Tell Me About It

Creative, talented, fully booked… and still under-earning? If you work in the hair, beauty, or service industry, this episode will change how you look at your business numbers forever.

Avoiding your business numbers isn’t a personality trait or something you should be saying at all. In fact, it’s costing you thousands (if not tens of thousands) of dollars every year.

In this episode I break down the 7 KPIs every service-based professional needs to know, why they actually matter, and how to use them to make more money without working more hours.

These tips for business owners in the hair, beauty, and service industry will help you stop flying blind and start running a profitable business.

✅Why “I’m not a numbers person” is BS

✅How tracking KPIs increases salon profitability

✅How to improve rebooking rates in a salon

✅How to increase average client spend

✅How to grow a beauty or service-based business sustainably

✅Why talent alone doesn’t equal financial success

Key moments:

00:00:00 The "Not a Numbers Person" Excuse
00:03:00 Avoidance Is Costing You Thousands
00:05:40 You Cannot Manage What You Don't Measure
00:07:40 KPI #1: Client Count
00:08:40 KPI #2: Rebooking Rate
00:11:00 KPI #3: New vs Retained Clients
00:13:40 KPI #4: Productivity Percentage
00:14:40 KPI #5: Service Revenue Benchmarks
00:16:00 KPI #6: Aftercare and Retail Sales
00:19:40 KPI #7: Average Total Value Math
00:22:40 Gap Analysis and Taking Action

Ready to stop guessing and start growing? Listen now and become a freak in the (spread)sheets.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

What happens when you’re running multiple businesses, raising nine children, and your world is completely shattered by grief?

In this episode of Tell Me About It, Cait Muir sat down with salon owner, hair educator, and foster mum Prue Taylor - for a raw, unfiltered conversation about business, loss, motherhood, and healing.

Prue shares her journey of building a hair salon from her garage…

Scaling to multiple thriving salons…

And what it really looks like to be a female entrepreneur in the hair and beauty industry.

You’ll hear about the realities of salon ownership, leadership, staff turnover, training apprentices, and why stepping off the floor is sometimes the most powerful move a business owner can make.

Prue opens up about:

✅Losing her partner suddenly and navigating grief as a business owner

✅How trauma impacts the nervous system and emotional regulation

✅Why breathwork and somatic healing became essential tools in her recovery

✅Raising children through kinship care and foster care while running businesses

✅Balancing motherhood, leadership, and survival when life falls apart

✅Why trusting your intuition matters more than expert advice

If you’re a salon owner, female entrepreneur, or a woman holding everything together while quietly falling apart… you’re in the right place.

Key moments:

00:03:40 From Garage to Empire
00:07:40 The Day Everything Changed
00:11:40 The Truth About Grief
00:17:40 Signs from the Other Side
00:23:40 Anger & Grief
00:27:40 Discovering Breath Work
00:34:00 The Business Brain
00:38:00 Training vs Losing Staff
00:47:40 Nine Kids One Roof
00:56:00 Managing Business and Babies
01:01:00 Hair Education Journey
01:09:00 Trust Your Own Intuition

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👉Connect With Prue

https://www.instagram.com/pruby_26
https://www.instagram.com/ladyandthehair

https://www.tiktok.com/@pruby26
https://www.tiktok.com/@_ladyandthehair_

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

If you’re a salon owner wondering why your best stylists are disengaging… whilst low performers coast… your reward system is the real problem.

In this episode of Tell Me About It, I break down why blanket rewards are destroying your workplace culture, killing staff motivation, and quietly driving your top performers out the door.

I’m sharing the uncomfortable truth about equality vs equity at work, why “treating everyone the same” isn’t actually fair, and how your reward structure might be breeding mediocrity (without you even realising it).

Tune in to hear about:

✅The real difference between equality vs equity in the workplace

✅Why high performers leave and underperformers stay

✅How poor reward systems create a toxic salon culture

✅The psychology behind motivation and performance at work

✅How to build performance-based rewards that actually motivate

✅Using KPIs, accountability, and transparency to retain top talent

This episode shows you how to build a high-performance team, improve staff retention, and create a culture where effort actually matters in your salon.

Key moments:

00:00:20 Blanket Rewards & Culture
00:02:00 Equality vs Equity
00:05:00 The ‘Communism in Business’ Effect
00:09:40 Why Top Talent Leaves
00:15:00 Teaching Teams to Coast
00:18:40 Learned Helplessness
00:21:00 Building Performance-Based Culture
00:24:00 Rewarding Contribution & Loyalty

Ready to stop funding mediocrity and start building a team that actually wants to perform? Listen now and discover the culture shift that could transform your business.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

If you’re a woman in business or simply a woman who knows they’re capable of more - this episode will inspire you with the discipline, confidence, and self-belief to actually go all in.

Katie Alexander joins us to share a masterclass in high-performance mindset, resilience, and identity shifts.

Katie is a FIFO underground sparky, bikini bodybuilding pro, and walking proof that discipline beats motivation every single time.

And whilst the conversation discusses bodybuilding and fitness - the lessons shared are giving you the exact skills required to scale a business, survive burnout, and stop giving a f*ck what people think.

Tune in to hear about:

✅What it really takes to go from last place to winning (in sport, business, and life)

✅How to stay consistent when no one is cheering you on

✅The best ways to handle judgment, criticism, and tall poppy syndrome as a woman

✅How to stop people-pleasing… and start backing yourself instead

✅A simple way to build resilience during intense seasons of growth

✅The truth about the mental crash after you hit a big goal (and how to handle it)

If you’re a service-based business owner, coach, or ambitious woman who’s tired of Instagram-perfect advice and wants real talk about discipline, sacrifice, and self-trust - tune in now.

Key moments:

00:02:44  Katie's Competition Wins
00:04:20  Fear of Judgment
00:05:20  Using Loss as Fuel
00:07:40  The 1:30 AM Training Routine
00:11:40  Glamorous vs. Reality
00:15:00  Post Comp Recovery
00:18:00  The Intuition Shift
00:21:40  Teaching to FIFO Sparky
00:25:00  Escaping the White Picket Fence
00:30:20  People Pleasers
00:37:00  Advice to Younger Self

If you've ever felt trapped by other people's expectations of who you should be, this episode will light a fire under you. 

Hit play now and discover how Katie went from people-pleaser to Pro Champion.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Forget useless New Year’s resolutions. They don’t work, and deep down, you already know it.

In this powerful first episode of 2026, I’m declaring that it’s time to reset, realign, and actually make this year mean something.

If you’re a business owner, entrepreneur, or high-achieving woman tired of vague goals and ready for real change, this episode will show you exactly how to:

✅ Get brutally honest about where you're at right now
✅ Set intentional, specific goals that actually mean something
✅ Design your perfect day (yes, seriously… down to the tiny details)
✅ Build a team and culture that fuels your growth
✅ Track your KPIs like a CEO (and stop avoiding the numbers)
✅ Align your energy with action so 2026 is your most abundant year yet

You’ll also hear about the power of vision boards, growth mindset hacks, and why vague goals = vague results (and burnout).

Key moments:


00:04:00 The reset alternative
00:06:40 Beyond numbers
00:11:00 The perfect day exercise
00:16:20 Team culture
00:19:00 One thing at a time
00:20:40 Make visual goals
00:21:40 Why money needs purpose

Whether you're ready to scale your business, shift your mindset, or totally overhaul your life - this is the episode to kickstart your journey.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

After six months of living in their bold and beautiful new build in Queensland, Cait & Cam are answering 20 of the most asked (and awkward) questions about their home, relationship, and design choices.

Expect laughs, honest reflections, practical build advice, and a deep dive into why they chose everything…

From a black plunge pool to mid-century secondhand furniture - and how they stayed (or didn’t stay) on budget.

Tune in to hear about:

👉Why they chose a volume builder over a custom build

👉Sustainable design choices & secondhand furniture sourcing

👉Navigating build regrets (spoiler: there aren’t many!)

👉Their bold facade, Venetian plaster, and floor-to-ceiling tiles

👉Designing with dogs, future kids & real life in mind

👉The story behind that infamous neon bathroom sign

👉Cam’s journey into the Lawn Dad Era™

👉How to afford a big build without a handout

👉The real reason there’s so much pink in the house

Key moments:

00:02:00 The Black House Backstory
00:05:00  What We'd Change
00:07:40  Why Secondhand
00:10:00  Volume vs Custom Building
00:12:00  Big House, Small Family
00:15:20  Black Isn't Hot
00:17:40  Building Advice That Works
00:20:40  Style Without Rules
00:25:00  Biggest Build Splurges
00:29:00  Budget Blowout Confession
00:33:00  How We Pay For It

Whether you're planning a build, dreaming about design, or just want to peek inside a home that refuses to blend in, this episode delivers practical wisdom and funny insights.
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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

What happens when a loyal, lovely client just stops showing up energetically… but keeps paying you anyway?

This week on Tell Me About It, I’m sharing the real story of why I fired a long-term coaching client.

Not because she did anything wrong - but because something vital was missing: energy, action, and alignment.

The crazy thing is, within DAYS of letting her go, two new, highly aligned clients signed up (with no marketing involved).

Coincidence? I think the f*ck not.

In this episode, we’re talking about:

✅ How to know when it’s time to fire a client
✅ Energetic alignment in business and why it matters
✅ Letting go of clients with love, clarity, and integrity
✅ Why holding onto the wrong people is blocking your growth
✅ How to have tough client break-up conversations
✅ The real cost of tolerating toxic or checked-out clients
✅ How to make space for your dream clients in 2026

Key moments:

00:01:00 The Four Year Breakup
00:04:40 Energy Shift After Letting Go
00:06:20 The Wardrobe Principle
00:09:00 Firing Toxic Clients
00:12:00 Having The Conversation
00:15:00 Overcoming Fear of Letting Go
00:17:00 Scarcity Mindset Trap
00:19:00 Audit Your Client Roster

Listen now and discover how clearing the old creates space for opportunities that actually light you up.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

What happens when we stop following the “normal” script for relationships, sex, mental health, and motherhood?

