That Entrepreneur Show

In this episode, Cliff shares his entrepreneurial journey from childhood side hustles to building a franchise consulting business, emphasizing the importance of overcoming fear and continuous self-improvement.

"Constant upward improvement is key."

Chapters
00:00 Introduction and Cliff's Entrepreneurial Roots
02:36 Early Side Hustles and Making Money as a Kid
04:17 Writing the Book and Helping Entrepreneurs
06:18 Favorite Field and Legacy Building
08:51 Overcoming Fear and Continuous Self-Development
12:33 About the Pursuit of Podcast
15:25 Historical Entrepreneurs
17:04 Connecting with Cliff and Final Thoughts

"Learn to fight like hell against biology."

Other Takeaways
*Stop with the noise, fear, and head trash—just execute.
*Fear is the most influential force—learn to fight it.
*Self-education and surrounding yourself with better people accelerate growth.
*Podcasts and storytelling build trust and open opportunities.

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Show Partner: ComingAlive PodcastProduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.

Part 2 of 2 is here! Vincent A. Lanci shares valuable insights on the hidden benefits of podcast guesting, including refining your message, content repurposing, building authority, overcoming isolation, and shortcutting sales funnels. 

Perfect for entrepreneurs and professionals looking to leverage podcast appearances for growth.

Chapters
00:00 Introduction to Podcast Guesting Benefits
02:15 The Message Lab: Refining Your Pitch
06:10 High-Level Content Repurposing
09:48 Overcoming Entrepreneurial Isolation
10:46 Shortcutting the Sales Funnel
12:42 Preparing for Guest Appearances

Learn the first set of secrets and insights here: Episode 1 of 2: How Being a Podcast Guest Can Transform Your Business (Part 1) with Vincent A. Lanci

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Show Partner: ComingAlive PodcastProduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.

"Upgrading yourself is the best possible way to be an incredible, successful entrepreneur."

Streaming in on her work trip in India, Naomi shares her 30 years of experience helping leaders overcome burnout, improve resilience, and lead with a healthy nervous system. Discover insights on nervous system patterns, meditation practices, and leadership resilience from her global perspective.

"Survival mode can look a lot of different ways, but essentially it is a neurological state in a way that shuts down your higher functioning. It shuts down that expansive creativity, that bigger vision, that 30,000 foot view."

Chapters
00:00 Understanding Survival Mode
02:58 Cultural Insights and Entrepreneurial Spirit in India
05:44 The Journey to Entrepreneurship
08:33 Burnout and the Nervous System
11:33 Resilience Redefined
14:23 Survival Mode in Leadership
17:06 Inspiration from Unconventional Entrepreneurs

"I started meditating in 1997. I was very lucky to discover meditation early in my life. I generally think you cannot do well without it. Meditation has allowed me all the success that I have.”

Takeaways:
-Nervous system patterns and burnout
-Meditation as a tool for entrepreneurs
-Misunderstandings about resilience in leadership
-Survival mode and its impact on performance
-The importance of self-work for high performance

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Show Partner: ComingAlive PodcastProduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.

"People feel heard when they're spoken with."

In this episode, Gerry shares insights on navigating workplace challenges in 2025, attracting and retaining top talent, and leadership lessons from his entrepreneurial journey. Discover strategies for diversifying your client portfolio, building a strong company culture, and improving hiring processes.

As You Listen:
00:00 The Importance of Communication in the Workplace
01:18 Navigating Uncertainty in Business
04:38 Strategies for Attracting and Retaining Talent
08:27 Understanding Company Culture
09:54 Lessons from Entrepreneurship
11:58 Future Goals and Aspirations
13:40 Leadership Insights and Engagement Strategies
15:21 Podcasting and Sharing Knowledge

"Uncertainty is a mosaic, not a portrait."

"Stop talking and start listening to improve engagement."

🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.

Takeaways:
-How a book and podcast benefits his business
-Attracting, recruiting, and retaining top talent
-Strategic pivots
-Leadership and company culture
-Diversifying client portfolios

Follow Gerry’s journey and tips with his first appearances here:

• Unlocking Entrepreneurial Success: Insights from the Experts
• #328: Retract, Recruit, and Retain Employees 

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Show Partner: ComingAlive PodcastProduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.

"The biggest mistake most business owners make is they don't even know who they want to target. If you can hone in exactly on your avatar, you're going to get way better results out of your marketing."

Most entrepreneurs stumble because they don’t understand who their ideal client really is — and they hire talent or craft messaging that’s too broad to convert. 

Allan Khazak, founder and CEO of Vroom Media, shares how laser-targeting your niche can unlock predictable leads, boost growth, and turn scaling from chaos into clarity. He reveals the mindset shifts that transformed his marketing agency from a fledgling startup into a powerhouse in lead generation for financial advisors, real estate, and e-commerce. 

