"Every purchase is emotional—whether it's B2B, B2C, or B2B2B," says Jamie Schwarz, founder of BrandTherapy.coach. In a conversation with Doug Green, publisher of Technology Reseller News, Schwarz explains how brand identity, authenticity, and emotional resonance shape purchasing decisions—even in highly technical industries.

What is Brand Therapy?

Schwarz, a former creative director at major NYC ad agencies, discovered that traditional branding strategies often led to hypocrisy—brands saying one thing but doing another. Instead of just creating aesthetic identities and taglines, he developed Brand Therapy, a coaching-based approach that helps businesses:

Define their true mission & purpose – Ensuring their branding aligns authentically with their business values.

Develop a “brand voice” – Creating an internal dialogue that guides decision-making across all departments.

Maintain continuous product-market fit – Positioning the brand as an evolving entity that stays relevant as customer needs change.

"Your brand should act as your Chief Purpose Officer—guiding decisions, messaging, and product evolution," says Schwarz.

B2B Branding: More Important Than Ever

Many believe branding is less relevant in the B2B world, especially for companies selling complex technology solutions like UCaaS, CPaaS, and cloud services. However, Schwarz challenges this assumption, explaining that even engineers and technical buyers make emotional purchasing decisions. "B2B sales have changed. Buyers do their own research now, often using AI. If your brand isn’t actively shaping the conversation, AI will do it for you," Schwarz warns.

Trust & Security – Buyers need to feel safe about their decisions, especially in critical technology investments.

Personal Pride – Decision-makers want credit for bringing in the best solution to their company.

Relational Media – The rise of AI-powered customer interactions means brands are always in conversation—whether they realize it or not.

Conversational AI: The Brand Voice You Didn’t Know You Had

One of the most overlooked branding challenges today is AI-powered customer interactions. Many companies deploy AI chatbots without realizing they are creating a persistent brand voice. "AI is your brand voice—whether you planned for it or not. Companies must proactively define how they want to sound, feel, and interact," says Schwarz.

Every AI-driven conversation is an interaction with your brand.

The brand’s “tone of voice” now lives in automated conversations.

Companies must align AI, sales, and marketing messages to maintain trust.

Shifting the Focus: Selling Benefits, Not Features

For marketing teams preparing their big 2024 and 2025 product announcements, Schwarz offers a critical mindset shift:

Don’t announce what your product does. Announce how it helps the customer.

Avoid technical jargon—highlight how the solution will make the buyer’s life easier.

Tell a story where the customer is the hero, not the brand.

"Your big announcement is not about you. It’s about how the customer benefits. Frame it that way, and you’ll make a bigger impact," Schwarz advises.

Brand Therapy: A Coaching Approach to Branding

Unlike traditional branding agencies that focus on external storytelling, Brand Therapy takes a coaching-based approach, guiding businesses through deep brand exploration.

Sessions with brand stewards to define mission, purpose, and voice.

Long-term alignment to ensure brand authenticity.

Tactical advice on messaging, sales enablement, and AI integration.

"Don’t just tell a story. Live it. Your brand needs to be authentic in action, not just in messaging," says Schwarz.

Learn More About Brand Therapy www.BrandTherapy.coach

#Branding #Marketing #AI #UCaaS #CPaaS #CustomerExperience #Sales #TechnologyMarketing #B2BMarketing #EmotionalBranding #BrandTherapy

Trevor Francis

"We're making it easier for carriers and large enterprises to interconnect and manage their networks efficiently," says Trevor Francis, CEO and Founder of 46 Labs. In this Technology Reseller News podcast, Trevor Francis discusses 46 Labs' role as the "carrier's carrier" and how the company is leading the charge in simplifying global connectivity. From major acquisitions to AI-driven efficiency and the migration away from copper, he provides insights into what’s ahead for telecom in 2025. "We acquired two legacy wireline companies last year, positioning us to accelerate network modernization," says Francis.

What is 46 Labs?

Connectivity Orchestration – 46 Labs helps resellers and large enterprises optimize their voice networks and streamline interconnections.

