That Entrepreneur Life

Join Andrew Lees and Clint McPherson with their guest Tyler Jefcoat, the Founder & CEO of Seller Accountant, as they speak about relationships, the courage to question, and self-awareness in a business. In this episode, Tyler emphasizes the influence of a clear-cut vision in shaping actions and achieving goals; for him, tactics can never be clear if the big picture is not. Ultimately, Tyler believes that your business needs to fit your ecosystem and serve the most important things to you.

In this episode you will learn:

• Think like an owner and not just an employee.
• The partnership mindset – there is enough pie for everyone.
• How to uncover profit without redesigning a business model.
• A living that creates an impact on people is a great living.
• If your business is not giving you time, money, and significance – change things!
• …and so much more. 

About Tyler Jefcoat:

Tyler Jefcoat is the Founder & CEO of Seller Accountant, where he exercises his passion for helping sellers maximize their businesses. Tyler provides financial coaching for sellers totaling more than $100 million per year in e-commerce sales.

Tyler also leads the Sellers Roundtable, an exclusive mastermind group for seven- and eight-figure sellers. Before founding Seller Accountant, Tyler was the Co-Founder and Managing Partner for Care to Continue, a home health care company that grew from zero to 100 employees in four years.

You can find Tyler Jefcoat on:

Website: https://www.selleraccountant.com/
Linkedin: https://www.linkedin.com/in/tylerjefcoat/
Facebook: https://www.facebook.com/SellerAccountant/
Twitter: https://twitter.com/tylerjefcoat

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees and guest Evan Knox, the founder of Caffeine Marketing, as they talk about the real significant factors that make a marketing goal shine. In this episode, Evan shares his thoughts on blue and red ocean products and what role he believes a marketer needs to play to deliver. For him, an entrepreneur needs to know the things that he does not need in a venture. He also believes that it is both critical and incredibly insightful for one to focus on things that would matter beyond a lifetime. You'll be hearing from all of those and more as you tune in with us in this podcast.

In this episode you will learn:

• Acquiring, scaling, and selling companies.
• What composes a revenue-growing strategy?
• Marketing with the StoryBrand framework.
• The different products and services are easy to market and scale.
• Entrepreneurship and life – the challenges you need to juggle together.
•  …and so much more.

About Evan Knox:

Evan is the Founder of Caffeine Marketing and a small business investor. Caffeine Marketing makes profitable marketing easy for small companies. As an investor, Evan helps small companies double and sometimes even triple their bottom line.

Evan founded Caffeine Marketing to design a better way to help businesses create marketing that's profitable, not painful. Evan believes that your marketing should deliver results, and he understands what it feels like to be frustrated by marketing that doesn't work.

Evan has helped more than 100 leaders create digital marketing that grows his client's companies.

You can find Evan Knox on:

Website: https://caffeine.marketing/ or https://evanknox.com/
Linkedin: https://www.linkedin.com/in/evan-knox/
Facebook: https://www.facebook.com/caffeinemarketingatl
Instagram: https://www.instagram.com/evanbknox/?hl=en

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and his guest Stephen Olmon, the man that’s building 50 businesses by 2050, as they talk about his grand plan of 50x2050, forming partnerships, and the mindset of an entrepreneur that started at a young age. Stephen shares with us a bunch of notes to take away on what entrepreneurs need to avoid and how they should go about reaching goals. Make sure you finish this at the last minute because there surely is a lot to learn.

In this episode you will learn:

• Starting entrepreneurship young in the creative field.
• On how to look and where to look when forming partnerships.
• Weighing your priorities and identifying the ones that drive income or growth.
• Own 50% of success rather than 100% of a failure – The value of partnerships.
• Two obsessions to watch out for when entering entrepreneurship.
• …and so much more.

About Stephen Olmon:

Former KPMG strategy consultant and current serial entrepreneur, Stephen Olmon has one of the most challenging and fantastic goals for himself: build 50 companies by 2050. Some people, even prolific entrepreneurs, think it would be an impossible feat to accomplish, but Stephen is not the least bit fazed. Expanding people’s minds of what is or should be possible as an entrepreneur is another goal Stephen aspires to.

Stephen began his career at KPMG, one of the Big Four accounting organizations, and excelled in the corporate world. He was also head of business development for a healthcare software company that was acquired for millions. Having significant success in a startup environment was a game-changing experience for Stephen, and pushed him to start building his own businesses. Stephen recently launched GapYearStartup.com, a company designed to guide high school graduates and college students to launch their own businesses.

