Send a text

Vance Strader has been shaping the motorcycle world for decades. He began his career at Buell, working on performance-driven machines that pushed the limits of design and engineering. At Harley-Davidson, he rose to Chief Engineer, driving innovation at one of the most legendary brands in motorcycling. His journey then led him to become Chief Technical Officer of LiveWire, where he guided the creation of Harley’s first electric motorcycles and helped launch LiveWire as a standalone EV brand. With a career that bridges iconic heritage and groundbreaking innovation, Vance brings a wealth of industry experience, valuable insight, and his own perspective on what the future of motorcycling holds. Vance drops some exclusive behind-the-scenes stories that you don't want to miss. 

Timestamps:

00:00 Introduction to Vance Strader and the One Gang Worldwide Podcast
01:20 Vance Strader's Early Life and First Motorcycle Experiences
04:51 Innovative Engineering at Team Losi
10:19 Joining Buell: Challenges and Innovations
16:17 The Birth of the XB Platform
21:49 Harley-Davidson and the Economic Meltdown
23:36 Eric Buell Racing and Post-Harley Ventures
27:03 Transition to Harley-Davidson Corporate
32:22 Developing Harley's First Electric Motorcycle
45:33 Building Harley's Engineering Systems Group
48:20 Designing the Pan America and Middleweight Platforms
55:15 The Decision to Enter the Adventure Bike Market
55:51 The Decision to Enter a New Market
56:19 Sponsor Break: Butt Buffer
57:19 Pan America's Market Performance
58:21 Silicon Valley Livewire Labs
01:02:38 Challenges in EV Development
01:08:13 Spinning Off Livewire from Harley
01:11:05 Hiring and Leadership Insights
01:14:10 Balancing Performance, Cost, and Scalability
01:19:14 Reflecting on a Career at Harley
01:24:26 Future of Two-Wheel Innovation
01:33:40 Speed Round: Fun and Personal Questions
01:40:59 Conclusion and Final Thoughts

Connect with Vance:
LinkedIn: https://www.linkedin.com/in/vstrader

Check Out Our Sponsors:
LeatherUp - Use Code "CW20" at checkout for 20% off! : https://www.leatherup.com/
Butt Buffer: https://buttbuffer.com/

Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:   
YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
Facebook: https://www.facebook.com/profile.php?id=61551644038136
Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide

#VanceStrader #MotorcycleInnovation #BuellMotorcycles #HarleyDavidson #LiveWire #MotorcycleCulture #TwoWheels #EVMotorcycles #MotorcycleCommunity #RideTheFuture #MotorcycleLife #PerformanceEngineering #MotorcycleIndustry #MotorcycleLeadership