Whether you're just starting out or scaling an agency, Alan’s insights are essential for anyone looking to turn ‘more clients’ into ‘the right clients’.

As You Listen:
0:00 - 3:55 Introduction and Background

6:05 - 7:59 The Importance of Niching Down

14:24 - 16:18 Hiring Challenges and Lessons

11:38 - 13:32 Marketing Strategies and Channels

16:58 - 17:53 Future Goals and Business Growth 

"Initially, you will be bad at hiring and you need to understand that, but it's like a muscle. You go to the gym, you want to get six-pack abs shredded, 12% body fat. It's not going to happen overnight."

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Takeaways:
-Deliberate Hiring Practices
-Power of Niching Down
-Scaling Through Systems
-Understanding Customer Language
-Quality Over Quantity in Client Relationships

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Music Credits: Copyright Free Music from Adventure by MusicbyAden.

"I was always trying to make an extra buck."

In this episode, seasoned entrepreneur Larry Broughton shares his inspiring journey from humble beginnings to business success. Discover practical advice on networking, building relationships, personal branding, and how to leave a legacy that will elevate your entrepreneurial career.

As You Listen:
00:00 Overcoming Personal Criticism
01:15 The Journey of an Entrepreneur
06:51 Networking vs. Building Relationships
12:20 Pursuing Media Presence
15:53 The Power of Writing a Book
19:56 Lessons from Historical Figures

"I wanted to be a business owner, no matter how."

"Write a book — it’s easier than you think."

🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.

Takeaways:
-Early entrepreneurial ventures and lessons learned
-The importance of curiosity and continuous learning
-Networking vs. relationship building strategies
-Effective communication and the anti-elevator pitch
-Building a personal brand and media presence

Tune in to learn how mastering these fundamentals can drive consistent growth, add massive value, and reshape your entrepreneurial journey.

Don't miss out on Larry's tips from his first appearance on the show here

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Show Partner: ComingAlive PodcastProduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.

In this episode, Sheila Butler shares insights from her innovative work at LaGuardia Airport, her journey in branding and marketing, and her experiences launching the podcast Marketing Over Bourbon. Whether you're a seasoned entrepreneur or just starting out, her tips on energy management, brand storytelling, and balancing client work with personal growth are invaluable.

As You Listen:
00:00 - Embrace your energy flow to boost daily productivity
 01:50 - LaGuardia Terminal B reinvention and storytelling strategy
 03:13 - Using consumer insights and competitive frameworks for brand positioning
 04:35 - Local brands and creating a "New York minute" experience
 05:58 - Creative campaign design inspired by travel scrapbooks and postcards
 06:50 - Launching and batching Marketing Over Bourbon podcast
08:16 - Podcasting tips: batching episodes, building algorithms, and target audiences
09:13 - Serving C-suite clients and aligning marketing to business growth
10:08 - Allocating marketing budgets for stability and innovation
11:14 - Lessons from Disney’s brand strategy and brand essence development
12:01 - Entertainment skills: thinking on your feet and pivoting in real time
13:13 - Systems for energy management and flexible scheduling
15:13 - Recognizing the importance of mental health days and work-life balance
16:14 - Mentoring with Walt Disney as an inspirational figure
18:42 - Find Sheila online

"I ride the wave and if I find out that I wake up and I'm feeling super creative and very focused, I'll shift my day and I'll take that work that I was planning on doing in the afternoon, I'll put it in the morning in between meetings because I just know that I've got to ride the energy however it flows that day. I can't control it."

"Working on the brand strategy first made so much more sense than diving into the creative. Otherwise, the creative wouldn't have been seated. It just would have been pretty, but it wouldn't have been effective."

🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.

Takeaways:
-The importance of riding your energy waves to optimize productivity
-Behind-the-scenes of LaGuardia's revitalized Terminal B marketing campaign
-How brand strategy and creative work should be aligned for impactful campaigns
-Launching and batching a podcast to capitalize on content creation efficiencies
-The role of Disney's branding principles in Shelia’s own marketing approach
-Practical systems for managing energy, scheduling, and avoiding burnout
-Tips for C-suite and executive marketing strategy, including budget allocation

Thank you for tuning in! Stay inspired, listen wisely, and take your entrepreneurial journey to new heights. Remember to subscribe to stay current.

Did you miss her appearance on our Expert Panel? Enjoy the episode here.

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Show Partner: ComingAlive PodcastProduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.

Chapter 1: The Impact and the Silence (The Hospital & Immediate Aftermath)

This week, you will get to know Host Vincent A. Lanci through his story aired on A Mental Health Break. We all have a story to share and hopes you gain the tools and inspiration needed from his five part series.

Once per month, Host Vincent A. Lanci will release a solo episode in this five-part series sharing The Road Back: His TBI Recovery Journey series.

