That Entrepreneur Life

Join Andrew Lees and guest Nickolas Natali as they talk about what resourcefulness does for every entrepreneur. Nickolas explains the essence of relationships to entrepreneurship, what personal finance is about for entrepreneurs, the importance of knowing your market, and why checking your perspective as an entrepreneur should never be overlooked. Nickolas believes that if you focus on one target audience, one solution, and one marketing strategy with consistency, failing will be very unlikely.

In this episode you will learn:

• Entrepreneurs have had it within them since their youth.
• Personal finance first, business finance next.
• About the YouTube video, Turning $0 to $1000.
• Entrepreneurs handle their distractions!
• Feedback tells you what you’re doing right and wrong.
• And so much more!

About Nickolas Natali:

Nickolas Natali is a comedic content creator, small software business owner, and people lover from Southern California. Nick began making short films in 7th grade when he got his hands on his first phone, The Envy 2.  He began writing and filming short comedy skits with his friends and eventually created a Youtube Channel in 2010.

As he matured, so did his content. From comedy skits to social experiments to vlogs to comedic commentary – Nick tailors his content creation to how he believes he can best influence, entertain, and inspire his audience.

Nick attributes the majority of his success and character development to his friends and family that encouraged and believed in him even when he didn’t.

You can find Nickolas Natali on...

Website: https://nickolasnatali.com/
YouTube: https://www.youtube.com/c/NickolasNatali/featured
Instagram: https://www.instagram.com/nickolasnatali/
Twitter: https://twitter.com/nickolasnatali/
Facebook: https://www.facebook.com/nickolasnatali

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees, Clint McPherson, and Christian de la Huerta as they discuss the heroic qualities in mindfulness and in really knowing oneself. Christian reflects on a famous line by Victor Frankl that says, “Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances.” As he explains the must-have traits for entrepreneurs, redefines heroism, and shares how he tripled his income during COVID, Christian also opens up about his book, Awakening The Soul of Power.

In this episode you will learn:

• Why does having persistence and a sense of mission matter?
• Meditation is like running the miles before the marathon.
• Our brains are just like computers…
• What can we learn from Viktor Frankl? 
• Step into power in ways congruent to who you are.
• And so much more!

About Christian de la Huerta:

De la Huerta was born in Havana, Cuba and is the son of prominent Cuban psychiatrist René de la Huerta. His family left Cuba when he was ten, and he spent the rest of his childhood and early adulthood in Milledgeville, Georgia, and Miami, Florida. He is an alumnus of Belen Jesuit Preparatory and then graduated with honors in psychology from Tulane University.

After residing in San Francisco for twenty years, de la Huerta is currently residing again in South Florida within the Coconut Grove area.

You can find Christian de la Huerta on...

Website:https://soulfulpower.com/
LinkedIn:https://www.linkedin.com/in/christiandelahuerta/
Twitter:https://twitter.com/soulfulpower

You can find That Entrepreneur Life on...

Website:https://thatentrepreneurlife.com/
Facebook:https://www.facebook.com/thatentrepreneurlife
Instagram:https://www.instagram.com/thatentrepreneurlifeusa/
Twitter:https://twitter.com/ThatEntreprene1
YouTube:https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees, Clint McPherson, and Dr. Morissa Schwartz as they talk about what it takes to publish a book the right way. When Dr. Morissa first self-published at 17, aside from releasing the book on the hottest platform, she didn't know what else she needed to do. But today, as the Founder of GenZ Publishing and Dr. Rissy Writing & Marketing, Dr. Morissa speaks about their process of publishing books with authors, how GenZ Publishing caters to all of their client's experiences, how effective copywriting works, and the critical points that every self-publisher should focus on when publishing their very 1st book.

In this episode you will learn:

• Early exposure to entrepreneurship plants seeds of curiosity.
• How is GenZ Publishing different from other publishing companies?
• Where does an effective copywriter start?
• Morissa's process of getting to know who to publish
• What should a self-publisher focus on when releasing a book?
• and so much more!

About Dr. Morissa Schwartz:

Morissa Schwartz, MS, D. Litt is a bestselling author who has helped thousands of businesses grow through her powerful writing; Morissa holds a Master's in communication and a Doctorate in Literature from Drew University. Her team has grown with her over the years. They are all passionate wordsmiths, focused on helping businesses share their key messages with the world.

You can find Dr. Morissa Schwartz on...

Website: https://www.drrissyswriting.com/
                     https://www.genzpublishing.org/
                     https://morissaschwartz.com/
LinkedIn: https://www.linkedin.com/in/MorissaSchwartz/
Facebook: https://www.facebook.com/morissa.schwartz/
Twitter: https://twitter.com/MorissaSchwartz/
Email: [email protected]

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Clint McPherson and Lorraine Ball, the Architect behind Digital Toolbox, as she speaks about how businesses stay current in the digital landscape, what managers are and what they are not, SEO, and the questions that get you closer to your market online. Lorraine also explains Digital Toolbox and the role digital marketing plays in answering the right questions that help define who you are as a brand. She believes that for a brand to truly create a solid connection to its market, entrepreneurs need to learn how to stop crashing to parties they don't belong in.

