Televisionation

Radio [itvt]: Showrunner Panel at TVOT SF 2017: Ronald D. Moore, William N. Fordes, John Cabrera

[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "World-Building Showrunners: Creating and Promoting Genre Content in the Multiplatform Age." The session was described in the show brochure as follows:

"The present era of multiplatform television, widely considered to be a golden age of high-quality content, relies heavily on world-building by innovative and often experienced showrunners. 

 

Conditioned by exposure to increasingly well-realized TV worlds, from the sci-fi/dystopian/futuristic to the challenging realities of American cities, audiences have high expectations of content worlds and the writers who create them. 

 

This panel will feature renowned sci-fi writer and showrunner Ronald D. Moore (Star Trek TNG and DS9, Battlestar Galactica, Outlander); The Man in the High Castle Co-Executive Producer William N. Fordes (Law and Order); and ascendant digital showrunner John Cabrera (H+: The Digital Series, August One). It will be moderated by [itvt] columnist, Lisa Crawford.

 

Topics of discussion will include: How TV creators have planted the seeds of a future that sometimes (at least partially) comes to pass--in culture, technology, or in other ways; whether world-building has evolved at the creative and management levels, affecting the approach to storytelling and writers' rooms; and what it's like to engage with fans across platforms, and respond to their expectations, as the master of a particular world.

 

Connected Cars, Smart Cities, Self-Driving Vehicles and Mobility-On-Demand at TVOT SF 2017

[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "Moving Pictures"--Speeding to the Intersection of Future Mobility and Video." The session was described in the show brochure as follows:

"Connected cars, smart cities, autonomous self-driving vehicles, mobility-on-demand....The global transportation and mobility industry is rapidly evolving, and the advent of disruptive new elements, such as connected and autonomous cars, is creating new opportunities for digital video content, advertising and services to be offered to a new interactive viewership market: the connected driver and the autonomous 'rider.'

This session will feature experts from the mobility and transportation industry who are helping to lead these revolutionary changes in the US and abroad. " Panelists included:
Sean Behr, CEO, Stratim SystemsAlex Castellarnau, VP of UX/UI, NIOScott Deaver, EVP/CMO, Avis Budget ZipcarArthur Orduna, Chief Innovation Officer, Avis Budget Group (Moderator)Mark Platshon, Founder/Managing Director, Icebreaker Ventures Autonomous World Fund
 

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)

 

 

[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside which featured Chris Ripley, President and CEO of Sinclair Broadcast Group, in conversation with Rick Howe, The iTV Doctor The session was described in the show brochure as follows:

"Under Chris Ripley's leadership, Sinclair Broadcast Group has been at the forefront of driving advanced-TV innovation, particularly when it comes to pushing forward adoption of the new ATSC 3.0 standard. This year alone, the company has teamed with Nexstar and Univision on an ATSC 3.0 consortium tasked with "promot[ing] innovation and develop[ing] and explor[ing] products and services associated with ATSC 3.0 and monetization opportunities such as spectrum utilization, virtual MVPD platforms, multicast channels, automotive applications, single frequency networks and wireless data applications, among others"; and has also announced a program to give away 1 million ATSC 3.0 receiver chips to mobile phone manufacturers. And Sinclair's efforts to boost ATSC 3.0 aren't the only area in which the company is driving innovation: it recently announced plans for a programmatic ad-selling co-op for TV stations, and its pending acquisition of Tribune is widely expected to open up substantial amounts of inventory for addressable TV.

In this keynote fireside chat with Rick Howe, The iTV Doctor, Ripley will outline the various ways in which Sinclair is embracing advanced-TV innovation; discuss the importance of ATSC 3.0 to broadcast television's future; and explain why he believes local broadcasters are in the catbird seat when it comes to bringing about the TV of Tomorrow."

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http://thetvoftomorrowshow.com  - bi-annual conference (SF & NYC)

[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "Blockchain Technology for Programmatic OTT Advertising." The session was described in the show brochure as follows:

"What if brands, publishers, and ad agencies had access to industry-wide metrics and insights? What if audience segments could be standardized cross-platform? What if re-targeting campaigns could be made more efficient, saving millions in ad dollars lost to fraud? Blockchain technology, lauded for its ability to securely transfer data and ideas between entities, is being touted as the antidote to a number of issues plaguing the ad tech ecosystem. 

Blockchain and ad-tech experts will come together on this panel to discuss whether and how this disruptive technology, which has penetrated the worlds of finance and healthcare, could now transform the advertising industry. Topics to be addressed include payments and clearing, predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency, pricing efficiency, ad validation, and more." Panelists included:

Jonathan Bokor, SVP/Director of Advanced Media, MediaVestTim Hanlon, CEO, The Vertere Group (Moderator)Adam Helfgott, CEO, MadHiveYann Kronberg, Head of Product, EricssonIday Shanawaz, Senior Engagement Manager, Digital Strategy, IBM iXJim Wilson, President of Premion, TEGNA

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)

Keynote Fireside with Sam Matheny, CTO of the NAB, at TVOT SF 2017

[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside, "I Didn't Know Broadcast Could Do That!," which featured Sam Matheny, EVP and CTO of the National Association of Broadcasters (NAB), in conversation with Colin Dixon, Founder and Chief Analyst of nScreenMedia The session, which covered the new ATSC 3.0 standard and other topics, was described in the show brochure as follows:

"Think broadcasting is being left in the dust by Internet delivery? Think again. Broadcasting is about to get an upgrade that brings it crashing into the 21st century. Not only will broadcasting become part of the Internet, it will be able to deliver an experience to rival the best movie theaters have to offer. And do it all without any buffering, ever. Come to this session to learn about the new broadcast features you can take advantage of to make your content shine on every screen in a viewer's possession. You'll also hear about new business models and approaches broadcasters and content providers can take advantage of to broaden their revenue-earning potential."

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)

Last year, Time, Inc. launched INSTANT, billed as a "mobile-first, all-video platform featuring...fresh news, features and exclusives about and by 'the new famous,' the digital artists of YouTube, Snapchat, Instagram, YouNow, Vine and other platforms to come."

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, INSTANT's Editorial Director, Kirstin Benson, discusses the new platform and its growth and numbers to date; its multiplatform distribution strategy; best practices for creating native content for social-video platforms--and how the team that creates that content at INSTANT was built; new partnerships and alliances; monetization strategy; goals for the coming year; and much more.

Carrie Sheffield is founder of digital news service, Bold, and also (together with singer and activist, Clay Aiken) co-hosts the service's flagship program, "Bold TV," which is produced by Roker Labs. Steve Oh is Chief Business Officer of The Young Turks Network, the number-one news service for Millennials according to data from comScore, Tubular Labs and OpenSlate. 

In this lively, recorded conversation with [itvt] Editor-in-Chief, Tracy Swedlow, Sheffield and Oh discuss the origins, business strategies and political philosophies of their respective services; their plans for expansion (including incorporation into skinny bundles and partnerships with pay-TV networks); how they are attracting Millennial and Gen-Z audiences in an era when the audience for network and cable news is increasingly graying; which social-media and social-video platforms (including, of course, YouTube) their services have made use of and which have proven most--and least--effective; and much, much more. 

(Note: The TV of Tomorrow Show takes place in San Francisco June 28th-29th. Purchase your tickets before April 30th for a $300 discount: http://thetvoftomorrowshow.com/register-tvot)

TV data company, Alphonso, on Monday launched a software-as-a-service (SaaS) offering, dubbed Alphonso Insights, which is designed to enable agencies and brands to carry out real-time analysis of the consumption of TV content and advertising, and obtain closed-loop attribution on TV media spend. Metrics provided by the "always-on" Alphonso Insights dashboard include total airings, share of voice, estimated spend, audience reach, locations visited and purchases made. 

According to the company, Alphonso Insights--which is offered both in a free, "basic" version (for research, reporting and competitive comparisons of various campaign metrics) and in a paid-subscription version (the latter includes, among other things, closed-loop offline and online attribution)--is already being used by over 200 brands and agencies; and draws on a data set of linear-TV content that is "scraped" and catalogued automatically from 200+ broadcast and cable networks, and overlaid with advertising-consumption data from 30 million US households--all in real time. This, the company says, means that the solution "knows precisely what ads have aired alongside which programming [and] knows which viewers have been exposed to that content across its entire footprint."

Alphonso co-founder and CEO, Ashish Chordia, recently spoke to [itvt] Editor-in-Chief, Tracy Swedlow, about Alphonso Insights. An audio recording of the interview is available here. Attendees of this week's 4A's Transformation event in Los Angeles can also receive demos of the solution in Alphonso's booth (S3).\

 

[itvt] is pleased to present audio of the TVOT NYC 2016 session, " The New Linear TV: Live Scheduled Programming on Social Media." The session was described in the show brochure as follows:

"The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms. 

Topics to be addressed include: What are the new programming genres emerging in the live social video space? How well are sports coverage, news reporting and other established live programming categories transitioning to this new medium? How should live social video programming be promoted to viewers and monetized--to what extent do we need new promotional strategies and new native advertising formats for this new medium? What considerations should the producers and distributors of live social programming take into account when deciding which platforms to work with? And what new technologies are being developed in order to facilitate the production and distribution--and enhance the viewing experience--of live, social programming? Panelists included:"

•    Mario Armstrong, Host, The Never Settle Show/On-Air Contributor, NBC TODAY

•    Jason George, CEO, Telescope

•    Dana Golden, EVP of Business Development, Silver Chalice Ventures

•    Mike Kelley, President of the Americas, Grabyo

•    Ronald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs

•    Jesse Redniss, Co-Founder, BRaVe Ventures (Moderator)

(Note: TVOT SF 2017 will take place June 28th-29th in the Presidio of San Francisco. Early-Bird Discount pricing ends at midnight, Friday March 31st. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot)

Ashley Swartz, a high-profile figure in advanced-TV advertising circles, is founder and CEO of advertising technology company, Furious Corp. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Swartz discusses, among other things, the company's flagship offering, PROPHET, billed as a "a horizontal SaaS platform, which automates the ingestion and normalization of your data, providing you with highly intuitive reporting and analytics to see inventory, sales and audience across your entire advertising business, in one location."

(Note: Swartz will be speaking at The TV of Tomorrow Show  SF 2017, which will take place June 28th-29th in the Presidio of San Francisco. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot)