by Gary Audin
The business messaging industry is about to change…big time. Messaging is evolving from person-to-person (P2P) to now including application-to-person (A2P) messaging. You may know or will know soon that “short codes” are disappearing. This will considerably affect businesses and other organizations and their use of APIs.
Caroline Sutton, Senior Manager, Product Marketing at Bandwidth www.bandwidth.com and Gary Audin recorded this comprehensive EDUcast. Caroline covers the messaging impacts expected in 2019. She also points out that spam messaging is out of control and needs to be addressed. Caroline presents the evolution of messaging, the influence of the Cellular Telecommunications Industry Association (CTIA) and Federal Communication Commission (FCC). She then proceeds to present the popularity and value of messaging. She explains the unprecedented changes occurring in 2019. She continues with messaging functionality and three business tips. Caroline concludes with the benefits and value of local A2P messaging.
What you will learn in this EDUcast:
What is the state of messaging for 2019?
The evolution of messaging
P2P CTIA message classifications
Messaging success
Change and impact in 2019
The FCC influence
Meaningful messaging functionality
Business tip
Bandwidth www.bandwidth.com is a software company focused on communications for the enterprise. Companies like Google, Skype, and Ring Central use Bandwidth’s APIs to easily embed voice, messaging and 9-1-1 access into software and applications. Bandwidth offers a robust selection of communications APIs built around their own nationwide all-IP network, providing unmatched flexibility, control, and insight among CPaaS providers.
Useful resources:
“State of the Messaging Market in 2019”
www.bandwidth.com/resources/state-of-the-messaging-market-in-2019/
“Messaging Revolution: What’s happening with messaging in 2019?”
www.bandwidth.com/blog/whats-happening-with-messaging-in-2019/
“Are You Prepared for Text Messaging Circa 2020?”
www.nojitter.com/messaging/are-you-prepared-text-messaging-circa-2020