That Entrepreneur Life

Join Andrew Lees and Clint McPherson as they sit down with Adam Brown to talk about building a holistic digital marketing strategy. Adam is the founder and President of Sircle Media, a Social Media Strategy Firm based in New York City.  They help brands create content, monitor their engagement, grow, and scale their businesses through social media strategies. 

In this episode, you’ll learn:

• The importance of choosing the right category selection for your business.
• Avoid becoming complacent, have empathy, and become an offensive-minded entrepreneur.
• Adam dropped out of law school and years later found his way to starting his entrepreneurial journey.
• Getting your clients on your side, building that trust, and showing them success.
• You have to take a step back and understand the holistic point of view of these things in a marketing strategy.
• And more!

About Adam Brown:

He has worked in and around digital marketing since 1999 and has held various positions on both the client and vendor side. This has given him tremendous insight into how these relationships work best, which has allowed him to develop a keen understanding of what businesses really need. He takes this expertise and knowledge and applies it to his clients each day.

At Sircle Media, he works with brands and businesses to help them navigate through Social Media and all of their other digital needs. The Internet is a constantly evolving medium that is nearly impossible to keep up with, especially while trying to run a business. Adam and Sircle Media help clients do both simultaneously.

Adam's writing has been featured on websites such as Social Media Today and The Salesforce Marketing Cloud and he regularly teaches classes on Social Media in New York City.

Specialties: Social Media, Startup Strategy, Social Strategy, SEO and SEM, Email Marketing, Digital Marketing, Content Marketing, and Digital Branding

You can find Adam Brown on:

Website: https://www.sircle.me/
LinkedIn: https://www.linkedin.com/in/adamjbrown23/
Twitter: https://twitter.com/SircleMedia

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Join Andrew Lees and Clint McPherson as they sit down with Sarah St. John to talk about building an online business on a budget and the power of podcasting. Sarah is the host of the Frugalpreneur: Building a Business on a Bootstrapped Budget Podcast. She shares the different tools and resources that people can use to manage a business on a budget.

In this episode, you’ll learn:

• Applications to consider using when planning to do giveaways for your podcast.
• SendFox, a powerful email marketing platform made especially for creators.
• Sarah started her entrepreneurial journey with a photography business then transitioned to focusing more on podcasting.
• Podcasting is the new blogging. Every business needs a podcast.
• Through podcasts, it can help build our relationships with other people all around the globe.
• And more!

About Sarah St. John:

Sarah is an entrepreneur, podcaster, author, animal lover, and world traveler. She has created several startups throughout her entrepreneurial career of over a decade. Through her books, blog, and podcast, her goal is to show people how to launch and manage an online business on a budget.

“It’s completely possible to start on a very low budget without hindering the odds of success.” – Chris Guillebeau.

Her goal is to show you various ways to start and manage an online business on a tight budget. Many of the tools Sarah discusses in detail are the ones she uses for her own businesses, and the majority are either free or inexpensive. Sarah shows you how you can reserve most of your business budget for marketing and advertising.

You can find Sarah St. John on:

Website: https://www.thesarahstjohn.com/
LinkedIn: https://www.linkedin.com/in/sarah-stjohn/
Facebook: https://www.facebook.com/thesarahstjohn
Twitter: https://twitter.com/thesarahstjohn
Youtube: https://w,ww.youtube.com/channel/UCFWxB

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YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

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Join Clint McPherson as he sits down with Mike Oellrich to talk about giving music artists the recognition they deserve, overcoming adversity, seizing the opportunity, and not giving up. Mike is a former failed rapper, drummer producer who really loves music. He started a platform called Drippy K Song of the Day. They find new music, play these songs, and help music artists gain fans. 

In this episode, you’ll learn:

• At a young age, Mike knew he loves music and realized his talent in it. 
• Compared to platforms like Spotify that features more than 100 artists a day, they feature one artist for a whole day.
• Mike was in a band making really good music but failed due to creative differences.
• They don’t care what genre of music you’re in as long as your songs give them goosebumps and something they can resonate with.
• Mike finally found what he is good at after years of continuous struggle.
• And more!

About Mike Oellrich:

Mike is a detail-oriented, extremely hard-working individual that's well versed in many different areas that are vital to any business. He is a strong lead by example guy who works hard for you no matter the task given. His objectives are to become prominent in the areas of music and sports. Mike is gifted at recruiting, research, brand vision, marketing, social media, and big picture ideas.

You can find Mike Oellrich on:

Website: https://drippyk.com/
LinkedIn: https://www.linkedin.com/in/mike-oellrich
Instagram: https://www.instagram.com/drippyk_songoftheday/

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YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and Clint McPherson as they sit down with JJ Ramberg to talk about her journey as an entrepreneur and the latest projects she is working on.  JJ is an entrepreneur, a best-selling author, a podcast host, a television host, and a mom. She is the co-founder of the companies Goodpods and Goodshop. 

In this episode, you’ll learn:

• JJ started a new company and created a podcast application.
• She came from a family of entrepreneurs with a lot of different businesses.
• Kim Kardashian loves listening to podcasts and posted about Goodpods.
• How were they able to get well-known and interesting people on this app?
• The importance of using feedback to correct mistakes and make a product better.
• And more!

About JJ Ramberg:

The Sister:  Over the last 13 years, JJ has hosted a show for NBC News called Your Business, a podcast called Been There Built That, and a series on BBC World News called Follow the Food. JJ received her MBA from Stanford, has three kids, and partnered with her brother on Goodshop, an online coupon site that has donated more than $13 million to charity.  Sounds like it's time to kick her feet up and listen to some podcasts!

You can find JJ Ramberg on:

Website: https://www.goodpods.com/
LinkedIn: https://www.linkedin.com/in/jj-ramberg
Facebook: https://www.facebook.com/goodpods/
Twitter: https://twitter.com/goodpodshq
Instagram: https://www.instagram.com/goodpods/

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Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees as he sits down with Jaryd Krause to talk about buying established online businesses. Jaryd is the founder and CEO of Buying Online Businesses, teaching people how to buy website businesses, scale, run, and grow them. He is an online business professional, coach, mentor, and investor. 

In this episode, you’ll learn:

• Transitioning away from the life of working for someone else to becoming an entrepreneur.
• Not everyone can be an entrepreneur. There’s a lot of pressure and responsibilities.
• The background story of how he started his own website business.
• The important things to consider when finding the right business to buy.
• All problems are just opportunities in disguise requiring solutions. 
• And more!

About Jaryd Krause:

Throughout my years I have gained knowledge, experiences, and great success through purchasing online businesses and teaching people how they can do the same. My mission is to teach 1,000 people how to replace their current income, quit their job, and live a lifestyle they absolutely love.

You can find Jaryd Krause on:

Website: https://buyingonlinebusinesses.com/
LinkedIn: https://www.linkedin.com/in/jarydkrause/
Instagram: https://www.instagram.com/JARYDKRAUSE/
Facebook: https://www.facebook.com/jarydkrause1
Email: [email protected]

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Website: https://thatentrepreneurlife.com/
Facebook: https://www.facebook.com/thatentrepreneurlife/
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Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and Clint McPherson as they sit down with Amanda Ma to talk about the importance of Key Performance Indicators (KPI's) and how it can help your business succeed. Amanda is the founder and CEO of Innovate Marketing Group. She’s been an entrepreneur for fourteen years and specializes in multicultural events.

In this episode, you’ll learn:

• Why KPIs and ROIs are needed for marketing purposes
• Do virtual events help scale engagements?
• Tips for planning a virtual event
• How to make people want to come to your events
• The most difficult things about being an entrepreneur
• And more!

About Amanda Ma:

Amanda is the founder and CEO of Innovate Marketing Group. IMG is a live and virtual event agency located in Los Angeles. Some of their clients include Tik Tok, Honda, and City National Bank.

Amanda's entrepreneurial journey officially started about 14 years ago and she thinks her dad had a lot to do with that because he was also an entrepreneur. She saw how hard he worked, as well as the benefits because of the formation of his hardware. Growing up, Amanda knew one day, that she also wanted to be an entrepreneur. When she was a little kid she actually tried to sell stuff at home and tried to sell dry Mango to her neighbors. Her parents would say "You know what? Other people don't eat that because it's more of an Asian thing, you know"? She didn’t care, she just made it.

Amanda loves being an entrepreneur, because it's all about, coming up with fresh ideas, and every day the journey is different.

You can find Amanda Ma on:

Website: https://innovatemkg.com/wp/

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YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

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Join Andrew Lees and Clint McPherson as they have a chat with Arjun Rai to talk about how to launch and scale a SaaS business. Arjun is the founder of HelloWoofy. He has always had the entrepreneurial bug even at a young age and now he aims to support the underdog businesses. 

In this episode, you’ll learn:

• Marketing for small businesses
• How to start with what you have
• Scaling up a software company
• Use every dollar as efficiently as you can
• Venture Capital VS. Bootstrapping
• And more!

About Arjun Rai:

His name is Arjun like Argentina, without Tina. He's been a founder for almost 12 years and has been a serial entrepreneur, built two venture-backed companies to you know, kind of like small agencies, small startups before that.

As far as Arjun can remember, he has always tried selling something on the other end that drove his parents insane. Mostly selling things for a quarter, he was very fascinated with the quarter and the idea of selling things even if it was big furniture or a small necklace in India, which again, was the wrong currency because 25 cents or a quarter in India doesn't mean anything unless you want to convert it but he didn't know any better. He always had the entrepreneur bug and today he is looking to support the other entrepreneurial bugs,  driven people around the world with small businesses for the price of a cup of coffee. 

His whole mandate is to support the underdog, and anything he can do to help them is what is going to drive him going forward.

You can find Arjun Rai on:

Website: https://hellowoofy.com/
LinkedIn: https://www.linkedin.com/in/arjunrai
Instagram: https://www.instagram.com/arjunraime/?hl=en
Twitter: https://twitter.com/arjunraime?lang=en

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YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and Clint McPherson as they sit down with Ben Baker to talk about establishing a leadership mindset as an entrepreneur. Ben is a marketing and branding consultant, a professional speaker, and an author. He helps companies come up with a powerful brand story and improve their leadership approach. He shares why it’s crucial to take care of your employees and be clear on your purpose. 

In this episode, you’ll learn:

• It's not a failure until you give up. But until then, it's learning.
• A great leader always thinks of ways to make his team better. Leadership is a mindset, not a job title. 
• The profit comes when you take care of your employees and establish a clear purpose for your business or brand. 
• Asking the right questions is vital if you want to build trust with your client and differentiate yourself from your competitors. 
• Being an entrepreneur can be a lonely experience. You need to surround yourself with people with similar mindsets but different skill sets. 
• And more!

About Ben Baker:

I am a husband, a father, and a member of my community. I am a big believer that friends and family are paramount, and we all have a responsibility to roll up our sleeves and help change our little part of the world.

I am a marketing and branding consultant, professional speaker, and the author of  Powerful Personal Brands: a user’s guide to understanding yours  - Amazon September 2018 and the co-author of Leading Beyond a Crisis:  a conversation about what's next -Amazon August 2020

I volunteer. Whether it be for my congregation, festivals in the area, or through mentoring youth at the university level, I believe that I may not be able to change the world, but I can influence my corner of it.

You can find Ben Baker on:

Website: https://yourbrandmarketing.com/
Facebook: https://www.facebook.com/Yourbrandmarketing/
Twitter: https://twitter.com/YourBrandMrktng
Youtube: https://www.youtube.com/GettingYouNoticed

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Facebook: https://www.facebook.com/thatentrepreneurlife/
Instagram: https://www.instagram.com/thatentrepreneurlifeusa/
Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and Clint McPherson as they sit down with Case Lane to talk about leveraging on globalization and technology when starting an online business. Case is an attorney, startup coach, and the founder of Ready Entrepreneur. She helps other aspiring entrepreneurs get their online businesses up and running. She shares why you should take advantage of online resources and the global marketplace as a business owner. 

