Telecom Reseller / Technology Reseller News

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green sat down with Steve Osler, CEO of Wildix, to discuss how the company is using AI and automation to transform unified communications — and to empower partners with new revenue opportunities.

“The main reason to move to Wildix today isn’t just to unify communications — it’s to automate and improve business processes, especially with AI,” said Osler. “We’re helping companies replace human interactions in routine communication and integrate AI to boost sales and efficiency.”

Founded in 2005 in Trento, Italy, Wildix began as a PBX innovator before becoming one of the first companies to deliver a WebRTC-based unified communications platform in 2012. Two decades later, the company is now focused on the next evolution: agentic AI and business process automation.

Osler explained that AI is not simply a feature but a catalyst for business transformation. From automated scheduling and customer engagement to Salesforce-integrated workflows, Wildix enables customers to achieve measurable ROI while giving partners full ownership of their customer relationships and billing. “We don’t publish price lists because every solution delivers a different value,” Osler noted. “A basic PBX may be $10 per user, but the same platform, integrated with AI and CRM automation, can be worth thousands.”

Wildix’s vertical specialization is also central to its strategy. Products such as x-bees, a sales tool integrated with Salesforce, and x-hoppers, a communications platform for retail frontline workers, demonstrate how narrowing focus creates greater differentiation and customer value.

On the topic of Microsoft Teams integration, Osler emphasized that Wildix complements rather than competes with Teams. “We provide the telephone services and smart automation that Teams can’t — the goal isn’t to deliver dial tone, but to deliver value,” he said.

Looking ahead to 2026, Osler stressed that partner enablement is key to Wildix’s growth. “We’re training partners not just to sell AI, but to understand it — to identify the right use cases, show value, and implement fast.”

For Wildix, AI isn’t a distant concept; it’s a practical, deployable advantage. As Osler concluded with a smile: “The best way to learn more about Wildix? Ask AI.”

Learn more about Wildix and its channel-first UCaaS and AI automation strategy at wildix.com.

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green spoke with Stewart Donnor, Sales Engineers Manager at Wildix, about how the company’s channel-first innovation and AI-powered automation are redefining the unified communications experience for partners and their customers.

“Wildix is 100% channel, and our engineering team works side-by-side with partners from discovery through deal close,” Donnor explained. “We design every deployment around the customer’s exact workflow — no cookie-cutter solutions.”

Donnor described Wildix’s flexible, customizable UCaaS and PBX ecosystem that bridges the gap between traditional telephony and modern digital engagement. The platform supports cloud, hybrid, and hardware PBXs, integrates with Microsoft Teams, CRM systems, and digital channels such as WhatsApp and SMS, and now incorporates Wilma AI — an agentic automation tool capable of handling workflows across more than 500 third-party applications.

“AI is now our best employee — it never takes time off and it’s always ready to work,” Donnor said. “We’re using automation not to replace people, but to extend customer access and improve employee experience.”

The Wildix product stack — including x-bees for collaboration and x-hoppers for retail and frontline environments — demonstrates this blend of innovation and practicality. By embedding communication into headsets and mobile endpoints, Wildix gives store associates real-time access to AI-driven knowledge and instant customer assistance, improving both staff retention and ROI.

For organizations reassessing their communications post-COVID, Wildix provides migration flexibility for both legacy PBX users and those looking to upgrade hastily adopted UCaaS systems. “Many companies made quick decisions during COVID and had to compromise,” Donnor noted. “Now they’re ready for a solution that restores capability without giving up control — and that’s where Wildix shines.”

With weekly software releases, a direct feedback loop between sales engineering and product development, and security built into every instance, Donnor emphasized Wildix’s commitment to keeping partners and customers on the cutting edge. “We’re agile, European-born, and secure by design. Each build is unique — future-proofing isn’t just a promise, it’s baked into our DNA.”

To learn more about Wildix’s AI-driven UCaaS and partner ecosystem, visit wildix.com.

In this Technology Reseller News podcast, Publisher Doug Green interviews David Klebanov, VP of Partner Solutions at Alkira, about the company’s two major announcements — the launch of MCP Server and NIA Copilot — both designed to bring AI integration and natural language interaction to network automation and infrastructure management.

Alkira, known for pioneering Network Infrastructure as a Service (NIaaS), delivers global connectivity and security entirely through cloud software. The company’s latest innovations mark a significant step forward in bridging AI applications and network intelligence.

The first announcement, MCP Server (Model Context Protocol Server), standardizes communication between AI applications and infrastructure systems. “MCP acts as a highway between AI and the network,” said Klebanov. “It allows AI models to access telemetry and configuration data in a consistent way, enabling smarter automation, faster response, and more intelligent decision-making.”

