Telecom Reseller / Technology Reseller News

At the Crexendo UGM, Wayne Landt, Vice President of Partner Operations and Success at RingLogix, spoke with Technology Reseller News Publisher Doug Green about how RingLogix is helping MSPs and resellers harness the power of AI-driven voice agents—bringing enterprise-grade innovation to the SMB market.

RingLogix, a long-time NetSapiens partner, is best known as a white-label UCaaS provider, allowing MSPs to sell communications services under their own brands while maintaining customer ownership and stronger profit margins. But as Landt explained, the company’s latest AI initiatives are expanding those opportunities even further.

“We’re making it simple for NetSapiens resellers to create and sell their own voice AI agents, directly within the platform they already use,” said Landt. “This gives them enterprise-level tools for SMB customers—tools that deliver real ROI.”

RingLogix’s new Prompt Builder and integrated workflow capabilities allow MSPs to design and deploy AI voice agents—from simple AI receptionists to complex customer-service and tech-support applications—without needing deep technical expertise. The goal is to help resellers enter the AI market quickly, profitably, and with minimal friction.

At the event, Landt noted that interest among partners was high, reflecting a growing demand for AI-enhanced voice services across all business sizes. “MSPs are already hearing from customers who want to understand what AI can do for them,” he said. “Some are ready with defined use cases; others just want guidance. Either way, this is a ‘land-and-expand’ opportunity. Start with an AI receptionist—then add more value as you go.”

Looking ahead to 2026, Landt expects AI adoption to reshape how service providers build value. “There’s a tremendous amount of opportunity,” he said. “The MSPs that embrace AI early will be the ones leading the next wave of growth.”

To explore RingLogix’s voice AI solutions—or try the new Prompt Builder—visit ringlogix.com or go directly to promptbuilder.ringlogix.com.

At the Crexendo UGM, Manny Christophidis (Carrier Sales Manager) and Rohan Milne (CEO) of Switch Connect joined Technology Reseller News Publisher Doug Green to explore how customer communications are shifting from “phone-number centric” to outcome-driven collaboration. The team described a market where many businesses now operate across Teams, chat, apps, and social channels—sometimes needing a phone number only for regulatory or edge cases—pushing providers to evolve beyond DID/minutes into higher-value digital transformation.

Switch Connect recounted its own pivot: after a legacy UCaaS platform exited Australia, the company rapidly migrated to the NetSapiens stack and now helps carriers move from TDM to IP and launch modern offers across Asia and beyond. COVID accelerated the mindset shift from voice to collaboration and hybrid work; meetings, screen share, and asynchronous channels increasingly ride OTT rather than PSTN. “We’ve moved from the age of voice to the age of collaboration—success now starts with the workflow, not the dial tone,” said Christophidis.

That evolution opens both risk and opportunity for partners. The duo emphasized consultative selling, measuring success the way customers do, and weaving AI, cloud services, and integrations into business processes—rather than leading with a single product. “We’re not just a technology company—we’re a digital-transformation partner, using AI and cloud to help clients do more with what they already have,” noted Milne. They also highlighted practical realities: shifting budget authority (often toward marketing), managing shadow IT, and even running internal hackathons to turn IT from a cost center into a profit center.

For providers wondering where to begin, Switch Connect’s advice is straightforward: deepen discovery around the customer’s revenue model, align collaboration and AI to those outcomes, and accept that UCaaS is now a component—not the whole story. Learn more at https://www.switchconnect.com.au/.

At the Crexendo UGM, Daniel Petrie, President and CEO of SIPez, joined Doug Green, Publisher of Technology Reseller News, to discuss how his company is helping service providers, MSPs, and developers unlock the power of vCon technology—turning everyday communications into actionable, AI-driven insight.

Founded over 20 years ago, SIPez began as a consultancy specializing in SIP and VoIP software. Today, the company develops open-source frameworks that integrate with NetSapiens and other call center platforms, providing powerful data analysis and automation capabilities. “We give our partners tools to analyze customer conversations and build AI-based workflows—without having to write code,” said Petrie. “Our technology handles the heavy computation in the background while they deliver the insights to their customers.”

