Televisionation

ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences."

The session was described in the show brochure as follows:

"With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and advertisers. This panel will explore the promise and perils of AVOD, OTT advertising and the new dynamics defining video advertising outside of linear environments." Panelists included:

•Sandro Catanzaro, Chief Innovation Officer, DataXu
•Jason Damata, CEO, Fabric Media (Moderator)
•Diana Horowitz, Regional Sales Director, Media and Entertainment, Tavant
•Jim O'Donnell, VP of West Coast Sales, Hulu
•Sanjeev Rao, SVP of Product, true[X]
•Mark Rotblat, CRO, Tubi

Note: Our next TV of Tomorrow Show "INTENSIVE" Hot House event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot!

ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "Understanding the FAST Ecosystem."

You can find all sessions from TVOT SF 2019 available to download HERE:

The session was described in the show brochure as follows:

"Multichannel, free ad-supported television services (FASTs) have been experiencing rapid growth in recent months, whether as an alternative or as a supplement to pay-TV: for example, one company in this space (and represented on this panel) claims to have experienced a 300% year-over-year increase in revenue in the first quarter of this year. The potential of FASTs has, of course, not escaped the notice of some major TV-industry players, including Viacom--which earlier this year acquired Pluto TV--and Sinclair Broadcast Group--which recently launched STIRR, a FAST service of its own. Factors often cited as drivers of FASTs' rapid growth include their apparent popularity with younger viewers, their ease of access (a growing number of smart TV's now include built-in access to various FAST services), and their ability to support addressable advertising, personalized viewing experiences, and other innovations.

This session will bring together representatives of the FASTs, of the major TV players that are embracing the FAST model, and of the companies that are providing the innovative infrastructure that enables their monetization and distribution, for a thorough exploration of the FAST ecosystem and its future prospects." Panelists included:

•Jon Cody, CEO, TV4 Entertainment
•Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
•Fred Doan, VP, Programmatic and Ad Ops, Xumo
•Sean Doherty, CEO, WURL
•Ed Laczynski, CEO, Zype
•Adam Ware, General Manager, Sinclair Broadcast Group/STIRR
•Jeff Weber, CEO, ZoneTV

Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here!

ITVT is pleased to present an audio recording of the TVOT SF 2019 fireside session, "Google and the Future of Local TV News."

The session was described in the show brochure as follows:

"Columbia Journalism Review published a paper coining the phrase 'news deserts' for those areas where local newspapers have closed across the country and left no newspaper covering local issues. What this study doesn't address are all of the local TV and radio news outlets that are serving these local communities. In fact, local broadcast TV is the most trusted news source in every local market (by far)--it's also the news source with which users most engage. The Google News Initiative is a $300 million investment to help journalism thrive in the digital age.

In this fireside chat, Colin Dixon, Principal Analyst at nScreenMedia, and Rebekah Dopp, Principal, News and Local Media-Global Partnerships at Google, will discuss the Google News Initiative and why it's so important for our democracy to partner with local broadcasters to elevate quality information (which includes combating misinformation), evolve business models to support quality journalism (beyond ads to subscriptions), and empower news organizations to use new technology, like AI, to meet their needs."

Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here!

ITVT is pleased to present an audio recording of the TVOT SF 2019 keynote session, "Distribution Fireside."

The session was described in the show brochure as follows:

"This session will feature a deep-dive conversation about the content distribution landscape during a time of digital disruption. It will identify challenges and opportunities, explore how programmers and distributors can best work together and navigate the ecosystem, and examine how technology platforms are keeping up with the race to get content anywhere and everywhere." Participants included:

•Clayton Banks, CEO, Silicon Harlem (Moderator)
•Dwayne Benefield, Vice President, GM of PlayStation Vue
•Alex Gonzalez, SVP of Brand Distribution, WarnerMedia
•Steve Reynolds, President, Imagine Communications


Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Super-Early-Bird price of $675, representing a 40% savings on the full price. Purchase your tickets here!

Steve Reynolds is President of Imagine Communications, a provider of multiscreen-video and ad-management solutions to numerous broadcasters, networks, operators and enterprises around the world (the company claims that nearly half of the world's video channels traverse its products). In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Reynolds discusses the company's extensive work in the ATSC 3.0 space, and why he believes the new standard is so important to the industry.

ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Television Can Survive and Thrive." While we are making the recording available free of charge, you can also purchase a transcript of the session here: https://gumroad.com/l/Hcjgj

The session was described in the show brochure as follows:

"It's no secret that traditional commercial television is facing an existential threat from online media, from VOD services such as Netflix and Amazon Prime Video, and from other emerging alternatives for viewers' attention. So is it, as many would argue, a "melting ice cube" with an--at best--uncertain future? Or can its decline be arrested--and even reversed?

In this session, Michael Kubin, EVP of Media at INVIDI, will explore the challenges facing traditional commercial television today, and outline a strategy for ensuring its future survival and success."

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!

ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Attribution Will Change Not Only Advertising, but TV Itself."

While we are making the recording available free of charge, you can also purchase a transcript of the session here: https://gumroad.com/l/uVbca

The session was described in the show brochure as follows:

"As the science of attribution--the ability to gain insight into the relationship between advertising spend and outcome--advances, it is of course transforming the way in which advertising is measured, bought and sold.

However, its impact will likely extend well beyond this: for, if the goal of advertising is no longer primarily to deliver an audience but rather an outcome, will linear TV's traditional commercial pod--which is largely predicated on delivery of reach to an audience--not have to be rethought in order to take this into account? And, if so, might this not also have major implications for advertising creative--and even for programming and for the medium of television in general?

In this session, Jeff Greenfield, Co-Founder and COO of C3 Metrics, will explore the near- and long-term effects that the science of attribution could have both on TV advertising and on television itself."

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!

The CEO of Clicktivated says that consumers are now used to clicking and touching, and that is why the market is ready for another try at shoppable video. Find out how his company plans to capitalize on the opportunity.

Chris Roebuck, Founder, and CEO of Clicktivated joined us this week to discuss how his company is making it easier than ever to enable interactive features in any video.

A full transcript of the interview is available for a nominal fee.

Chapter 1: What is Clicktivated (1:00)

“Clicktivated helps transform a video…so that the viewer can click or touch anything they see.”

Chapter 2: Why Clicktivated and why now? (2:00)

Mr. Roebuck discusses where the idea for Clicktivated came from, and the market needs that it serves. He also talks about the influence of previous interactive efforts on the company.

Chapter 3: What was missing in the market before? (5:10)

Mr. Roebuck enumerates several things that are present in the market today that suggest now is a great time to try interactivity again. “It takes a long time for consumers to become used to something, conditioned to doing something.”

Chapter 4: The company’s technology (6:30)

AI and machine learning are helping Clicktivated identify what’s going on in the video. The company has also come up with some novel, unobtrusive approaches to displaying interactive elements on the screen. Bookmarks are an essential part of the innovation that the company is providing.

Chapter 5: Clicktivated partners and clients (10:50)

Mr. Roebuck talks about some of the big-name ad clients with which Clicktivated is working. They include household names that everyone would recognize.
“Helping remove the friction of search and putting them in front of anything they are interested in at the moment of inspiration.”

Chapter 6: What interactive approaches drive more engagement (15:00)

“When you don’t force too much information on the consumer, they react positively.”

Chapter 7: Placement of the call-to-action and data (17:45)

Mr. Roebuck discusses the best places for the on-screen call-to-action widget. He also talks about how important the extra data on viewers is that Clicktivated generates.

Chapter 8: How long it takes to add the interactivity (22:50)

“The real magic is in the technology that we’ve created in terms of automatically identifying what products are specifically, down to individual brand and skew.”

Chapter 9: Who is the target for the Clicktivated solution (25:30)

Tracy asked if the technology is primarily for B-to-B companies, or can creators and influencers use it too?

Chapter 10: Interactivity’s impact (28:20)

One of the challenges of our industry is a lack of precision around terms we use to define performance. Mr. Roebuck wisely takes timespends time to define what engagement means to Clicktivated. He then gives actual engagement lift figures.

Chapter 11: Clicktivated’s monetization and funding status (30:00)

How clicktivate makes money? What is the funding status of the company?

Stay tuned for more info about the TV of Tomorrow Show, which is scheduled for December 4, 2019! http://tvotshow.com

ITVT is pleased to present a free audio recording of the TVOT SF 2019 session, "Addressable TV Leaders Roundtable." While we are making the recording available free of charge, you can also purchase a transcript of the session, for a nominal fee ($35), here: https://gumroad.com/l/DZVLMB

The session was described in the show brochure as follows:

"According to the Video Advertising Bureau, spending on addressable TV advertising will rise to $3.3 billion next year, and 55% of advertisers who are currently using addressable plan to increase their spend. However, while the space is clearly experiencing significant growth, spending on addressable still accounts for a mere fraction of the $70 billion spent each year on television advertising.

This session will bring together representatives of the companies and consortia that are most responsible for addressable TV's growth to date, in order to discuss important new developments in the space, and debate how the industry can best address market fragmentation and other factors (expensive CPMs, "over-targeting," etc.) that could stand in the way of its continued growth. Topics of discussion will include: Recent significant innovations in addressable advertising on live-linear TV and VOD and on MVPD and connected-TV platforms respectively; the impact of recent mergers and acquisitions; the prospects for industry-wide standardization; the significance of new initiatives such as Project OAR and OpenAP 2.0, and of developments such as Xandr's launch of its Community marketplace and Nielsen's creation of its Advanced Video Advertising Group; the potential impact of AI, blockchain and other emerging technologies on the space; how best to measure the effectiveness of addressable-TV advertising; and more." Panelists included:

•Kevin Arrix, SVP, DISH Media Sales
•Andy Barnet, VP of Western Advertising Sales, Xandr
•Jason Bolles, SVP of Advanced Advertising, Nielsen
•James Moore, CRO, Simpli.fi
•Zeev Neumeier, Founder, Inscape
•Gerrit Niemeijer, CTO, NCC Media
•Chris Pizzurro, Head of Sales and Marketing, Canoe (Moderator)

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!

Randa Minkarah is Co-Founder and COO of Transform, Inc., a company that offers a machine-learning and artificial intelligence (ML/AI) platform for video, which it bills as answering the fundamental questions of why audiences connect, react and engage. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Minkarah discusses the origins of Transform, how the company leverages ML/AI to provide studios, networks and local broadcasters with insights into how audiences are responding to their content and who is willing to pay for that content, the potential benefits of its technology for advertisers and brands, its goals going forward, and more.