This new capability complements Alkira’s existing automation tools, such as REST APIs and Terraform. MCP provides a third option specifically for AI and agentic environments, allowing developers and DevOps teams to choose the right tool for their workflow — whether they’re building in traditional, cloud-native, or AI-powered contexts.

The second announcement, NIA (Network Infrastructure Assistant) Copilot, applies the same AI-driven intelligence directly to the network engineer’s workflow. Integrated into the Alkira portal, NIA allows administrators to interact with their network using natural human language instead of complex code or command-line interfaces. Engineers can simply ask questions, issue commands, or retrieve data in conversational form — “like talking to ChatGPT, but for your network,” Klebanov explained.

Both MCP and NIA are designed to work together: MCP connects AI applications to infrastructure externally, while NIA empowers network teams internally. Together, they deliver real-world value by making complex infrastructure management simpler, faster, and more intelligent.

Klebanov emphasized that these tools also open new opportunities for the MSP and channel partner community, noting that Alkira is a 100% channel-focused organization. “AI is front and center for enterprises, and our partners now have a way to deliver real, AI-friendly network solutions — not just theory, but technology that provides immediate value.”

Learn more about Alkira’s AI-powered network solutions at alkira.com.

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green sat down with Jason Uslan of Wildix to discuss how the European-born UCaaS and PBX provider is helping small and midsize businesses modernize communications while preserving the trusted channel relationship.

“Wildix is 100% channel — we only go to market through our partners,” Uslan explained. “That local partner knows the customer, understands their workflows, and can tailor the solution to fit their needs.”

Wildix’s unified platform enables SMBs to consolidate fragmented communications — legacy PBX, Microsoft Teams, CRM tools, and email — into a single, flexible system focused on both customer and employee experience. Designed for scalability, the Wildix solution gives partners full control over deployment, billing, and customer ownership while offering end users a seamless, device-agnostic experience across office and remote environments.

Uslan emphasized that Wildix fits the SMB market “because it’s built for it.” The platform is fully customizable down to the user level, integrates natively with Microsoft Teams and leading CRMs, and supports open APIs for third-party extensions through partners like Red Cactus. “We don’t want to disrupt how people work — we want to help them work smarter, faster, and better,” he said.

Looking ahead, AI will play a central role in Wildix’s evolution. Uslan noted that the company approaches AI “with an ROI mindset — helping SMBs do more without replacing people, by making their teams more efficient.”

From improving coaching and analytics through its x-bees employee experience (EX) tools to driving better customer experience (CX), Wildix is positioning partners and customers alike for the next decade of intelligent, integrated communications.

To learn more about Wildix solutions and partner opportunities, visit wildix.com.

In this Technology Reseller News podcast, Publisher Doug Green spoke with Mark Murphy, CEO of Greenlight Networks, about the company’s definitive agreement to acquire FastBridge Fiber, a move that strengthens Greenlight’s growing presence in the Northeast and Mid-Atlantic regions.

Greenlight Networks, a fiber-to-the-home (FTTH) provider, currently passes over 300,000 homes across New York, Pennsylvania, and Maryland. With the FastBridge acquisition, the company will add approximately 75,000 homes in Pennsylvania and Buffalo to its expanding footprint. “This acquisition is about building on strengths, not replacing them,” said Murphy. “FastBridge brings tremendous sales and marketing depth that perfectly complements our network expansion and local market strategy.”

Murphy emphasized that Greenlight’s mission extends beyond delivering high-speed broadband—it’s about transforming how communities work, live, and play. “When we enter a community, it’s game-changing,” he said. “These are often places that haven’t had true broadband competition or gigabit speeds. We focus on partnership and being part of the local fabric, not just another provider.”

The acquisition also supports Greenlight’s ambitious goal to reach half a million homes by 2026, accelerating its growth through strategic integration and regional expertise. Beyond residential customers, Murphy noted the company’s ongoing collaborations with carriers and enterprise partners, including Crown Castle, Zayo, Cogent, and Lumen, to deliver cost-effective connectivity and fiber access across markets.

Greenlight’s customer-first approach has earned national recognition—Consumer Reports named it the top internet service provider in the U.S. for two consecutive years, reflecting the company’s commitment to performance, value, and customer care.

“At the end of the day, we’re not just delivering broadband—we’re delivering opportunity and reliability to communities that need it most,” Murphy said.

Learn more about Greenlight Networks at greenlightnetworks.com.

At the Crexendo UGM, Amit (Bodhi) Bijlani, Co-Founder and CEO of Voxtell AI, joined Technology Reseller News Publisher Doug Green to discuss how his company is reshaping the way service providers deploy conversational AI. Fresh off the CodeFest stage, Bijlani announced the launch of Voxtell AI’s NetSapiens plugin—a light, embedded version of the company’s full-featured voice AI assistant platform that integrates directly into the NetSapiens customer portal.

“Our goal was to make AI accessible to every NetSapiens partner,” Bijlani said. “Now they can resell AI assistants to their customers without leaving the portal—they don’t need another login or platform.”

Voxtell AI’s solution enables inbound and outbound AI calling, two-way SMS, knowledge base integration, lead scoring, data extraction, and recording and transcription—all within a fully white-labeled, reseller-ready environment. The company’s new plugin uses NetSapiens single sign-on for frictionless access, allowing MSPs and partners to deploy AI assistants in under a day, while end users can train and launch their assistants in just minutes using existing web or Google Business data.

Bijlani explained that the product evolved from analyzing Voxtell’s own CDR data and identifying missed opportunities in after-hours and weekend calls. That insight led to a year-and-a-half development effort culminating in a scalable, omnichannel AI assistant platform that’s both simple to deploy and deeply customizable.

“We’re giving service providers a fast, sticky way to add AI value to every account,” Bijlani noted, emphasizing that the solution integrates easily with CRMs and third-party apps through its MCP server. Whether connecting to Salesforce, HubSpot, or industry-specific systems like Open Dental, partners can extend automation and customer engagement without heavy development.

For NetSapiens partners, this means new revenue, tighter customer relationships, and faster entry into the AI economy—all without leaving the familiar NetSapiens ecosystem.

Learn more: voxtell.ai

At the final day of the Crexendo UGM, Thomas McCarthy-Howe, Chief Technology Officer at VCONIC, spoke with Technology Reseller News Publisher Doug Green about how VCONIC is redefining communications data with the introduction of the vCon — a new IETF-standard file format that turns conversations into actionable, privacy-protected digital assets.

“A vCon makes a conversation a first-class citizen,” McCarthy-Howe explained. “It contains everything that conversation means — who said it, who consented to it, and the context around it — so AI can learn from it responsibly.”

Unlike traditional recordings, a vCon combines audio, video, participants, consent, and metadata into a single secure container. This enables service providers, enterprises, and MSPs to use conversations for analytics, automation, and AI training while staying compliant with data privacy laws like GDPR and U.S. consumer-protection standards.

McCarthy-Howe emphasized that this new format also delivers a major business advantage: it transforms ordinary SIP trunks into “smart trunks.” Because each vCon is a unique, regulated record, it becomes a differentiating asset — one that’s difficult for competitors to replicate or for customers to migrate away from. “Once a service provider starts hosting conversations as vCons, they own a unique and irreplaceable data relationship with their customers,” he noted.

Adoption is growing quickly. At this year’s event, McCarthy-Howe said roughly one-fifth of attendees were already familiar with vCons and eager to learn how to integrate them. Use cases span UCaaS, contact centers, healthcare, finance, and even industrial settings — anywhere valuable insights are locked inside spoken interactions. “We’re helping the industry move from dumb pipes to smart trunks,” he said. “vCons let the good guys do the right thing — and prove it.”

VCONIC’s technology is already deployed in production environments, processing over 30 million calls per month and supporting hundreds of thousands of active conversations. The company is now scaling partnerships with service providers, helping them turn customer conversations into high-value, AI-ready data streams.

To learn more about the vCon standard and how VCONIC is enabling compliant AI-driven communications, visit vconic.com.

At the Crexendo UGM, Tim Wilbourn, Senior Vice President of Support and Customer Success at Crexendo, sat down with Doug Green, Publisher of Technology Reseller News, to discuss Crexendo’s customer-first culture, the growing role of AI across communications, and the ongoing challenges — and opportunities — presented by 10DLC compliance.

Wilbourn oversees Crexendo’s customer support, managed services, and professional services teams, as well as its retail platform, giving him a unique vantage point across the company’s ecosystem. “I have the pleasure of serving the community from every angle of customer success — hosted support, managed services, and direct platform management,” he said. “The best part is that I experience the same challenges our partners do, which helps us make meaningful improvements.”

A central theme at this year’s event, Wilbourn noted, was “AI everything.” From receptionist automation to transcription, call routing, and analytics, Crexendo partners are eager to implement AI-driven enhancements. “Everybody wants AI and they want it now,” he said. “But the key question is what do they want it to do, and how quickly can they deploy it?” Wilbourn’s goal is to bring those solutions to life within the Crexendo VIP platform by integrating the event’s showcased vendor technologies into live, real-world use cases.

Turning to 10DLC compliance, Wilbourn described the rollout as “a bit of a fiasco” for the industry — though one that now represents a major opportunity for service providers. “Change is scary, and 10DLC caught a lot of the industry by surprise,” he explained. “We’re seeing partners hesitant to sell SMS because of the complexity of registration and fear of noncompliance.” He emphasized that the potential fines for violations — sometimes thousands of dollars per message — can be intimidating, leading some providers to delay adoption.

To address this, Crexendo is working closely with EVP partners and messaging providers such as Autom8ly, Textable, and Cinch to simplify compliance through automation and education. “Our goal is to take away the fear,” Wilbourn said. “No one wants to work with tools they don’t understand. If we make it cleaner, faster, and more reliable, adoption will follow.”

Wilbourn also sees these compliance challenges as a way for MSPs and resellers to deepen customer relationships. “Problems are opportunities,” he said. “If we can make 10DLC and other compliance requirements easier, our partners become heroes to their customers.”

Crexendo’s strategy remains focused on proactive support and continuous improvement. “We’re resolving tickets faster, improving quality, and raising satisfaction scores,” Wilbourn noted. “The quote of the week? ‘Getting better.’ And that’s what we intend to keep doing — better every day.”

To learn more about Crexendo’s customer success initiatives and partner ecosystem, visit crexendo.com.

At the Crexendo UGM, Doug Gaylor, President & COO of Crexendo, told Technology Reseller News Publisher Doug Green that AI is the next industry “game changer”—not just for cost savings, but for making money. Gaylor outlined how Crexendo’s ecosystem now includes pre-integrated, ready-to-sell AI applications—such as an AI receptionist—that partners can brand, lightly tailor, and deploy quickly. “It’s not about how they save money with AI—it’s how they make more money with AI,” he said, citing examples like a 15-person HVAC firm in Phoenix using AI to book, reschedule, and triage calls 24/7, driving more completed jobs and higher dispatch efficiency.

Gaylor emphasized that these AI services layer onto Crexendo’s concurrent-use UCaaS model, enabling partners to widen margins versus per-seat competitors and expand account value. The typical customer paying about $350/month could grow to $500/month with AI-enabled workflows—“a win for the end customer, a win for our partners, and a win for Crexendo,” he noted. He also highlighted hospitality use cases (e.g., guest services requests, spa scheduling, towel deliveries) where instant responses boost satisfaction while human associates focus on higher-value tasks.

The UGM itself reflected strong momentum, with record attendance and sponsorship and partners asking for Gaylor’s slides to brief their teams. Looking beyond the Crexendo community, Gaylor invited BroadSoft and MetaSwitch operators to consider migrating, pointing to multiple recent conversions and asserting that the move delivers gains in technology, cost structure, and partnership support.

Learn more: crexendo.com.

At the Crexendo UGM, Mark Vange, Founder and CEO of Autom8ly, sat down with Doug Green, Publisher of Technology Reseller News, to discuss how Autom8ly is redefining the role of AI in business communications — not as a distant automation layer, but as a cooperative partner working alongside people and processes.

“AI isn’t a box you plug in — it’s more like hiring a new employee,” said Vange. “Our philosophy is cooperative AI: AI that works with you, using the tools you already have, to make your people more productive.”

At Crexendo UGM, Autom8ly showcased its new 10DLC Onboarding Assistant, an AI-driven system that dramatically simplifies the complicated process of SMS compliance registration. Today, service providers can spend four to six hours helping a customer fill out their 10DLC brand and campaign applications — only to see a large percentage rejected on first submission. Autom8ly’s onboarding AI guides end users step-by-step through the forms, using context-aware prompts and compliance logic to ensure accuracy.

“We’ve taken a four-hour ordeal and turned it into a five-minute review,” Vange explained. “We’re seeing first-submission success rates move from 8 percent to 95 percent. It’s saving time, money, and frustration for everyone.”

Beyond compliance automation, Autom8ly is also building advanced voice agents, real-time call assistance tools, and AI-powered QA and transcription systems that help service providers and their customers operate more efficiently. These tools can listen to live customer calls and instantly surface the right information — such as product details or appointment policies — enabling agents to provide accurate, immediate responses without extensive training.

The result is a growing suite of AI tools built specifically for MSPs, resellers, and NetSapiens partners, allowing them to bring intelligent automation to verticals such as automotive, hospitality, veterinary care, legal services, and retail. Autom8ly’s business model is 100 percent channel-based, designed to empower partners to deliver AI-enabled solutions under their own brands.

“Our focus is on helping those who already understand their markets and customers succeed with AI,” Vange said. “We don’t sell direct — we help partners integrate AI into their existing business models and deliver real, measurable value.”

To learn more about Autom8ly’s cooperative AI solutions and partnership opportunities, visit autom8ly.com.