Televisionation

[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Digital Chiefs Roundtable." The session was described in the show brochure as follows:

 

"This session will bring together a circle of 'digital chiefs' from established networks, studios and other players to discuss the new platforms and technologies with which they are engaging; the strategies that are driving this engagement; the new entertainment experiences and business models these digital leaders are eyeing, as they embrace OTT, social video, artificial intelligence, VR/AR, IoT, eSports and other innovations; the ways in which their companies as a whole will be impacted by the need to reinvent themselves for the digital age; the research-and-development infrastructure those companies are putting in place in order to foster innovation; and what they are developing as a result of their R&D. To catalyze discussion, the panel will also include a representative of a new platform that is widely expected to have a significant impact on TV and video entertainment in the coming years." Panelists included:

 

• Jonathan Dakss, Chief Digital Officer, EPIX

• Arthur Orduna, Chief Innovation Officer, Avis-Budget

• John Penney, EVP of Consumer Business Development and Partnerships, Twentieth Century Fox

• Tim Hanlon, CEO, The Vertere Group (Moderator)

• Puja Vohra, EVP of Marketing and Digital, truTV

 

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here.)

ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "The New Mainstream Media: Social Video and Its Implications." The session was described in the show brochure as follows:

"90% of the mainstream media is owned by six companies. Yet the emerging mainstream--social video--is a distributed network of content creators who are going direct-to-audience. This session will a) explore the ways in which social video and the new paradigms (for creators, for content, and for the relationship with the audience) to which it has given rise will change the nature of television; and b) ask what role the established media companies will have to play as social video becomes the new mainstream. Will those companies still be relevant? Will it even be possible for content producers to assert authority amidst the democratization of video? What is the future of TV in an age of fragmented attention? And what new possibilities--and pitfalls--will emerge?" Panelists included:
Chris Castallo, Head of Development, Verizon go90Mike Chen ("Strictly Dumpling"), YouTube StarMarc Hustvedt, CEO, Above AverageSteve Oh, Chief Business Officer, The Young TurksBob Sullivan, SVP of Programming, TEGNATracy Swedlow, Editor-in-Chief, ITVT (Moderator)

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, NAGRA's Anthony Smith-Chaigneau, who leads product marketing for the company's embedded connectware, UI/UX and set-top box solutions, discusses how it is seeking to provide pay-TV providers with a simple-to-use, end-to-end offering that supports personalization, voice integration, multiplatform viewing, SVOD and more.

 

 

 

ITVT is pleased to present an audio recording of the TVOT NYC 2017 keynote by Michael Strober, EVP of Client Strategy and Ad Innovation at Turner and Co-Head of Turner Ignite. The session was described in the show brochure as follows:

"The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We have the potential to realize exponentially better outcomes for consumers, advertisers and media companies by reimagining the purpose, form and measurement of advertising. Join Michael Strober, EVP of Client Strategy and Ad Innovation at Turner, for an exploration of our journey, and the things we can and should do now to transform the advertising value equation."

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here.)

ITVT is pleased to present an audio recording of the TVOT NYC 2017 Innovation Keynote by Jesse Redniss, Chief Innovation Officer of TBS and TNT. The keynote, entitled "Going Beyond the Box with Mobile + TV Synchronicity: An Exclusive Look at How TBS and TNT Utilize Data and Cutting-Edge Casting Tech to Reconnect the Living-Room Viewing Experience," was moderated by prominent industry analyst, Alan Wolk. It was described in the show brochure as follows:

"Today, more than ever, viewer engagement is fragmented across screens, but one constant remains: When presented with long-form video content, consumers opt for the largest screen available. Long-form content (greater than 20 minutes in length) represents the majority of time spent watching video across all screen sizes, at 63%. The average consumer spends 3x more time watching long-form video on a big screen than they do on mobile screens. Additionally, research shows that while more than 85% of the long-form entertainment consumed on mobile devices is watched within the home, the biggest challenge for content owners has been creating a frictionless consumer experience that bridges mobile content viewing with the biggest screens in the home. Until now…

Join TBS and TNT Chief Innovation Officer, Jesse Redniss, as he presents an in-depth case study on the networks' innovative solution that utilizes Vizbee Casting Technology to connect the viewer experience chasm of mobile discovery to television screens. With more than six months of learning and data that includes long-form dramas, comedy and even live events like baseball and the NBA, Redniss will provide insight into the adoption of this capability and discuss the ongoing evolution of consumer viewing habits and the impact of this evolution on the future of entertainment."

