies, and strengthening relationships between suppliers and distributors. With a background in marketing for food distribution and online ordering, Madison brings a unique perspective, leveraging digital strategies to drive growth and efficiency.

As part of Genie Group, a trusted buying group and fulfillment center, Madison plays a key role in connecting distributors and suppliers. By enhancing Genie Group’s online presence, improving user experience, executing targeted marketing campaigns, and providing supplier product line education, Madison helps independent distributors stay competitive and uncover new opportunities.

Genie Group is a 40-year-old marketing and fulfillment company serving all distribution industries, with a primary focus on electronics. Since January 1, 2024, Genie Group has proudly stood as the nation’s only electronic buying group. They specialize in solutions that add value, reduce costs, and simplify business operations.

As a trusted partner, Genie Group understands the day-to-day costs of running a business. Their members share common goals, and Genie works to fulfill them by providing value-added savings in business expenses, purchasing, marketing, and inventory management. Genie exclusively sells to distributors—never to end users—and does not mine customer data, ensuring a secure and ethical partnership.

At Genie Group, the mission is to enhance distribution channels and foster meaningful connections through specialized supplier partnerships, customized marketing strategies, and exceptional customer service.

Trent Thompson is the Vice President of Sales at WebPresented. He has spent the past ten years partnering with distributors on their integrated CRM requirements. Trent has a deep passion for cultivating and executing sales processes and using CRM to benchmark successes.

WebPresented is the leading CRM platform built specifically for wholesale distributors. We understand the unique challenges and opportunities distributors face, and we're committed to their success. With WebPresented, sales teams’ effectiveness is maximized with AI driven sales opportunities, stronger customer relationships are developed, sales performance is optimized by actionable analytics, and pipeline is managed from inception to close. Backed by a team offering industry experience and best practices, WebPresented delivers guidance, advice, and a purpose-built solution to fit the unique needs of distribution businesses to help them accelerate growth.

Welcome to the Evolving Distribution, where we explore how the distribution industry is evolving in the age of digital transformation. In this series, we dive deep into the cutting-edge technologies shaping the future of distribution — from e-commerce platforms to CRM solutions and everything in between. Join us as we hear from industry experts and thought leaders who are helping distributors not just adapt, but thrive in today's rapidly changing marketplace. Whether you're just starting to explore digital tools or you're looking for new insights to optimize your business, this podcast is your guide to navigating the digital revolution in distribution.