In this episode you will learn:

• What's the difference between a business owner and an entrepreneur?
• As a manager, what is your primary purpose?
• Pretty much every business's customer is online.
• What do you need to find out about your online market?
• When you think you have an answer, find out the question it corresponds to on Google.
•  …and so much more.

About Lorraine Ball:

Lorraine is the architect behind Digital Toolbox. With 40 years of marketing experience, (wow that makes her sound old), she has developed hundreds of training programs and tools which have helped business owners achieve digital marketing success. The best of those tools are collected here, in the Digital Toolbox.

Lorraine also hosts More than a Few Words, a marketing conversation for business owners featuring interviews with marketing professionals from around the globe.

You can find Lorraine Ball on...

Website: https://digitaltoolbox.club/
LinkedIn: https://www.linkedin.com/in/lorraineball/
Twitter: https://twitter.com/lorraineball
Podcast: https://morethanafewwords.com/

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and Smokejumper-Turned Software Developer Geordie Wardman as they talk about how he transitioned to entrepreneurship and programming from working as a firefighter for years. Geordie shares the entrepreneurial steps he took to achieve sustainability in his career, the importance of starting lean in a business, how transformative coaching can prove to be, and what he gives attention to as an entrepreneur to ensure the outcomes that really matter.

In this episode you will learn: 

• What can I do that will allow me to work from anywhere?
• About MVPs or Minimum Viable Products
• What is machine learning most useful for?
• A good coach transforms you, but how?
• “Finish the task at hand, or nothing gets done.”
•  …and so much more.

About Geordie Wardman:

Geordie works with a small but highly competent team of senior full-stack developers with dozens of years of experience in building, designing, prototyping, developing, testing, and launching native applications, software as a service app, enterprise-level websites.

He believes that if you are an Internet startup, a Software as a Service company that’s growing quickly, or are a 7/8 figure professional services company in need of internal applications, you likely live and die by the quality of your development team. And why not? You already have enough on your plate trying to scale for predictable or even explosive growth in your business.

You can find Geordie Wardman on...

Website: https://www.onestopdevshop.io/
LinkedIn: https://www.linkedin.com/in/geordiewardman/?originalSubdomain=bm

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees, Clint McPherson, and  Winnow Pro’s Founder and CEO, David Saedi as they talk about how Winnow Pro’s market approach helps its clients focus on market behavior data, data interpretation, and the tools that boost marketing campaigns toward goals. Here, David also shares his experience on why you don’t need the perfect product and how AI can power up your brand’s market knowledge.

In this episode you will learn: 

• What thought process does every entrepreneur need to continue?
• The most common product development misconception
• How does Winnow Pro work with market sectors and agencies?
• An entrepreneur isn’t tied to one given industry.
• You don’t need to have a totally perfect product; why?
•  …and so much more.

About David Saedi:

David Saedi is a business strategist with a highly successful global track record across several industries, including Technology, Education, Hospitality & Media. He is a founding member & CEO of Ducasse Education (France) & Certiport, a global certification company acquired by Pearson Education.

You can find David Saedi on…

Website: https://www.winnowpro.com/
LinkedIn: https://www.linkedin.com/in/david-saedi-842b3a/

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees, Clint McPherson, and their guest Blue Iron IP Founder Russ Krajec as he shares how Blue Iron IP began from his hate of the conflict of interest between patent attorneys and inventors. He also speaks about the situations where it's not wise to get a patent, the options available for patent protection, how he got into the practice of being a patent attorney, and the business model of Blue Iron IP. Even for patent holders, a patent is only as good as the resources in store that can be utilized to defend it.

In this episode you will learn:

• As an entrepreneur, what do you need to come to terms with?
• If you price yourself low, you get treated lowly.
• Russ Krajec – on how Blue Iron IP's concept came into realization
• How do you fight for your patent?
• Only do what makes sense for your business or your target.
•  …and so much more.

About Russ Krajec:

Russ Krajec is an author, inventor, angel investor, podcast host, and patent attorney. After a 13 year career as an engineer, Russ switched to patent law to "reverse engineer" the patent system to create good patents. 20 years later, he has seen the deep, dark underbelly of the patent system.

Russ's books "Investing In Patents" and the soon-to-be-released "Startup IP Strategy" describes the systematic process for due diligence on inventions, as well as a comprehensive framework for a startup's IP strategy. The podcast "Patent Myths" tackles many complex IP issues, simplifying them into meaningful strategies for today's entrepreneurs.