SIPez’s suite includes an open-source vCon stack and a vCon analysis engine that allow organizations to construct, store, and interpret conversational data across text, voice, or video channels. Petrie explained that vCon (Virtual Conversation) serves as a standardized container for communication data, preserving every relevant element of a customer interaction—from transcripts and audio to metadata and analytics.

The key advantage, Petrie noted, is context. “The vCon gives you the ability to maintain continuity across an entire customer journey—so when a caller is transferred, the next agent knows what’s already been said,” he explained. “It prevents customers from having to repeat themselves, and that’s a huge improvement in both efficiency and experience.”

SIPez recently joined the Crexendo EVP Program, further integrating its vCon technology into the NetSapiens ecosystem. The goal is to make conversational data analysis accessible to channel partners, helping them capture new value without complexity. “We help NetSapiens and Crexendo customers extract data, trigger events, and analyze conversations while they’re still happening,” Petrie said. “It’s about giving partners early insight and control over their customer interactions.”

Beyond enhancing data analytics, vCon technology simplifies what was once a messy process of call detail records and partial transcripts. By consolidating information from multiple communication modes into one structured format, it enables faster insights, cleaner integrations, and more powerful automation opportunities.

For Petrie, the excitement around vCon is just beginning. “It’s amazing how many people here already understand the value of what we’re building,” he said. “The fact that engineers and MSPs are reading the spec and engaging with it tells us this is going to reshape how call data is managed and analyzed.”

To learn more about SIPez and its open-source vCon solutions, visit sipez.com.

At the Crexendo UGM, Ben Chodor, CEO of CallRevu, joined Doug Green, Publisher of Technology Reseller News, for a conversation that linked automotive innovation, AI-driven analytics, and the emerging vCon framework for conversational intelligence.

CallRevu is redefining how automotive dealerships communicate. “We record, transcribe, and analyze every sales and service call — inbound and outbound — to help dealers see their blind spots and close more deals,” said Chodor. With over 6,000 dealership customers, CallRevu’s AI platform processes more than a billion calls each year, instantly summarizing conversations and flagging opportunities for upselling, improved service, and stronger customer relationships. The result, according to Chodor, is that “a dealer using our technology will sell five to ten percent more cars and book five to ten percent more service appointments.”

The company’s growth accelerated after its 2024 acquisition of TotalCX, a NetSapiens-based phone system already in 1,500 dealerships. That acquisition gave CallRevu the ability to deliver end-to-end call intelligence across every department — from sales and finance to service and parts — creating a full “digital twin” of the dealership’s voice environment.

For Chodor, this transformation reflects how the automotive sector has evolved from an analog world of handshake deals to a data-driven, MBA-led enterprise. “These aren’t mom-and-pop car lots anymore. They’re billion-dollar organizations living on data, and voice remains their most valuable channel,” he explained. “Every phone call is seven to ten times more valuable than any text or email.”

That’s why CallRevu’s connection to vCon — the emerging standard for virtual conversation data — is so natural. The company’s architecture already mirrors vCon principles: structured conversational metadata, real-time transcription, and actionable analytics that loop back to both the dealer and the manufacturer. This allows automotive leaders to understand customer sentiment, engagement trends, and even brand loyalty, all from call data.

Chodor also outlined how AI agents are poised to reshape dealership operations. These virtual assistants can schedule service appointments after hours, handle recall notifications, and maintain engagement when human staff are unavailable — turning lost calls into new revenue. “If a customer calls at 10 p.m. for an oil change,” he said, “why shouldn’t an AI agent schedule it right then and there?”

Looking ahead, CallRevu plans to expand beyond North America into the U.K. and Latin America while deepening its presence in adjacent markets like motorsports, RVs, and specialty vehicles. Yet the focus remains on the automotive ecosystem — “anything with tires,” as Chodor put it with a smile.

To learn more about CallRevu’s AI-powered communications solutions for the automotive industry, visit www.callrevu.com.

“What customers really want is service that just works — guaranteed, reliable, and built to last,” says Jake Jacoby, CEO of TELCLOUD. “That’s what modularity delivers — a system that’s flexible, future-proof, and ready to adapt as technology evolves.”

In this latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, sits down with Jacoby to explore how modularity and hybrid architecture are reshaping the future of POTS line replacement.

Jacoby explains that while some providers have built all-in-one devices combining battery, conversion, and LTE/5G connectivity in a single box, that design often fails in real-world environments: “When you put a 5G radio in a basement, it’s like trying to make a cell call underground,” he notes. Instead, TELCLOUD’s modular approach separates the cellular router from the conversion hardware using Power over Ethernet (PoE) — allowing placement of the radio up to 250 feet away for optimal signal strength and reliability.

This architecture also allows resellers to choose the right connectivity partner — TELCLOUD integrates with major vendors such as Ericsson, Digi, Peplink, and InHand Networks — and to easily upgrade from 4G to 5G or beyond without replacing the entire system. The on-premise equipment, designed to last 15 to 20 years, remains in place while connectivity evolves.

TELCLOUD’s hybrid model extends beyond hardware to the network layer itself. Unlike vendors that rely on voice-over-IP to deliver alarm or life-safety signals, TELCLOUD routes communications through its UL-listed data centers directly to certified central alarm stations — ensuring code compliance, redundancy, and end-to-end reliability.

For resellers, this means a powerful selling advantage:

“Ultimately, customers aren’t buying hardware — they’re buying confidence,” Jacoby says. “TELCLOUD’s flexible, hybrid solution makes sure that confidence lasts for decades.”

And in the Shots segment, Jacoby takes listeners on a guided tasting of Ocho Tequila, demonstrating three variations — Blanco, Reposado, and Añejo — to illustrate how aging changes the character and complexity of the same base spirit. “It’s a perfect metaphor for technology,” he adds. “Same foundation, different maturity.”

The POTS and Shots series continues to blend deep technical insight with a touch of culture — helping resellers modernize infrastructure while enjoying the finer details along the way.

For more information, visit telcloud.com or call 844-900-2270.

At the Crexendo UGM, Jonathon Alarcon, Senior Director of Technology, and Jake Jacoby, CEO of TELCLOUD, joined Doug Green, Publisher of Technology Reseller News, to discuss the company’s channel-driven approach to modernizing analog infrastructure. With the copper network being decommissioned, TELCLOUD is helping partners capture new revenue by replacing POTS lines with smart, compliant, and resilient connectivity solutions.

“We transform copper,” said Jacoby. “We’re absolutely making analog great again for our partners. There’s real opportunity in POTS one last time.” He explained that TELCLOUD’s solutions enable MSPs and telecom providers to modernize elevator lines, fire alarms, blue-light phones, and other regulated endpoints—without compromising reliability or compliance.

Alarcon, who has deep expertise in life-safety communications, emphasized how the company’s technology supports critical applications. “Every elevator, every fire alarm, every emergency system still needs a phone line to stay compliant,” he said. “What we’ve done is create a platform that meets and exceeds those requirements while giving our partners new capabilities for video, data, and monitoring.”

At the heart of this transformation is TELCLOUD’s new POTSCAST line of devices, launched at UGM. These multi-purpose units use cellular connectivity and PoE backup to ensure continuous operation—even during power outages—and can stream video from elevator cameras directly to central monitoring stations. TELCLOUD’s infrastructure is UL listed and adheres to NFPA and NEC standards, making it both compliant and future-proof.

Equally important, TELCLOUD’s model is 100% channel-focused. The company empowers partners to bring these services to their own customers under their own brands, offering either full-service white-label delivery—including porting, billing, and compliance—or flexible integration into existing telco and MSP environments. “We don’t sell direct,” Jacoby noted. “We empower our partners to deliver compliant, high-value solutions to their end customers.”

