Televisionation

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis.

This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared.



Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to “go dark” during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

AUDIO ONLY: ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis.

This episode features Jane Clarke, CEO and Managing Director of CIMM, an organization that was founded in 2009 by television content providers, media agencies and advertisers to promote innovation in audience measurement for TV and cross-platform media.



Among other things, Clarke explains why accurate cross-platform measurement and high-quality, granular data are more important than ever for advertisers and other TV stakeholders as they address the challenges presented by the Covid-19 crisis; reveals that one surprising effect of the crisis is that it is actually making TV data more granular than before; describes how brands and agencies are adapting their campaign strategies in light of the crisis; and shares updates on new initiatives and innovations from CIMM and its industry partners.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected](link sends e-mail).)

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis.

This episode features Chris Pizzurro, VP, Global Sales and Marketing at cable industry-owned VOD advertising specialist Canoe, who is himself recovering from a (thankfully relatively mild) bout of Covid-19.

Among other things, Pizzurro describes how Canoe is partnering with NBCUniversal, Disney and ViacomCBS to provide free VOD advertising for Coronavirus PSAs; shares his thoughts on how advertisers and broadcasters are meeting the challenges posed by the Covid-19 epidemic; and casts light on new pilot projects that Canoe will shortly be launching.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected](link sends e-mail).)

AUDIO ONLY: ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis.

This episode features John Lawson and Anya Shetler of the AWARN Alliance, an organization that is championing the use of ATSC 3.0/NextGen TV to reinvent how we warn people and provide them with news and information during emergencies.

Among other things, Lawson and Shetler describe the AWARN Alliance’s goals, membership and partnerships; explain why the organization believes that NextGen TV has the potential to revolutionize emergency alerting; and discuss how the warning and information-distribution systems it envisions could be used during an epidemic like Covid-19. They also provide an update on a pilot project that AWARN is working on in Washington, DC, which sees it bringing together emergency managers and local TV stations’ news directors to create new alert formats and collaboration models.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

AUDIO ONLY: ITVT and TVOT are pleased to present the premier episode of Televisionation, our new video/audio podcast series exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis!

In this episode, three prominent industry analysts—Colin Dixon, Chief Analyst at nScreenMedia; Tim Hanlon, CEO of The Vertere Group; and Alan Wolk, Lead Analyst at TV[R]EV—tell us about their own lives in this time of social distancing, discuss how the Covid-19 crisis is impacting such areas as OTT, programming formats, local broadcasting, the TV news business and more, and share their insights into how the TV/video business must innovate to survive and thrive in these difficult times.

(Note: If you would like share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—and you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Economics of OTT TV: New Monetization Models and Their Implications.” The session was described in the show brochure as follows:

“This panel will explore the different subscription-based, advertising-based and hybrid business models that are now being employed to monetize OTT TV content, identifying which approaches have proven most and which least successful to date, and debating which models are likeliest to prevail in the future and why.

Panelists will also examine how cord-cutting and cord-shaving consumers are using OTT TV services and the implications their behavior has for advertising- and subscription-based monetization models respectively; and explore the respective impacts of these emerging OTT TV business models on such areas as programming development and distribution, marketing strategies, and the user experience.” Panelists include:

•Kevin Arrix, SVP of DISH Media Sales
•Jason Cohen, Founder, MyBundle.TV
•Colin Dixon, Founder and Chief Analyst, nScreenMedia (Moderator)
•Mark Garner, EVP of Content Licensing and Business Development, A+E Networks
•Andrea Clarke-Hall, VP of Business Development, Tubi
•Bhavesh Vaghela, CEO, PayWizard

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. The deadline for purchasing your tickets at the Early-Bird price of $875 ($400 off the full price) is midnight, March 31st: https://thetvoftomorrowshow.com/register-tvot

ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “From ATSC 3.0 to NEXTGEN TV.” The session was described in the show brochure as follows:

“The first phase of the commercial rollout of ATSC 3.0--the new broadcast-TV standard that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services (including 4K and UltraHD HDR, enhanced audio, rich user interfaces, interactivity, personalization, addressability, improved measurement, new forms of in-car entertainment, and more)--is set to take place early next year, beginning with the launch at CES of new ATSC 3.0-enabled television sets from several major manufacturers. The sets will carry the ‘NEXTGEN TV’ logo, the Consumer Technology Association's consumer-facing go-to-market brand for the new standard.

This session, featuring some of the key figures driving the commercial launch of ATSC 3.0/NextGen TV, will update attendees on what to expect in 2020, including a comparison to HbbTV, a similar hybrid TV platform that is available in countries outside the US.” Panelists included:

•Nick Colsey, VP of Business Development for TV, Sony Electronics
•Mark Lee, Head of US Content Business Development, LG
•Kerry Oslund, VP of Strategy and Business Development, Scripps
•Anne Schelle, Managing Director, Pearl TV (Moderator)
•Jon Watts, Managing Partner, MTM


Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. The deadline for purchasing your tickets at the Super-Early-Bird price of $775 (40% off the full price) is midnight, February 29th: https://thetvoftomorrowshow.com/register-tvot

ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Research Infrastructure for Direct-to-Consumer Streaming Services.” The session was described in the show brochure as follows:

“The move to Direct-to-Consumer (D2C) services is one of the hottest topics impacting the media industry today. These services require far different research, data and analytic support than are typically required for media companies. Research now informs product design and product optimization, customer acquisition, programming optimization and retention measurement.

This session will feature leading researchers from existing and soon-to-launch D2C services, as they describe their research focus and key learnings.” Panelists included:

•Mike Bloxham, SVP of Global Media and Entertainment, Magid
•Julie DeTraglia, Head of Research, Hulu
•Natasha Hritzuk, VP of Consumer Insights, WarnerMedia
•Colleen Fahey-Rush, EVP/Chief Research Officer, Viacom
•Howard Shimmel, President, Janus Strategy & Insights (Moderator)

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. Purchase your tickets at the Super-Early-Bird price of $775 (40% off the full price) here: https://thetvoftomorrowshow.com/register-tvot

ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Understanding the Fragmented Audience: New Developments in Measurement and Data Science.” The session was described in the show brochure as follows:

“This session will explore the future of audience measurement and the innovations that are emerging in response to the ongoing fragmentation of TV viewership.

Panelists will examine the pros and cons of the many ways that TV is being measured these days--everything from panels to set-top box data to ACR and beyond--as well as the debate over moving to impressions from GRP's. They will also look at which innovations hold the most promise and what is holding the industry back and, in addition, will discuss what they believe we should be measuring in the years ahead. Given the wide variety of opinions on this topic, a lively discussion is guaranteed.” Panelists included:

•Jason Bolles, SVP of Advanced Advertising, Nielsen
•Jane Clarke, CEO and Managing Director, CIMM
•Michael Collette, CEO, Dativa
•George Ivie, CEO and Executive Director, MRC
•Lindsay Lamont, Group Product Manager, Tubular Labs
•Zeev Neumeier, Founder, Inscape
•Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. Purchase your tickets at the Super-Early-Bird price of $775 (40% off the full price) here: https://thetvoftomorrowshow.com/register-tvot

ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Streaming the News: The Legacy Brands Rebrand.” The session was described in the show brochure as follows:

“This session will explore how the digital arms of broadcast networks' legacy news operations are balancing maintaining those networks' brand equity with the need to adapt to an environment that is quickly changing around them--not only technologically, but economically, socially and politically.

Questions to be addressed include, among many others: To what extent are networks' digital news operations becoming separate organizations from their broadcast newsrooms? Amidst ongoing political polarization, to what extent are those operations at risk of providing tribal affirmation rather than objective information? How are they responding to the increasing power of Facebook, Twitter and Google as news gatekeepers? What role do subscription, advertising, and authentication respectively play in their monetization strategies? How important is local news to their future? And, with video news becoming a commodity, thanks to the rapid proliferation of streaming information channels, how can legacy network news brands stand out in a digital world?” Panelists included:

•Chris Berend, EVP of Digital, NBC News
•Kaizar Campwala, VP of Business Operations and Insights, ABC News
•John Finley, EVP of Development, Fox News
•Albert Lewitinn, Emmy- and 3-Time Peabody Award-Winner (Moderator)
•Christy Tanner, EVP and General Manager, CBS News Digital

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly.