Televisionation

[itvt] is pleased to present video of the TVOT NYC 2016 session, "The Rise of Branded Content and Influencer Marketing." The session was described in the show brochure as follows:

"It's no secret that branded content and influencer marketing are playing an increasingly important role in the social-video economy--and the past year has also seen several established television players--including, among others, Turner, A+E and 'Saturday Night Live'--announce major branded-content initiatives. This session will bring together representatives of several companies at the forefront of branded content and influencer marketing, in order to identify the most important things that agencies, brands, creators and other interested parties need to know about this emerging space. 

Topics to be addressed include: What are the pros and cons of the various social-video platforms--and the various genres of social-video programming--for influencer marketing and branded content? What regulatory pitfalls does this new industry face? How exactly does a piece of branded video programming 'go viral'? How to determine which influencer's public personality and audience demographics will prove most effective for marketing a specific brand? And how to ensure that branded content and influencer marketing--which are frequently targeted at sophisticated digital-native audiences--are engaging and entertaining, and not perceived by their targets simply as thinly disguised advertising?" Panelists included:
Naama Bloom, SVP of Integrated Marketing, SheKnows MediaPaul Furia, EVP of Creative Solutions, Studio71Jon Giegengack, Principal, Hub Research (Moderator)Jason Krebs, Head of Sales, Maker StudiosKaty Tyson, Director of Audience Development, CasperEd Wise, Chief Revenue Officer, Mashable

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT." The session was described in the show brochure as follows:

"This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is increasingly viewed not only over-the-top, but on social media platforms, such as Snapchat, Instagram, Facebook and YouTube. 

In addition to identifying new content genres and viewing behaviors that have emerged natively on such platforms, and attempting to understand how fundamental a change in audience tastes, expectations and habits they represent, panelists will examine how established media companies are adapting their own content-creation, presentation, distribution and monetization strategies in response to these developments, and how new social-video programming formats and viewing behaviors are likely to impact the content and the business of television going forward." Panelists included:

•    Adam Duritza, Senior Director of Global Partnerships, Yahoo

•    Michael Gaston, CEO, Cut.com

•    Sarah Malkin, VP of Programming, New Form Digital

•    Adam Ostrow, Chief Strategy Officer, Mashable

•    Jim Spare, COO, Interlude

•    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "OTT Technology Question Time." The session was described in the show brochure as follows:

"This highly interactive session will enable attendees to pose their questions about the present state--and the future--of the OTT/multiplatform TV delivery and monetization infrastructure to a "brain trust," drawn from the companies whose technologies are powering that infrastructure. The goal of the session will be to give content creators, aggregators, distributors and other interested parties a clearer understanding of the technological issues they need to be aware of as TV becomes an increasingly multiplatform medium.

Topics likely to be addressed include the challenges that are still facing the OTT/multiplatform TV infrastructure and what is being done to address them; technological innovations we can expect to see in the not-too-distant future; and the new business models and forms of creativity that these innovations could enable." Panelists included:
Luke Durham, CTO, Switch MediaJames Field, Product Manager, Cloud Apps and Solutions, CiscoTim MacGregor, Head of Customer Success, IBM Cloud VideoDebby Ruth, Senior Vice President, Frank N. Magid Associates (Moderator)Scott Williams, EVP of the Americas, Piksel

"My Brother's Keeper"--a nine-minute virtual reality film that tells the story of two brothers, fighting on opposite sides of the Civil War, who reunite at Antietam, the bloodiest battle in US history--will debut at the Sundance Film Festival today (January 20th). The film, which was produced for PBS Digital Studios by StoryTech Immersive and Perception Squared in collaboration with the Technicolor Experience Center, is inspired by the PBS drama series, "Mercy Street." It will be available on Viveport, HTC Vive's app store, from January 21st, and on a range of other VR and 360-video platforms from January 27th. 

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, StoryTech Immersive's President and Chief Storyteller, Brian Seth Hurst--a well-known figure in interactive/advanced-TV circles--discusses how the project came together, the technological innovations to which it gave rise, the new acting techniques that cinematic VR necessitates, and much more

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising." The session was described in the show brochure as follows:

"This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. 

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion!" Panelists included: 

•    Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates 

•    Jonathan Bokor, SVP/Director of Advanced Media, MediaVest

•    Ashish Chordia, CEO, Alphonso

•    Seth Haberman, CEO, Visible World (Moderator)

•    Tracey Scheppach, CEO, Matter More Media

•    Ashley Swartz, CEO, Furious Corp.

•    Zane Vella, CEO, Watchwith

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Jay Prasad, Chief Business Officer at advanced-advertising specialist, VideoAmp, discusses recent developments from the company--including the launch of its Advanced Television (ATV) software-as-a-service (SaaS) ad-buying platform--and casts light on its plans for the future.

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://tvotnyc2016.eventbrite.com).

