Televisionation

Mike Chen is the creator and host of Strictly Dumpling, Beyond Science and a number of other YouTube channels, which to date have collectively garnered around 4 million subscribers and half a billion views. 

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Chen describes his portfolio of channels, how they came into being, and how they are produced; explains how the channels are monetized and how they have been impacted by the recent changes in YouTube's advertising algorithm; shares his views on influencer-marketing agencies; discusses how he is working to distribute his content on new platforms in addition to YouTube (among other things, he recently made a deal with Twitch); recounts some of the highlights of his career as a YouTube star; outlines his plans for the future; and more.

(Note: ITVT's next TV of Tomorrow Show event, TVOT SF 2018, takes place June 13th-14th in San Francisco. To purchase your tickets at the special discount rate of $975, go to: http://thetvoftomorrowshow.com/register-tvot) 

Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. 

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.

Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms"

ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (such as Ad-ID) and emerging technologies (such as blockchain); identifies the challenges that need to be addressed in order to ensure their broad implementation; and discusses some of the other initiatives the IAB is currently working on.

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Abbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Thomas provides an overview of the markets in which Tremor Video DSP operates, and outlines the company's strategy and roadmap.

(Note: the next TV of Tomorrow Show, TVOT SF 2018, will take place June 13th-14th in San Francisco. The deadline for buying your tickets at the Early-Bird rate of $875 is midnight this Saturday, March 31st.. Register here: http://tvotshow.com/register-tvot.)

ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "Making Cross-Platform Measurement Make Sense." The session was described in the show brochure as follows:

"No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across the industry, but the approaches and methodologies being advocated to accomplish this are far from universally agreed to. In this special panel, the leader of the organization that is setting standards for cross-platform measurement, and the leaders of the organizations that are helping to ensure their adoption, as well as the leading providers of content and ad identifiers that will enable effective measurement, will come together to discuss where we stand and what lies ahead. 

Join representatives from the MRC, the 4A's, the ANA and IAB, working collectively as 3MS (Making Measurement Make Sense), along with the heads of Ad-ID and EIDR, to learn what standards exist today for cross-platform measurement, what standards are yet to come and why such standards hold the best hope for coming to agreement on a consistent metric." Panelists included:
Harold Geller, Executive Director, Ad-IDGeorge Ivie, CEO/Executive Director, MRC (Moderator)Louis Jones, EVP of Media and Data, 4A'sWill Kreth, Executive Director, EIDRChris Kuist, SVP of Research and Impact, IABBill Tucker, EVP, ANA
(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Early-Bird rate of $875. Purchase your tickets here: http://tvotshow.com/register-tvot.)

 

Brendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages campaigns across multiple platforms; how it determines engagement rates; how it seeks to ensure brand safety; how it is addressing new challenges presented by recent algorithm and advertising-policy changes by YouTube and Facebook; and much more.

 

ITVT is pleased to present an audio recording of the TVOT NYC 2017 "ATSC 3.0 Super-Session." The session was described in the show brochure as follows:

"ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel broadcast pay-TV and other services to virtually every home-based and mobile device without cables, satellites or wires of any kind. It's a massive undertaking that many of us are struggling to pin down. TVOT NYC 2017 will endeavor to further your understanding with this two-part Super-Session: Part 1 will focus on the consumer products and content that ATSC 3.0 will deliver; Part 2 will focus on how the ATSC 3.0 platforms and partnerships will be configured to make it all work." Panelists included:
Eric Anderson, SVP/Chief Partnership Officer, VeranceGuillaume Bonnard, VP of Global Sales and Services, Thomson BroadcastScott L. Brown, SVP of Engineering and Strategic Relations, NielsenRich Chernock, Chair, ATSC Technical Group/Chief Science Officer, Triveni DigitalChet Dagit, CEO, Lokita SolutionsMary Ann Halford, Senior Advisor, Pearl TVRick Howe, The iTV Doctor (Moderator)John Lawson, Executive Director, AWARN AllianceLouis Libin, Senior Director of New Technology, Sinclair Broadcast GroupMadeleine Noland, Consultant, Standard Technology & Development Team, Convergence R&D Lab, LGSo Vang, VP of Advanced Technology, National Association of Broadcasters (NAB)
 

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Early-Bird rate of $875. Purchase your tickets here: http://tvotshow.com/register-tvot.)

 

ITVT is pleased to present an audio recording of the TVOT NYC 2017 advertising keynote by Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal. The session was described in the show brochure as follows:

"As audience fragmentation continues, hear from Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal, about how the largest portfolio of creative content in television prepares for a future where consumer choices for media consumption are limitless."



(Note: our next TV of Tomorrow Show event, TVOT SF 2018, takes place June 13th-14th in San Francisco. To find out more about the show, visit: http://www.tvotshow.com; to purchase tickets at the special Early-Bird rate of $875, visit: http://tvotshow.com/register-tvot)

Shereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in which it works with stations and station groups; outlines how it views new technology developments and initiatives, such as ATSC 3.0, TIP and artificial intelligence; and more.

(Note: Shereta Williams will be speaking at our next TV of Tomorrow Show event, TVOT SF 2018, June 13th-14th in San Francisco. To find out more about the show, visit: http://www.tvotshow.com; to purchase early-bird tickets, visit: http://thetvoftomorrowshow.com/register-tvot)

Sean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at iSpot.tv--which include a 7.5-year deal with Vizio's data business, Inscape, that significantly broadens its rights to use the latter's data. He also casts light on the current state of the advanced-TV advertising and measurement ecosystem and on the role that iSpot.tv plays in it.

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here: http://tvotshow.com/register-tvot.)