Televisionation

In this discussion with Hub Research’s Jon Geigengak, we discuss what people’s TV bundles look like today. We also dig into what makes people happy about their bundle, what makes them sad, and what it tells us about Disney+ prospects when it releases in November.

Chapter 1: About TVOT San Francisco (0:30)

There will be some great fireside chats and panels at this year’s TV of Tomorrow Show in San Francisco on June 12th and 13th. For example, Colin will discuss the evolution of the TV viewing experience with Jennifer Prenner, GM and Head of Marketing, Amazon Fire TV, Google’s News Initiative with Rebekah Dopp, Principal, News and Local Media--Global Partnerships, Google, and free ad-supported TV (FAST) with a group of industry experts.

Jon Geigengak, Principal and Founder of Hub Research, joins us to discuss data from Hub’s new report, The Best Bundle.

Chapter 2: Personal TV bundles today (2:50)

Jon discusses what Hub’s latest report has to say about the services in people’s entertainment bundles. Pay TV still matters, but SVOD services have become a critical component as well.

Chapter 3: What makes people happy about their bundle? (9:15)

Is wasn’t so long ago that people’s entertainment package was their pay TV subscription. All the new services that people are using today had me wondering what made people happy about their bundles. According to Jon, it all boils down to choice.

Chapter 4: What makes people sad about their bundle? (14:15)

Having lots of choices is both a blessing and a curse. We explore some of the pitfalls of building a personal TV bundle.

Chapter 5: The role of aggregator (19:00)

Jon outlines the opportunity for SVOD aggregators like Comcast X1 and Amazon Channels.

Chapter 6: Pricing, free ad-supported, and the opportunity for Disney+ (23:25)

There are signs that people are slowing the adoption of SVOD services because of the aggregate cost. Is this an opportunity for free ad-supported? Will cost be a problem for Disney+ even though it will come to market for only $7 a month.

Chapter 7: The value of live TV in an on-demand age (29:30)

Jon says the death of live TV is exaggerated. However, he does believe that we are witnessing the death of live TV being the default viewing mode.

Steve Shannon is CEO of Tetra TV, a connected-TV advertising network that he launched last month with fellow former Roku executive, Jim Lombard. The company bills itself as pooling ad inventory from over 100 top streaming video channels, in order to deliver DAI-enabled targeted campaigns across a range of streaming platforms, including Apple TV, Chromecast, Amazon Fire TV, Roku, Sony PlayStation and Microsoft Xbox, as well as smart TVs from Samsung, Vizio, Sony and LG.

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Shannon provides an in-depth overview of the founding of Tetra TV, the market it's operating it, its plans for the future, and more.

Note: Tetra TV co-founder, Jim Lombard, will be speaking at TVOT SF 2019, June 12th-13th. View the conference agenda here, and purchase your tickets here.

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "A Data Star Is Born..." The session was described in the show brochure as follows:

"While the European General Data Protection Regulations (GDPR) have forced many of us to take a hard look into how we use data, in more cases than not, the fundamentals are the same in a post-GDPR world. People are using data in the right way that is not only providing the consumer with a better experience, but also providing advertisers with specific results. Join this session to hear how some of the very best in our industry are not only surviving but thriving in this new data world." Panelists included:

•Lung Huang, Global SVP of Business Development, Merkle (Moderator)
•Nadya Kohl, EVP of Business Development and Marketing, PlaceIQ
•Aruna Paramasivam, Global VP of Data and Publisher Partnerships, Captify Technologies (Former L’Oreal Data Lead)
•Nicole L Stein, Global Agency Partnerships and Development, IBM Watson Advertising

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your discount tickets here before May 1st, and receive a $300 discount on the regular price.)

Lindsay Stewart is co-founder and CEO of Stringr, a company which operates a video marketplace that allows media organizations to source custom footage from a network of around 75,000 amateur and professional videographers around the US. Earlier this month, the company launched livestreaming capability.

In this recorded interview with ITVT editor-in-chief, Tracy Swedlow, Stewart explains how and why she started Stringr; how the company manages its videographers and ensures the quality of their content; how its service was used by news organizations covering the fire at Paris's Notre Dame cathedral earlier this week; and more.

Jason George is CEO of interactive TV/audience participation company, Telescope. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he talks about Telescope's work enabling audience participation for "American Idol" for the past 17 years; other "engagement" experiences the company has developed for a range of broadcasters and brands; the significance of the recent "re-emergence" of interactive TV (as evidenced by Netflix's "Black Mirror Bandersnatch" and other projects); interactive advertising vs. interactive programming; his mandate at Telescope; and more.

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "ATSC 3.0 Gains Momentum." The session was described in the show brochure as follows:

"This session will bring together representatives of the station groups, industry organizations, government bodies and technology providers that are driving the development and implementation of ATSC 3.0, in order to provide an update on the status of the transition to the new standard, predict the timeframe for its roll-out, share lessons learned to date, and identify any obstacles still standing in the way of its broad deployment.

In addition, the panelists will discuss ATSC 3.0's broader significance--including its potential to bring about a convergence of OTA and OTT, and to disrupt the television industry by enabling local broadcasters to offer such services as dynamic ad insertion (DAI), direct measurement, on-demand programming services, interactive TV, in-car entertainment, and more." Panelists included:

•Mark Corl, SVP of Emergent Technology, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content
•John Hane, President, The Spectrum Consortium
•Tim Hanlon, CEO, The Vertere Group (Moderator)
•Martha Heller, Chief, Policy Division, Media Bureau, FCC
•John Lawson, Executive Director, AWARN Alliance
•Arthur Orduna, Chief Innovation Officer, Avis Budget
•Anne Schelle, Managing Director, Pearl TV

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "The Attribution Effect: How Advanced ROAS Analysis Will Change More than Just Media Buying" The session was described in the show brochure as follows:

"Attribution, though still in many respects in an early stage of evolution, is transforming how advertising is bought and measured, as well as valued.

But as the ability to more accurately understand the impact of spend versus outcome advances, and as television advertising is increasingly transacted on this basis, what will the full spectrum of effects be not only on advertising, but on television itself?

The modern commercial pod is predicated, to a significant extent, on delivery of reach and frequency to an audience. If that is no longer the primary objective of media--to deliver an audience, but more so to deliver an outcome--how will creative need to change to accommodate this more effectively? Does a commercial pod in linear television in this future still make sense? How might programming and content itself need to evolve?

Jeff Greenfield, COO and Co-Founder of C3 Metrics, will help you get ahead of this revolutionary curve by looking at both the short-term and long-term impacts that 'The Attribution Effect' will bring."

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Envisioning the Evolution of the TV UX." The session was described in the show brochure as follows:

"This session will identify the new developments--in technology, UI/UX design, our viewing habits and even the way we live--that will have the greatest impact on television's user experience, and will attempt to envision the exact nature of this impact. It will also debate which--if any--of these developments have been overhyped. Panelists will examine such recent and imminent innovations as voice control and personal assistants, use of artificial intelligence and machine learning to provide programming recommendations and even to drive entire programming line-ups, personalization of both programming and advertising content, and--thanks to such phenomena as self-driving cars and the rise of ride sharing--the possible emergence of the automobile as television's 'new living room.'" Panelists included:

•Tim Cutting, VP of Consumer Electronics, Digital and MVPD, Gracenote
•Field Garthwaite, CEO, IRIS.TV
•Michael Jeffrey, VP of Business Development, Music and Video, TiVo
•Gabriella Mirabelli, CEO, Anatomy Media (Moderator)
•George Tsipolitis, Director, Fire TV, Amazon
•Jeff Weber, CEO, Zone TV

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)

New data shows antenna TV use is on the rise, particularly among people already watching Internet TV. ATSC 3.0 promises to bring broadcast TV into the Internet family. When will it arrive?

Tim Hanlon, CEO of the Vertere Group, joins us this week as we look at the present and future of TV broadcasting in America.

Chapter 1: Britbox arrives in the UK (1:30)

Britbox, a collaboration between the BBC and ITV in the UK, has been very successful netting over a half-million US subscribers. Now the service is to launch in the UK, but isn’t all the content already available through BBC iPlayer and ITV+?

Chapter 2: Stunning growth in antenna TV use (5:40)

Mr. Hanlon explains why he thinks antenna TV is enjoying such a strong resurgence. We also discuss the Nielsen data that describes the phenomenon.

Chapter 3: Unbundling and rebundling (9:30)

How antenna TV is becoming an essential part of people’s TV bundles.

Chapter 4: Locast and Aereo TV (12:30)

Locast is a non-profit helping people tap into their local broadcast channels. We discuss the differences and similarities with now-defunct Aereo TV. Mr. Hanlon talks about two other services helping people leverage antenna TV.

Chapter 5: Why broadcasters should help bring personal bundles together (15:00)

The big challenge for consumers is bringing together all the different video services they use into a simple interface. We discuss several solutions and why broadcasters aren’t stepping up to help.

Chapter 6: Why broadcasters aren’t waiting for ATSC 3.0 (18:30)

Sinclair launched STIRR online when it promised to do something similar leveraging ATSC 3.0. Why did Sinclair decide not to wait for the new broadcast standard to arrive? Mr. Hanlon wonders why broadcasters haven’t been more aggressive in creating a unified experience themselves.

Chapter 7: On the timetable for ATSC 3.0 rollout (24:30)

The FCC mandated ATSC 1.0 during analog switch-off. There is no such compelling reason to switch to ATSC 3.0. What does that mean to the roll-out?

Chapter 8: Why Amazon is providing an antenna TV DVR (28:30)

We discuss why Amazon delivered the Recast antenna TV DVR and some other OTA DVR solutions.

Chapter 9: Why local broadcasters are behind with local ads (34:20)

Mr. Hanlon discusses why local broadcasters can’t deliver addressable advertising and how this is hurting them with local ads.

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Machine Learning and Artificial Intelligence for the OTT Universe." The session was described in the show brochure as follows:

"Machine learning (ML) and artificial intelligence (AI) have progressed in the past year to become a leading feature of virtually every major equipment vendor in the professional video industry, from capture to post-production to stream analysis. The value of systems that can perform sentiment analysis, curate and deliver personalized content, provide predictive analysis, and automate content compliance is growing, as OTT content--including short-form mobile content--surges across devices. Every corner of the OTT landscape--from telco operators and broadcasters, to pure-play streamers--has specialized ML and AI needs, and providers are seeking solutions from leading players, including Microsoft, Google, and Amazon, but increasingly from smaller, niche technology companies that have innovative plays for specific applications.

This panel will feature some of the leading minds in the specialized world of ML and AI for the broader OTT industry." Panelists included:
Romain Eude, CEO, UtellyRanda Minkarah, COO, Transform DigitalJanne Neuvonen, CEO, BcasterChris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)Aman Sareen, CEO, ZypMedia