That Entrepreneur Life

Join Andrew Lees, Clint McPherson, and their guest Tom Fairey, the Founder of Stakester, as they talk about why startups differ, how he pushed Stakester through the negativity, the tips that make a great pitch, and the elements that help prove or disprove a business idea. For Tom, if there's anything that every entrepreneur or innovator must learn how to do in order to take any idea to the next level, it's learning how to reach and talk to the audience.

In this episode you will learn:

• What does it take to be a startup?
• Tom Fairey – on starting Stakester.
• If your business idea has a hypothesis, test it!
• Three (3) Lessons for a Great Pitch.
• Can a startup be sustainable?
•  …and so much more.

About Tom Fairey:

Tom is the Founder of Stakester.com and the host of the Back Yourself Show. He is also a writer for The Startup, Entrepreneur's Handbook, and Better Marketing.

You can find Tom Fairey on...

LinkedIn: https://www.linkedin.com/company/the-back-yourself-show/
Twitter: https://twitter.com/backyourselfpod
Medium: https://medium.com/@thomasfairey
Facebook: https://www.facebook.com/backyourselfshow
Podcast: https://www.backyourself.show/

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees, Clint McPherson, and their guest Jerry Fletcher as they talk about the most critical element to building your brand and business. In this episode, Jerry recalls a message he once read from a fortune cookie after dinner. The paper quotes: the wise man knows everything, the shrewd man – everyone. When he questioned what was written, a friend looked over and explained that the message is valid to business. What you know as a brand is essential to your business, but who trusts you is what gets you further.

In this episode you will learn:

• Working with different products and brand developments introduces you to entrepreneurship
• The critical 'people' element to funding anything; Why is trust critical to every business?
• Jerry's story about car batteries and customer service
• The 30-Second Marketing.
• Talk to them, figure out the need, and design that need
•  …and so much more.

About Jerry Fletcher:

Z-Axis Marketing, Inc. was founded in 1990 and serves as the holding company for all of Jerry Fletcher's businesses. The reputation of the company is based on his skills in business development and new product introductions for consultants of all kinds. Jerry helps consultants strategize and implement Trust-based brand development, traditional and internet marketing. 

The Z-Axis name sums up his observations about winners and comes from a youth misspent in pool halls and reading science fiction to learn how to see all the angles, as well as 30 years as a corporate marketing hand.

You can find Jerry Fletcher on...

Website: https://jerryfletcher.com/
LinkedIn: https://www.linkedin.com/in/jerryfletcher/
Facebook: https://www.facebook.com/jerry.fletcher.5473
Twitter: https://twitter.com/MarketingRain

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees and guest Tracy Lamourie as they talk about why businesses should utilize media relations, the line between editorial and advertorial, and the problem with how people see who should and shouldn't be media covered. Of course, anyone can be an expert in their own field. But because the media is doing a million other things, they couldn't share that until you tell them so. For Tracy, it's all about how you frame your story as good content when it comes to increasing exposure with PR and media.

In this episode you will learn:

• Tracy's story on how she got into PR
• Is it reasonable to scale a new business, with no traction, through PR?
• Why are business stories hard to place?
• The problem with how people see who should and shouldn't be covered in media
• Tracy: On adding the zero.
•  …and so much more!

About Tracy Lamourie:

Tracy Lamourie, a high-profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. A Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media Award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.

She is a well-known long-time advocate for many important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one.

Recognized by media worldwide for her 20-year campaign that ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.

She has been frequently quoted in the international media on human rights issues and as a Public Relations thought leader.  A frequent guest on TV, radio, and high-profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship, as well as all aspects of media and public relations.

She is a  2020 RBC Women of Influence Nominee and was also recently nominated for the internationally prestigious 2020 Tällberg/Eliasson Global Leadership Prize.

You can find Tracy Lamourie on...

Website: http://www.lamouriemedia.com/

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees, Clint McPherson, and their guest Mark Willis as they talk about how you can use the banking function to your advantage, the booming and boring 20s, limiting beliefs, and more. Studies by the Federal Reserve show that 60% of Americans only have an average of $400 set aside for emergency funds. When emergencies requiring more than $400 come around, it can lead to debt or the selling away of properties. For Mark, this typical financial plan is insane. To get out of this loop, ask: "What do you want your money doing for you?" Where you put your money makes it act differently.

In this episode you will learn:

• Why do you need to examine your rainy-day funds during good times?
• What attracted Mark to become a CFP?
• "Rich people plan for four generations; poor people plan for Saturday night."
• The everyday things that hold people back from a sustainable financial future
• Procrastination is actually wisdom!
•  …and so much more

About Mark Willis:

Mark Willis, CFP®, is a man on a mission to help you think differently about your money, your economy, and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients.

Mark is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author, and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions.

He specializes in building custom-tailored financial strategies that are unknown to typical stock jockeys, attorneys, or other financial gurus. As host of the Not Your Average Financial Podcast™, he shares some of his strategies for working with real estate, paying for college without going broke, and creating an income in retirement you will not outlive.

Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and to create tax-free income in retirement.

You can find Mark Willis on...

Website: https://boyretirement.subscribemenow.com/
Company Website: http://lakegrowth.com/
Email: [email protected]

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees, Clint McPherson, and their guest, expert marketing coach Elizabeth Pompalone, as they discuss how she simplifies marketing effectively with the aid of technology. Elizabeth is the founder and CEO of Absolute Marketing™, a marketing firm that helps small business owners and nonprofit directors create their marketing for the entire year in five days. She shares how what seemed like a side job became full-time and brought her to where she is now. Here’s a breakdown of what to expect in this episode:

• Making a business out of a skill.
• Why the brand must be the focus of marketing.
• Find a marketing scheme that works by considering demographics.
• Hacks for an effective content creation process without getting overwhelmed.
• Using diversification as a tool to align business plans across businesses.
• And so much more!

About Elizabeth Pompalone:

Elizabeth Pompalone helps clients achieve a unique, authentic brand that connects with their audience and customers on a practical and emotional level. Her unconventional approach has led to the successes of her many clients. With client-focused ideas and business-friendly costs, it makes the partnership profitable for both her clients and their customers. With Absolute Marketing™, each pillar only takes one day to implement with Elizabeth’s easy-to-follow formulas. Many have praised her brainstorming sessions as “Gold Mines” for the non-marketer. Elizabeth is also devoted to facilitating a perspective shift to aid clients through Business Clarity Coaching. Their dreams, fears, strengths, and achievements are brought out into the open to provide contextual clarity and a successful path forward.

You can find Elizabeth Pompalone on...

Website: https://getabsolutemarketing.com/

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg 

Join Andrew Lees, Clint McPherson, and their guest, patent attorney Devin Miller, as they discuss his work on helping others patent their big ideas. Aside from being an IP lawyer, Devin also has a knack for starting startups and small businesses himself, with some already grown into seven- to eight-figure businesses. He does this alongside his other passion, helping many startups and small businesses with patents, trademarks, copyrights, and other business-related legal matters. 

Here’s a breakdown of what to expect in this episode:

• How a law background can take a pivotal role in handling legal business work.
• Exploring the process of getting a patent and debunking misconceptions.
• Criteria on whether to get a product patented or not.
• Why consult an attorney with regards to trademark matters?
• Fusing entrepreneurship and law practice to help others.
• And so much more!

About Devin Miller:

Devin Miller is a patent attorney that lives in Utah and is the founder and CEO of Miller IP Law. As Devin worked for a large law firm helping fortune 100 clients with their intellectual property, he realized that there was not a good resource out there to help startups and small businesses understand intellectual property, including patents, trademarks, and copyrights. As a small business owner, Devin wanted to provide a resource for startups and small businesses where they could learn about patents, trademarks, copyrights, and how they relate to business to help small business owners like himself build value into their business and protect their assets.

You can find Devin Miller on...

Website: https://milleripl.com/
LinkedIn: https://www.linkedin.com/in/millerip/

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Clint McPherson and real estate expert Chris Bello as they talk about his entrepreneurial journey and how he helps others get on the right track. Chris got tired of the job he took right after college, so he decided to quit and went down the entrepreneurial path. After encountering some struggles along the way, Chris stumbled upon real estate, and with the help of mentors, he attained success as a real estate agent and investor. 

Here’s a breakdown of what to expect in this episode:

• Taking the road to entrepreneurship, specifically real estate.
• Productivity hacks to do less dreaming and taking more actions.
• Ditch outdated marketing methods and start innovating with modern ones.
• Adding value to the conversation to keep checks rolling and deals closing.
• Repercussions that may arise when using automated messaging systems.
• And so much more!

About Chris Bello:

Chris Bello graduated from Texas A&M University with a degree in Supply Chain Management in May 2013. He has worked for several years across various departments in the supply chain and even worked in Dubai for six months. Chris recently quit his corporate job to pursue things he is interested in and passionate about. These include skydiving, traveling, and focusing on his startup, Flexthetics.

More recently, Chris started flipping items to make additional side income and created a simple process. This led him to create a Flipping 101 course so that others can get the same outcomes. He has video and reading content in addition to a FlipLog file that tracks purchases, sell prices, and profits.

Chris is on a mission to create a lifestyle that he doesn’t need a vacation from. He is hustling in all areas he can to avoid going back to a nine-to-five indentured paycheck.

You can find Chris Bello on...

Website: https://chrisbello.com/
LinkedIn: https://www.linkedin.com/in/cbello/
Facebook: https://www.facebook.com/chris.r.bello/
Instagram: https://www.instagram.com/chrisbello_/
YouTube: https://www.youtube.com/user/thatboyChrisB

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg 

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees, Clint McPherson, and their guest, Kam Snow, as they talk about how he helps coaches, consultants, strategists, and entrepreneurs tell their stories effectively. Kam is a former political consultant and a professional copywriter who helped drive over $10-million in revenue. Together with his wife, they now run a coaching business using the story economy, a seven core stories program. 

Here’s a breakdown of what to expect in this episode:

• Pros and cons between hiring a freelance copywriter and a strategist writer.
• Walking through how the story economy helps businesses connect to their ideal audience.
• Building trust is all that matters – coaching amidst the pandemic.
• Using the writer’s hack to deal with writer’s block.
• What the most challenging thing is about being an entrepreneur.
• And so much more!

About Kam Snow:

Kam Snow is a recovering political operative from California.

At some point along the way, Kam discovered that politics is slightly cynical biz that darkens one’s outlook on life and generally leaves a chap feeling a bit dreary. So to significantly improve his outlook on life, he accidentally tripped into an industry that’s only a fraction of a degree less cynical and only a smidgen less slimy: online marketing.

Now, he writes copy and does “strategic messaging,” interrupts his team members on Slack with wild ideas at 2 AM (Eastern time, not normal time… I’m not an animal), and generally causes a ruckus. He’s been known to resort to instant coffee when the Folger’s runs out and has been known to ask who would win in a fight between a squirrel and a cucumber (dare you to answer?).

You can find Kam Snow on...

Website: http://www.kameronsnow.com/

Connect with The Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg 

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees and guest, Scott Anderson, as he talks about why focus is step one to getting anything right in a business. For Scott, there's no silver bullet to any successful business. Having a sharp focus on specific targets, however, gets you closer to winning over any client.

When asked about how he focuses on growing clients and the future of the business simultaneously, Scott highlights the tremendous power there is in addition by subtraction. He believes there's always that one crucial thing that an entrepreneur must lock on, first and foremost, to achieve efficacy and quality.

In this episode you will learn:

• Goal shedding vs. Goal Setting.
• What entrepreneurs are mostly stressed about.
• The two sides of Imposter Syndrome.
• Ongoing through different economic cycles.
• The combination to getting leads.
•  …and so much more.

About Scott Anderson:

Scott Anderson is the founder and CEO of Doubledare, an executive coaching and consulting practice that dares entrepreneurs and executives to fully live their unique talent, passion, and purpose. Since 1982, Anderson has managed closely-held family businesses, launched four for-profit companies (sold them) and two not-for-profit organizations.

Anderson received his undergraduate degree from Brown University, graduated summa cum laude from the University of Nebraska at Omaha with a master's degree in clinical counseling, and is a licensed mental health therapist. He is also certified as an executive coach by The Coaches Training Institute and the International Coach Federation.

In 2007, Anderson founded At Ease USA (www.AtEaseUSA.org). At Ease USA is a research accelerator that develops and distributes leading-edge PTSD treatment technology for military families, first responders, survivors of domestic violence and sexual assault, and children recovering from abuse. Anderson published his first book, Playing Big, in 2013.

You can find Scott Anderson on:

Website: https://doubledareyou.us/
LinkedIn: https://www.linkedin.com/in/scottandersonms/
Facebook: https://www.facebook.com/scottdoubledareyou.us/
Email: [email protected]

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees, Clint McPherson, and their guest Mike Jahshan as they talk about his 9-5 and 5-9 as an entrepreneur. Mike is involved in real estate and runs his own keto brand, The Keto Oven. As someone who learned the balance needed to succeed in both the hard way, Mike is heavy on the importance of consistently enjoying the process. Mike believes that the process is 90%, and the sexy reward is the 10% left. If an individual isn't enjoying and growing through the 90% of the venture, continuing wouldn't be worth it – as per Mike.

In this episode you will learn:

• On making keto easy for everybody.
• What happens in a Keto diet?
• The direction The Keto Oven is taking.
• "If you don't enjoy the process, it's not worth it."
• Your why needs to be bigger than money.
•  …and so much more.

About Mike Jahshan:

Determination and drive come naturally to Mike. He's helpful in nature and works hard to ensure that he exceeds client expectations. Being a successful Restaurateur for many years, Mike has earned the right to boast about being the number #1 restaurant on TripAdvisor in Toronto and was highly rated on other peer-reviewed sites.

His business approach has always included deep involvement in the community, from raising money for local charities, participating in community events, and volunteering in local organizations. Mike is well known in the community for his warm, friendly, and calm approach and enjoys working with all types of families and individuals.

He is currently working on 2 projects. One that he is very proud of and excited about is The Keto Oven. After losing 100lbs following a Ketogenic lifestyle, Mike took his food background and started making keto easy for others. The Keto Oven manufactures delicious and healthy ready-to-eat Keto meals, Keto Pizza, and bread.

You can find Mike Jahshan on:

Website: https://www.theketooven.com/
LinkedIn: https://www.linkedin.com/in/mike-jahshan-6324bb4b/
Facebook: https://www.facebook.com/theketooven
Instagram: https://www.instagram.com/theketooven/
Pinterest: https://www.pinterest.ph/theketooven/

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg