Telecom Reseller / Technology Reseller News

At the Crexendo UGM, Jon Brinton, Chief Revenue Officer at Crexendo, joined Doug Green, Publisher of Technology Reseller News, for an in-depth conversation about the company’s expanding ecosystem, its partner-driven growth, and the innovations shaping the NetSapiens platform.

The annual Crexendo User Group Meeting (UGM) has become one of the most anticipated gatherings in the communications industry — and this year set new records, with over 570 registered attendees and 66 sponsors. “It just keeps getting bigger and better,” said Brinton. “Our community is highly engaged and excited about what’s next for the NetSapiens platform.”

Held at the iconic Fontainebleau Resort in Miami Beach, the event combined historical elegance with a modern focus on AI, customer value, and partner profitability. Crexendo sessions featured topics such as business valuation, AI-driven applications, and building company equity, reflecting the company’s commitment to providing immediate, actionable solutions rather than distant roadmaps.

“We’re focused on what partners can deploy now — within 30 days,” Brinton explained. “Our goal is to deliver AI applications and customer insights that add measurable value and drive higher average revenue per user. This isn’t theoretical. It’s about being market-ready today.”

Brinton also highlighted Crexendo’s evolving AI strategy, including integrations that leverage vCons to make conversational data actionable. “We’re seeing AI as a force for customer value — not just for network management,” he said. “It’s about helping service providers differentiate, add intelligence to their offers, and improve outcomes for their customers.”

The UGM showcased a thriving partner ecosystem, where collaboration and community remain central. “Our success is tied to our partners’ success,” Brinton noted. “They’re growing at double the rate of the market. This event is about equipping them with the tools, partnerships, and insights to keep that momentum going.”

To learn more about Crexendo and the NetSapiens platform, visit www.crexendo.com or www.netsapiens.com.

At the Crexendo UGM, Matt Siemens, CEO of NUSO, sat down with Doug Green, Publisher of Technology Reseller News, to discuss NUSO’s innovative approach to AI, its newly announced partnership with Crexendo, and the company’s accelerating global expansion across Europe.

As a major event sponsor, NUSO created a branded lounge area at the conference to facilitate deeper engagement and longer conversations with partners. But Siemens’ main stage presentation captured the spotlight — highlighting NUSO’s AI philosophy and architecture, which centers on creating a digital twin of its network environment to reduce AI hallucinations and improve contextual accuracy.

“Our focus isn’t on AI as a product, but as an enabler — a force that increases velocity and outcomes,” Siemens explained. “By maintaining a live digital twin of our network within the AI environment, we can reduce misinformation, enhance software development, and deliver more meaningful customer experiences.”

Siemens also spoke about the importance of continuous updates to avoid the pitfalls of static AI environments — what he referred to as “hyperreality” — and explored how concepts like vCons act as “micro mirrors” that enrich contextual understanding in customer interactions.

In major business news, Siemens announced a global technology partnership with Crexendo, through which NUSO will provide carrier and related services while expanding its use of the NetSapiens platform into new markets. The company’s European expansion is also gaining momentum, with new operator authority in 14 countries, including recent launches in France, Germany, Italy, and Spain.

“We’ve taken the approach of building regulatory compliance and numbering authority first,” Siemens said. “That foundation gives our partners and customers greater reliability and agility as we expand across Europe.”

To learn more about NUSO’s global communications and AI innovations, visit www.nuso.cloud.

At the Crexendo UGM, Mike Somers, Founder and COO of Beetexting, sat down with Doug Green, Publisher of Technology Reseller News, to discuss Beetexting’s newest integrations and AI innovations for compliance and customer engagement.

Beetexting provides a corporate texting platform designed to help teams move beyond email, offering shared inboxes, automation, and collaboration features that streamline customer communication. “We built Beetexting to help teams communicate faster and more effectively,” said Somers. “It’s about enabling businesses to connect with their customers in a modern, compliant way.”

At the Crexendo UGM, Somers announced that Beetexting has launched a direct integration with NetSapiens, making it easier for Crexendo resellers to provision and manage accounts. “Partners can now log in via SSO, set up accounts, and monitor onboarding success—all within a unified dashboard,” he explained.

Somers also revealed a new partnership with Phone.com and several AI-driven tools that address one of the industry’s biggest challenges: 10DLC compliance. Beetexting’s TCR Agent uses conversational AI to guide businesses through the 10DLC registration process in minutes, while its AI-powered Compliance Agents monitor outgoing messages to ensure adherence to company policies and regulations, including FINRA and HIPAA.