You can find Stephen Olmon on:

Website: https://www.stephenolmon.com/
Linkedin: https://www.linkedin.com/in/stephenolmon
Facebook: https://www.facebook.com/stephen.olmon/
Twitter: https://twitter.com/stephenolmon
Instagram: https://www.instagram.com/stephenolmon/

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Clint McPherson and his guest, Dr. Steve Yacovelli of TopDog Learning Group as they talk about the importance of inclusive leadership and the difference it makes. In this episode, Steve’s years of experience and expertise in the field pours out as he tells all what he thinks are observable patterns of effective and winning leaders; all of those and so much more as you stay tuned in to this packed episode.

In this episode you will learn:

• From Disney to launching a business during an unideal time.
• The 6 competencies of leaders that do great.
• The reasons why a business needs to be inclusive.
• Successful leaders are the ones who ask the questions and listen to the answers.
• Entrepreneurs: Know your biggest challenge, find the right resources to help you.
• …and so much more.

About Steve Yacovelli:

Dr. Steve Yacovelli has been in the leadership, learning and development, change management, and diversity and inclusion consulting space pretty much his whole career (about twenty-five years). In his consulting experience, he’s seen some leaders completely excel in their effectiveness, and some completely crash and burn due to their lack of competence in leadership skills. Steve’s desire was to help both types of leaders be more effective, through coaching, formal and informal training, and just generally being there to support their leadershippiness.

A few years ago, Steve realized that the focus on specifically developing LGBTQ+ Leaders wasn’t really top of mind for many organizations. Sure, there were a few conference sessions, some random webinars, or even university-sponsored certificate programs, but nothing in a programmatic, cross-association, and at all levels within the leadership savviness scale. In short, a patchwork of effort and not necessarily a cohesive focus or movement.

So, “The Gay Leadership Dude” was born. It’s Steve’s brand to “come out” and acknowledge the role he wants to take to give back to the LGBTQ+ Community: to serve as a “lightning rod” of sorts to start a movement to grow LGBTQ+ Leaders to be even more effective, in a consistent, thoughtful, and mindful manner, especially those up-and-coming Leaders within the broader movement for equality and fairness for all LGBTQ+ people and well beyond.

You can find Steve Yacovelli on:

Website: https://topdoglearning.biz/
Linkedin: https://www.linkedin.com/company/topdog-learning-group-llc/
Facebook: https://www.facebook.com/topdoglearning
Twitter: https://twitter.com/topdoglearning

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees with his guest, Jennifer Thornton of 304 Coaching as they talk about talent strategy and everything about getting the right person on the team. In this episode, Jennifer shares her experience of building 304 Coaching and what she believed was the most important lesson she had to take to make her entrepreneurial life possible. Jennifer also discusses why she believes that every firm should have a talent strategy and not just depend on resumes. All of those and more as you tune in. 

In this episode you will learn:

• Growing up in the retail industry and waking up to KPIs. 
• Provide experiences for your team, expand how they see their roles.
• Be honest about what work you need to get done to who you’re hiring.
• A leader’s role to grow and scale the team.
• Keeping everyone’s opinion out of your head and staying true to what you believe in.
• …and so much more. 

About Jennifer Thornton:

Jennifer’s success came from her passion for developing strong talent strategies that enable business plans to come to life. The rapid growth of her consulting firm 304 Coaching has been largely due to Jennifer’s unconventional approach to building innovative workforce development solutions for companies who are facing breakthrough growth and accelerated hiring patterns.

She is credentialed through the International Coaching Federation and holds certifications in several different coaching methodologies including Conversation Intelligence and Gallup Strengths.

She lives in Texas with her family and three rescues. In her free time, she enjoys reading, historic preservation, remodeling her lake home and spending time with friends.

You can find Jennifer Thornton on:

Website: https://304coaching.com/
Facebook: https://www.facebook.com/jennifer.thornton.792
LinkedIn: https://www.linkedin.com/in/jenniferrthornton/

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Andrew Lees and Clint McPherson as they sit down with their guest Ashley Armstrong. Ashley is an authority when it comes to online businesses and utilizing the Amazon platform. She believes that in entrepreneurship, an individual must value his customer’s feedback the most and always examine how they approach failures. In this episode, Ashley details her experience prior to Amazon and how she handles her game. There’s a lot to learn so make sure to tune in. 

