According to a 2013 Neilson study, African-Americans currently hold a buying power of $1 trillion, a number that has grown since this study. Black women, in particular, spend an estimated $7.5 billion annually on beauty products, shelling out 80% more on cosmetics and twice as much on skin care as their non-Black counterparts.
It’s safe to say we Black women LOVE beauty.
The problem?
The beauty industry doesn’t always love us back.
On the first episode of 2020, Maya sits down with BASE BUTTER founder, She'Neil Johnson, to talk about the transition from climbing the corporate ladder to being her own boss, the importance of knowing your skin as a Black woman, and how she's impacting the next generation of girlbosses.
Want to step up your 2020 skincare goals? Get your hands on the Radiant Face Jelly, which has been featured in Essence, Vogue, and the New York Times.
Follow BASE BUTTER on Instagram: https://www.instagram.com/basebutter/
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https://www.instagram.com/hersuccessinc/
Follow She'Neil on Instagram: https://www.instagram.com/sheneilmonique/
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- www.instagram.com/mayapapaya_23/
- www.instagram.com/thatmomentwhenpod/
- www.mayasmoment.com/