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "DataVision Killed the Demographic Star." The session was described in the show brochure as follows:

"While a few doubters love to continue the narrative that targeting has gone too far and doesn't work, many of us who actually work in data know better. This session will give attendees an honest assessment of the current state of the industry, the latest techniques being used in the marketplace, and what it takes to be successful in a data-driven world. Hear from a panel of experts, who among other things will show why, while 2017 was good, 2018 will be even better. We have data to prove it…." Panelists included:

• Lung Huang, Global SVP of Business Development, Merkle (Moderator)

• Mike Katz, Enterprise Services Lead, LinkedIn 

• Allison Metcalfe, GM of LiveRamp TV, LiveRamp, an Acxiom Company

• Sandeep Milar, Global Head of Visa Advertising Solutions, Visa

• Mark Risis, Head of Global Data Partnerships, Watson Advertising, IBM 

 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Diginets: Why It's Time to Take the Multicast Business Seriously." The session was described in the show brochure as follows:

 

"This session will focus on the growing impact of digital/multicast networks on the landscape of TV advertising. A conservative estimate would be that digital multicast nets generate over $500 million in revenue, which will grow over the coming years as they expand their unique distribution ecosystem, build and grow their program and content offerings, and continue to siphon both viewers and revenue from more established program services and platforms. The panel will discuss and explore the ways these uniquely positioned channels are looking to grow their share of the viewership and advertising pie and are beginning to compete for general market dollars by offering advertisers different options and opportunities." Panelists included:

 

• Ron Garfield, EVP/General Manager, BUZZR

• Jon Lafayette, Business Editor, Broadcasting & Cable (Moderator)

• Todd Parkin, General Manager, MGM Networks

• Janet Schoff, President and CEO, T Media Sales

• Craig Schwarz, Short Form Media Group Director, Havas Edge

 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows:

"Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable. This session will bring together representatives of companies that are pioneering the application of AI to advertising, in order to highlight and assess the most significant developments and achievements in the field to date, and to outline the challenges that must still be overcome before AI-powered advertising becomes the norm." Panelists include:
Lysa Banks, Head of Technical and Engineering Strategy, IBM Watson MediaSeth Haberman, President, Sense Education (Moderator)Richie Hyden, Co-Founder and COO, IRIS.TVTara Walpert Levy, VP of Agency and Media Solutions, GoogleTod Loofbourrow, CEO, ViralGainsDave Morgan, CEO, SimulmediaRyan Reed, Director of Innovation--TV/Video, Lotame
 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Designer-Technologist Dialog on the Future of the TV Viewing Experience." The session was described in the show brochure as follows:

"This session will bring together technology innovators and prominent TV/video UI/UX experts, in order to identify new technologies--including personalization, voice-activated AI, OTA-OTT integration, and more--that could have a major impact on the future of the viewing experience; and to attempt to visualize how fundamentally those technologies might change our relationship with the screen. Among other things, panelists will debate how designers can visualize the new viewing experiences that these technologies make possible in a way that truly takes into account their potential, rather than relying on old UI/UX paradigms; and discuss how imaginative and innovative design might accelerate--and lackluster design retard--the uptake of these new technologies." Panelists included:
Simon Applebaum, Host, "Tomorrow Will Be Televised"Fabian Birgfeld, CEO, W12 Studios (Moderator)Richard Dowling, VP of Product Services, ThinkAnalyticsGrant Hall, CEO, NuvyyoScott Henson, Director of Product Management, Fire TV, AmazonYiannis Pagkalos, Business Development Principal, GoogleDewey Reid, VP/Executive Creative Director, CNN
 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Beyond OTT: Delighting the Audience!" The session, which was presented by Axonista, was described in the show brochure as follows:

 

"The ability to create moments of delight is a key strength of any great storyteller. 

 

During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach, grow--and keep--audiences on an ever-changing array of platforms. 

 

For the most part, linear TV has been shoved into mobile and OTT without much thought of the capabilities of these new platforms, and delighting the audience has gotten lost in the mix. 

 

Our panel of experts are leaders in storytelling across all types of genres and formats, from interactive shopping to news to VR. They share a common vision to delight and engage their audiences, and have succeeded at providing something of value that people actually want to engage with. 

 

We will discuss and share lessons learned in developing OTT strategies, growing audiences and monetizing them, and discuss the key challenges in creating interactive and immersive viewing experiences." Panelists included:
Laura Frankel, Director of Emerging and Alternative Platform Development, QVCEvonne Heyning, CEO, Light LodgesSarah Ioos, EVP of Revenue, MicJennifer Kavanagh, Founder, JK MediaClaire McHugh, CEO, Axonista (Moderator)
 

(Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)