Tell Me About It

It’s time to radically reframe your relationship with money, time, and the cost of your lifestyle.

Most of us blur the line between wants and needs because facing the truth feels uncomfortable.

We convince ourselves that expensive car payments and lifestyle upgrades are necessities when they're actually choices we make without fully understanding the trade.

This episode challenges you to calculate your real hourly wage by factoring in everything: commute time, work prep, decompressing, and all work-related expenses.

The results are often shocking.

Whether you're an entrepreneur, business owner, coach, or someone who constantly feels burnt out from overworking, this episode will challenge everything you thought you knew about value, time, and success.

Tune in to hear about:

✅ How to calculate your real hourly wage
✅ Why your money mindset is keeping you stuck
✅ The difference between wants vs needs (and how we blur the line)
✅ The power of strategic outsourcing… yes, hiring help can create wealth
✅ A little-known yet highly effective way to stop impulse spending
✅ How “lifestyle inflation” silently steals your freedom
✅ The emotional side of consumerism, self-worth, and financial avoidance

Key Moments:

00:00:00 Your Morning Coffee (Real Cost)
00:03:00 The Truth About Time
00:06:00 Car Payment Reality Check
00:09:00 Wants Vs Needs
00:13:00 The 24 Hour Purchase Rule
00:16:00 Sacred Money Archetypes
00:20:00 Strategic Outsourcing
00:27:00 Calculate Your Real Hourly Wage
00:31:00 Structure Income By Purpose

Stop trading hours of your life for things that don't serve you.

Listen now to discover how to value your time properly and make decisions that actually create the life you want.
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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

From frustrated lawyer to building a modern legal empire, Damon Laffin is redefining what it means to run a law firm - and be a present dad in the chaos of entrepreneurship.

Welcome to another unfiltered episode of the Tell Me About It Podcast with me, your host, Caitlin Muir.

This week, I sit down with Damon Laffin, an unconventional lawyer, founder of Odyssey Legal, content king, Muay Thai enthusiast, dad of two, husband, and self-proclaimed wolf lover.

Damon’s path to building a modern law practice wasn't smooth.

His journey started as an 18-year-old paralegal cutting up old files.

Along the way, he’s battled imposter syndrome, worked through depression, and eventually launched his own firm at 29 - with a newborn baby and mounting financial pressure.

Tune in to discover:

✅What it’s really like starting a law firm from scratch at 29

✅Why working from home as a dad is a massive win

✅Mental health, postnatal depression (for dads), and the chaos of parenting toddlers

✅How Damon went from criminal law to launching a dispute resolution powerhouse

✅ChatGPT in law, using AI as a lawyer, and creating content that actually connects

✅Philanthropy, gut health, and why legal prevention beats cleanup every time

This conversation explores the reality of building a business while raising young children, the role of discipline and routine in managing mental health, and why the traditional law firm model is dying.

Key Moments:

00:02:40 Odyssey Legal Journey
00:10:00 Male Postpartum Depression
00:17:00 The Truth About School
00:24:00 Alternative Education
00:29:30 Content Creation Strategy
00:37:20 Legal Strategy
00:43:40 AI &f Law
00:59:20 Damon’s Mafia Connection

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👉Connect with Damon & Odyssey Legal

Damon runs Odyssey Legal from home, helping businesses scale with smart legal protection and dispute resolution.

https://www.instagram.com/diary_of_an_entrepreneur

https://www.instagram.com/odyssey_legal

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👉Check out Odyssey Legal's template library for affordable legal documents for your business 

https://www.odysseylegal.com/templates

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👉Find out more about how we can work together

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

They said I was selfish, dramatic, and delusional for wanting to leave my hometown.

Yet it turned out to be the best decision I ever made.

This episode of The Tell Me About It podcast shares my personal story of leaving the only place I’d ever known - to chase something bigger.

You’ll hear about navigating grief, loneliness, homesickness, and gaslighting from people who should have supported me.

And if you’ve ever been guilted into staying where your soul doesn’t belong, you feel trapped, or you’ve already left - this one’s for you.

Tune in to hear about:

✅What finally pushed me to leave my birth town

✅The emotional rollercoaster of moving solo in your 30s

✅Why parental resistance and guilt are real and common (and what to do about it)

✅Homesickness, loneliness, and becoming a beginner again

✅Manifestation, divine timing & trusting the process

✅How travel rewired my worldview and business success

✅Why your comfort zone might actually be your prison… and how to finally escape

This episode is all about creating the life you actually choose, instead of living the life you inherited.

Key moments:

00:06:00 I Almost Left Earlier
00:12:00 Making the Move
00:17:00 Nobody Becomes Somebody
00:22:00 Childhood Dreams Manifest
00:26:00 Parental Gaslighting
00:31:00 Gratitude

Stop living vicariously through other people's adventures and start writing your own story.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Drowning in debt with no clue where to start?

I had $245,000 in debt at 24 years old - none of it on property . I’ve seen countless other women in business struggling with debt, too.

In this episode of The Tell Me About It Podcast, I’m joined by my long time friend, Charli Nekrep, to open up about how we each faced crazy amounts of debt (I’m talking 6-figures here).

Together we’ll share how we were able to clear the debt and came out the other side - giving you empowering advice to help YOU get financially free too.

Whether your credit card is maxed, your car's been repoed (yep, we go there), or you just feel like you're living week to week - there’s something for you in this episode.

Tune in to discover

✅ Our biggest financial mistakes (including credit cards, bad loans, and business debt)

✅ The 8-Step “Stairway Habit” we use to help clients get out of debt

✅ Shifting your money mindset (hint: This is more important than you might think)

✅ The exact structure we used to clear debt, build savings, and buy property

✅ How to reset your finances after divorce, illness, or major life curveballs

✅ What financial freedom actually looks like in your 30s and beyond

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Get a short & sexy course sharing how to price your services for maximum profit → https://iconiccoaching.com.au/product/project-profit

Too many salon owners and service providers are working full-time hours for part-time pay - that ends now.

Whether you're a salon owner, barber, beauty clinic operator, coach, creative, or any service-based business owner - this episode is packed with real, actionable advice on how to:

✅ Calculate your break-even point and bottom line so you actually know how business is going

✅ Stop discounting and start enforcing your prices - to make the profit you deserve

✅ Bridge the gap between what you're charging and what you should be charging

✅ How to stop letting clients (or staff) run your business

✅ Take control of your business finances with confidence and clarity

✅Reducing business costs smartly (power bills, rent, staff, etc.)

Look, you didn’t start a business to be broke and burnt out - tune in today and start making what you deserve.

Key moments:

00:02:20 Businesses Closing Down
00:03:40 No More Making Excuses
00:05:40 Taking Accountability
00:08:00 Pricing Your Worth
00:14:20 Client Boundary Issues
00:17:40 Speed Equals Expertise
00:21:00 Deserve to Profit
00:26:00 Know Your Worth

If you're exhausted from working nonstop but still can't pay yourself what you're worth, this episode gives you the framework to finally fix your pricing and start profiting from your business.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Behind the glitz of awards, fashion weeks, and thriving salons lies the untold journey of Brodie Lee Tsiknaris - a powerhouse in the hairdressing industry who built her legacy through unimaginable pain and unshakable purpose.

In this deeply inspiring and emotional episode of Tell Me About It we explore Brodie’s life.

You’ll hear about her journey from humble beginnings in country Queensland to becoming a multi‑award‑winning salon director, educator, and business trailblazer.

Brodie opens up about the real journey behind the success, including grief, infertility, loss, love, and resilience that shaped her into one of Australia’s most respected women in business.

Tune in to hear:

✅ How Brodie turned tragedy and trauma into purpose and power
✅ The truth about what it takes to build a successful salon from the ground up
✅ The realities of infertility, pregnancy loss, and mental health in business
✅ Why female leadership, mentorship, and supporting your team truly matter
✅ The mindset and habits that helped her become an award‑winning hairdresser

Whether you’re a salon owner, hairdresser, apprentice, or a woman in business chasing your dreams, this episode will remind you that you can rise again… even after life’s hardest moments.

Key Moments:

00:00:20 Country girl origins
00:09:00 The Making of a Hairdresser
00:23:00 Rock Bottom at 22
00:28:20 The Mountain You Climb Alone
00:33:20 Turning Pain Into Practice
00:37:00 The unexpected love story
00:42:00 Lightning Strikes Twice
00:51:00 The Silent Suffering of IVF
00:57:00 48-Hour Rule
01:07:00 Winter Always Turns to Spring

From losing her partner to suicide to building one of Brisbane’s most awarded salons, Brodie Lee Tsiknaris’s story is a story of resilience, grit, and rising from rock bottom.

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👉Connect with Brodie:

https://www.instagram.com/brodieleerokstar/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Is work-life balance actually making you more stressed? In this episode of Tell Me About It, I’m busting the myth of work-life balance - especially for small business owners, entrepreneurs, and creatives.

Instead, I explore a more powerful, honest alternative…

The “work-life blend”.

If you’ve ever felt guilty for working late, struggled to set perfect boundaries, or felt torn between your business and your personal life - you’ll learn how to drop the unrealistic expectations and start blending your life and business in a way that actually works for YOU.

Tune in to discover:

✅Why work-life balance is a lie (and possibly causing burnout)

✅How to adopt the ‘work-life blend’ for more freedom and fulfillment

✅How to build a business that aligns with your life, not against it

✅Real talk on burnout, guilt, obsession, and entrepreneurial seasons

✅How outsourcing and planning strategies can give you your time (and sanity) back

✅The truth about relationships, support systems, and success as a business owner

✅How to stop punishing yourself for not doing it all

Key moments:

00:00:45 The balance myth creates stress
00:03:20 Breakthroughs happen outside work hours
00:06:40 The 40-hour week is outdated
00:10:20 Work where life happens
00:15:00 Energy dictates your schedule
00:18:00 Planning week strategy explained
00:21:40 Outsourcing is not optional
00:26:20 Business has natural seasons
00:31:00 Success creates options not obligations
00:33:00 Choose the right partner

It's time to abandon the balance myth and embrace the blend. Your future self will thank you for it.

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

What do you do when the traditional path doesn’t work for you? You make your own damn path.

In this episode of Tell Me About It, Cassidy Krygger opens up about launching her own production company, managing MS, and growing a viral Hollywood nostalgia brand.

We also explore how Kryyger accidentally built a 270,000-follower Instagram presence that caught the attention of Ariana Grande, Ryan Reynolds, and other major Hollywood celebrities.

She shares the reality of managing a degenerative disease while running multiple businesses, why she refuses to let sympathy define her story, and how she made a conscious decision to fight rather than surrender.

This conversation proves that your worst days can become the foundation for your best work - if you're willing to take charge of your own life and create something meaningful with the time you have.

Tune in to discover:

✅How Cassidy transitioned from acting to filmmaking and built her own production company

✅The story behind Daisy, her award-winning short film based on real family history

✅What it’s really like to go viral and grow an Instagram page to over 270K followers

✅Tips on building a niche brand and attracting celebrity attention on social media

✅Managing anxiety, grief, and health challenges while still pursuing a creative career

✅Why strong female role models can shape the way we show up in the world

✅The emotional side of outgrowing friendships and learning to protect your energy

Listen now to hear how Cassidy turns pain into purpose and builds an empire while battling her own body.

Key Moments:

00:03:10 Introducing Daisy the film
00:07:10 Making your mark on the world
00:11:10 Growing up with strong women
00:16:10 Severe anxiety
00:19:10 MS diagnosis at 23
00:25:10 Processing the diagnosis
00:31:10 Medication side effects and trade-offs
00:37:10 Becoming an MS Australia ambassador
00:40:10 Building Hollywoodland Photos accidentally
00:44:10 Feature film plans for Daisy
00:48:10 Finding good in every day

Whether you’re a creative personality type, a business owner, or, navigating life with chronic illness - this episode will give you incredible insights into resilience and what’s possible.

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👉Cassidy’s short film "Daisy"- based on her great-grandmother's scandalous 1930s love story - has won 20 awards and opened doors she never imagined. You can rent or buy it here: https://daisyproductions.vhx.tv/

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👉 Connect with Cassidy:

https://www.instagram.com/cassidykrygger
https://www.instagram.com/hollywoodlandphotos
https://www.instagram.com/daisyproductionsau

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

I threw every rule I teach out the window in 2024.

I became financially obsessed - to the point where I was working five to seven days a week, flying constantly, and completely neglecting my health and relationships.

In the end, my body forced me into bed rest for two months, I had to cancel jobs, refund clients, and miss out on major opportunities.

This episode walks you through exactly what went wrong and how I completely restructured my life and business in 2025.

Tune in to hear:

✅The true cost of chasing income at the expense of health

✅Navigating burnout, IVF, and grief (all at once)

✅How I restructured my team and set powerful business boundaries

✅The exact mindset shifts that changed my life in 2025

✅Embracing JOMO (The Joy of Missing Out) and saying NO without guilt

✅Tips for building a schedule that actually supports YOU

✅What is absolutely non-negotiable for everyone who wants success and happiness

If you’re hustling right now, this is your permission slip to slow down, reassess, and build a life that feels good (not just looks good).

Key moments

00:00:00 Introduction to the podcast
00:00:40 How I ruined myself in 2024
00:02:00 Comparison culture
00:05:00 Everything happening in 2024
00:09:00 Flying 49 times in nine months
00:12:00 Diagnosed with burnout
00:15:00 Two months of bedrest
00:18:00 Restructuring my business
00:21:00 The 180-degree turnaround

Listen now to learn how to increase your growth while taking control of your life.

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Welcome, welcome, welcome!  If you’re tired of perfectly polished podcasts that pretend failure doesn’t exist, you’re in the right damn place.

I’m your host, Cait Muir, a serial entrepreneur and 7-figure business coach - bringing to you an unapologetically honest podcast for founders, service-based business owners, and anyone who’s ever been knocked down and built it all back.

Here’s what you can expect from this podcast:

✅Raw stories of failure, grit, and massive comebacks

✅Behind-the-scenes of business, entrepreneurship, and the coaching industry

✅Deep convos with badass humans and entrepreneurs doing epic things

✅Chaos, clarity, honesty, swearing, and no nonsense or BS

If you’re a business owner - or just someone who's sick of fake biz inspo - this is the show for you.

I go deep, I keep it real, and nothing’s off-limits.

(This podcast launch was astrologer-approved (yep, really)).

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au