Technically Creative

🎙️ Meet the Man Shaping Hollywood's Future

In this season finale of Technically Creative, Orlando Wood sits down with Yves Bergquist — Director of the AI & Media Project at USC’s Entertainment Technology Center (where every major studio, from Warner Bros. to Netflix to Sony, collaborates on the future of storytelling), and CEO of Corto AI, a company decoding the narrative DNA of films, ads, and media.

Yves is one of Hollywood’s leading voices in AI — helping the industry understand how technology, data, and culture intersect. But this conversation isn’t just about algorithms or analytics. It’s about stories: the ones that shape audiences, and the ones we tell ourselves.

In a remarkably candid exchange, Yves shares how his work mapping creative data has paralleled his own journey of reinvention — from public failure to personal growth. It’s a rare, human look at how the next wave of creativity will be built on both intelligence and empathy.

🎧 Highlights include:

● How USC’s Entertainment Technology Center is redefining AI for Hollywood

● The “Content Fingerprinting Initiative” — using math to protect IP in generative media

● Corto AI and the narrative DNA of storytelling

● Why Gen Z wants a John Hughes-style revival of “people misbehaving” movies

● What Yellowstone and House of Guinness teach us about storytelling as marketing

● Yves’ personal story of failure, forgiveness, and self-discovery

● Why the next Golden Age of creativity will be the most human yet

🔗 Learn more about USC’s Entertainment Technology Center: https://www.etcenter.org

🔗 Explore Corto AI: https://www.corto.ai

🔗 Visit KoobrikLabs: https://www.koobriklabs.com

🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood

📍 Chapters:

[00:00] Introducing Yves Bergquist — data, culture, and storytelling

[04:00] Inside USC’s AI & Media Project

[07:00] The “Content Fingerprinting Initiative” and copyright in the AI era

[12:00] Decoding the narrative DNA of stories

[17:00] Global storytelling trends and the Gen Z renaissance

[25:00] Corto AI and the future of brand storytelling

[34:00] How data and emotion drive creativity

[44:00] Yves’ candid story of failure and redemption

[57:00] Why the future of creativity is deeply human

#TechnicallyCreative #YvesBergquist #USC #EntertainmentTechnologyCenter #CortoAI #AIinHollywood #Storytelling #DataScience #CreativeTechnology #Innovation #FilmIndustry #KoobrikLabs #OrlandoWood

Every few years, advertising reinvents itself. This time, it’s happening from the inside out.

In this episode of Technically Creative, Orlando Wood sits down with Martin Pagh Ludvigsen, Director of AI and Creative Technology at Goodby Silverstein, one of the most iconic agencies in the world. Martin leads The Labs, a department that lives inside the creative floor (not the IT wing) and prototypes the impossible. His team bridges imagination and production, helping GSP’s creatives turn wild ideas into tangible reality.

From the “Ask Dalí” project; where museum visitors could literally talk to Salvador Dalí, to the BMW “Real for Real” campaign that tackled AI Slop head-on, Martin explains how creativity and technology can coexist when AI becomes the subject of the idea, not just the software behind it.

Together, Orlando and Martin explore how The Labs operates inside a 40-year-old agency that still acts like a startup, and what happens when creative technologists are trusted as artists, not just engineers. This is a conversation about curiosity, craft, and culture in an age where “trust is the new oil.”

Orlando and Martin explore:

● How Goodby Silverstein built a creative R&D department inside its creative floor

● Why “Ask Dalí” became one of the most talked-about AI art experiences in the world

● The making of BMW’s “Real for Real” and the cultural backlash against AI Slop

● Why great creative technology starts with why, not how

● How AI can elevate creativity when it’s part of the idea, not just production

● Why “trust” and “authenticity” will define the next era of advertising

In this episode of Technically Creative, Orlando Wood sits down with Kati Haberstock, Head of Production at Erich & Kallman and Ad Age’s 2024 Small Agency Producer of the Year, for a refreshingly real conversation about what it means to be a modern producer.

Kati’s career reads like a masterclass in production: from Smuggler, The Directors Bureau, and Buck to Framestore and now agency-side leadership at Erich & Kallman. She’s seen every angle of the process—live action, post, animation, and business affairs—and she brings that experience to bear on every project.

Together, Orlando and Kati explore how producers are evolving from project managers to creative problem-solvers, why curiosity is the secret weapon of good production, and how AI-driven bidding tools are changing workflows. Kati also reveals her “unsiloed” approach to running a lean, high-output agency where everyone moves faster, smarter, and with more freedom.