In this powerful episode of The Tell Me About It Podcast, I’m joined by Jess Douglas-Monks (JDM Sexology) - a sexologist and mental health advocate based in rural Victoria, Australia.

This conversation dives deep into ethical non-monogamy (ENM), queer identity, consent education, sex positivity, and the realities of navigating bipolar disorder… while raising children and building a life that actually fits.

Jess shares her lived experience moving from florist to psychologist-in-training to sexologist.

We also explore breaking taboos around sex education in rural Australia, and why honest conversations about bodily autonomy, consent, and pleasure-based sex education are essential for protecting children and empowering adults.

Tune in to hear about:

✅Ethical non-monogamy and navigating a throuple

✅Monogamy vs non-monogamy and why “normal” isn’t working for everyone

✅Queer motherhood and raising kids with consent and bodily autonomy

✅Sex education, pleasure, and why abstinence-based teaching fails

✅Bipolar type 2, postnatal depression, and mental health stigma

✅Family violence awareness and why these conversations are still hidden

✅Parenting, privacy, and consent in the digital age

✅Why doing what’s right for you matters more than public opinion

If you care about consent culture, sex positivity, queer identity, women’s mental health, and honest conversations, this one is for you.

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👉Connect with Jess from JDM Sexology

https://www.instagram.com/jdmsexology/

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Buckle up hot kings, queens, and cosmic creatures - because today we are DEEP DIVING into why 2025 sucked.

There's been loss, grief, and death this year, both literal and metaphorical.

Plus a generous sprinkling of businesses closing, solid relationships crumbling, and people quitting jobs, projects, and situations that no longer fit.

This episode breaks down the spiritual mechanics behind the madness of 2025. And why 2026 is about to be your phoenix-rising, villain-origin, new-beginning, “I’m finally doing the damn thing” era.

Tune in to hear about:

✅ Why 2025 really forced you to release everything that no longer fit

✅ How “snake” energy pushed you into a total identity shed

✅ The real reason relationships, careers, and businesses collapsed

✅ Why 2026 creates the perfect blueprint for new beginnings

✅ What the Year of the Horse means for your ambition, power, money, and purpose

✅ How to use astrology, numerology, and planetary retrogrades to actually move forward

If you’ve found yourself thinking, “Why is 2025 so f*cking hard?” this episode is for you.

Key moments:

00:01:00 Patterns of 2025
00:03:00 How Universal Years Work
00:05:40 Year Nine Explained
00:07:20 Snake Energy Revealed
00:14:40 Five Planets Retrograde
00:21:40 2026 New Beginnings
00:25:20 Metal Horse Traits
00:29:00 Recommended Reading
00:30:40 Your Comeback Era

Ready to understand why this year broke you down - and how next year is designed to build you back up? Listen now.

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👉Noteworthy books on this topic

ZILLIONS: Titania's Book of Numerology
The New Astrology by Suzanne White
Chinese Astrology by Shelly Wu

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

If you've ever felt broken, trapped, or too far gone to begin again - this episode will change everything.

In this powerful and deeply honest conversation, trauma coach and former multi-business owner Becky Adams joins your host, Cait Muir, to share her extraordinary journey of transformation.

From working on cruise ships and owning eight salons - to pole dancing at 40, surviving emotional abuse, and rising again to help other women and teens choose life.

Tune in to hear about:

✅ How trauma shaped Becky’s life (and how she healed)
✅ The role of NLP in deep, rapid trauma recovery
✅ How pole dancing helped her reclaim her body and confidence
✅ Boob jobs, body image, and escaping from societal standards
✅ Parenting with compassion & the pressure of perfection
✅ Why "too old", "too late", or "too damaged" are all lies

You'll also hear wild stories about meeting Mike Tyson, being picked up by an A-list celebrity (without knowing who he was), and why her hot pants at school pickup mortified her teenage sons.

Key moments:

00:04:00 How Pole Dancing Saved Her
00:07:20 From Salons to Trauma Coaching
00:09:00 Stumbling Into NLP
00:14:40 The Truth About Adoption
00:22:00 Teen Suicide Issue
00:30:40 Breast Implants (Gone Wrong)
00:40:20 Hot Pants at School Pickup
00:46:00 Life on Cruise Ships
00:54:00 Mike Tyson in Vegas
00:59:40 What Trauma Coaching Heals
01:02:40 Advice for Abused Women

If you've ever felt stuck, broken, or like healing would take forever - this episode will show you another way.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au