Televisionation

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Brendan Condon, President ofAdMore, a programmatic TV advertising company that boasts over 1,200 local station and national network affiliates, discusses the company's platform, its partnerships, and its role in the programmatic ecosystem.

http://www.admore.tv

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Jared Feldman is founder and CEO of Canvs, a data and analytics company that scours conversations on social media in order to understand viewer emotions and their implications for the programming, marketing and monetization of television. 

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Feldman casts light on the company's natural-language processing and semantic analysis techniques, which it describes as "marrying [a] machine-learning system to a human touch," explains its focus on "Emotional Reactions," and shares some of its findings--including the surprising roles that feelings of "love" and "hate" play in driving viewership.

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "TV and Video Innovation in the 2016 Presidential Election." The session was described in the show brochure as follows:


"This session--falling the day after the California primary--will explore the role that advanced-TV/video advertising, new data and analytics technologies and methodologies, and new video-engagement solutions have been playing in the 2016 presidential race, and will also examine how the election might in turn have an impact on these areas. Among other things, panelists will debate whether Republican presidential candidate, Jeb Bush, was correct when he stated, 'I don't think TV advertising has been nearly as effective as it has in the past for any campaign,' and--if Mr. Bush was indeed correct--why this would be the case.


In addition, panelists will examine the role that social video has played in the race, both as an alternative to advertising in the various campaigns' promotional, fund-raising and opinion-shaping strategies, and as a news source for those campaigns' supporters in an era when--according to a new study by the non-partisan Media Insight Project--only 6% of the public has 'a lot of confidence' in the mainstream media." Panelists included:

Carol Davidsen, VP of Political Technology, comScore
Ed Knudson, VP of Product and Strategy, Canoe (Moderator)
Brent McGoldrick, CEO, Deep Root Analytics
Dritan Nesho, Head of Microsoft Pulse, Microsoft
Steven Oh, Chief Business Officer, The Young Turks
Professor James Lance Taylor, University of San Francisco

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation." The session was described in the show brochure as follows:

"This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who make up the bulk of their audiences. In addition, it will investigate how these new programming formats are reinventing the relationship between talent and audience; examine the ways in which they are being marketed, distributed and monetized; assess their potential to impact the creative side of the TV business in general; and debate what established media companies and operators need to learn from them in order to reach and retain the TV and video audiences of tomorrow." Panelists included:
Michael Gaston, CEO, cut.comNate Houghteling, Co-Founder/Executive Producer, Portal ASarah Malkin, VP of Programming, New Form DigitalRonald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs (Moderator)Isaac Showman, Managing Director, Reuters TV 
For more info on our next show, December 8th in New York City, stay tuned to http://itvt.com and subscribe to our email newsletter or at http://www.thetvoftomorrowshow.com

Jonathan Farb is Chief Product Officer of ListenFirst Media, a company that aggregates and analyzes a range of data streams (including digital and social metrics, sales figures, business intelligence, CRM data, mobile metrics and more) with the aim of providing advertisers and content providers with a 360-degree understanding of their brands' performance. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Farb discusses the company's approach to data and analytics, shares some interesting statistics it has gathered, and outlines its roadmap going forward.

[itvt] is pleased to present an audio recording of the TVOT SF 2016 keynote fireside featuring Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group. The fireside was described in the show brochure as follows:

"A business this complex sometimes forgets the viewer at its core. Consumers win no matter what, and they're voting with time and money to watch content not available within the pay-TV ecosystem. The solution is not live or VOD, short- or long-form content, traditional TV or OTT; it's all the above while delivering on a simplified value proposition. 

In conversation with Rick Howe (The iTV Doctor), Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group, will discuss what consumers are telling us they want from the industry and how we can get there. That includes reaching Millennial viewers and building authentic relationships meant to last a lifetime. 

Plus get a closer look at AT&T's video strategy, upcoming OTT services and integration across the company's various lines of business. From technology to product and along the content value chain, those who help simplify and solve this equation will win for the long-term."

Adriano Farano is founder and CEO of free streaming news service, Watchup. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses the service and how he came up with the idea for it, the multiple content partnerships that it now has in place, how it is being used on each of the platforms on which it is available (which include Apple TV, iPhone, iPad, Android, Amazon Fire TV and Kindle, Xbox 360 and Nintendo Wii U), and the ways in which it will be developed going forward.

http://www.watchup.com

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[itvt] is pleased to present an audio recording of the TVOT SF 2016 fireside on Advertising and Measurement, that featured representatives of Allergan, MODI Media and TiVo Research. The session was described in the show brochure as follows:

"This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Darden, Consumer Marketing Director at Allergan, TaraMaitra, SVP and General Manager of Content and Media Sales at TiVo, and Joanna Thissen, Director of Targeted Television at MODI Media, will draw on the lessons learned from recent campaigns to show how agencies and brands are combing first- and third-party data to build media plans that find specific audiences; using TV attribution to discover what actions an audience took after seeing a TV ad; and more."

Verizon Digital Media Services was formed in 2013, when Verizon acquired EdgeCast and upLynk, and integrated the former's content delivery network (CDN) with the latter's video-encoding technology, in order to offer what the company bills as "the industry's first end-to-end platform that simplifies the way online media is delivered, consumed and monetized."

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Verizon Digital Media Services' Chief Marketing Officer, Mary Kay Evans, discusses the company's platform and its capabilities, the market that it is targeting, its goals for the future, and more

(Note: Our next TV of Tomorrow Show event, TVOT SF 2016, will take place June 7th-8th--purchase your Early-Bird tickets here.)

 

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote, "TV Is Not Dead, It's Having Babies," which was delivered by Rick Mandler, VP of Strategy and Digital Media Sales at ABC Television Network Sales. The keynote was described in the show brochure as follows:

"This phrase, author unknown, has been making the rounds since the summer, and it couldn't be more true. The demise of TV has been greatly exaggerated. While live viewing of non-sports content is certainly declining, on-demand viewing, especially of scripted entertainment content, has seen dramatic increases. Premium publishers have aggressively courted the on-demand viewer, making their content available on myriad new platforms. This talk will focus, using research developed by ABC, on the dimensions and impact of the new multiplatform ecosystem, and how the conventional wisdom that TV is in decline is dependent on an overly narrow definition of what TV is in today's world."