Televisionation

Interview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto purchases.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Mike Welch, president of AT&T AdWorks, explains the new partnerships and their significance.

Lingospot, a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace. The latter has developed an ACR-enabled device dubbed InAiR, which, when connected via HDMI between a TV and a set-top box, enhances programming with what the company describes as "a rich, dynamic and animated viewer experience using the main TV screen as well as the space between the screen and the viewer" (the experience is designed to work on 2D, 3D and 4K TV's). The deal with Lingospot will see the latter powering the content for InAiR's augmented-TV experience: the company uses natural language processing, semantic search, image analysis and machine learning technologies to analyze "multiple modalities" of a TV broadcast and automatically extract metadata; and then enhances TV viewing by adding relevant metacontent, such as articles, photos and tweets.

In this recorded interview with [itvt] editor-in-chief Tracy Swedlow, Lingospot co-founder and CEO, Nikos Iatropoulos, and SeeSpace co-founder, Anne-Marie Roussel, discuss their companies' new deal and the ways in which they are collaborating to enhance the viewing experience.

[itvt] is pleased to present video and audio recordings of the TVOT 2014 presentation by Ross Hoffman, Director of Brand Strategy at Twitter. The presentation was described in the show brochure as follows:

"In this keynote presentation, Ross Hoffman, Director of Brand Strategy at Twitter, will cast light on the nexus between Twitter, TV and advertising, addressing such topics as: the different kinds of 'TV moments' on Twitter; the types of programming and advertising that are generating the most active social-TV conversations; common themes that are emerging in these conversations; how brands are using the combination of TV and Twitter to amplify their messaging and to engage and target consumers; and more."

Note: Early-bird pricing for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) ends at midnight, Tuesday September 30th. Purchase your tickets here.

POV, PBS's long-running showcase for independent non-fiction films, recently unveiled six new interactive documentary shorts that it bills as "allow[ing] audiences to engage...on a deeper level, using new technologies and new paradigms in storytelling" (note: more information on each of the documentaries can be found here). Four of the documentaries were created by alumni of POV Hackathon, POV's weekend laboratory series, which provides mentorship and collaboration opportunities for non-fiction media makers and technologists.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Adnaan Wasey, executive producer of POV Digital, discusses how the six films use interactivity and new forms of storytelling to deepen audiences' engagement with their subject matter; describes the work of POV Hackathon; and explains why he believes that documentaries should no longer be confined by traditional linear narratives.

http://www.pbs.org/pov/digital/shorts/

http://www.itvt.com

http://www.thetvoftomorrowshow.com

[itvt] is pleased to present a video recording of the TVOT 2014 session, "Live Sports: Justifying the Investment in Innovation." The session was described in the show brochure as follows:

"This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they succeeding in attracting new viewers, increasing audience engagement, and opening up new opportunities for monetization?

Panelists included:

•    Mike Folgner, CEO, SnappyTV

•    Chris Kuhrt, ITV Product Manager, DISH Network

•    Christy Martin, Chief Technical Advisor, ThinkAnalytics

•    Robert Pace, Chief Business Officer, OneTwoSee

•    Tomas Robertsson, Commercial Director, deltatre USA

•    Peter Scott, VP of Emerging Media, Turner Sports (Moderator)

Note: Super-early-bird tickets for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) can be purchased here.

Interview: Brian Greene, Professor of Physics and Mathematics at Columbia University, Discusses his New, Video-Centric Online Educational Platform, World Science U

In this recently recorded interview with [itvt] editor-in-chief, Tracy Swedlow, BRIAN GREENE, professor of physics and mathematics at Columbia University, discusses his work on the educational video platform, World Science U, which launched last April. The highly social and interactive platform uses a combination of live and on-demand, long-form and short-form video, social media and an innovative interface, in order to allow viewers--ranging from interested amateurs to university students--to navigate, discover and learn more about a range of topics in physics, mathematics, cosmology and related sciences.

An alternate video recording of the interview (complete with detailed demos of how World Science U works) is located here.

[itvt] is pleased to present an audio recording of the TVOT 2014 session, "A City Is Another TV Channel." The session was described in the show brochure as follows:

"Entertainment is only one of many content types arriving on television and second and third screens. Increasingly, individuals and households are using these screens to consume services that leverage the burgeoning Internet of Things (IoT): One of the most exciting developments in the IoT is taking place around an increasingly sensorized and annotated urban environment. First-generation services like Yelp and Foursquare are early successes. But even greater growth awaits, which will demand more sophisticated solutions, architectures and user interfaces, many of which will employ video and be delivered as televisual experiences. This session will bring together representatives from the world of advanced-television, screen design, urban theory and beyond to explore the ways in which the city will become a channel of the TV of Tomorrow." Panelists included:
Fabian Birgfeld, Director, W12 StudiosDon Dulchinos, President, Smart Home and Away (Moderator)Melanie Nutter, Consultant (Former Director of the Department of the Environment, City and County of San Francisco)

Interview: Dijit Media CEO, Jeremy Toeman, Discusses his Company's Acquisition by Viggle

Last week, social-TV loyalty-program company, Viggle, acquired Dijit Media, a company best known for its programming guidance app, NextGuide, and its TV tune-in tool, the Dijit Reminder Button. Financial terms of the deal were not disclosed. News of the acquisition came a little more than a month after Viggle announced the acquisition of Wetpaint, a social publisher that specializes in providing content to TV fans, for $30 million in cash and stock.

In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Dijit Media CEO, Jeremy Toeman, discusses the acquisition, its significance for Viggle, the role that he and his eight-person team will play at that company going forward, and more.

Interview: Co-Founder, Dale Herigstad, on SeeSpace's New "Augmented Television" Device, InAiR

At CES earlier this month, SeeSpace, a start-up co-founded by multiple-Emmy-winning interactive media designer, Dale Herigstad, unveiled an ACR-enabled "augmented television" device dubbed InAiR, that analyzes the programming the viewer is watching, and overlays related content. The content is presented via an innovative and graphically rich user interface (as one would expect from Herigstad, who, among other things, was part of the research team that developed the digital interfaces that were a central element of the Spielberg movie, "Minority Report") which is designed for use on both 3D and 2D TV's. The interface can be navigated via a smartphone app or via gestural control systems such as Leap Motion and Kinect. Herigstad and his co-founders, entrepreneur Nam Do and investor Anne-Marie Roussel, recently set up a Kickstarter page to fund the manufacturing, marketing and roll-out of the InAiR device.

In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Herigstad discusses the thinking behind InAiR, SeeSpace's plans for the future, and more.

"TV Advertising 2.0 Is Here: Is the Industry Ready?" at TVOT NYC 2013

[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, "TV Advertising 2.0 Is Here: Is the Industry Ready?" The session was described in the show brochure as follows:

"This session will identify the most significant new technologies, platforms, business models and strategies currently disrupting the TV advertising space, and attempt to determine their potential long-term impacts on that space. Panelists will assess both how ready the established industry is to embrace these emerging phenomena, and how well the providers of new advertising technologies and platforms are catering to the real-world needs of that industry. Panelists will also explore how well technology innovators are evangelizing new advertising technologies to agencies and how effectively agencies in turn are educating brands about the benefits of those technologies. Phenomena to be explored include dynamic ad insertion, programmatic buying, real-time bidding, unified TV/digital buying, big data, targeting/addressability, cross-platform measurement, and more." Panelists included:
Matt Bayer, VP of Advanced TV, Magna GlobalJane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM)Christophe Gillet, Head of Product, Programmatic TV, Adap.tvWalt Horstman, General Manager, AudienceXpressRick Mandler, VP of Digital Media Advertising, Disney/ABC Digital Media Group (Moderator)Chris Pizzurro, Head of Product, Sales and Marketing, Canoe