This is a message of hope and encouragement. Armed with a few simple tools, entrepreneurs can build their businesses with the comfort that they have a good strategy in hand.

Russ has bachelor's and master's degrees in mechanical engineering from Rensselaer Polytechnic Institute, as well as a JD from Denver University. Russ has been on Intellectual Asset Magazine's Top 300 Patent Strategists for several years running and is a Certified Patent Valuation Analyst.

You can find Russ Krajec on...

Business Website: https://blueironip.com/
Website: https://krajec.com/
LinkedIn: https://www.linkedin.com/in/krajec/
Twitter: https://twitter.com/BlueIronIP

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees and guest Joseph Fung (Serial Entrepreneur) as they talk about the secret to scaling up any startup or business fast. This secret is so commonly thrown here and there in every discussion on business and entrepreneurship, but in real life, it is often overlooked and misused. Throughout this discussion, Joseph also talks to us about honesty, how he empowers his team’s diversity pool, and why your sales skill is mandatory.

In this episode you will learn:

• Why is exposure to business, finance, and entrepreneurship necessary?
• Joseph Fung – on launching a sketchy site and attracting hundreds of sign-ups
• Are company values overstated?
• That one thing you just can’t outsource in a business
• About culture fit and culture add
•  …and so much more.

About Joseph Fung:

Joseph Fung has 2 current jobs as Co-Founder & CEO at Uvaro and Co-Founder and CEO at Kiite. Additionally, Joseph Fung has had 6 past jobs, including VP HCM Products at NetSuite.

You can find Joseph Fung on...

Website: https://uvaro.com/
LinkedIn: https://www.linkedin.com/in/josephfung/?originalSubdomain=ca
Twitter: https://twitter.com/josephfung?lang=en

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees and guest Daniel Stanszus as they talk about the four pillars that make up Daniel’s 4x4 Offer Creation Formula – the formula that fortifies high converting offers for every product and business. In this episode, Daniel shares his two cents on long-form lead pages, how Domino’s Pizza eliminates the risks that hold their customers back, the strategies that push your customer’s to take action, and so much more.

In this episode you will learn:

• How important is positioning and packaging to your product?
• Maximize the value of your elements!
• Why do you need to build a bold risk reversal?
• The ways that give your customers the reason to buy now
• “People are buying from you, so create the best version of yourself!”
•  …and so much more.

About Daniel Stanszus:

Daniel’s biggest passion is to help people; help people succeed, grow, master their challenges, and thrive with their business and goals. His focus has been to consult his clients and help them get the best results in all his career phases.

It started in Daniel’s training in the bank and after that as a financial and insurance adviser. Then followed a lot of great opportunities as an IT Software consultant and managing a lot of great teams, helping them also rise to their full potential. Daniel believes everyone has a God-given talent and purpose.

His vision is to help make this earth a better place, helping businesses and entrepreneurs use the full potential of online marketing and irresistible offers creating great value that impacts the world.

You can find Daniel Stanszus on...

Website: https://getbusinesslit.com/welcome
LinkedIn: https://www.linkedin.com/in/daniel-stanszus/
Instagram: https://www.instagram.com/dannystanszus/
Facebook: https://www.facebook.com/GetBusinessLit/
YouTube: https://www.youtube.com/channel/UCYGZVykIak9JCwmmuL3eP5Q

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Clint McPherson and special guest Kenny Harper as they talk about growth in vulnerability, the five profit drivers, and the different strategies that maximize the profit driver's effects. For Kenny, if you first focus and invest in the areas that maximize your business the most, traction picks up, and everything else will flow in more easily. This approach can only start by knowing your key drivers. In business, if you don't know what you don't know, you'll never figure out the gaps you need to fill.

In this episode you will learn:

• Kenny Harper – on discovering marketing through music
• The five (5) profit drivers for any business
• If you don't know what you don't know, you can't meet what's needed, and you can't track what's missing
• In business, there are points you can't pass without being vulnerable to help
• The strategies that put your profit drivers to work
•  …and so much more

About Kenny Harper:

Kenny loves working with his fellow Business Advisors to implement systems that consistently deliver a steady stream of quality leads, appointments, and clients that pay, stay and refer while also increasing revenue and profits.

He does this by using a proven framework & effective profit growth strategies that he's cultivated over the years focused on optimizing time, increasing sales, and growing profits.

Kenny's specialties are profit growth strategies, digital marketing consultant, LinkedIn lead generation strategy, sales systems, marketing messaging, marketing automation, systems & processes, content marketing & strategy.

His mission is to inspire and empower business advisors to have more freedom and fulfillment by leveraging their expertise efficiently and effectively and achieve their full potential.

You can find Kenny Harper on...

Website: https://kennyharper.rocks/
LinkedIn: https://www.linkedin.com/in/kennyharper/

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg