Would you love to be an award-winning pet business?

To gain recognition for the hard work you do and stand out from the competition?

Whether you own a grooming salon, a pet shop, training or dog walking service, or you make products that make a difference, being involved in industry awards will boost your credibility and attract new customers.

In this podcast episode, I'm sharing reasons you should aspire to be an award-winning pet business.

Plus tips on choosing the right award for you and using your win to secure media coverage.

Winning awards means you'll elevate your pet business, stand out from the crowd, and gain the recognition you deserve.

And you’ll hear from two pet businesses who have won awards to inspire you.

If this is something you'd like to work on, join my Pets Get Visible membership where the focus for April is awards and get 50% off your first month by clicking here.

Key topics and timings:

0.20 - Introduction

1.29 - What to expect from this episode

1.40 - Getting over the cringing feeling of looking for recognition

3.48 - How you can get support with your awards process and applications

5.50 - It's acceptable to self-nominate for awards

6.30 - Consider the purpose of winning an award

7.37 - Choose the right awards 

8.49 - How applying will refine your business messaging

9.42 - Recognition demonstrates professionalism

10.49 - Case study - Niki French

12.10 - Awards boost confidence

12.54 - Winning gives third party validation of business impact

13.51 - Stand out from competitors

15.42 - Social media buzz and engagement

16.00 - Case study - Louise Humphrey

17.54 - Opportunities for public relations

20.45 - What to do if you’d like to work on applying for awards - come and join my workshop!

Further reading on this topic

How winning the SBS award with Theo Paphitis can raise your profile

10 takeaways from Theo Paphitis’ SBS event 2024

Kirsty Skeates shares why you SHOULD be applying for awards for your pet business

How to feel more comfortable and confident promoting your pet business

Is my Pets Get Visible membership right for you