Televisionation

"Content over Distribution: Fluid Audiences and How to Reach Them" at TVOT NYC 2014

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was described in the show brochure as follows:

"TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and value their products to serve brands? And how do brands retool their advertising roster and business to ensure that they are continually chasing maximum reach and ROI on their spend?

B.Bonin Bough, Head of Global Media at Mondelez (33rd-largest media buyer in the world), sits down for a fireside chat with Ashley J. Swartz, CEO of Furious Corp, to discuss why, despite the fact that the business of TV and TV advertising is harder than ever, it is still a winner."

PART 2

"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows:

"In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.

This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more." Panelists included:
Sean Besser, Head of Platform, PeelGerard Kunkel, Founder, Nautics.tv (Moderator)Rebecca Rusk Lim, VP of Interactive Experience, Turner BroadcastingAdam Lowy, GM of Interactive and Advanced TV, DISH NetworkAdam Relis, Head of YouTube Space New YorkScott Rosenberg, VP of Business Development, Roku

"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows:

"In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.

This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more." Panelists included:

•    Sean Besser, Head of Platform, Peel

•    Gerard Kunkel, Founder, Nautics.tv (Moderator)

•    Rebecca Rusk Lim, VP of Interactive Experience, Turner Broadcasting

•    Adam Lowy, GM of Interactive and Advanced TV, DISH Network

•    Adam Relis, Head of YouTube Space New York

•    Scott Rosenberg, VP of Business Development, Roku



http://www.thetvoftomorrowshow.com

"From Wholesaler to Retailer: Making Unbundling Work for Content Owners" at TVOT NYC 2014

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:

"In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.

This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included:
Jeff Allen, VP of Corporate and Business Development, ClearleapMartin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)Scott O'Neill, SVP of North America, MPP Global SolutionsDebby Ruth, VP of National Television and Video, Frank N. Magid AssociatesWes Williams, Director of Product Management, Scripps Networks Interactive

PART 1:

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:

"In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.

This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included:
Jeff Allen, VP of Corporate and Business Development, ClearleapMartin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)Scott O'Neill, SVP of North America, MPP Global SolutionsDebby Ruth, VP of National Television and Video, Frank N. Magid AssociatesWes Williams, Director of Product Management, Scripps Networks Interactive

PART 1

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:

"This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of TV Everywhere, unbundling, and other phenomena that make television an increasingly IP-delivered, cross-platform, time- and place-shifted medium; how the measurement space is responding to the fact that non-traditional programming (such as YouTube channels, smart-TV programming services, etc.) is becoming increasingly popular among Millennials and other younger viewers; and how new techniques are emerging for deepening our understanding of the TV audience, its habits and its motivations, including techniques for relating viewing directly to purchasing behavior, and techniques that encourage viewers to help generate detailed data about themselves.

The panel will bring together both established measurement and data/analytics companies that are successfully adapting to the changing measurement/data space, and upstarts that are promoting new ways of measuring and generating data on audiences." Panelists included:
Jane Clarke, Managing Director, CIMM (Moderator)Srishti Gupta, President, Media Excellence Center, IRICathy Hetzel, Corporate President, RentrakLung Huang, VP of Global Partnerships, DunnhumbyBob Ivins, SVP of Business Development, RoviHenry Lawson, CEO, Autograph.meSteve White, CEO, Clarivoy

PART 2

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:

"This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of TV Everywhere, unbundling, and other phenomena that make television an increasingly IP-delivered, cross-platform, time- and place-shifted medium; how the measurement space is responding to the fact that non-traditional programming (such as YouTube channels, smart-TV programming services, etc.) is becoming increasingly popular among Millennials and other younger viewers; and how new techniques are emerging for deepening our understanding of the TV audience, its habits and its motivations, including techniques for relating viewing directly to purchasing behavior, and techniques that encourage viewers to help generate detailed data about themselves.

The panel will bring together both established measurement and data/analytics companies that are successfully adapting to the changing measurement/data space, and upstarts that are promoting new ways of measuring and generating data on audiences." Panelists included:
Jane Clarke, Managing Director, CIMM (Moderator)Srishti Gupta, President, Media Excellence Center, IRICathy Hetzel, Corporate President, RentrakLung Huang, VP of Global Partnerships, DunnhumbyBob Ivins, SVP of Business Development, RoviHenry Lawson, CEO, Autograph.meSteve White, CEO, Clarivoy

DISH Network yesterday unveiled its long-awaited virtual-MSO service, which will be branded as Sling TV and priced at $20 per month with "no commitment, contract, credit check or hardware installation required." The OTT service is billed as offering live TV from ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN; a range of VOD programming; and "unique" content from YouTube MCN, Maker Studios.

In this interview with [itvt] Editor-in-Chief, Tracy Swedlow (which was recorded a few weeks prior to yesterday's announcement), Sling TV CEO, Roger Lynch, and DISH Digital CMO, Glenn Eisen, discuss the strategic thinking behind the new service, including how it is designed to bring Millennials and other cord-cutters back to the pay-TV fold; their plans for marketing it; and much more.

Based in California, Hilary Perchard, VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses some of Sky's recent investments in US high tech and other areas, explains the strategy behind those investments, describes the kinds of companies that Sky is looking to invest in, and more.

(Note: Hilary Perchard will be speaking at TVOT NYC 2014, December 9th in New York City; purchase your tickets here.)

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.