Carrier's Carrier – Acting as the "train station" of telecom, the company enables seamless infrastructure and network management.

Expanding Through Acquisitions – 46 Labs acquired Hyper-Q Networks and Impact in 2024, strengthening its wholesale telecom capabilities.

Regulatory & Market Shifts in 2025

New FCC Leadership & Policy Changes – A more proactive approach may lead to easier wireline network modernization.

M&A Resurgence – With previous stagnation in telecom mergers, Francis predicts more consolidation and transformation in the coming year.

Satellite Connectivity Evolution – While LEO satellites (e.g., Starlink) improve rural access, they won’t disrupt terrestrial wireless networks.

Copper Migration: The Death of Copper at the Core

A Massive Industry Challenge – Legacy PSTN networks still rely on copper interconnects between carriers.

Enterprise Migration vs. Carrier Migration – While businesses transition to VoIP, carriers must overhaul the underlying infrastructure.

Regulatory & Technical Barriers – The shift requires compliance with state and federal rules, plus retraining a workforce where institutional knowledge is fading.

"We’re tackling one of the biggest challenges in telecom—migrating carriers away from copper while ensuring stability and compliance," says Francis.

AI’s Role in Telecom: Efficiency, Not Disruption

AI will make carriers more efficient, but adoption will be slow due to regulatory concerns and potential service disruptions.

Risk vs. Reward – AI-driven automation must be implemented cautiously to avoid major failures in carrier networks.

Fifth Industrial Revolution – The telecom sector must balance innovation with reliability.

"AI adoption in telecom will take time—it’s too risky to disrupt carrier operations overnight," says Francis.

Network-as-a-Service: The New Carrier Model

Traditional Carrier Model is Fading – Carriers are moving away from fully owning infrastructure.

Managed Services & "As-a-Service" Offerings – 46 Labs provides turnkey network solutions, allowing carriers to outsource complex network transitions.

Security Considerations – With increased IP-based connectivity, security threats rise, requiring encryption and network segmentation strategies.

What’s Ahead for Large Enterprises?

The move away from copper is a global trend, impacting large enterprises, airlines, and pharmaceutical companies.

International Voice Connectivity – Enterprises must take a holistic approach to voice and telecom strategies.

Regulatory & Compliance Needs – Navigating global carrier relationships requires expertise in regulations and connectivity management.

"Enterprises need a comprehensive strategy for handling voice and connectivity across all divisions," says Francis.

Where to Learn More

Visit: www.46labs.com

Connect with 46 Labs on LinkedIn

#Telecom #Connectivity #46Labs #CarrierNetworks #Mergers #CopperMigration #AI #TelecomInnovation #NetworkSecurity #VoIP #BusinessGrowth #ITEXPO

The second half of the 5G era is here, and the next five years will define its success.

“5G has reached the halftime mark—five years since its launch, with another five years until 6G arrives. The second half is all to play for,” says Stephen Douglas, Head of Market Strategy at Spirent. In this episode of Technology Reseller News, host Doug Green sits down with Douglas to discuss the findings of Spirent’s 2025 5G Report, which draws insights from over 415 engagements with global operators, suppliers, governments, and enterprises. The report reveals where 5G has succeeded, where it has fallen short, and the key technologies driving growth for the next five years.

The Road So Far: 5G’s First Half

5G deployments have expanded rapidly, with over 340 commercial non-standalone (NSA) networks worldwide and 2.1 billion users. However, revenue growth has lagged behind expectations, largely due to the staggered rollout of 5G capabilities. Many operators have focused on building out infrastructure rather than launching monetizable services.

One notable exception? 5G Fixed Wireless Access (FWA), which has emerged as the biggest commercial success of 5G’s first half. With over 162 global launches, FWA has provided an alternative to fiber, enabling broadband expansion in rural and urban markets alike.

The Second Half: The Push for Monetization

For operators, the next five years will be defined by one goal: turning 5G into a revenue-generating machine. The key enablers of this shift include:

5G Standalone (SA): Only 64 operators have launched full 5G SA networks so far. That number is expected to surge to 160+ in the next three years, unlocking new revenue streams.

