Telecom Reseller / Technology Reseller News

“If responses aren’t near real-time, the bot won’t feel human.” — Ruchir Brahmbhatt, Co-Founder & CTO, Ecosmob

Ruchir Brahmbhatt, Co-Founder and CTO of Ecosmob, joined Doug Green, Publisher of Technology Reseller News, to discuss the engineering behind human-like voicebots—where milliseconds make the difference between a smooth conversation and a frustrating one.

With more than 18 years in VoIP and AI/ML development, Ecosmob builds custom voicebots for MSPs, ITSPs, and UCaaS/CCaaS providers seeking real-time automation and compliance. Brahmbhatt outlined how Ecosmob’s architecture achieves sub-second latency through:

Python async orchestration for thousands of concurrent sessions

Redis in-memory queues for ultra-low-latency streaming

NVIDIA Canary ASR and Kokoro TTS for fast, natural speech

llama.cpp LLM engine with dynamic quantization for efficient processing

In a live healthcare demo, Ecosmob’s voicebot scheduled an appointment in natural, human-like dialogue—with total round-trip latency under 600 milliseconds.

Brahmbhatt emphasized that modern contact centers are shifting from IVRs to AI-driven self-service, and that on-prem and GDPR-compliant deployments are increasingly essential.

Learn more at ecosmob.com.

Simwood Partners with ChallengeAid to Support Education in Nairobi, Podcast, Simwood, a software-defined carrier based in the UK with operations in 21 U.S. states, has committed ongoing financial support to ChallengeAid’s network of 53 Schools of Hope

“It’s the difference between a life of hopelessness and a life of opportunity.” — Simon Woodhead, Founder & CEO, Simwood Group

In this special Cloud Communications Alliance (CCA) edition of the Technology Reseller News podcast, Doug Green speaks with Simon Woodhead, Founder and CEO of Simwood, about the company’s partnership with ChallengeAid, a British and African charity transforming lives through education in Nairobi’s informal settlements.

Simwood, a software-defined carrier based in the UK with operations in 21 U.S. states, has committed ongoing financial support to ChallengeAid’s network of 53 Schools of Hope. These community-based schools offer free education, mentorship, and safety to children living in extreme poverty — many of whom would otherwise face lives defined by child labor, drugs, or exploitation.

Among these is the newly renamed Simwood School of Hope, a special needs institution in the Mathare area of Nairobi. The school supports 58 teenagers and provides care for nearly 300 children with disabilities. “This one resonated deeply with me,” says Woodhead. “Special needs education is rarely the first cause people support, but here it’s absolutely life-saving.”

ChallengeAid’s impact is profound: over 100,000 children educated since 2004, 150 local volunteers (many former students), and even national chess champions and university graduates among its alumni. Simwood’s involvement ensures that these programs can continue to grow, with plans to expand employee engagement and provide technology education in the future.

To learn more about Simwood, visit simwood.com.

To support ChallengeAid’s mission, visit challengeaid.org.

Read the full story on Telecom Reseller: Simwood Partners with ChallengeAid to Expand Education Support for School of Hope in Nairobi, Kenya.

At Viirtue Connect in Nashville, John Christian, Vice President of Marketing at Akixi, joined Doug Green, Publisher of Technology Reseller News, to discuss how Akixi is helping MSPs and telecom providers stand out in an increasingly commoditized communications market.

Akixi delivers value-added analytics, CRM integration, and call recording solutions that enhance cloud-based telephony and UCaaS platforms. “We exist to help our partners solve business problems—whether that’s missed revenue, productivity challenges, or customer experience gaps,” Christian explained. “In a world where everyone is selling the same call control, Akixi helps service providers differentiate.”

A channel-only company, Akixi focuses on scalability, ease of provisioning, and simple billing—making it easier for MSPs and service providers to package and deliver advanced reporting and analytics alongside their UC offerings. Christian noted that some partners now lead with Akixi when selling their communications platforms because the real-time call analytics and visualization tools deliver immediate value to business customers.

During the discussion, Christian highlighted a growing industry trend: specialization. “The MSPs that are succeeding are those who understand their customers’ specific challenges—whether in healthcare, recruitment, or retail—and build tailored solutions around those needs,” he said. “Specialization builds trust and reduces perceived risk for customers transitioning away from legacy systems.”

As MSPs look ahead, Christian believes differentiation will come from layering insights, integration, and intelligence on top of standard UCaaS platforms. “We help our partners move beyond selling technology to delivering outcomes—and that’s where the real opportunity lies.”

To learn more about Akixi, visit www.akixi.com.

At Viirtue Connect in Nashville, Jason Moravec, Senior Channel Account Manager at Xima Software, joined Doug Green, Publisher of Technology Reseller News, to discuss how Xima’s advanced contact center solutions are helping MSPs expand revenue, strengthen customer relationships, and enhance user experience.

Xima Software delivers cloud-based contact center and customer experience platforms designed to integrate seamlessly with leading UC systems like NetSapiens, which powers Viirtue and other Crexendo partners. “We focus on helping businesses communicate more effectively across every channel—voice, SMS, email, chat, and WhatsApp,” Moravec explained. “It’s all about elevating the customer experience.”

Through its integration with NetSapiens, Xima offers white-label, multi-channel contact center solutions that partners can brand as their own. The platform enhances standard UC capabilities with detailed analytics, cradle-to-grave reporting, and intelligent call routing—all designed to help MSPs deliver a premium service that customers can’t easily replace.

“Contact centers are incredibly sticky,” Moravec said. “When partners win the contact center, they often win the entire business. It’s one of the most profitable and high-value parts of the UC ecosystem.”

Xima also integrates AI and speech analytics to improve agent productivity and customer outcomes. From sentiment and tone detection to AI-powered chatbots and voice assistants, the platform uses automation to reduce call volume, speed up responses, and provide data-driven training insights.

“Our AI isn’t about replacing humans—it’s about getting people to the right place faster and making agents more effective,” Moravec emphasized.

For MSPs and Viirtue partners, Xima’s solutions represent a powerful opportunity to differentiate, expand service offerings, and grow recurring revenue.

To learn more about Xima Software, visit www.ximasoftware.com.

At Viirtue Connect in Nashville, Bruce Widener, CEO of STRATA7 Technology, joined Doug Green, Publisher of Technology Reseller News, to discuss STRATA7’s customer-first approach, its growing partnership with Viirtue, and the new business opportunities emerging from the event.

Based in Louisville, Kentucky, STRATA7 Technology is a business-to-business unified communications provider dedicated to helping organizations increase efficiency, improve profitability, and drive growth. “We wake up every day looking forward to helping our customers solve problems,” Widener said.

STRATA7 has partnered with Viirtue for the past 18 months, leveraging its network services, SIP trunking, and carrier technology to enhance its solutions portfolio. Widener described Viirtue as “a good, solid partner,” adding that the company is now evaluating Viirtue’s buy-billing platform to further streamline operations and strengthen integration.

Reflecting on the conference, Widener emphasized the value of in-person collaboration: “It’s been great meeting the different partners in the Viirtue ecosystem — people we’ve talked to for months. These conversations help us expand what we can offer our clients.”

STRATA7 is exploring several new technologies and services unveiled at the event, from hardware innovations to enhanced faxing and communication tools, which Widener plans to bring back to his operations team for review.

To learn more about STRATA7 Technology, visit www.strata7.net.

At Viirtue Connect, Purav Maisuria, General Manager at Phonesuite, joined Doug Green, Publisher of Technology Reseller News, to discuss how Phonesuite is helping MSPs tap into new opportunities in the hospitality market through purpose-built communications solutions.

Founded in 1988, Phonesuite provides voice and communication platforms designed exclusively for the hospitality industry, serving more than 10% of the global hotel market. The company is brand-approved by major hotel groups including Hilton, Marriott, and IHG, meeting each brand’s strict requirements for reliability, security, and compliance.

Maisuria noted that many MSPs already handle hotel networking and Wi-Fi but overlook telephony — a critical element of guest experience and operations. “It’s a great opportunity,” he explained. “Hotels are looking for cybersecurity, better networks, and full IT support. By adding Phonesuite’s voice solutions, MSPs can deliver a complete 360-degree service.”

Phonesuite’s hosted hospitality platform simplifies deployment and introduces features that directly address hotelier needs, such as missed call alerts, enhanced reporting, and mobile access for managers. These tools help prevent lost reservations and improve customer service by ensuring every call is answered — even after hours.

“The front desk is the hotel’s heartbeat,” Maisuria said. “When calls are missed, revenue is lost. Our solutions ensure staff stay connected and responsive, wherever they are.”

To learn more, visit www.phonesuite.com.

At Viirtue Connect in Nashville, Jon Brinton, Chief Revenue Officer at Crexendo, joined Doug Green, Publisher of Technology Reseller News, to discuss Crexendo’s sustained growth, partner momentum, and the innovations driving what Brinton calls a “renaissance in voice services.”

Crexendo, the parent company behind the NetSapiens platform, now serves nearly 7 million users worldwide through its expanding network of over 235 partners. Brinton credited the company’s success to a partner-first strategy that allows resellers to achieve higher margins and faster growth than the overall market. “Our partners grow at about double the rate of the market,” Brinton noted. “We design our model to make them more profitable—and that fuels sustained expansion.”

Brinton also previewed Crexendo’s upcoming NetSapiens Platform User Group Meeting at the Fontainebleau Miami Beach, where partners will explore new applications of AI, digital channels, and conversational intelligence to enhance customer experience. “We’re helping partners make customer data actionable and relevant,” he said. “There’s a renaissance happening in voice services—where the human conversation is once again central to business intelligence.”

A key theme for Crexendo’s ecosystem is flexibility—allowing partners to own, subscribe to, or host the platform in their preferred environments. Combined with a growing ecosystem of 60+ technology partners, the company enables tailored solutions for specific markets and verticals.

“Our mission,” Brinton added, “is to keep voice at the center of meaningful human interaction—while giving partners the innovation and tools they need to compete and win.”

To learn more, visit www.crexendo.com or www.netsapiens.com.

At Viirtue Connect in Nashville, Adrian Andrews, Founder of AspireOn Networks, joined Doug Green, Publisher of Technology Reseller News, to discuss how his company is delivering comprehensive telecommunications, connectivity, and security solutions to businesses across Central Florida and beyond.

AspireOn Networks provides business-class telecom services, including fiber connectivity, telecom expense management, and security system installations. “We partner with all the carriers in the country,” Andrews explained. “If you’re looking for fiber optics or a backup solution, we shop all the carriers and come back with the best options—so our customers don’t have to.”

In addition to telecom solutions, AspireOn offers access control and security camera systems for businesses with physical locations, helping customers strengthen both digital and physical security. The company also performs quality control for fiber construction projects, ensuring network builds meet safety and technical standards.

Headquartered in Central Florida, AspireOn Networks serves Orange, Seminole, Volusia, and Hillsborough counties, with clients across the U.S. and internationally. The company’s success, Andrews noted, is supported by strong partnerships — including with Ideal Technologies in Tampa Bay and Viirtue, with whom AspireOn maintains a close working relationship.

To learn more, visit www.aspireonnetworks.com.

At WebexOne, John Ortiz, Technology Sales Manager at MiaRec, joined Doug Green, Publisher of Technology Reseller News, to discuss how MiaRec is using AI to reshape the way businesses analyze and improve their customer interactions.

MiaRec’s platform leverages large language model (LLM) technology to deliver insights across three key use cases:

Automated QA: Using AI to review and score 100% of customer interactions, ensuring that agents meet performance and compliance standards while eliminating the limitations of manual quality assurance.

CX Intelligence: Automatically generating metrics such as customer satisfaction (CSAT), net promoter score (NPS), effort scores, and churn risk, giving companies a real-time understanding of customer sentiment and retention trends.

Revenue Intelligence: Tracking sales opportunities and performance metrics across calls — including upsell and cross-sell effectiveness, objection handling, and missed revenue potential — to help managers identify top performers and training needs.

Ortiz emphasized that the platform’s customizable LLM framework allows businesses to extract any metric they need, regardless of industry or use case. “Every customer we get has different goals,” Ortiz said. “Having the flexibility to extract custom insights is absolutely key.”

MiaRec integrates seamlessly with leading communication platforms such as Webex Calling, Webex Contact Center, RingCentral, NICE, Five9, and Twilio, while remaining platform-agnostic for clients with mixed environments.

To learn more, visit www.miarec.com.

“Think of it like a voice firewall—protecting enterprises from spam, robocalls, and social engineering before the phone even rings,” said Vicki Sidor, Head of Sales and Channel at Mutare.

At WebexOne, Sidor and Brian McDonald, Director of Product Development at Mutare, spoke with Doug Green, Publisher of Technology Reseller News, about how Mutare is reshaping enterprise voice security.

Best known for its early innovations in voicemail and transcription, Mutare has pivoted in recent years to become a leader in voice threat defense. McDonald explained that while most organizations invest heavily in data and network protection, the voice channel remains a major vulnerability—one increasingly exploited by scammers, robocalls, and deepfakes.

Mutare’s solution acts as a pre-call voice firewall, analyzing and scoring inbound traffic before it reaches users. Beyond blocking malicious calls, it provides enterprises with visibility and analytics to identify suspicious patterns within their voice environments.

At WebexOne, Mutare previewed its newest innovation—Voice Traffic Score for Webex Calling. The tool integrates directly into Cisco’s Control Hub, allowing administrators to manage incoming calls based on security scoring. “Even for organizations not using Webex Calling, our solutions fit across Cisco’s entire ecosystem—from SBCs to contact centers and carrier networks,” McDonald said.

With partnerships across platforms such as Avaya, Genesys, NICE, and Five9, Mutare remains the only platform-agnostic voice firewall designed to safeguard businesses from social engineering and other voice-based threats.

“Every enterprise has email and network firewalls,” Sidor added. “It’s time they had one for voice.”

More at Mutare.