Televisionation

Field Garthwaite, CEO of IRIS.TV discuss how the company leverages data and AI to help companies optimize the performance of their video assets.

Chapter 1: About iris.tv (1:30)

Field Garthwaite, CEO of iris.tv, talks about how his company is a video personalization and programming platform. It is like a brain sitting atop a client’s infrastructure that closes the loop between video performance and provider optimization.

Chapter 2: How AI can help with processing the data (3:00)

Chapter 3: How to measure the performance of video assets (5:00)

Chapter 4: Driving revenue with multiple business models (8:30)

Chapter 5: On the balance between OnO and social platforms (11:30)

Chapter 6: Maximizing revenue by optimizing ad placement (14:50)

Chapter 7: On building optimal recommendations (24:00)

Chapter 8: Cool uses for AI in media (26:00)

Chapter 9: On boosting a TV show with bonus content (28:00)

Be sure to check out http://thetvoftomorrowshow.com for details and news about the upcoming TVOT SF 2019 show in San Francisco!

Jana Henthorn is CEO of The Cable Center, an organization which describes its mission as "tell[ing] the story of the cable industry, highlighting for the global community the significant contribution made to technology, society and culture." In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Henthorn discusses this mission and how it will evolve going forward; describes the work of The Cable Center's "Intrapreneurship Academy" and the organization's C5 (Cable Center Customer Centric Consortium) initiative; describes the challenges she believes the cable industry will face over the coming years and outlines how she expects the industry will address those challenges; and much more.

 

(Note: We have just announced that our next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Click here to purchase Super Early-Bird tickets, providing you with a 40% savings on the regular price.)

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows:

"While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between multiple parts of the audience-buying ecosystem, in order to identify what needs to happen to enable audience-buying to scale more quickly." Panelists included:
Dan Aversano, SVP of Ad Innovation and Programmatic Solutions, Turner IgnitePete Doe, Chief Research Officer, ClypdHelen Katz, SVP/Global Director of Data and Contracts, Publicis SpineHoward Shimmel, President, Janus Strategy and Insights (Moderator)Zachary Soreff, President, Sawyer StudiosAndrew Ward, EVP/GM, NCC Media

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Networks Embracing Digital Innovation." The session was described in the show brochure as follows:

"This session will explore the ways in which networks are embracing distribution of their programming on digital platforms, as well as using those platforms to supplement, enhance and market that programming. Panelists will address such questions as: Which digital platforms and media are they currently extending their brands to and why, and which ones are they eyeing going forward? What have they learned about how viewers are consuming their content on these platforms--which new platforms have proved themselves most effective and which least? How important is original digital programming to the networks' multiplatform strategies? How are they addressing issues of brand safety on social media and other new platforms? What new programming formats, and what kinds of interactive enhancements to their existing programming, have they been developing for new digital platforms? And what are the best practices that are emerging to guide the creation of these new forms of content and new relationships with the viewer?" Panelists included:
Sherry Brennan, SVP of Distribution, Fox NetworksJon Giegengack, Principal, Hub Entertainment Research (Moderator)Lisa Hsia, EVP of Digital, Bravo, Oxygen and Universal KidsMatt Kaplan, SVP of Digital Ad Sales, UnivisionJonathan Laor, CEO, ApplicasterSarah Rosen, Head of US Entertainment Partnerships, TwitterPuja Vohra, EVP of Marketing and Digital, TruTV
 

(Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2019, shortly.)

Netflix’ first interactive show Black Mirror: Bandersnatch has made quite a splash. It has already attracted a lawsuit. How did the story work, what was the experience like, and can the approach be used elsewhere?

In this episode of "T Time," Tracy Swedlow (Radio ITVT) and Colin Dixon (nScreenMedia) discuss Black Mirror: Bandersnatch with interactive TV expert Nick DeMartino.

Chapter 1: About Bandersnatch (1:45)

Chapter 2: Some completely new approaches by Bandersnatch creator (5:40)

Chapter 3: Limitations of the approach (9:20)

Chapter 4: Why the production was so costly (12:45)

Chapter 5: Was it a game in disguise? (13:30)

Chapter 6: Problems with the experience (15:00)

Chapter 7: Who is in control of the story? (16:00)

Chapter 8: Applicability of the approach to other stories (17:20)

Chapter 9: Inconsistent experience across viewing platforms (21:30)

Chapter 10: Chooseco Netflix lawsuit (23:00)

Chapter 11: Marketing opportunities in interactive storytelling (25:00)

We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.

In this week's episode, we review TVOT NYC 2018, which took place last week at the SVA Theatre in Manhattan's Chelsea district. In addition, we discuss the future of smart TV with Matt Durgin of LG.

A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.

On "T Time" today...

How do you build a production studio to deliver content to passionate anime fans in direct-to-consumer services? Margaret Dean, Head of Crunchyroll Studios, tells us how staying true to the genre is key.

Chapter 1: Why join Crunchyroll now? (1:40)

Chapter 2: Producing content with and for a close community (5:30)

Chapter 3: How do you build a studio? (9:00)

Chapter 4: On returning to hand-drawn 2D animation (14:20)

Chapter 5: On diversity in production (20:00)

We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.

On "T Time" today, WarnerMedia announced it would shutter FilmStruck at the end of November. We discuss the decision and why it might have been a mistake. We also interview the CMO of Fandor, John Zamoiski. The service is seeking to fill the void left by Filmstruck’s demise.

Chapter 1: The demise of Filmstruck (1:00)

Chapter 2: Why Filmstruck is closing (4:00)

Chapter 3: What happened to the extras? (8:30)

Chapter 4: Interview with John Zamoiski of Fandor (14:00)

Fandor, an online specialty service for film buffs, has a special offer for Filmstruck members. John Zamoiski, Chief Marketing Officer of Fandor, joins us to discuss the service and how Filmstruck members can sign up for the offer.  John discusses Fandor’s approach to:
CurationRecommendationsEditorial contentThe film buff communityDevice coverage
Chapter 5: How the 2019 WarnerMedia service fits into the future of TV (30:40)

We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video.

A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.

In this episode, we discuss how Netflix is conflicted about competition and may be engaged in racial profiling. NBCU Sports delivers a $69.99 Snow Pass. New fitted AR glasses could be a breakout product. Two companies come together to build the Star Trek Holodeck. 

 

In this, the latest in a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Sherry Brennan, SVP of Distribution at Fox Networks Group, discusses her work--which, among other things, includes evaluating and selecting the digital platforms over which that organization distributes its programming.

(Note: Sherry Brennan will be one of 100+ leading TV, video and advertising industry figures speaking  at TVOT NYC 2018, on December 6th at the SVA Theatre in Manhattan. Click here to purchase your tickets at the special Fall Discount price.)