Each month, “Lochhead on Different” episodes will explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. A best-selling author, top podcaster, and former tech-industry CMO, Christopher Lochhead is a student of not only business and technology and marketing but also human nature, human folly, human genius, and very human joy.

Episode 7

In this episode, one of his finest, Chris says that Nike acquired a company called “Celect,” which is a retail analytics and demand sensing firm. (Nike purchased it for its omnichannel expertise.) And Chase bought a company called “Persado,” which is an AI company that specializes in marketing and copywriting. (Their AI performed better than ads written by human copywriters – with a higher percentage of clicks in some cases.)

Chris then goes on to say he had some visitors from London, and the teenagers were constantly on their phones – the sunset, the S’mores, the beach fire didn’t seem to register with them. He says he went to a Rolling Stones concert at Levi Stadium – and the Stones ARE rock & roll – but you wouldn’t know it from all the people texting on their phones.

Chris says you should stick to your vision – people said Chris swore too much, was a bad interviewer, interrupted his guests, was annoying, was bald. Now he has the #53 podcast in the country – outpacing Oprah for a time.

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