Telecom Reseller / Technology Reseller News

"No matter where you start your journey with us, we’re here to support you," says Jeanne Duca, Chief Marketing Officer at BCN. In a rapidly evolving telecom landscape, BCN is embracing AI-driven marketing strategies to enhance engagement, streamline content creation, and reinforce its commitment to the channel. In this episode of Technology Reseller News, Jeanne Duca joins Doug Green to discuss BCN’s AI-powered marketing approach, new digital content initiatives, and the company’s latest advancements in connectivity solutions.

BCN’s AI-Powered Marketing Evolution

With over 30 years in the industry, BCN has built a strong reputation as a managed technology solutions provider, catering primarily to mid-market and enterprise-level businesses. Selling exclusively through the channel, BCN has eliminated channel conflict, making marketing precision and messaging consistency a top priority.

To address the need for rapid content creation and enhanced engagement, BCN has integrated AI into its marketing workflow. “The use of AI tools—whether for content creation or avatars for communication—is helping us develop more, better content faster,” says Duca. “This ensures that our technology advisors receive timely, relevant insights they can leverage with their customers.”

New Digital Content Initiatives

BCN has launched three new content series to better engage its partner community:

Beyond the Network Podcast – A thought leadership series featuring technology advisors, TSD community members, and partners discussing industry trends and best practices.

Top Shelf with BCN – A relaxed, conversational series discussing emerging technologies, with the debut episode focusing on low-earth orbit (LEO) satellite solutions in partnership with Tuufi Phi.

Sunday Tech Trends with BCN – A short video series on key industry trends, paired with interactive LinkedIn surveys to foster engagement and gather real-time feedback from viewers.

These initiatives align with BCN’s commitment to delivering high-value, digestible content that resonates with today’s audiences. “People don’t want to read as much anymore,” says Duca. “By leveraging AI for video creation, we can present our messages in a way that aligns with how people prefer to consume content.”

AI as a Tool, Not a Replacement

Duca emphasizes that AI is a productivity tool that enhances, but does not replace, human creativity and strategy. “AI is the engine, but human ingenuity is the driver,” she explains. “The brands that find the right balance between the two will stand out in the industry.”

This mindset extends to internal communications as well. AI-driven content strategies have helped BCN enhance employee engagement, streamline training materials, and reinforce its core messaging across all stakeholders. “Our internal messaging needs to be just as clear and consistent as our external communications,” Duca notes. “The BCN experience is built on alignment between our employees, partners, and customers.”

Advancing Connectivity and Security

Looking ahead to 2025, BCN is redefining connectivity to meet the growing demands of AI-driven applications and digital transformation initiatives. “Connectivity has always been at the heart of our solutions, but today, customers want it to be unbreakable and secure,” says Duca.

BCN’s SD-WAN portfolio, which now includes Adaptive Networks alongside Cato, BigLeaf, Cisco Meraki, and Peplink, ensures customers have resilient, high-performance connectivity tailored to their needs. “With AI-powered applications driving unprecedented bandwidth requirements, customers need secure, redundant, and scalable solutions,” Duca adds.

Meet BCN at Channel Partners 2025

BCN will be at Channel Partners 2025 in Las Vegas, where the company will host a networking reception and private meetings in its Palazzo suite. “We’re looking forward to seeing our partners and welcoming new connections,” says Duca. “And yes,

"Throwing more money at a problem has never solved the problem," says Nick Foy, Founder of Silverdale. "Sometimes, the best thing you can do is stop, take a step back, and reassess."

In this episode of Technology Reseller News, Foy discusses the hidden costs of inefficient ERP systems and how companies can reclaim control of their business operations.

The ERP Challenge

Enterprise Resource Planning (ERP) systems are meant to streamline operations, yet many businesses find themselves struggling with slow, fragmented systems that hinder productivity. "Most people don’t call it ERP," Foy explains. "They call it ‘the damn system’ because it’s slow, outdated, and frustrating to use." Over time, companies build patchwork solutions—layering new systems on top of old ones—without a cohesive strategy.

Kit-Bashed Systems and Hidden Costs

Many organizations unknowingly sabotage themselves by adopting multiple disconnected tools. "Every business thinks they need the ‘best in breed’ for CRM, marketing, and inventory management," Foy says. "But if those tools don’t talk to each other, you end up spending more time fixing data than running your business."

