Sales funnel content marketing strategy -- your customers will move through three primary stages in  your sales funnel, and importantly, each stage requires different types of content. That's because your sales leads need different things from you / are thinking different things at each stage. Here, you'll get all 3 steps and precisely what content you'll need to provide to your leads at each stage. All of this will guide you to setting up your sales funnel content marketing strategy.

Why starting a business is hard -- the root of the issue is, those who take the leap and launch their business very often go about it in the wrong way. That's because, when most of us start out, we have the wrong ideas about what we should be doing and what plan of action we take. So here, let's get you started down the right path and find out why for so many, why starting a business is hard.

Freelancers versus entrepreneurs -- What's the difference between these two types of folks? After all, they both run their own business, right? Well, not really. In fact, freelancers and true entrepreneurs are not the same at all. Even though, from the outside, they may both seem to be business owners, there's a world of difference between freelancers and entrepreneurs. So here, let's take a close look because all of this is vital for you to understand as you begin setting up your business. Here's Freelancers versus entrepreneurs!

How to use failure to your advantage -- listen, we live in a society that says that failure is bad. Practically everyone believes that failure is a bad thing...that it's embarrassing...that we should feel bad about ourselves when we fail. But failure isn't final...nor is it fatal...unless we choose to make it so. Those who've done great things in life (whatever that might be) have a completely different perspective on what this word "failure" means. And knowing this is the key to learning how to use failure to your advantage.

What are the disadvantages to internet advertising? There's a lot of hype around online advertising also referred to as outbound marketing or paid traffic. Now while it can be a potential source of new customers for your online business, there are some major drawbacks. And that's exactly what you're gonna get here -- let's jump into the disadvantages of internet advertising.

Biggest business myths -- there are a lot of 'em out there...and the problem is, they trip up new entrepreneurs and new business owners, sending them down the wrong paths and believing all sorts of things that simply aren't true. That's why here, you and I are gonna get to the real truth, and debunk three of the most common, pervasive, and biggest business myths!

Customer characteristics in business -- listen, getting attention and attracting people to your business and products is always a challenge. That said, there are a handful of key traits and characteristics that are common to all people. Meet these traits and needs that your customers hold, and you'll have more attention than you know what to do with! As business owners and ethical marketers (I must stress ethical!), we can use these five common traits to align our problem-solving solutions with the people we seek to help and serve. So let's take a look at these customer characteristics in business!

The importance of your website's About Us page. Whether you know it or not, whether you're aware of it or not, your website's About Us page is one of the most important pages on your entire website! Here specifically, we'll be addressing a business website's About Us page, but of course, this will be applicable to all websites. Yet that said, most business and website owners overlook the importance of their About Us page, focusing instead on other more prominent pages on their website. Not recognizing the importance of your About Us page can cost you traffic, leads, and even sales.

"Should I include an About page on my website?" If this question is on your mind then you're definitely in the right spot. That's because, there's an often forgotten, frequently overlooked page on your website that is, in fact very important for your visitors. No, not your Home page, not even your product pages either. Sure, those are important, yet they aren't nearly as important as this page: I'm talking about your website's About page! So here, you're gonna find out why you absolutely must include an About page on your website!

Why unhappy customers are not good for business! As you'll see here, dissatisfied, upset customers can be incredibly toxic and destructive to your business. Yet the truth is, it's all so easy to avoid. Still though, most businesses make it hard on themselves and wind up working against themselves. So here, let's find out why unhappy customers are really not good for your business!