In this episode you will learn:

• Always have an exit strategy – get in and get out.
• How to leverage everything available and not just depend on one sale.
• Your customer’s word of mouth: More than its weight in gold.
• Working your way to good traffic organically and with ads.
• Entrepreneurs! How strong is your failure muscle?
• …and so much more. 

About Ashley Armstrong:

Ashley's Amazon journey started when she decided to write and publish a book for her children – and a year later had 6 books and an Amazon best-seller to her name. This opened her eyes to the potential of Amazon … so she started to learn anything and everything she could about the platform and how to be a successful seller. Ashley educated herself about physical products and took every program and went to every event she could find to build up her knowledge base.

Ashley invested in being mentored by the biggest names in the business and built up her own company as she went (to a value of over $1M in less than 2 years) all the while documenting the steps and best practices as she did so she could create a repeatable process.

Ashley partnered with Dan Hollings, the marketer behind the success of the book/movie “The Secret”, to consult with clients, create online training, mentoring his students, and even assist in the development of software tools. It was an invaluable hands-on training experience to enable her to refine and hone her skills even further.

You can find Ashley Armstrong on:

Website: https://amazauthority.com/
Facebook: https://www.facebook.com/AmazonWithAshley/reviews/
YouTube: https://www.youtube.com/channel/UCPYFb1FlQmJxyB95MMKHfrQ

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and Clint McPherson with voice actor and entrepreneur, Jodi Krangle as they talk about her years of experience with self-employment and voice acting. In this episode, Jodi talks about the difference of audio in the brand building when done genuinely and responsibly. She also discusses why and how audio branding serves as a refresher when reaching out to people in a culture where information is constantly given in bulk texts. All of those and more as you stay tuned in.

In this episode you will learn:

• Put yourself out there, be ok with risks as an entrepreneur.
• Audio branding is an authentic medium to reach people.
• What your brand is in the words of other people.
• Outsourcing aids an entrepreneur’s mental health.
• Does an entrepreneur need to be productive all the time?

About Jodi Krangle:

Jodi's voiceover journey began with singing —since around the time, she started talking. (It’s still up for debate as to which she started first!) Music has always been a way her family connects. When she was little, her dad would pull out his trusty guitar and her mom would sing to her and her sister at bedtime.

Fast forward to 1993. Through gaming (Dungeons and Dragons, to be exact), Jodi was introduced to “Filk” music—the music that’s played at science fiction/fantasy conventions. In 1994, she joined two friends from the fandom world to form an acoustic band called Urban Tapestry. In their time together, they’ve headlined at music conventions in Canada, the U.S., and Europe.

Jodi's first voiceover work was in 1995 when she spent a year in a volunteer position with the Canadian National Institute for the Blind (CNIB) creating books on tape. And by tape, she means real “tape.”—reel to reel, baby. Several years later, she took the leap to venture out on her own, and boy, has it been rewarding.

Jodi's done voiceover work in the healthcare, corporate, hospitality, political, and non-profit sectors, among others. No matter your specific need, know that she is a reliable partner in your business and she provides super quick turn-arounds – because she knows how fast your business moves. Jodi's number one goal is to make you look good!

You can find Jodi Krangle on:

Website: https://voiceoversandvocals.com/
Facebook: https://www.facebook.com/pieceofcakevo/
Twitter: https://twitter.com/JodiKrangle
YouTube: https://www.youtube.com/c/JodiKrangleVO

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)

Join Clint McPherson as he sits down with the bright minds behind Norani, Nora Mansour, and Ani Yemenidjian. Nora and Ani are best friends and business partners for 12 years now, and in this episode, they’ll be sharing everything it took to build their brand and business that overcame a ton of no’s along the way. Stay tuned as they tell their take on how you can’t always be in business with everybody, even though you generally share the same ideas, and why it is so important for respect to always play in the midst of a dynamic environment of diverse ideas.

In this episode you will learn:

• Taking all the plunge and the risks in your early 20s – Milestones in entrepreneurship.
• Overcoming hardships as the core of work ethic.
• Making the business work + making it work for the people that matter.
• Business and best friends: You can’t have too many cooks in the same kitchen.
• Doing your own thing because you have your own prize – eyes on the prize. 

About Norani:

What makes the Norani Swaddle different? It’s a modern take on the traditional swaddle blanket. Baby’s arms are inserted into specially-designed armholes and swaddled, and a Velcro attachment helps keep them tightly wrapped while making it difficult to undo themselves. The tight, cozy wrap reminds them of the comfort they felt when they were inside their mother’s womb, which, in turn, helps them sleep longer. 

Our innovative, patent-pending design is so effective, it is doctor recommended! The snugababe swaddle will keep your baby cozy, comfortable, and safe all night long, all while taking out the guesswork of how to swaddle correctly every time. And yes, that means even in the middle of the night when you’re bleary-eyed, exhausted, and need to put yourself down for a nap.

You can find Norani on:

Website: https://norani.com/
Facebook: https://www.facebook.com/NoraniBaby
Instagram: https://www.instagram.com/noranibaby/

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and his guest Shawn Harper, former 7-year NFL player as they talk about the life of an athlete-turned-entrepreneur and winner. In this episode, Shawn shares why it takes fortitude and guts to make the right calls in pursuit and why it’s crucial to approach everything as a winner and ask the question: what is going to make you stand out as a winner? All of that and more as you stay tuned with us.

In this episode you will learn:

• What a winner truly is: Success Mindset vs. Winner Mindset.
• Your belief is always grounded on your self-concept, your identity.
• Time is your greatest resource to capitalize on.
• What doesn’t get talked about often: The teams and their importance.
• The ability to make the hard call is the biggest challenge as an entrepreneur.

About Shawn Harper:

Shawn Harper is an experience packed with high energy and never a dull moment. Shawn rips phone books, rolls up frying pans, and carries humans on his back to deliver a winning keynote performance customized to fit your goals and audience. 

Shawn Harper knows what it feels like to encounter failures, roadblocks, and disappointments. Growing up on the south side of Columbus, Ohio, Shawn had to overcome failure, adversity, and learning disabilities. But he discovered the secrets to unlocking “The Winning Edge,” and now speaks all over the world training others to win in business and in life.

When Shawn Harper steps on the stage, he unpacks strategies and techniques used by professional athletes to compete and win at the highest levels. His unique no excuses approach will leave your audience ready to win as individuals and in teams. 

Shawn customizes his keynote to fit your goals and audience. He has helped transform thousands of corporate environments, built leadership, trained teams, and impacted youth development in schools and programs.

Shawn excites your attendees out of their chair and onto the playing field of the business of winning. He rips phone books, rolls up frying pans, and carries humans on his back to demonstrate the power of action. Your attendees will tap into the mental game of peak performance athletes, push through excuses, and set in motion their greatest potential to drive to the next level. 

You can find Aaron Shawn Harper on:

Website: https://www.shawnharper.org/
Facebook: https://www.facebook.com/shawnharperspeaks/
Twitter: https://twitter.com/shawnharper075
Instagram: https://www.instagram.com/shawnharperspeaker/
LinkedIn: https://www.linkedin.com/in/shawnharper75

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and Clint McPherson as they sit down with Doc Williams, the CEO, and Founder of Brand Factory Inc.,  to talk about his own milestones and the setbacks he had to overcome before he landed in the field of brand development. We also get to hear the strategy he uses before working with any company and one factor he looks into prior to forming his deals and collaborations.

In this episode you will learn:

• Seeing people react to gifts and experiences - Entrepreneurship at a young age.
• No Code: Creating an application without codes.
• Doc Williams on leveling up his own business through live streaming.
• On helping companies with the “IT-factor” achieve it.
• The effect of planning and aligning actions to an entrepreneur’s journey and success.

About Doc Williams:

Doc got his start in digital marketing and entertainment over 10 years ago and has worked with a wide array of companies along the way, from ESPN to AppSumo and Vaynermedia.

He has been a CTO and CIO in three different startups and began facilitating live streaming for brands in 2015.

Since then, he’s been bringing his knowledge and expertise to a wider audience with his streaming show, Build With Me, where he builds 3 businesses in an hour with one tech tool.

Doc knows firsthand the power of live streaming and building brands, and he’s here to share how you can use it to its full potential.

You can find Doc Williams on:

Website: https://brandfactoryinc.com/
Twitter: https://twitter.com/_docwilliams
LinkedIn: https://www.linkedin.com/in/realdocwilliams
YouTube: https://www.youtube.com/playlist?list=PLfLZisr0-a4TdzSALtagkwjpg1sonfc8x

You can find That Entrepreneur Life on:

Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Support the show (https://thatentrepreneurlife.com/support-the-show)