The Case for Stopping

Foy advises companies to stop throwing money at broken systems and instead assess their situation. Silverdale conducts ERP audits, often finding that businesses need to start fresh. Unlike traditional consultants who bill hourly, Silverdale offers fixed-price, fixed-timeline solutions. "If a provider won’t commit to a fixed cost, run," Foy warns.

The ROI of Fixing ERP

Companies that optimize their ERP systems experience increased efficiency, better decision-making, and cost savings. "Access to the right data at the right time leads to better purchasing, scheduling, and inventory management," Foy explains.

To learn more, visit silverdale.us.

"Compliance has a cost. Compliance is difficult. But unfortunately, compliance is not optional," says Chrystel Erotokritou of Access Partnership.

As global regulators tighten rules around telecommunications and cloud services, companies must adapt quickly to remain compliant while maintaining efficiency. At Cloud Connections 2025, Erotokritou will lead a roundtable discussion on navigating regulatory landscapes in cloud technology, offering providers critical insights into compliance, fraud prevention, and risk mitigation.

Regulatory Crackdowns on Telecom Providers

Governments worldwide are introducing stricter compliance measures to curb fraud and illegal activities. Know Your Customer (KYC) regulations, numbering resource restrictions, and privacy laws such as the GDPR are reshaping how telecom providers operate. In the U.S., the FCC recently fined a provider $1 million for transmitting a deepfake robocall mimicking President Joe Biden, highlighting the growing consequences of non-compliance.

KYC & Numbering Resource Challenges

Erotokritou emphasizes that KYC requirements are expanding, forcing providers to implement rigorous identity verification before offering services. These measures increase operational costs, create onboarding delays, and require new fraud prevention strategies. Meanwhile, numbering resources—essential for service delivery—are becoming harder to obtain, as regulators limit the suballocation of numbers and tighten usage restrictions.

Mitigating Risk While Staying Competitive

To navigate evolving compliance landscapes, providers must develop strategic regulatory frameworks that ensure adherence while preserving business efficiency and profitability. At Access Partnership, Erotokritou and her team help companies obtain telecom licenses, secure numbering resources, and implement best practices to remain compliant without sacrificing growth.

Join the Discussion at Cloud Connections 2025

Erotokritou’s interactive roundtable will provide a practical roadmap for telecom providers facing these regulatory challenges. The session will offer real-world strategies for mitigating risk, optimizing compliance, and maintaining competitive advantages in an increasingly complex regulatory environment.

Event: Cloud Connections 2025

Location: St. Petersburg, FL

More Info: cloudcommunications.com/connections

Learn More About Access Partnership: accesspartnership.com

"No matter where you start your journey with us, we’re here to support you," says Setareh (Seti) Nezami, Vice President of Product and Marketing at Sangoma. In this episode of Technology Reseller News, Seti joins Doug Green to discuss the company’s latest innovations, including Sangoma Gen AI and its unique approach to business communications across cloud, hybrid, and on-premise environments. With over 40 years of experience, Sangoma has built a reputation as a flexible and reliable provider, offering enterprise-grade communications solutions at an affordable price. The company serves 2.6 million UCaaS seats across industries like healthcare, education, retail, and government.

Key Highlights from the Podcast:

Sangoma’s Three-Tiered Approach – Businesses can deploy communications solutions via cloud, hybrid, or on-prem, ensuring regulatory compliance, security, and flexibility for diverse needs.

AI-Powered Business Communications – Sangoma Gen AI is transforming workflows, from healthcare appointment scheduling to restaurant reservations, with AI-driven voice assistants and automation.

Seamless Integration & Customization – Sangoma’s CPaaS platform enables deep CRM integrations and customized workflows, making it an ideal choice for MSPs and channel partners.

New Healthcare Partnership – Call My Doc, an EHR-integrated healthcare communications solution, now benefits from Sangoma’s reliable telephony, ensuring constant connectivity between doctors and patients.

Seti emphasizes that Sangoma stands out by meeting businesses where they are—whether they require cloud flexibility, hybrid stability, or on-premise reliability. The company will be participating in the upcoming Cloud Connections 2025 conference in St. Petersburg, FL, where attendees can explore these solutions firsthand.

Learn more at sangoma.com

#CloudCommunications #AI #UCaaS #CPaaS #BusinessCommunications #MSP #CloudConnections

"If you're a business that relies on calls coming in to ring the cash register or serve your community, this is a lifeline," says Ryan Henley, Chief Revenue Officer, NUSO. As Cloud Connections 2025 approaches, NUSO is making headlines with its latest innovation, NUSO Flex, a groundbreaking inbound call redundancy solution designed to enhance business continuity and resilience in the face of network disruptions. In this edition of Technology Reseller News, publisher Doug Green sits down with Ryan Henley, Chief Revenue Officer at NUSO, to discuss how AI-powered call routing is redefining uptime, the company’s expansion into global markets, and their leadership at this year’s Cloud Connections event.

Solving an Industry-Wide Problem: Keeping Calls Connected, No Matter What

Henley explains that outages within the Public Switched Telephone Network (PSTN) are common but often beyond an enterprise’s control. With NUSO Flex, NUSO has developed a machine-learning-driven redundancy system capable of detecting service interruptions and rerouting calls within 120 seconds.

Real-World Success – In 2024, severe hurricanes impacted the Houston metro area and much of the South, causing major network disruptions for many providers. Using NUSO Flex, the company automatically rerouted 400,000 numbers, ensuring business continuity for affected customers.

Always-On Assurance – Whether for businesses, government agencies, or healthcare institutions, the ability to keep communications running during disruptions is essential—not just for operations, but for public safety and critical services.

NUSO at Cloud Connections 2025: A Leadership Role in the Industry's Future

At Cloud Connections 2025, hosted by the Cloud Communications Alliance (CCA), NUSO will play an active leadership role:

CEO Matt Siemens will participate in a roundtable on profitable pathways in cloud monetization.

NUSO is sponsoring a special dinner and networking event, reinforcing their commitment to the cloud communications community.

NUSO Flex has been submitted for recognition at the Solutions Showcase, where top cloud innovations will be featured.

A Broader Vision: Expanding Global Reach and Cloud Capabilities

Beyond business continuity, NUSO is scaling its global operations, bringing its full-stack service provider model to new regions:

Contact Center Expansion – NUSO now offers omnichannel contact center solutions, including AI-powered interactions.

Compliance-Ready Solutions – NUSO’s call recording and compliance tools support GDPR, PCI, and HIPAA requirements.

Global Reach – With expansions into the UK, the EU, and soon Latin America, NUSO is bringing its resilient cloud services to a worldwide market.

Learn More & Join NUSO at Cloud Connections 2025

Cloud Connections 2025, taking place April 14–16 in St. Petersburg, Florida, will be a must-attend event for cloud communication professionals. Meet the NUSO team, learn about NUSO Flex, and engage in dynamic roundtable discussions that are shaping the future of cloud services.

For event details, visit:

Cloud Connections 2025

For more on NUSO, visit:

www.nuso.cloud

#CloudConnections2025 #BusinessContinuity #CloudInnovation #NUSOFlex #TelecomResilience #AIinTelecom

"None of us want to be tax collectors for the state and local governments, but it’s a responsibility we have by law," says Robert Dumas, CEO of TaxConnex. As Cloud Connections 2025 approaches, TaxConnex is making its debut as an exhibitor, offering telecom and cloud providers a way to conquer the chaos of tax compliance. In this edition of Technology Reseller News, publisher Doug Green speaks with Robert Dumas about how tax mismanagement can threaten business operations, the hidden risks of non-compliance, and how TaxConnex is helping companies avoid costly mistakes.

The Compliance Challenge: Thousands of Tax Filings Every Month

For telecom and cloud service providers, the tax landscape is staggeringly complex. With 50 states, hundreds of local jurisdictions, and evolving regulations, even mid-sized businesses can face thousands of monthly tax filings.

Unpaid Liabilities Can Shut You Down – Companies failing to comply with sales tax and telecom tax laws risk regulatory action, fines, or even shutdown orders.

M&A Red Flags – Unresolved tax liabilities can jeopardize mergers and acquisitions, delaying or derailing potential sales.

AI Helps, But Experience Is Critical – While automation and AI can assist in tax calculations, human oversight is essential to navigate compliance risk and regulatory nuances.

TaxConnex at Cloud Connections 2025: New Offerings for Compliance Success

As a first-time exhibitor, TaxConnex will showcase its latest compliance solutions:

Tax Calculation Software – Ensuring accurate tax rates on invoices before filing, protecting businesses from future disputes.

Exemption Certificate Management – Helping companies handle the complexities of tax exemptions with customers and vendors.

Proven Compliance Outsourcing – With 23,000+ tax returns filed monthly and over $100 million in taxes remitted, TaxConnex provides a scalable, trusted solution for telecom tax compliance.

Meet TaxConnex at Cloud Connections 2025

Cloud Connections 2025, hosted by the Cloud Communications Alliance, takes place April 14–16 in St. Petersburg, Florida. Visit TaxConnex’s booth to discuss compliance strategies, learn about new software tools, and ensure your company is protected from tax-related pitfalls.

For event details, visit:

Cloud Connections 2025

For more on TaxConnex, visit:

www.taxconnex.com

#CloudConnections2025 #TelecomTax #SalesTaxCompliance #TaxConnex #CloudCommunications #RegulatoryCompliance

"Effective communication is everything—the product is only as good as it is understood." – Erin Raitt, B-Lynk. As Cloud Connections 2025 approaches, the Cloud Communications Alliance is shaking up the traditional panel format with interactive roundtables, designed to encourage real conversations and problem-solving. One of the must-attend sessions is "Winning Marketing Strategies: From AI to Training to Events," where Erin Raitt, VP at B-Lynk, joins industry experts Angela Leavitt, Amy Bailey, and Katie Merrill for a deep dive into marketing, customer engagement, and product adoption strategies.

From Confusion to Confidence: Transforming the End-User Experience

B-Lynk specializes in helping telecom and cloud providers drive product adoption and onboarding success. Raitt’s focus at the roundtable will be on bridging the gap between product innovation and customer understanding:

The Product Adoption Journey – How companies can guide end-users from confusion to confidence when launching new features.

Key Metrics for Success – Tracking product adoption rates, feature engagement, and time-to-value to measure impact.

Marketing & Training Synergy – Why effective marketing is not just about promotion, but education and enablement.

An Interactive Workshop, Not Just a Lecture

Unlike traditional conference panels, this roundtable is designed to be a working session where attendees can:

Bring real-world marketing challenges and workshop solutions.

Learn strategies for using AI, virtual training, and live events to improve customer engagement.

Collaborate with industry experts to refine go-to-market approaches.

Meet Erin Raitt and B-Lynk at Cloud Connections 2025

April 14–16, 2025

St. Petersburg, Florida

Don’t miss this opportunity to gain actionable marketing strategies from top industry leaders.

Learn more about Cloud Connections 2025: CloudConnections.com

Discover B-Lynk's solutions: www.b-lynk.com

#CloudConnections2025 #MarketingInnovation #ProductAdoption #CustomerExperience #BLynk #CloudCommunications

Amy Bailey on Cloud Connections 2025 & CCA’s Enterprise Connect Presence

"We really want people to be more interactive, to have their voice heard, but also hear from other voices," says Amy Bailey, Cloud Communications Alliance. With show season in full swing, Amy joins Technology Reseller News publisher Doug Green to discuss two major upcoming events: Cloud Connections 2025 and Enterprise Connect in Orlando.

At Cloud Connections 2025, happening April 14-16 in St. Petersburg, FL, Amy will host a roundtable on winning marketing strategies, alongside industry experts. The session will focus on leveraging AI, training, and event marketing to drive success. She highlights the shift from traditional panels to interactive roundtables this year, emphasizing collaboration and shared learning in the CCA community.

Enterprise Connect

Meanwhile, at Enterprise Connect, CCA is offering its members an exclusive meeting space on the show floor. Members can reserve time slots to meet with clients in a fully furnished booth, creating a structured and productive show experience. Amy encourages attendees to use the Swapcard app to pre-schedule meetings and take full advantage of the opportunity.

Additionally, CCA members can benefit from a $400 discount on Enterprise Connect conference passes using code CCA25. The networking doesn’t stop there—CCA is also hosting a dinner at the Channel Partner Conference in Las Vegas, with additional spots recently opened due to high demand.

Learn more about these events and CCA’s exclusive member benefits at cloudcommunications.com.

#CloudConnections #EnterpriseConnect #EventMarketing #CloudCommunications

"We always listen. Everybody has a story to tell, and sometimes their story and our story align," says Rick Mancinelli, CEO of C3 Complete. In this episode of Technology Reseller News, Rick joins Doug Green to discuss C3’s expansion into Pittsburgh, the upcoming launch of their Security Operations Center (SOC), and their ongoing M&A strategy.

Strategic Expansion into Pittsburgh

C3 Complete has expanded into Pittsburgh through a strategic partnership with IAM Critical, a data center operator. The move positions C3 to support biotech, robotics, AI, and other high-tech industries in the region, reinforcing Pittsburgh’s emergence as a technology hub.

Why Pittsburgh? “Pittsburgh is reinventing itself as a technology hotspot, and we’re excited to be part of that growth.”

C3’s Role: Operating as the network services provider for IAM Critical’s data center.