 

Jay Prasad

Chief Business Officer

VideoAmp

Jay Prasad’s extensive background in TV, digital video, mobile and data-driven advertising makes for a unique combination of digital media and ad technology experience. He has held strategic business development and management roles with Yahoo!, FreeWheel, Ernst & Young and VP of global business development at TubeMogul. Jay leads a team at VideoAmp that helps partners and clients envision, plan and execute cross-screen video advertising initiatives, implement TV technology integrations and leverage data science to measure actual sales impact for brands. Jay earned his BBA in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School.

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Engaging the Distracted Viewer: New Advertising Formats." The session was described in the show brochure as follows:

"In an era of adblocking, adskipping, timeshifting and multitasking (according to recent research from TiVo, 56% of viewers multitask every time, or nearly every time, a commercial break airs, with an additional 40% admitting to multitasking 'sometimes'), how can we make TV and video advertising more viewable and engaging? 

This session will explore new advertising formats that are seeking to do exactly that (or at least to make advertising more tolerable for the average viewer), including recent innovations in interactive advertising, selectable advertising (i.e. advertising that allows viewers to select an ad to watch, in return for the ability to watch content with little or no commercial interruptions), native advertising and beyond. In addition, panelists will debate how to re-think the ad-viewing experience in order to make it more appealing to a new generation of viewers whose viewing tastes have been shaped by their engagement with the new genres of content that are emerging on social-video platforms." Panelists included:
Anna Bager, SVP and GM of Mobile and Video, IAB (Moderator)Christian Borges, SVP of Marketing, true[X]Tal Chalozin, CTO, InnovidBoaz Cohen, GM of TV and Advanced Platforms, EyeviewMike Fisher, VP of Product Strategy and Business Development, BrightLineKen Roulier, CTO, Broadband, Cable and Satellite Division, AmdocsSeth Walters, Senior Partner, Interactive and Connected TV, MODI Media

[itvt] is pleased to present the fourth in a series of excerpts from Seth Shapiro's new book, TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium (Volume 1: The Broadcast Age and the Rise of the Network), read by Shapiro himself. To listen to the excerpt--from Chapter 29: Nixon and Ailes--click here.

Shapiro, a high-profile figure in advanced-TV and new media circles, is a two-time Emmy winner, an adjunct professor at USC School of Cinematic Arts, a governor of the Television Academy, principal of New Amsterdam Media, and a frequent speaker at The TV of Tomorrow Show. 

Among the many questions Shapiro answers in TELEVISION:

•    How did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? 

•    What caused the inventor of FM radio to jump out of a window to his death?

•    How did NBC, CBS and ABC innovate to build their media monopolies? 

•    How did Star Trek create the first fan culture movement? 

•    What made The Mary Tyler Moore Show the first great feminist show, and #1 hit?

•    What made Norman Lear the most influential TV comedy producer ever? 

•    How did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? 

•    What makes Louis C.K. the Jackie Gleason of the digital age? 

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, will take place December 8th at the SVA Theatre in Manhattan. Discount registration ends midnight, Monday October 31st. Purchase your tickets here: http://tvotnyc2016.eventbrite.com.)

"The Future of Linear Channels and Apps in an OTT World" at The TV of Tomorrow Show 2016

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "The Future of Linear Channels and Apps in an OTT World." The session was described in the show brochure as follows:

"Online video consumption is exploding as audiences gravitate toward mobile viewing via Facebook or Snapchat. While more video than ever is watched, short-form and VOD is rapidly replacing linear channel content. Does this spell the end of the linear channel? Does the future of TV belong to apps? The panel will explore from an editorial, a business and a design perspective how the linear channel survives in an increasingly attractive online world." Panelists included: 
Fabian Birgfeld, Founder and Director, W12 Studios (Co-Moderator)Cyrill Glockner, Director of Product Management, Verizon go90Dewey Reid, VP/Executive Creative Director, CNN (Co-Moderator)Alex Wellen, Chief Product Officer, CNN
(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://www.thetvoftomorrowshow.com

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ashwin Navin, Co-Founder and CEO of cross-platform media and analytics company, Samba TV, and Dan Ackerman, who recently joined the company from AOL as its Chief Revenue Officer, discuss the company's technology and its multiple applications. The technology, which is embedded in 180 million smart TV's, set-top boxes and other devices, is billed by the company as allowing its customers to "gain a holistic view of content and advertising consumption across broadcast and cable TV, OTT, apps and digital" and as enabling "real-time, second-by-second, cross-platform analytics" that make it possible for those customers to "chart the complete consumer path to purchase, from TV exposure to online engagement."

Note: Early-Bird pricing for our end-of-year TV of Tomorrow Show event, TVOT NYC 2016 (December 8th at the SVA Theatre in Manhattan) ends at midnight this Friday. Purchase your tickets here: http://tvotnyc2016.eventbrite.com