“The Compliance Agent is like a hall monitor for messaging,” Somers said. “It helps users stay compliant in real time, prevents issues before they happen, and continuously learns company-specific policies.”

With Beetexting’s innovations, resellers and service providers can deliver a fully white-labeled, compliant business texting solution that adds measurable value to their communications offerings.

To learn more about Beetexting, visit www.beetexting.com.

At the Crexendo UGM in Miami Beach, Marco Raimo, Regional Sales Manager, Americas at TelcoBridges, joined Doug Green, Publisher of Technology Reseller News, to discuss how TelcoBridges is empowering service providers to modernize, secure, and optimize their voice networks through advanced migration and monitoring solutions.

“We’re here to collaborate with our partners and help them migrate from TDM to IP while securing their voice traffic with our ProSBCs,” Raimo said. “Our goal is to make the transition seamless while also helping providers generate new revenue streams through optimized network management.”

TelcoBridges used the Crexendo UGM as a platform to showcase its new Monitoring and Analytics System (MAS) — a proactive solution that enables service providers to monitor all voice traffic across SBCs and media gateways. “MAS helps our customers identify issues before they escalate, improving reliability and significantly cutting support costs,” Raimo explained.

Raimo emphasized that efficiency, visibility, and insight are the new cornerstones of effective voice network operations. “We’re focused on helping our partners enhance visibility into their networks and make smarter operational decisions,” he said.

To learn more about TelcoBridges’ voice solutions, visit www.telcobridges.com.

In a new Technology Reseller News podcast, Publisher Doug Green sat down with Sabeeh Hameed, founder of Sabrhub, to discuss how his company is solving one of the most persistent pain points in business communications: 10DLC registration and compliant texting.

Sabrhub works with MSPs, carriers, and resellers around the world to simplify how businesses register for 10DLC and launch text messaging campaigns. Through its Context Register platform, Sabrhub automates what was once a complicated and frustrating process. Many businesses—especially small firms such as accounting offices, delivery companies, or law practices—have struggled to complete their 10DLC registrations due to confusing requirements and a lack of guidance. “We’ve seen companies spend weeks trying to get approved, only to face rejection after rejection,” says Hameed. “We wanted to build a system that makes it easy for anyone—no matter their technical background—to become compliant and start texting their customers.”

Context Register allows MSPs and resellers to onboard their customers through branded portals, with AI-powered website validation that checks over 50 compliance points, including opt-in forms, legal terms, and privacy policies. The system then provides a simple, one-line code snippet to fix missing elements and help ensure a near-perfect submission. The results speak for themselves: while typical first-time 10DLC rejections hover around 80 percent, Sabrhub’s platform achieves a rejection rate of just 1 percent, with many approvals processed in under a week.

Once registered, businesses can move directly into Context SMS, Sabrhub’s companion messaging application. The platform integrates with Microsoft Teams, Webex, Outlook, and major CRMs like Salesforce and HubSpot, giving users the ability to send and receive text messages seamlessly from their preferred workspace. This is critical for service-driven industries such as HVAC, law, logistics, and education, where instant communication is key.

Hameed emphasized that Sabrhub’s mission goes beyond compliance: it’s about enabling communication. “Texting remains the most powerful engagement tool in business—95 percent of texts are read within five minutes. We’re helping the channel and their customers connect safely, efficiently, and without frustration.”

By removing the barriers to 10DLC registration and enabling simple, compliant messaging, Sabrhub helps MSPs and service providers deliver greater value to their clients—turning a once cumbersome process into a fast, scalable, and revenue-ready solution.

Learn more at sabrhub.com.

“AI gives us a chance to make technology feel human again — not just efficient.” — Danny Tomsett, CEO, UneeQ

In this Technology Reseller News podcast, Doug Green speaks with Danny Tomsett, CEO of UneeQ, about how digital humans and AI-driven immersive training are redefining customer and employee experience.

UneeQ’s digital humans simulate lifelike emotion, movement, and empathy — helping telecoms and enterprises create interactions that feel real. These AI-powered avatars connect to live data systems, delivering authentic engagement instead of scripted automation.

Tomsett explains that while most CX technology has focused on efficiency, the next leap is about value and connection:

“Customers want to feel valued — that’s the true test of any experience.”

