Televisionation

(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.)

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows:

 

Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include:

 
Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVestJason Brown, VP of National Advertising Sales, AT&T AdWorksCathy Hetzel, Corporate President, RentrakBruce Kasrel, Product Marketing Director, RoviRick Mandler, VP of Strategy and Digital Media Sales, ABC Television Network SalesChris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media
 

Coming Up Soon...!

The TV of Tomorrow Show

San Francisco  - June 7-8, 2016

Web Site: http://www.thetvoftomorrowshow.com

Follow on Twitter and Periscope: @tswedlow or @tvotshow

Sponsored By...

nScreenMedia, Digitalsmiths, Accedo, Canoe

To find out more about SPEAKING, SPONSORSHIP and EXHIBITION opportunities, please contact us at [email protected] or 415-608-4766.

(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.)

"Big Data and the Advertising of Tomorrow" at TVOT NYC 2015

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Big Data and the Advertising of Tomorrow." The session was described in the show brochure as follows:

"This session will focus on Big Data and the new forms of television advertising that it makes possible, assessing the progress that has been made in implementing programmatic TV buying and addressability to date, and examining what else needs to happen in order for their promise to be fully realized. 

Panelists will address such questions as: What are the most important advances that have been made so far and what can be learned from them? What are the issues still hindering progress and how can they be resolved? What is the relationship between addressable and programmatic today, and how will that relationship evolve going forward? What impact will data-driven advertising have on the creative side of the business? To what extent will it devalue sellers' inventory? How reliable are the data that drive programmatic and addressable TV advertising? And how easily can the effectiveness of such advertising be measured?" Panelists included: 
Tim Castree, GM/Head of North America, VideologyDamian Garbaccio, Chief Strategy Officer, Nielsen eXelateJohn Gee, SVP of Business Development, AlphonsoSrishti Gupta, President, IRI Media Center of ExcellenceSeth Haberman, CEO, Visible World (Moderator)Mark Lieberman, President and CEO, Viamedia/placemediaJonathan Tabak, Group Product Manager, Primetime, Adobe

"The Essence of Excellence: How to Create Awesome TV Apps" at TVOT NYC 2015

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 (December 3rd) session, "The Essence of Excellence: How to Create Awesome TV Apps." The session was described in the show brochure as follows:

"Making sure the quality of the app matches the quality of the content is one of the most important things a content provider can do to ensure service success. Getting it right is not easy. With so many platforms, operating systems, devices and screen sizes, it's easy for a content provider to get overwhelmed by the challenge. In this session a panel of TV app developers and content providers with successful TV apps discuss what it takes to be great. They will examine what is needed to make a TV app shine, and some of the pitfalls to avoid that can drag it down." Panelists included:
Colin Dixon, Principal, nScreenMedia (Moderator)Helge Hoibraaten, CEO, VimondMartijn van Horssen, CEO, 24iMatthew Nelson, Head of Marketing, You.i TVClark Pierce, SVP of TV Everywhere, Fox SportsMartin Sebelius, COO, Accedo
 

Stay tuned for TVOT SF 2016 June 7-8th!  

http://www.thetvoftomorrowshow.com

Radio [itvt]: The Second Wave of Social TV at TVOT NYC 2015

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows:

"Despite the fact that some high-profile, early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks to integrate audience participation into their programming from the ground up--and by the fact that social media are not only becoming all-pervasive but increasingly video-friendly and even video-driven.

•    Juan Bruce, CEO, Epoxy

•    Sameer Deen, SVP of Digital, Univision

•    Jared Feldman, CEO, Canvs

•    Lisa Hsia, EVP of Digital, Bravo and Oxygen Media (Moderator)

•    Jason Klein, CEO, ListenFirst Media

•    Ashley Parrish, Executive Producer, TODAY Digital

•    Corey Pudhorosky, Director of Customer Partnerships, Spredfast

•    Eli Uzan, CEO, Screenz

 

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote fireside, "The Stars of Live Social Broadcasting." The session was described in the show brochure as follows:

"This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new monetization strategies, how they are reinventing the relationship between performer and audience, how they expect to see live social broadcasting platforms--as well as the new viewing experiences to which they have given rise--evolve going forward, and what role they believe they will play in the future of the entertainment industry in general." Participants included:

•    CrankThatFrank, YouNow Star

•    JR (JRSportBrief), YouNow and YouTube Star

•    Alex Khan, Periscope Star

•    Hailey Knox, YouNow Star

•    Lizza Monet Morales, Periscope Star 

•    Amanda Oleander, Periscope Star

•    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)

Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming" (Room 2) at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3

 

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Live Social Broadcasting and its Implications for Television." The session was described in the show brochure as follows:

"The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, 'stars,' programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social media, identify the key differentiators of each platform, and attempt to assess live social broadcasting's significance both for television and for the more established forms of online video. 

Panelists included:
Rush Doshi, Co-Founder and GM, FiretalkWill Jamieson, CMO, Stre.amRonald C. Pruett, Co-Founder, @RokerLabsShaan Puri, CEO, BlabErik Schwartz, Head of Product--Live, BitTorrentSharan Sklar, Head of Business Development, Independent Television ServiceTracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
(Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming (Room 2)," at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3.)

The next TVOT SF 2016 showis June 7-8th in San Francisco!

[itvt] is pleased to present an audio recording of "Meet the Plurals: Beyond Millennials--The Next Generation of Video Consumers," a session from the The TV of Tomorrow Show 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows:

"As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first 'Digital Natives,' Plurals have grown up with time-shifting as the norm, mobile connectivity as commonplace, and video across all devices as a birthright. As we approach the end of the day, we will take the opportunity to meet a live panel of the next generation that will bring their own attitudes and perspectives to the TV of Tomorrow. Prepare to be schooled!"

The moderator of the session was Sharalyn Orr, Executive Director, Magid Generational Strategies

Note: Our next TV of Tomorrow Show event, TVOT NYC 2015, takes place December 3rd at the SVA Theatre in Manhattan. Buy your tickets here: http://tvotnyc2015.eventbrite.com

 

Last month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is targeted at viewers of its popular "telenovelas" (soap operas). The apps were the result of a partnership with cross-media interactive TV company, Screenz, which will see the latter creating a range of "customized digital experiences for [Univision's] major shows and tent pole events."

In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Screenz CEO, Eli Uzan, and Univision's SVP of Digital, Sameer Deen, discuss the new apps, their companies' partnership, their views of the interactive/social TV space, and more.

Note: Along with over 100 other industry leaders, Uzan and Deen will be speaking at TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City).

Purchase your Fall Discount tickets here!

http://tvotnyc2015.eventbrite.com

http://www.thetvoftomorrowshow.com

Last month, Rovi announced a joint initiative with speech-recognition specialist, Nuance Communications, that will see the companies collaborating on an end-to-end solution for conversational entertainment discovery. The solution will integrate Nuance's Dragon TV voice-recognition, text-to-speech and voice biometrics technologies with Rovi's cloud-based Conversational Services.

In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Rovi's VP of Strategy and Execution, Paul Stathacopoulos, discusses the new initiative and more.

STAY TUNED! TV of Tomorrow Show NYC 2015 December 3rd SVA Theatre, New York City 

Contact Tracy Swedlow for speaking & sponsorship opportunities: [email protected] 415-608-4766

Tickets are currently $875 and go up to $1075 November 1st. http://tvotnyc2015.eventbrite.com 

Thanks to our sponsors! Adobe (Premier) Videology (Diamond) Viamedia/Placemedia (Bronze) Rovi (Bronze) Digitalsmiths (Bronze) You.i (Platform Development) Experian (Master Class) Rentrak (Cocktail Party) FreeCast (Delegate Bags) CalReply (Exhibitor) AT&T AdWorks (Lanyards) Canoe (Supporting) comScore (Supporting) Clearleap (Supporting) Alticast (Supporting) Accedo (Supporting) Ovee (Streaming) Breakaway Communications (Marketing and PR)

In this audio interview with [itvt] Editor-in-Chief, Tracy Swedlow, David Mendels, CEO of online video platform provider Brightcove, discusses how that company plans to make use of Apple's recently announced tvOS.