"We can do a few thousand iterations a millisecond. That gives people, you know, no loading screens, right? I want to generate and then edit, right?"

That's how Jack from TestFit described their AI-powered generative design that's completely changing how buildings get planned.

In today's episode of Bricks & Bytes, we had Laura Paciano and Jack from TestFit and we got to learn about how they're collapsing two months of pursuit costs into a single day, why big tech giants keep failing in construction, and how one customer won $750,000 more business in their first year... and many more!

Tune in to find out about:

✅ Why innovation is never asked for and how to educate markets on solutions they don't know they need

✅ How TestFit collapses the traditional 2-month feasibility process into one day with live collaboration

✅ Why architects are the hardest to convince but quickest to adopt new technology once they decide

✅ The biggest myth about selling tech to the construction industry and why domain expertise beats big tech money

Watch now on Youtube and discover how TestFit is changing the game for developers, architects, and GCs across the construction industry.

Chapters

00:00 Intro

02:00 Introduction and Backgrounds

05:05 Understanding TestFit's Current Operations

08:06 Product Typologies and Market Focus

10:48 Category Creation and Market Education

14:00 Overcoming Resistance to Change

15:58 Real Estate Execution Plan Explained

18:47 Pricing Models and Value Proposition

21:58 Feasibility Studies and Zoning Considerations

25:51 Evaluating New Markets for Expansion

27:58 Go-to-Market Strategies and Pods

31:56 Key Performance Indicators for Pods

34:51 Navigating KPIs and Roadmaps

37:41 The Role of AI in TestFit

40:57 Building with Empathy: The Builder Mentality

41:32 Understanding Go-to-Market Strategies

44:42 Engaging with Municipalities and Permitting Challenges

50:46 Innovating the Real Estate Workflow

58:41 Debating BIM and the Future of Construction Tech

01:02:38 Myths in Selling and Building Tech for AEC