UneeQ also offers a browser-based immersive training platform, letting staff practice real-world conversations with AI coaches that teach soft skills like empathy, curiosity, and active listening.

Together, these tools help telecoms and enterprises scale automation and elevate human performance — creating customer experiences that inspire trust and loyalty.

Learn more at digitalhumans.com.

“Roughly 80% of unidentified calls go unanswered. The voice channel won’t recover until people trust who’s calling.” — Alex Algard, Founder & CEO, Hiya

Alex Algard joined Doug Green, Publisher of Technology Reseller News, to unpack why consumers are ignoring voice calls and how Hiya—in partnership with mobile operators and handset makers—aims to modernize caller identity, block abuse, and reconnect businesses with customers.

The problem

Who Hiya is

Two flagship services

New: Caller Reputation (transparency for enterprises)

AI has been in Hiya’s DNA

Hiya AI Phone (assistant/screener)

Why it matters for readers

Learn more about Hiya Protect, Hiya Connect, Caller Reputation, and Hiya AI Phone at hiya.com.

“Consumers don’t want blasts — they want a relevant, two-way conversation on the channel of their choice.” — Sophie Cheng, SVP Product Marketing, Sinch

As retailers and marketers prepare for the 2025 holiday rush, Sophie Cheng, Senior Vice President of Product Marketing at Sinch, says the game has changed. Based on new Black Friday/Cyber Monday survey data from over 3,100 shoppers across ten countries, brands are being asked to do more than sell — they’re being asked to converse.

Early birds get the buyers

Sinch’s study shows shoppers want earlier outreach and faster follow-through. More than 37 percent of consumers expect promotions by October 28, while nearly one in five (18.6 percent) want them even sooner. Only 19 percent plan to wait for Cyber Week itself. Once they buy, they want instant reassurance — 93 percent say transactional messages are critical, and 75.8 percent expect order confirmations within five minutes.

“Retailers who wait until Thanksgiving week are already late,” Cheng explained. “Customers are planning, price-comparing, and expecting brands to meet them early and personally.”

From omnichannel to optimal channel

For years, marketers chased the buzzword omnichannel — blanketing every available medium with the same message. Cheng says 2025 is the year of the “optimal channel” instead.

“We need to stop blasting,” she said. “Customers want something relevant on the channel of their choice — and they want to be able to talk back.”

Email still dominates (73.9 percent prefer it for updates), but 52 percent of consumers now mix channels such as SMS or WhatsApp. Nearly 47 percent say they’d engage with RCS, the new “rich communication service” messaging format that adds buttons, carousels, and payment links right inside native text apps — no downloads required.

RCS, Cheng notes, is growing fast in North America and offers verified business profiles, giving shoppers a safer, app-like experience with clear branding and reduced fraud risk.

AI meets the holiday shopper

AI is also finding its place at the checkout. Nearly 48 percent of respondents believe AI will make holiday shopping easier, and just under half say they trust AI recommendations as much as or more than human ones.

“Every customer expects to be treated as an individual,” Cheng said. “We’re moving toward segment-of-one marketing — understanding not just demographics but conversation context and history.”

That intelligence, she added, helps brands send messages that are personal, not intrusive — a critical distinction now that 72.7 percent still value personalization, but that figure is down roughly 7 points year over year as more shoppers report “creepy” targeting.

Lessons for B2B and beyond

While Sinch’s data centers on retail, Cheng said the same principles apply to B2B, healthcare, and financial services communications. Even regulated sectors can embrace optimal channel thinking — connecting CRM, marketing automation, and conversational AI to provide responsive, compliant outreach without overwhelming audiences.

“The key is relevance, consent, and timing,” she said. “Whether you’re selling shoes or software, customers want the same thing: a fast, trusted, two-way experience.”

What Sinch does

Sinch provides the cloud communications infrastructure that enables businesses to deliver secure, scalable, and personalized messaging across email, SMS, WhatsApp, RCS, and voice. The company integrates with CRM and MarTech platforms so enterprises can design intelligent, compliant, and customer-centric journeys — from marketing to verification to support.

Learn more: Explore the full Black Friday/Cyber Monday 2025 survey and Sinch’s retail eBook at sinch.com/blog/black-friday-statistics-trends/ or visit sinch.com for solutions across retail, healthcare, financial services, and technology.