Enterprise Solutions: Telcos are pivoting away from consumer-driven revenue models and toward high-value enterprise services, including private networks, industrial IoT, and AI-powered automation.

Cloud-Native Evolution: 5G core networks are transitioning to cloud-native architectures, allowing for rapid scaling, automation, and seamless software updates.

AI-Optimized Networks: AI traffic is becoming a major factor in network planning. Operators are investing in differentiated services, prioritizing AI-powered applications alongside traditional connectivity.

Future Game-Changers

Beyond 2025, several emerging technologies will redefine telecom’s role:

Reduced Capability IoT (RedCap): Lightweight, low-power 5G IoT devices will fuel growth in smart manufacturing, healthcare, and logistics.

5G-V2X for Automotive Safety: Governments are pushing for vehicle-to-everything (V2X) technology to enhance road safety and optimize traffic systems.

5G-Enabled Drones: Future 5G networks will provide reliable, beyond-visual-line-of-sight (BVLOS) connectivity for commercial drones.

Augmented Reality Glasses: The race is on to bring affordable, lightweight AR glasses to mass markets, potentially creating a multi-billion-dollar opportunity.

The Clock is Ticking

As operators look ahead, the pressure is on to make 5G a true business success. Spirent anticipates a surge in standalone 5G rollouts, new enterprise-driven services, and innovative use cases that will reshape the telecom landscape.

To dive deeper into these insights, download the full 2025 5G Report at Spirent.com.

#5G #TelecomInnovation #Enterprise5G #AIinTelecom #RedCap #5GV2X #Spirent #FixedWirelessAccess

Jeff Wittich

Ampere is making waves in the telecom industry by unveiling its Ampere® Altra family of processors, engineered to deliver high performance while slashing power consumption—a dual imperative for next-generation 5G, edge computing, and AI workloads. In a press release released this morning, the company detailed its ambitious push into the telecom market, and during a live interview with Technology Reseller News’ publisher Doug Green, Chief Product Officer Jeff Wittich shed further light on the innovation behind the new offering.

A Cloud-Originated Innovation Now Heading to Telecom

Historically recognized as a cloud and CPU company, Ampere has spent the past seven years perfecting processors that can do more with less. “We started in the cloud, where power constraints became a major challenge with rising workloads like AI,” explained Wittich during the podcast. “The problems we solved in the cloud—delivering high performance with low power—are the same issues facing telecom operators today.”

Ampere’s approach diverges sharply from conventional methods that simply add power to boost performance. Instead, the Ampere Altra family was designed from the ground up to optimize energy efficiency without sacrificing computing muscle. This unique balance is increasingly critical as telecom networks evolve to support not only traditional voice and data but also a burgeoning array of AI-driven applications.

The Shift to ARM and the Ecosystem Play

One of the standout features of Ampere’s new processors is their ARM-based architecture. As industries shift away from x86 solutions—a trend already evident in smartphones, edge devices, and cloud servers—the telecom market is now poised to benefit from the enhanced efficiency and scalability that ARM-based designs offer.

The press release highlighted several key partnerships that underpin Ampere’s strategy. Collaborations with industry players such as Parallel Wireless, SUSE, Canonical, SynaXG, Fujitsu, and Supermicro are setting the stage for robust, scalable telecom solutions. Parallel Wireless, for example, is leveraging Ampere’s processors in its GreenRAN™ platform—a hardware-agnostic, cloud-native radio access network solution that supports 2G, 4G, and 5G technologies.

“By combining our energy-efficient processors with innovative partners, we’re able to tap into new customer segments like telco carriers,” Wittich noted. “This collaboration not only optimizes performance but also significantly reduces operational costs and environmental impact.”

Lower Power, Higher Performance—and a Greener Future

At the heart of this breakthrough is Ampere’s innovative CPU design. As Wittich emphasized,

“The CPU really is the star here. That is really where the innovation is coming from.”

This chip not only delivers several times more tokens per second for AI workloads but also operates within an impressively low power envelope—sometimes as low as 40 watts. Such efficiency means these processors can run without active cooling, significantly reducing both operational costs and the environmental impact associated with high-powered data centers.

A Timely Announcement

As the telecom industry braces for rapid expansion in 5G and AI-driven services, Ampere’s announcement arrives at a critical juncture. With its comprehensive ecosystem of hardware and software partners, the company is poised to lead the transformation toward more energy-efficient, high-performing network infrastructures.

For those looking to dive deeper into Ampere’s solutions, additional details are available on the company’s website, amperecomputing.com, where information spans from cloud applications to cutting-edge telecom stacks.

With both the press release and this live discussion underscoring its innovative approach, Ampere is set to make a significant impact on the telecom landscape—delivering the power, efficiency, and sustainability that modern networks demand.

Visit www.

The End of PSTN: A Historic Shift and a Massive Opportunity for Resellers, TELCLOUD POTS & Shots Podcast, “The carriers aren’t being forced to shut it down. They want to shut it down,” explains Jacoby. “They can no longer afford to maintain copper networks, and the revenue just isn’t there.”

"The public switched telephone network is going away—globally. It’s time to act.” — Jake Jacoby of TELCLOUD. In this edition of POTS & Shots, Technology Reseller News publisher Doug Green sits down with Jake Jacoby of TELCLOUD to discuss a seismic industry shift—the worldwide sunset of PSTN (Public Switched Telephone Network). As legacy copper networks are being decommissioned, businesses face rising costs and potential service disruptions. The good news? Resellers are in a prime position to deliver modern solutions and secure long-term recurring revenue.

What’s Driving the Global PSTN Shutdown?

The retirement of PSTN isn’t just happening in the U.S.—it’s a worldwide transformation. The two primary forces behind this shift:

The Move to Fiber and Wireless: Carriers have heavily invested in fiber optics and 5G wireless networks, pushing copper infrastructure into obsolescence.

Deregulation and Rising Costs: U.S. carriers successfully lobbied the FCC to deregulate POTS lines, removing price caps. As a result, prices have skyrocketed while service quality has deteriorated.

“The carriers aren’t being forced to shut it down. They want to shut it down,” explains Jacoby. “They can no longer afford to maintain copper networks, and the revenue just isn’t there.”

The Risks of Falling Behind

For businesses still relying on POTS lines, failing to transition isn’t just a financial burden—it’s a major operational risk:

Life Safety Systems at Risk: Fire alarms, elevators, security panels, and emergency blue-light phones still depend on copper lines. When those lines fail, businesses could face compliance violations—or worse, life-threatening emergencies.

Aging Infrastructure Will Fail: Even before carriers officially pull the plug, deteriorating copper lines will cause disruptions. Businesses that delay their transition risk being caught off guard.

How Resellers Can Lead the Charge

Resellers are in a prime position to help businesses migrate from outdated POTS lines to modern alternatives. The key is proactive outreach. TELCLOUD provides:

Sales & Training Support: Educational content, sales collateral, and email templates to help resellers confidently discuss POTS replacement.

Turnkey Solutions: TELCLOUD’s white-label platform allows resellers to provide fully branded solutions without selling direct.

Reliable Implementation: With 30–40% of U.S. POTS lines expected to transition in 2025, demand for qualified technicians and equipment will surge. Resellers that act now can avoid bottlenecks and delays.

"Your customers want to do business with you," says Jacoby. "If you're not bringing this solution, they’ll find someone who will. This is a once-in-a-lifetime opportunity to become their trusted advisor while securing high-margin, recurring revenue.”

A Tequila Fit for a Historic Transition

No POTS & Shots episode is complete without a top-tier tequila recommendation. This week, Jacoby brings out his personal favorite—Fortaleza. Handcrafted using traditional methods, Fortaleza is a small-batch tequila that retains the authenticity of its Jalisco roots. Unlike mass-market brands, Fortaleza is crafted using a tahona stone (historically pulled by donkeys) to crush the agave, preserving its rich and complex flavors. "This is a true sipping tequila," Jacoby says. "If you find it, buy it—it’s hard to get, and it’s absolutely worth it.”

