Televisionation

[itvt] is pleased to present an audio recording of a TVOT 2015 Grand Finale session, "The Reality of Virtual Reality." The session, which was organized and moderated by Brian Seth Hurst, Managing Partner of StoryTech, was described in the show brochure as follows:

"With the arrival of the Samsung Gear VR and Google Cardboard; with the holiday season promising the Valve/HTC Vive powered by SteamVR, to be followed by Oculus Rift in Q1 2016 and Sony's Morpheus by Q2; and with FOVE, billed as "The World's First Eye Tracking Virtual Reality Headset," seeing a highly successful Kickstarter campaign--it seems that VR, after years in the lab, has finally arrived.

Yet, while development is fast-moving, challenges remain for the industry. Now that the tools are being refined, what about the artistry of immersive, forward-moving narrative, the convergence of game and story, the responsibility for the safety of the consumer, and the business models? How are the game developers and Hollywood studios responding, and what are the true opportunities presented in entertainment, journalism, education, tourism, medicine and more? This session will bring together leading creatives and other key figures from the Virtual Reality space to discuss the current state of, and future prospects for, this rapidly emerging medium." Panelists included:
Shannon Gans, CEO, New Deal StudiosArthur van Hoff, Founder and CTO, JauntBrian Seth Hurst, Managing Partner, StoryTech (Moderator)David Marlett, Founder, CinemersiaRobert Nashak, COO SurviosHelen Situ, Virtual Reality Evangelist, NextVRBrent Young, President and Creative Director, Super 78 Studios

[itvt] is pleased to present an audio recording of "The Research POV on OTT," a session from the TVOT 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows:

"With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't know enough. How does the research, measurement and insights community rise to the challenge as we consider how to adapt in the face of the most disruptive force the TV business has had to face in decades?" Panelists included:

•    Rob Aksman, Chief Experience Officer, BrightLine

•    Jane Clarke, CEO and Managing Director, CIMM (Moderator)

•    Mark Garner, SVP of Distribution, Business Development, Analytics and Marketing, A+E Networks

•    Tom Love, VP of Consumer Insights, Roku

•    Dawn Holliday-Mack, VP of Audience Strategy and Insights, El Rey Network

(Note: Super-Early-Bird pricing for tickets to TVOT NYC 2015--which takes place December 3rd at the SVA Theatre in Manhattan--ends at midnight this Thursday. Purchase your tickets here.)

[itvt] is pleased to present an audio recording of the TVOT 2015 keynote by Albie Hecht, General Manager of HLN. The keynote was described in the show brochure as follows:

"Albie Hecht is leading HLN's efforts to transform itself into what it terms 'the first all-screens home for the best social news and lifestyle content in the world.' And it seems that the network's strategy of targeting an audience of 'Millennials and the Millennial-minded' is already finding success: over the past year or so, it has attracted a younger viewership by three years in its median audience age, and is enjoying improved ratings among the 24-54 and 18-49 demographics.

In this keynote presentation, Hecht will explain how HLN is reinventing itself as a social and participatory network that appeals to Millennials and other younger viewers by--among other things--encouraging viewers to interact with its programming, developing specific content for each of the platforms frequented by those viewers, and sourcing not only stories but on-air talent from social media. In addition, he will cast light on television's re-emergence as a third screen."

TVOT Web site

http://www.thetvoftomorrowshow.com

Tickets to TVOT NYC 2015

http://tvotnyc2015.eventbrite.com

"The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" at TVOT 2015

[itvt] is pleased to present an audio recording of the TVOT 2015 session, "The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" The session was described in the show brochure as follows:

"As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the viewer loyalty? Based on moderator Alan Wolk's controversial piece, "It's Always the Ones You Don't Suspect," this debate will involve much audience participation, shouting, and laughter as we attempt to determine, once and for all, just how the future will play out." Panelists included:
Sean Besser, Head of Platform, PeelColin Dixon, Principal Analyst, nScreenMediaErik Schwartz, Head of Product--Live, BitTorrentSeth Shapiro, Governor, Television AcademyJeremy Toeman, VP of Products, CNETAlan Wolk, Senior Analyst, TDG/Chairman, 2nd Screen Society (Moderator)