As a platinum sponsor of the conference, TELCLOUD’s presence at the Fontainebleau Miami Beach drew attention for both its technical innovation and its signature “Make Analog Great Again” branding—a lighthearted nod to the serious business opportunity behind POTS transformation. For many partners, the discussion was a reminder that the analog world still holds enormous potential, and that modernization doesn’t have to mean abandoning the trusted systems that keep people safe.

To learn more about TELCLOUD’s POTS replacement and compliance solutions, visit telcloud.com or explore the POTSCAST lineup at potscast.co.

At the Crexendo UGM, Dave Michels, Principal Analyst & Founder of TalkingPointz, sat down with Doug Green, Publisher of Technology Reseller News, to unpack “UCaaS Mobility 3” — a pragmatic, mobile-first model that moves enterprise calling from over-the-top apps to the cellular layer itself.

Michels framed three generations of UCaaS mobility. Mobility 1 (find-me/follow-me) forwarded calls but split voicemail and caller ID. Mobility 2 (OTT softphone apps) worked well on strong internet — but faltered in truly mobile conditions (highway handoffs, variable coverage), pushing users back to personal cell numbers. Mobility 3 fixes this by placing the enterprise line on the SIM/eSIM: users choose business or personal at dial time, and enterprise calls ride native cellular voice for reliability, with full logging, recording, and policy control. The result: intuitive smartphone use (native dialer/contacts), optional UCaaS app, and clean work/personal separation without MDM intrusiveness.

Michels highlighted why this matters now:

Looking forward, Michels envisions “no more softphones” for many roles: users keep one phone, one dialer, two identities (business/personal), and enterprises preserve governance and data for AI-assisted analytics. For MSPs and resellers at UGM, the message was clear: Mobility 3 is a near-term, standard approach that elevates UCaaS into true mobile telephony, expands deal size and stickiness, and opens regulated and frontline segments.

Explore more of Michels’ analysis at TalkingPointz.

At the Crexendo UGM, Jeff Korn, CEO of Crexendo, spoke with Doug Green, Publisher of Technology Reseller News, about the company’s record growth, customer-first philosophy, and expanding global capabilities. The conversation took place at the historic Fontainebleau Resort in Miami Beach — a fitting venue for a company celebrating both legacy and innovation.

The event marked a major milestone as Crexendo approached (and soon after surpassed) seven million users, underscoring its status as one of the fastest-growing platform providers in the communications industry. “We’re the fastest-growing platform provider in the country,” Korn said. “Our growth is driven by the best people, products, and service in the industry — bar none.”

Korn attributes much of the company’s success to its “sessions, not seats” pricing model, which allows partners to pay only for what is actually used — a flexibility especially valuable in large environments such as hospitality. “Our model provides real value,” he explained. “If your phones aren’t in use, you’re not paying for idle capacity. It’s simple, fair, and efficient.”

Beyond its pricing innovation, Crexendo continues to invest heavily in open APIs and its EVP program, a new company store where licensees and developers can access or offer third-party applications to customize and extend the NetSapiens platform. “We’re giving our partners limitless possibilities to differentiate,” Korn said. “It’s an ecosystem that keeps growing every year — just look at the number of vendors and integrations showcased here at the UGM.”

Korn also highlighted the company’s global expansion powered by its partnership with Oracle Cloud. “We can now turn up an instance in one or two days and meet data sovereignty requirements anywhere in the world,” he said. “That capability has already enabled us to serve customers in regions like Africa — and we’re just getting started.”

At the heart of Crexendo’s success, Korn emphasized, is a commitment to service and community. “We are a company of service,” he said. “We listen, we act, and we care about every one of our licensees. Our success is built on their success.”

To learn more about Crexendo’s UCaaS and NetSapiens platform solutions, visit www.crexendo.com.

At the Crexendo UGM, Amy Humphreys, Chief Operating Officer at Simplicity VoIP, joined Doug Green, Publisher of Technology Reseller News, to discuss her company’s customer-first approach, its long-standing partnership with NetSapiens, and the innovations shaping its growth in UCaaS, texting, and AI.

Founded in 2012 and headquartered in Virginia, Simplicity VoIP provides unified communications solutions to businesses of all sizes across the U.S., maintaining a fully onshore support team. Humphreys explained that after starting as a 3CX reseller, Simplicity sought more flexibility and scalability — a search that led them to NetSapiens in 2016. “NetSapiens is a true partner,” she said. “They’re constantly helping us future-proof our business by adding new functionality and third-party integrations like vFax, video, and texting.”

Attending Crexendo UGM, Humphreys emphasized the importance of connecting with platform leadership and staying ahead of innovation. “We came to see what’s next — especially around AI, texting, and mobility,” she said. “It’s about understanding where the industry is heading so we can bring richer user experiences to our customers.”

A highlight of the conversation was Simplicity’s success in text messaging solutions, including both native NetSapiens texting and large-scale bulk SMS through MessageMedia. “We have one client who started with 60,000 text messages a month,” Humphreys shared. “They’re now doing over half a million a month. Texting has exploded — even small use cases like group messaging for schools create real value.”

Humphreys also outlined emerging AI opportunities in areas such as patient referral automation, where voicemail messages are transcribed and converted into digital documents for faster workflows. “That’s just the tip of the iceberg,” she said.

Simplicity’s “super seller” model has further expanded its reach. This hybrid program allows VARs and MSPs to deliver UCaaS under their own brand without the heavy upfront investment of a platform purchase. “We give our partners full control of the customer domain — they build it, sell it, and support it,” Humphreys explained. “We handle the porting, billing, taxation, and compliance. It’s been a win-win, and we even have a case study showcasing the first super seller’s success.”

Reflecting on her industry journey, Humphreys credited Technology Reseller News as a valuable learning tool early in her career. “Reading TR every day helped me understand the industry when I was new,” she said. “It’s still part of my daily routine.”

To learn more about Simplicity VoIP’s UCaaS, texting, and partner programs, visit www.simplicityvoip.net.

At the Crexendo UGM, Sam Sklaroff, CEO of Axxess Networks, joined Doug Green, Publisher of Technology Reseller News, to share how his company blends classic customer service values with cutting-edge communications technology.

Axxess Networks, a leading provider of VoIP, UCaaS, and CCaaS solutions, stands out for what Sklaroff calls an old-school approach to customer care. “Whatever happened to good old-fashioned customer service?” Sklaroff asked. “At Axxess Networks, we treat every customer like family—from onboarding to support—and we make sure they’re ready for success before the first call goes live.”

Each Axxess customer is assigned a personal project manager and dedicated IT engineer to ensure network readiness and a smooth installation. “Our help desk is all U.S.-based,” Sklaroff noted. “Last week, our average time to answer was 13 seconds. When you call Axxess Networks, we’re here for you.”

The company’s commitment to service extends to technological innovation. Sklaroff revealed Axxess’ proprietary Live Failover feature—an automatic system that keeps calls active even if a customer’s internet connection fails. “If your internet goes down, your calls don’t,” he said. “In under one second, we switch to LTE with no dropped calls and no extra usage fees. One of our customers stayed fully operational for a week during a fiber outage.”

Sklaroff also announced that Janet Schijns, a well-known channel leader, recently joined Axxess Networks’ board of directors, marking another milestone in the company’s growth. Axxess maintains strong partnerships with Crexendo and NetSapiens, and continues to advance in areas such as AI and vCon technology, with plans to launch new vCon apps later this year.

“Technology evolves, but people still matter most,” Sklaroff said. “That’s what drives us—service with a human touch.”

To learn more about Axxess Networks’ UCaaS and Live Failover solutions, visit www.axxessnetworks.com.