In part two of our TellyCast MIPCOM special, Justin Crosby dives deep into the creator economy — the fastest-evolving part of the global content industry. Guests include Gerrit Kemming of Quintus Studios, Paul Telner from Viral Nation, Matt Gielen — digital media entrepreneur and former CEO of Electric Monster, Tobias Hoss from Lunar X, ITV Studios’ Cecile Olsen, Spirit Studios’ Matt Campion and All3 Media International's Gary Woolf.

They discuss how traditional media is finally embracing YouTube, how creators are becoming full-scale studios, what investors are looking for in digital IP, the rise of micro-drama, and how AI is reshaping factual production. Recorded on the Croisette during MIPCOM 2025, this episode captures the energy of a TV industry in transition — from broadcast to social-first and beyond.

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