Security Operations Center (SOC) Launching April 1

C3 Complete is set to launch a state-of-the-art SOC in South Florida, enhancing cybersecurity and incident response capabilities for their clients.

24/7 Staffing – All in-house, no outsourcing.

Incident Response Room – Equipped with cots, showers, and food storage for staff handling prolonged security events.

Customer Benefits – Faster threat response, enhanced security monitoring, and regulatory compliance support.

M&A and Partnership Strategy

C3 Complete remains open to acquisitions and strategic partnerships, focusing on MSPs, TSPs, and CSPs that align with their culture and customer-first approach.

Not Private Equity-Driven – C3 seeks long-term value, not rapid consolidation.

Recent Acquisition Success – Their latest acquisition in August 2023 has been fully integrated, bringing new talent and expanded services.

Open to Conversations – “We always listen. If there's alignment, we're open to discussing partnerships or M&A.”

Where to Learn More

C3 Complete Website: www.c3-complete.com

Connect with Rick Mancinelli on LinkedIn

Meet C3 Complete at upcoming industry events!

#CyberSecurity #DataCenters #CloudInfrastructure #BusinessExpansion #C3Complete #MSSP #NetworkServices #TechGrowth

Anil Kollipara

"You shouldn’t wait around. You should be out there trying to break it, to fix it in advance," says Anil Kollipara, Vice President, Product Management, Spirent.

In this edition of Technology Reseller News, publisher Doug Green sits down with Anil Kollipara, Vice President, Product Management at Spirent, to discuss a critical theme in modern telecom: operational resilience. As Mobile World Congress (MWC) approaches, the industry faces growing demands for always-on, secure, and reliable networks. Kollipara explains why continuous testing, security validation, and AI-driven automation are now essential for maintaining uptime and mitigating risk.

The New Reality: Why Telecoms Must Build Resilience Now

With telcos under pressure to launch new services, comply with increasing regulations, and secure networks against evolving threats, operational resilience has become a business imperative. Kollipara highlights key challenges:

Rising Complexity – With 5G, cloud-native architectures, Open RAN, and AI, networks are more complex than ever, spanning multiple vendors and increasing risks.

Security Threats & Compliance – As attack surfaces expand, regulators are enforcing stricter security and uptime requirements, making compliance failures costly.

Customer Expectations – Downtime isn’t an option. Even a short service disruption can lead to frustration, revenue loss, and customer churn.

Why Traditional Testing Fails

Kollipara explains that traditional telecom testing models are outdated. Many operators still assume their vendors will handle testing, which is no longer a viable approach. Recent real-world incidents, such as supply chain vulnerabilities, have cost companies hundreds of millions in losses. He emphasizes that telcos must own their testing process and adopt a zero-trust change management approach:

Proactive vs. Reactive Testing – Instead of waiting for failures, operators should continuously test, stress, and break their networks in controlled environments before customers feel the impact.

Continuous Testing Pipeline – A lab-to-live methodology ensures that networks are resilient at every stage—from pre-launch simulations to real-time service monitoring.

Security & AI-Driven Automation – AI-powered fault detection, remediation, and security testing can predict and prevent outages before they occur.

The ROI of Continuous Testing

While continuous testing may seem costly, the return on investment (ROI) is undeniable. Kollipara outlines key benefits:

Massive Cost Avoidance – Avoid fines, legal costs, and customer losses from regulatory non-compliance or service disruptions.

Operational Efficiency – AI and automation reduce reliance on manual testing, cutting costs while increasing accuracy and speed.

Customer Retention & Revenue Growth – A more reliable network leads to higher customer satisfaction, reduced churn, and new monetization opportunities.

Trends to Watch at Mobile World Congress

As MWC 2025 kicks off, AI-driven testing, cloud-native resilience, and next-gen security strategies will be major talking points. Kollipara teases some of the latest innovations Spirent will showcase:

AI Agents for Network Operations – Accelerating root cause analysis and remediation of issues in real-time.

SCNF Resiliency Testing – A new test category focused on validating how telecom applications behave in cloud-native failures.

5G & Edge Security Strategies – How operators can harden security as networks expand beyond traditional data centers.

Learn More & Meet Spirent at MWC

For a deeper dive into operational resilience, continuous testing, and AI-driven automation, visit Spirent’s website. If you're attending Mobile World Congress, be sure to connect with Anil Kollipara and the Spirent team for expert insights into the future of telecom resilience.

Description of Spirent:

Spirent Communications plc.