In this episode, you’ll learn:

• Traveling is a way to build connections with various communities. The entire world can be your market!
• Entrepreneurship is woven through human DNA, and you should grab the opportunity to do it.
• Knowing how to pivot and adapt to changes thrown your way is what being a true entrepreneur is all about. 
• You don't need education credentials or specific work experience to start an online business. The important thing is the passion to start.
• It’s essential to have an action plan to get a clear direction on how to get your business up and running. 
• And more!

About Case Lane:

Hello, I am Case Lane, and Welcome to Ready Entrepreneur.

I am an entrepreneur (maybe like you), and a global writer, traveler, and observer of the future.

As an entrepreneur, I want to help you achieve lifestyle freedom by fulfilling your own dream to become an entrepreneur.  And I can see you have the best opportunity in history to do this because the 21st century, globalization, and technology are the driving forces of the economy.  These changes mean the workforce is changing, and many people will have to readjust to these new realities.

For more than a decade, I worked in Hollywood on the transition from physical to digital media and I saw firsthand the impact of implementing new technology on a workforce.  These tech changes are not going to go away, but if you have business ideas in your head and want to be an entrepreneur, you can be ahead of the impact.

You can leverage globalization and technology to your advantage, and use both to create your own business and your own independent life.  That is the business of Ready Entrepreneur – to help you make the changes you want, using the tools that are right in front of you.

You can find Case Lane on:

Website: https://www.readyentrepreneur.com/
Facebook: https://www.facebook.com/readyentrepreneurHQ/
Twitter: https://twitter.com/CaseLaneWorld
Instagram: https://www.instagram.com/readyentrepreneur/
Youtube: https://www.youtube.com/channel/UCovzFtOHutvmlD0_pqFZUUg/featured
Pinterest: https://www.pinterest.com/caselaneworld/

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YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and Clint McPherson as they sit down with Rocky Lalvani and talk about building wealth as an entrepreneur through a profit-first mentality. Rocky is a financial management expert who helps small business owners maximize their business's profit so they can have time and freedom to do what they love. He shares why it’s important, as a business owner, to pay yourself first. 

In this episode, you’ll learn:

• Understanding and fixing the wrong notion about the money you’ve acquired growing up to succeed in your business and life. 
• Parkinson’s law and why putting yourself under tighter timelines can help you become more efficient. 
• Profit should come first and should not be treated as a leftover. You deserve to get paid as a business owner. 
• Entrepreneurs should clamp down on overspending for their business. Most of the time, the expenses are unnecessary.
• Creating a habit of taking profit and setting it aside is hard initially, but it’s worth it!
• And more!

About Rocky Lalvani:

It's your business. Your profit should come first.

I serve entrepreneurs and small business owners to grow their businesses profitably.

Traditionally accounting and bookkeeping services are transactional - do the books, prepare the taxes, etc. Numbers in, numbers out, and you pay a fee. But what about profit? What if at the end of the day, you actually fattened your wallet? As a Profit First Professional, I help you increase your bottom line.

Yes... you have excellent bookkeeping and accounting service, but you should expect that from anyone you work with. What makes me different is that I drive profitability in your business.

I am certified in the Profit First method, have direct hands-on experience increasing the profits for multiple businesses, and have access to profit specialist throughout the globe. What this means is we have the strategies to make your business more profitable than it has ever been before

And we are ready to do it for you starting now.

You can find Rocky Lalvani on:

Website: http://profitcomesfirst.com/
Blog: http://richersoul.com/
Facebook: https://www.facebook.com/richersoul/
Twitter: https://twitter.com/rockylalvani
Instagram: https://www.instagram.com/richer.soul/?hl=en
LinkedIn: linkedin.com/in/rocky-lalvani
Podcast: https://podcasts.apple.com/us/podcast/richer-soul-living-a-life-on-purpose/id1192509680

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Twitter: https://twitter.com/ThatEntreprene1
YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

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