Join Us Next Week: Multi-Win Mastery – The Backbone of Modern Telecom

In the next episode of POTS & Shots, we’ll explore multi-win mastery, a strategy that maximizes value for resellers, end customers, and the industry as a whole.

“I definitely don't have the entire secret sauce. I have some pieces of it. But when you exchange ideas and collaborate, that's when better ideas come out overall,” says William Rubio, CRO of CallTower. In this podcast, we share a preview of our upcoming roundtable at Cloud Connections 2025 in beautiful St. Petersburg this April. In a recent podcast, I sat down with William to discuss Profitable Pathways Monetizing Cloud Innovations—a session that promises actionable insights for organizations looking to harness cloud technologies for growth and profitability.

Key Discussion Points:

Unified Communications & Global Reach:

William detailed how CallTower—a global leader in unified communications and contact center solutions spanning four continents and 100 countries—is driving innovation with solutions including Microsoft Teams, Cisco WebEx, Zoom Phone, and more.

Conversational AI for Enhanced Engagement:

We explored the transformative power of conversational AI, which not only boosts employee productivity but also delivers instant, accurate responses to improve customer satisfaction.

Leveraging Analytics and Virtual Agents:

Analytics emerged as a critical tool for understanding employee interactions and customer engagement. Coupled with intelligent virtual agents, these capabilities streamline operations and optimize service delivery.

Website Monetization:

An intriguing topic was how businesses can transform their websites into powerful sales tools by providing rich, actionable product information that drives conversions.

This podcast sets the stage for a dynamic, interactive roundtable discussion where industry peers will share best practices and innovative strategies to monetize cloud innovations. If you're heading to Cloud Connections 2025, be sure to join the conversation and discover new pathways to drive your business forward.

Learn more about Cloud Connections 2025 at cloudcommunications.com/connections and explore CallTower’s solutions at calltower.com.

#CloudConnections2025 #CloudInnovation #UnifiedCommunications #ConversationalAI #DigitalTransformation #CallTower

“We think we bring a differentiated choice that allows service providers, MSPs, and others to customize something that really works best for the DNA of their business,” says Jon Brinton of Crexendo. Recorded live at ITEXPO 2025, this podcast features Jon Brinton, Chief Revenue Officer of Crexendo, as he discusses the company’s innovative approach to unified communications, AI-driven tools, and a flexible licensing model that empowers service providers. As Crexendo approaches 6 million users, Brinton shares how MSPs can leverage the NetSapiens platform for scalability, innovation, and profitability.

A Commitment to Innovation and AI

Crexendo’s presence at ITEXPO highlights its continued investment in AI and innovation.

Many service providers are stuck with outdated, end-of-life technology that lacks innovation.

Crexendo’s open APIs and AI-driven tools allow partners to integrate new solutions that stay competitive.

The broader NetSapiens ecosystem helps service providers deliver what business customers demand.

“We leverage our open APIs, a broad ecosystem of partners, and AI tools to ensure our platform remains innovative and competitive,” says Brinton.

The NetSapiens Model: More Flexibility, Higher Margins

Crexendo’s rapid growth is driven by key differentiators that set it apart from other UCaaS and CPaaS platforms:

Sessions, Not Seats Model – Partners license the NetSapiens platform based on sessions or usage, rather than traditional per-user pricing.

Higher Margins – The flexibility of sessions-based licensing allows partners to maximize profitability.

Own or Subscribe – Service providers can choose to purchase the technology outright or subscribe based on their financial strategy.

“We don’t want our commercial construct to limit service providers. Whether they prefer to own and depreciate or subscribe, the technology works the same either way,” says Brinton.

Control Over Hosting and Branding

Crexendo offers service providers full control over their deployment strategy.

Self-Hosting Option – For providers who want full control of their infrastructure, Crexendo supports on-premise deployments.

Cloud Hosting with Oracle – For those who prefer a managed solution, Crexendo offers global hosting through Oracle Cloud Infrastructure.

White-Label Solution – Service providers fully control branding, allowing them to market the platform as their own.

