The pod is delighted to welcome back one of its most returning guests – telecoms consultant William Webb. William is also a prolific author and they start by discussing his latest book, The End of Telecoms History, which asserts that the industry has reached an inflection point and needs to pivot to new business models. A key to that assertion is the slowing of mobile data traffic growth and they go on to critique forecasts that claim the contrary, before concluding with a look at Microsoft’s attempts to mitigate its responsibility for the recent global IT outage.