[itvt] is pleased to present audio recordings of the two opening sessions of the TVOT 2015 Insights Track: "Beyond the Hype: Insights from the Frontline of TV" and "Meet the Millennials: A Live Panel Discussion with Members of the 'Me' Generation." The Insights Track was organized and moderated by Frank N. Magid Associates. The sessions were described in the TVOT 2015 show brochure as follows:

Beyond the Hype: Insights from the Frontline of TV

Revealing new insights from Frank N. Magid Associates' 2015 Video Entertainment Study, Mike Bloxham and Debby Ruth, leaders in Magid's national television practice, set the scene for the day with research on the reality of changing patterns in how America views its favorite shows--whether live, streamed, and on screens large and small. Presenters:
Mike Bloxham, SVP of National Television and Video, Frank N. Magid AssociatesDebby Ruth, SVP of National Television and Video, Frank N. Magid Associates
 

Meet the Millennials: A Live Panel Discussion with Members of the "Me" Generation

We often hear what media people have to say about Millennials. Today we'll hear what Millennials have to say about the changing face of TV, their reactions to it, and what motivates their behaviors. We'll explore some of the key issues with Millennials themselves, as we seek to understand how the attitudes and expectations of the rising dominant economic group in society will shape the TV of Tomorrow. Moderator:
Sharalyn Orr, Executive Director, Magid Generational Strategies

Drawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson explores the current state of the pay-TV industry and the key technologies that are driving the transformation of TV and media in general. From technological and business innovations to ongoing cultural shifts, Thompson discusses the bets and changes that broadcasters, operators, content creators and content owners must embrace, in order to survive and thrive in the new era of TV and video.

TVOT San Franciso

June 23-24th

http://www.thetvoftomorrowshow.com

 

Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015

Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."

At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.

[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier."

The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).

[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class.

Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:

•    Brad Danaher, Addressable Media Manager, Experian Marketing Services

•    Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services

•    Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services

 

Site URL: http://www.thetvoftomorrowshow.com

Purchase your TVOT 2015 tickets here: http://tvotsf2015.eventbrite.com

EPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products

[itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products."

The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we will be announcing soon, will be presented by Adobe, Experian and TubeMogul).

Description: 

The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex.

This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.

In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering.

URL:  http://www.thetvoftomorrowshow.com

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "The Refashioning of Pay-TV's Technology and Content Infrastructure." The session was described in the show brochure as follows:

"By most accounts, the past few months have been a rocky time for pay-TV: according to a recent report from Leichtman Research Group, for example, the 13 largest operators in the US (representing 95% of the market) lost 150,000 video subscribers in the third quarter, compared to 25,000 in the same period last year; and nary a day goes by without a story appearing in the business press about the 'decline' or even the 'demise' of pay-TV.

This session brings together representatives of some of the companies that are looking to help pay-TV arrest its video-subscriber losses and revitalize its technology and content infrastructure with innovative solutions that will enable it to adapt to a rapidly evolving video world. Panelists will articulate their visions of the future of pay-TV, and debate and discuss the respective roles that will be played in that future by such new technologies and phenomena as the cable Reference Design Kit (RDK), HTML5, the incorporation of broadband services and applications onto the pay-TV set-top box, the migration to IP, multiscreen delivery, the emergence of cloud-based content services, and more." Panelists included:
Steve Donohue, Editor-in-Chief, The Donohue Report (Moderator)Mike Earle, CEO, aioTVFred Handsman, SVP of Strategic Planning and Business Development, VubiquityMichael Hawkey, SVP and GM, Sling MediaTara Maitra, EVP and GM of Content and Media Sales, TiVoBernee Strom, Founder and Executive Chairman, WebTunerRobin Wilson, VP of Business Development, NAGRA