A Strong Message for MSPs and the Channel

Crexendo invites MSPs, service providers, and enterprises to explore the NetSapiens platform.

MSPs looking for UCaaS, CCaaS, CPaaS, or AI-powered solutions should consider Crexendo for its flexibility and scalability.

The company’s ability to adapt to a provider’s unique business DNA is fueling its continued growth at twice the market rate.

“Whatever you're doing in UCaaS, CCaaS, CPaaS, or AI-driven business communications, stop by and see us at ITEXPO. We bring a unique, differentiated choice to the marketplace,” says Brinton.

Where to Learn More

Visit: www.crexendo.com

Follow Crexendo on LinkedIn

#UCaaS #CCaaS #CPaaS #AI #BusinessCommunications #ITEXPO #Telecom #MSP #NetSapiens #CloudCommunications

"How do you maintain customer experience at scale in the cloud?" asks Dino DiPama, Managing Partner at True North. At Cloud Connections 2025, hosted by the Cloud Communications Alliance (CCA) from April 14–16 in St. Petersburg, Florida, DiPama will lead a roundtable discussion on innovating at scale and creating next-generation cloud solutions. "We work with six to eight companies at a time, helping them build strategy, execute go-to-market plans, and scale into relevant industry players," says DiPama.

TrueNorth: Helping Startups Scale for Success

TrueNorth is a boutique advisory firm specializing in helping startups grow from early-stage development to becoming key players in the customer experience (CX) space.

Strategic Growth – Helping startups navigate go-to-market strategies and product positioning.

Fundraising & Exit Strategies – Preparing companies for capital raises or potential acquisitions.

Cloud & AI Integration – Assisting businesses in leveraging cloud-based technologies for scalability.

Round Table: Innovating at Scale: Creating Next-Gen Cloud Product

At Cloud Connections 2025, DiPama’s roundtable will focus on how cloud migration impacts customer experience and service delivery. "We want to explore how companies can move to the cloud while preserving customer experience and ensuring long-term success," DiPama explains.

Ensuring a Seamless Transition – How to maintain user experience while scaling in the cloud.

Leveraging AI & Automation – Using AI and machine learning to enhance network scalability.

Sustainability in the Cloud – Exploring how cloud-based solutions reduce environmental footprint.

Avoiding Pitfalls – Identifying risks associated with cloud transitions, such as vendor lock-in.

Lessons from a Cloud Innovator

DiPama brings deep expertise in telecom innovation, having played a key role in the rise of Session Border Controllers (SBCs) at Acme Packet, a company that grew from a kitchen startup to a $2.1 billion acquisition by Oracle. "Cloud migration is a massive shift—much bigger than SBC adoption—but the lessons we learned in innovation, scalability, and security still apply today," says DiPama.

Understanding Market Gaps – Identifying challenges and creating solutions that carriers and enterprises need.

Overcoming Industry Skepticism – Convincing major players to adopt new technologies.

Embracing Change & Scalability – Recognizing how innovation in network elements like SBCs set the foundation for today’s cloud transformation.

Cloud Connections 2025: An Interactive Roundtable Format

Unlike traditional panels, DiPama’s roundtable format will allow for direct engagement and discussion, bringing together experts in:

Cloud infrastructure & scalability

AI-driven network automation

Customer experience & digital transformation

Emerging technologies in communications

"I’m excited to see industry veterans, meet new players, and engage in meaningful conversations on cloud innovation," says DiPama.

Join the Conversation at Cloud Connections 2025

Event Website: Cloud Connections 2025

Location: Petersburg, Florida

Dates: April 14–16

#CloudConnections2025 #CloudCommunications #AI #CustomerExperience #TelecomInnovation #CloudMigration #UCaaS #CCaaS #SBC #TrueNorth #CloudScale

“M&A in the cloud communications space is evolving rapidly, and our goal is to help business owners navigate this dynamic market,” says Brian Kornmann of Q Advisors. In this Technology Reseller News podcast, Brian Kornmann previews his upcoming session at Cloud Connections 2025, April 14-16 in St. Petersburg, Florida. His panel discussion will focus on the shifting M&A landscape, key factors driving interest, and strategic insights for business owners considering an exit or acquisition. "M&A is not a one-size-fits-all journey—businesses need a nuanced approach to maximize value," says Kornmann.

What to Expect at Cloud Connections 2025

The Future of Cloud: Solving for Products, People, and Profits – This year’s Cloud Communications Alliance event will focus on market trends, technology shifts, and business strategies shaping the future.

Interactive M&A Panel – Kornmann and industry experts will discuss what attracts buyers, how businesses can position themselves for M&A, and what market forces are shaping valuations.

Strategic Insights for Founders & Executives – Q Advisors will provide a deep dive into best practices for cloud and telecom companies exploring M&A opportunities.

Key M&A Considerations for 2025

What factors are driving M&A interest in cloud communications?

How can business owners strategically position themselves for a successful sale?

What trends are shaping valuations and deal structures?

How do buyers assess opportunities in this rapidly changing market?

“There are major tailwinds in this space, and founders need a clear strategy to capitalize on them,” adds Kornmann.

Why Attend This Session?

Gain real-world insights from M&A experts with deep industry knowledge.

Understand what investors look for when evaluating acquisition targets.

Get practical guidance on preparing your company for a transaction.

Where to Learn More

Event Info: Cloud Connections 2025

Visit Q Advisors: www.qllc.com

Connect with Brian Kornmann on LinkedIn

Join the conversation at Cloud Connections 2025 to stay ahead in the evolving cloud communications M&A landscape!

#Mergers #Acquisitions #CloudCommunications #BusinessGrowth #M&A #CloudConnections2025 #TechnologyResellerNews #PrivateEquity #TelecomInvestments

What is Caller ID Reputation?

Caller ID Reputation is a SaaS-based solution that provides businesses with visibility into their call treatment—ensuring that their calls reach customers without being mislabeled. The platform offers:

Call Visibility – Identifies if calls are being flagged as spam or scam.

Data Insights – Provides real-time analytics on why calls are mislabeled.

Remediation Services – A white-glove service that proactively fixes caller ID reputation issues before businesses even notice.

The Master Sales Agent (MSA) Program: A New Opportunity for Partners

Caller ID Reputation’s new MSA program is designed to empower sales professionals—particularly those in the telecom and enterprise ecosystem—to add reputation management to their service offerings.

No Need to Quit Your Day Job – The program allows professionals to supplement their existing sales efforts.

Ideal for CPaaS, CCaaS, UCaaS, and Carrier Sales Agents – Helps telecom professionals close more deals by solving call reputation issues for their customers.

Best-in-Class Training & Support – Participants receive full training, marketing materials, and live demos to help them seamlessly integrate Caller ID Reputation into their sales process.

"This isn’t just another add-on service—it’s a game changer for anyone selling voice services. Every enterprise struggles with reputation issues, and this program gives our partners the tools to solve them," says Christensen.

Why Reputation Management Matters More Than Ever

Caller ID Reputation goes beyond just phone number monitoring. The company provides Stir/Shaken compliance, fraud detection, and branded calling solutions.

Enterprise-Grade Solutions – Ideal for industries like finance, healthcare, and call centers.

Fraud Prevention – Detects spoofed numbers and brand impersonation attacks.

Branded Calling & Identity Validation – Helps businesses enhance trust by displaying verified caller ID information.

"Most businesses have no idea their calls are being mislabeled. We provide the visibility and solutions they need to fix these issues and ensure their calls get answered," says Christensen.

Join the MSA Program & Start Closing More Deals

Caller ID Reputation is actively recruiting top telecom professionals for its MSA program. The company is vetting applicants carefully, ensuring they bring the right experience and customer connections to the table.

Full training and resources provided

Easy integration into existing telecom sales

Lucrative commissions & high-value add for enterprise customers

Learn More & Sign Up

Read the Press Release

Join the MSA Program: Visit the website to apply

Website: CallerIDReputation.com

#CallerID #Telecom #UCaaS #MSP #SalesAgent #BusinessGrowth #CallReputation #CallLabeling #AI #Compliance