That Digital Show

For enterprises, the phrase digital transformation has become synonymous with a desire for change. And although at times the term is overused, in most cases it's fairly easy for the enterprise to say what they want to transform. What is more challenging for them to explain, is why. Lafayette Howell, Head of Cloud Value Advisory from Google Cloud joins the show this week to break down how enterprises tackle complex digital challenges, and why it is critical to understand customer needs to reduce value gaps with your investments in the cloud.

APIs are the backbone of digital transformation, and drive organizations to navigate today's challenging landscape. In this episode we reflect on the past 10 years of Apigee's growth and success helping enterprises transform, and we predict what the next 10 years will look like for API management. Happy Birthday Apigee, and welcome to the next generation of APIs.

Institutions of higher education are now under pressure both from technological and safety/security changes due to the pandemic. Remote learning is creating new challenges across provisioning online content, modernizing the student online experience and tracking student success through analytics and artificial intelligence. Today's students are well-versed technologically and they expect high-end experiences at the universities they attend. In this episode we explore why it is essential that university IT departments develop solutions for their students, faculty, and administrators as demands grow and campuses digitally evolve.

In 2020, virtually all industries, from retail and manufacturing to finance and hospitality, shifted how they do business. The uniting trait across all of them? A sharpened, more urgent focus on digital maturity. In fact, according to our new report, 75% of companies continued focusing on their digital transformation initiatives, despite all the disruptions, and almost two-thirds of those companies actually increased their investments and efforts. The State of API Economy 2021 report explains why APIs are central to organizations' needs and digital transformation efforts. This report is based on Google Cloud's Apigee API Management Platform usage data, customer case studies, and analysis of several third-party surveys conducted with technology leaders from enterprises with 1,500 or more employees, across the United States, United Kingdom, Germany, France, South Korea, Indonesia, Australia, and New Zealand.

Healthcare is a rapidly evolving industry. There is an urgent need to bridge gaps and connect multiple data sources, transactions, data owners and data users to improve all parts of the heathcare system. APIs within an ecosystem help organizations take a patient-centered, outside-in approach towards development and productization of health services. In this episode, we are joined by a panel of experts to discuss how heathcare organizations can use APIs to build ecosystems and marketplaces that improve patient experiences while reducing the total cost to build new services.

APIs are everywhere. They are a differentiator and competitive advantage for several companies and are essential for creating innovative business models, building connected experiences, and meeting the expectations of digital consumers. Unfortunately, many business leaders typically discount APIs as part of their middleware, and too often are not considered an asset for generating business value. Strong businesses link every decision back to improving their value propositions, and APIs deliver the most value when designed from the outside-in. In this episode, we'll take a look at how APIs are not only helping organizations combine functionality into new digital experiences, but are also delivering huge value when served as an interface between a company and people.

Previously, workplace software and applications were exclusively built by expert coders on tools that took years to master. No-code development challenges this paradigm by lowering the barriers of entry to application development and laying the groundwork for the inevitable surge in citizen development. What is citizen development? Gartner defines citizen developers as employees who create 'new business applications for consumption by others using development and runtime environments sanctioned by corporate IT.' In this episode we'll take a look at how workplace innovators can build applications that help businesses save time, lower costs, reduce IT backlogs and solve long neglected problems.

If there's one thing the healthcare and life sciences field isn't lacking, it's data. What it could use more of, though, are easy-to-use and cost-effective ways to analyze, and make sense—and use—of it all. In this episode we are joined by Google Cloud's Carol Crowe - Healthcare lead for API Programs, and a panel of experts to take a look at the three key pillars the healthcare industry is leveraging to help organizations enable data interoperability and provide value based care.

APIs power the digital marketing channels and the applications we use today. They are a window to your company's digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this episode, we are joined by Eve Psalti, Head of Strategic Platforms and Google Cloud, and Kellyn Christmas, Global Auto Retail Lead at Google, to discuss how APIs are being used for marketing and transforming the automotive industry.

Delivering delightful experiences with personalized content is not an option for companies in the media and entertainment industry — it's a mandate. Customer growth and retention are increasingly determined by two things: 1) maintaining a constant flow of compelling content, and 2) the ability to seamlessly deliver that content across a wide range of consumer devices. In this episode, we are joined by Joe Barker, API Digital Strategy Lead for Google Cloud, and John Peters, Media and Entertainment Lead at Accenture, to discuss these items as we look towards the digital future of movies, television and gaming.