It’s a celebration of production fundamentals that never change—hard work, diligence, creativity—and how they’re being reimagined for 2025.

What Orlando and Kati Cover:

• Why great producers never stop learning (and never say no)
• The evolution of the producer’s role from last call to first collaborator
• How Erich & Kallman punches above its weight on every project
• Why efficiency and creativity can coexist
• The rise of AI-assisted bidding and data-driven operations
• Building a modern, unsiloed production culture
• How to train the next generation of producers for speed and independence
• Why client trust still matters more than any tool or tech

In this episode of Technically Creative, Orlando sits down with Erik Weaver, Head of Virtual and Adaptive Production at the Entertainment Technology Center at USC, a studio-funded R&D group founded at the request of George Lucas. Erik explains how ETC bridges Hollywood and Silicon Valley, from drafting the first pass at digital cinema standards to today’s work on studio-grade AI pipelines. The goal is simple, make new tech practical, controllable, and copyrightable for professional storytellers.

Erik shares how the team moved from on-set virtual production to AI-first workflows, why control, consistency, and quality matter more than novelty, and how their short The Bends used custom LoRAs, zero-trust cloud, and 32-bit EXR outputs to hit professional finishing standards. He breaks down provenance tracking for copyright, clean model tiers, and why performance will be the next frontier for AI in production. The conversation stays focused on story, culture, and the people on set, technology is a toolbox, not the point.

Orlando and Erik explore

• What ETC at USC is, who funds it, and why it exists for the industry
• Lessons from digital cinema, volumes, and the VAD that still matter in AI pipelines
• AI as a professional toolbox, not a shortcut, control, consistency, quality
• Clean models, provenance, and the current path to copyright for AI works
• Building secure, on-prem or cloud zero-trust environments for training private LoRAs
• The Bends case study, custom blobfish assets, LoRA training at high VRAM, 32-bit EXR delivery
• OSVP to AI first, where Blender, Nuke, ShotGrid, and gen tools meet
• Cost, compute, and why practical workflows still need real artists in the loop
• Why multimodal will win, and why performance capture and synthesis are the next edge
• How to keep cinema culturally relevant for a generation that wants interactivity

In this episode of Technically Creative, Orlando Wood sits down with Darren O’Kelly, CEO and co-founder of Untold Studios, to explore how one of the most forward-thinking creative companies in the world is reshaping the future of entertainment, VFX, and storytelling.

After 15 years leading The Mill, Darren left to build something radically different—a studio built entirely in the cloud, powered by artistry, and born out of independence. From creature design in Mission Impossible and The Crown to developing music shows with Billie Eilish and Imagine Dragons, Untold has quickly become a creative force across film, television, advertising, and music.

Darren shares the story behind Untold’s creation, how the fall of Technicolor reshaped the industry, and what it took to onboard 550 VFX shots from Alien Earth within 10 days—all thanks to their cloud-native infrastructure. He also dives into how Untold uses AI not as a replacement for creativity, but as a tool for precision control—from de-aging models to relighting live-action scenes without breaking cinematic integrity.

But at its core, this episode is about something deeper:

Why human connection, story, and emotion will always outlast any technology.

Orlando and Darren explore:

• How Untold became the world’s first fully cloud-native studio
• What the fall of Technicolor revealed about legacy models in VFX
• The role of adversity and adaptability in building new creative cultures
• Why “precision control” is non-negotiable for high-end storytelling
• Untold’s approach to AI—solving real problems, not hype-driven ones
• The power of blending music, production, and technology under one creative roof

Why art and commerce aren’t enemies—and why culture is Untold’s secret weapon.

In this episode of Technically Creative, Orlando sits down with Benji Rogers, Founder of Lark 42 and Co-President of Surreal AI, for a candid conversation about music, media, and the looming AI revolution.

Benji, a “recovering musician” turned entrepreneur, has spent his career helping technology companies understand music — and music companies understand technology. Now, through Surreal AI, he’s building an attribution framework designed to ensure artists are paid fairly when their work trains or inspires AI systems.

Together, Orlando and Benji unpack:

• Why AI could spark a crisis in music rights as seismic as the Napster wars.
• How attribution chains can safeguard creators — and unlock new business models.
• The parallels between addiction, algorithms, and daily active users.
• What the entertainment industry risks if it licenses away its value — again.
• Why the future may split between infinite AI “slop” and authentic, human work.

This is more than a conversation about music tech. It’s a call to rethink how we protect creativity itself in the age of generative AI.

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/

In this episode of Technically Creative, Orlando Wood speaks with Max Fleming, founder of Motive LA, who represents standout athletes and creators—exploring how NIL deals, TikTok, and entertainment-first sports are reshaping the trajectory of modern athletic careers.

From repping the iconic Savannah Bananas players as they sell out Fenway Park to shaping the brand of creators like the Pointer Brothers, Max is at the crossroads of sports, entertainment, and the creator economy. His mantra (community, consistency, relatability) guides a new model of management built for athletes and creators who are as viral online as they are talented on the field.

We dig into how Motive LA helps athletes fight burnout, build long-term careers, and turn fleeting viral moments into sustainable opportunities. Max explains why today’s athletes can’t afford to ignore social media, how NIL is changing the game for college stars, and why entertainment-first teams like the Savannah Bananas may hold the blueprint for the future of sports.

Max also shares:

• How the Savannah Bananas reinvented baseball for the TikTok era
• Why NIL deals make social presence essential for college athletes
• The strategy behind building “internet homies” like the Pointer Brothers
• How to fight imposter syndrome and burnout in the creator economy
• Why brand partnerships must serve the person, not just the algorithm
• The difference between being a manager and being a teammate
• Why community, consistency, and relatability are the keys to a 30-year career

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/

In this episode of Technically Creative, Orlando Wood sits down with Verena Puhm — Head of Studio at Dream Lab LA, the R&D arm of Luma AI, and a writer-producer-director turned AI pioneer.

Verena shares how she went from independent filmmaking — a world constrained by gatekeepers, budgets, and slow-moving studios — to helping shape the very AI tools that will define the next era of filmmaking. At Dream Lab LA, she and her team work directly with both creators and major Hollywood studios to test, refine, and reimagine workflows for an AI-first future.

With an insider’s view of how studios are cautiously adopting AI and how independent artists are rapidly experimenting with it, Verena explains why this moment is unlike any shift before — and why it represents both an incredible opportunity and a cultural responsibility.

She also breaks down:

• Why AI gives independent creators agency and bypasses Hollywood gatekeepers
• How Dream Lab LA partners with studios to design workflows, not just tools
• The real legal and ethical challenges around copyright, and how to navigate them
• Why documentation, transparency, and trust are essential for creators using AI
• How AI artists and traditional crew roles can collaborate in hybrid productions
• Why this era could finally democratize storytelling — making way for voices far beyond Hollywood

Whether you’re an artist trying to understand how to adapt your craft, or an executive looking at the future of studio production, Verena offers a candid, inspiring look at the creative playground AI is opening up.

Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando Wood sits down with Rob Rosenberg, partner at Moses Singer and managing director of MS Strategic Solutions. With a career spanning advertising, entertainment, and more than two decades at Showtime, including most recently as EVP and General Counsel, Rosenberg brings a rare perspective to the frontlines of law, media, and digital transformation.

From the rise of streaming to today’s battles over copyright, AI, and deepfakes, Rosenberg has been at the intersection of every major entertainment shift. He now shares his insights in The Technotainment Scorecard, a weekly Substack where he unpacks the industry’s thorniest questions.

In this conversation, Rosenberg explains why “asking for forgiveness, not permission” won’t work in the age of generative AI, how Disney’s lawsuit against MidJourney could reset legal precedent, and what kinds of deals studios should be striking right now to protect their crown jewels of IP.

He also warns of the risks: from deepfake abuse to AI models threatening job pipelines, and explores whether a federal “compulsory licensing” law might be the only way forward.

Orlando and Rob uncover:

• Why copyright law must serve both protection and inspiration
• How the Disney v. MidJourney case could redefine fair use
• Why deepfakes represent the next major legal battlefront
• How studios can strike smart AI licensing deals without repeating the Netflix mistake
• What new contract clauses and union provisions mean for actors and creators
• The hidden opportunities in cable spinoffs and the coming return of bundles

In this episode of Technically Creative, Orlando talks with Alicia Teltz, the former LinkedIn strategist who left her corporate role, built a personal brand from scratch, and turned her audience into a business. With over 20,000 followers, a thriving WhatsApp community, and a growing list of paid clients, Alicia breaks down what actually works on LinkedIn in 2025.

Alicia shares the real story behind the algorithm, explains why LinkedIn prioritizes recent content and real people, and walks us through her now-famous “20-20-20” method. From live product testing in her DMs to monetizing content with no newsletter, Alicia gives a rare look at how to build a creator-led funnel that doesn’t rely on virality.

She also explains why AI-generated content is hurting your brand, what most creators are doing wrong, and how to think like a strategist instead of an influencer. This episode is a crash course in building a business on LinkedIn that actually works.