This week, Vincent dives into a vulnerable and honest conversation about:

• What happened
• What he remembers right before the accident (or the lack thereof)
• The coma & the confused reawakening
• The terror of realizing he can't walk, talk properly, or remember
• The Daily Battle for Basic Learning and the First Steps of Relearning Life
• What is a TBI?

If you are looking for inspiration and a new perspective, click play now. Stay tuned next month for Chapter 2.

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Unlock the secret to scaling your business without sacrificing speed or clarity. Yehuda Niv, an international entrepreneur and innovator in publishing, shares the pivotal lessons he's learned from building companies from startup to hundreds of employees—and how you can apply them to achieve sustainable growth today.

You'll discover practical frameworks for managing rapid growth: from structuring management layers beyond 50 employees to balancing speed with order. Plus, he shares his startup mindset shift—leveraging AI to lower barriers for authors and revolutionize the publishing industry.

This is your blueprint for scaling smarter, faster, and more effectively—whether you’re expanding a tech startup, launching a publishing platform, or simply dreaming big. Perfect for entrepreneurs ready to turn ambitious visions into reality and avoid common growth pitfalls.

Yehuda Niv is a serial entrepreneur, investor, and founder of Spines, a groundbreaking AI-powered publishing platform. With his experience leading companies through exponential growth and pioneering AI integration, he offers actionable strategies that help founders thrive in today’s competitive landscape.

If scaling your business and mastering product-market fit are your priorities, this episode is essential listening. 

As You Listen:
Introduction and Welcome
0:40 - Guest introduction and his background.

Scaling Challenges and Insights
1:45 - Discussion on the biggest pain points in scaling a company.
2:28 - Yehuda shares his experience with managing a growing team.
3:27 - Balancing speed with clarity and order in a growing company.

AI and Future Relevance
5:41 - Yehuda discusses the impact of AI on his first company and the need to stay relevant.
6:33 - Insights from angel investing and the future of AI in publishing.

Entrepreneurial Journey and Capital Strategy
7:01 - Lessons learned from Yehuda's first company and approach to capital in his second.
8:29 - The entrepreneurial journey and learning from experience.

Spines and Publishing Innovations
9:26 - Overview of Spines and its innovative approach to book publishing.
10:21 - Upcoming features and AI tools to assist authors.

Advice for Aspiring Entrepreneurs
15:26 - Yehuda's advice on product-market fit and pricing strategy.
17:16 - Importance of letting the market determine product pricing.
  
🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.

• "You do not choose your product price. The market chooses the price of your product.”
• "Sacrificing some immediacy for order, clarity, and structure prevents chaos that hampers sustainable growth."
• "The entrepreneurial journey is rooted in iterative validation, not perfection.”
• "Sometimes when you price something higher, you actually improve the conversions, which sounds crazy."

Takeaways:
-Anticipating disruptive shifts enables proactive adaptation.
-Entrepreneurial capital strategies influence operational freedom and stakeholder alignment.
-Leveraging AI to democratize content creation extends legacy opportunities.

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Music Credits: Copyright Free Music from Adventure by MusicbyAden.

In this episode, Catrina Craft shares overlooked tax strategies that entrepreneurs often miss, including entity stacking, income shifting, and leveraging family offices to build long-term wealth. Discover how to maximize your tax benefits and grow your business effectively.

Welcome back to the show, Catrina! Head to the bottom of the episode description to stay current in on tax savings and tips.

As You Listen
00:00 Introduction and Series Overview
 01:11 The Difference Between a CPA and a Tax Strategist
 02:18 Stop the Simple Strategies: Beyond Basic S-Corp Filing
 04:13 Entity Stacking: Using C-Corp and S-Corp for Tax Flexibility
 05:12 Income Shifting: Family Members and Business Support
 07:06 Stop Chasing Revenue: Invest in Wealth-Building Assets
 08:57 Investing in Film Production for Tax Deductions
 10:15 Using Real Estate and Oil & Gas for Tax Savings
 11:29 Recap of Entity Strategies and Their Benefits
 13:40 The Power of Family Management Offices
 16:30 Personal Story: Overcoming Financial Challenges
 18:27 Working with the Right People and Building Wealth
 19:34 Teaser for Next Episode and Final Thoughts
 20:09 Where to Find Katrina Kraft Online

🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.

• "Most CPAs are not doing that.”
• "Family offices help grow long-term wealth.”
• "Don’t put all your eggs in one basket."

Takeaways:
-Most CPAs focus on compliance, not strategy
-Entity stacking can delay income and reduce taxes
-Income shifting to family members lowers overall tax
-Family offices can be used for business expenses and deductions
-Investing in real estate and film offers significant tax benefits

Prepping you for Tax Season with Top 1% Tax Strategist Catrina Craft:

Episode 1 - Unlocking Tax Strategies for Entrepreneurs (January 26, 2026)

Episode 2 - Unlocking Home Deductions (February 9, 2026)

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Show Partner: ComingAlive PodcastProduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.